Subluxation Squad Podcast

Carolyn Boldt shares how the physical environment of a chiropractic office can directly influence flow, patient experience, referrals, retention, and the way a practice is perceived. Drawing from more than 700 office projects through CrossFields, she explains why design is more than aesthetics, connecting layout, lighting, clutter, space planning, and brand expression to how doctors, teams, new patients, and existing patients move through a practice. The conversation also looks at common bottlenecks, the importance of designing around the people you want to serve, and why even small environmental changes can strengthen the experience without requiring an expensive renovation.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. Office design influences patient flow, referrals, retention, and the overall perception of a practice.

2. An effective space should reflect the practice’s brand while supporting the doctor, team, and patients who move through it.

3. Improving a practice environment does not have to be expensive, but it does need to be intentional.

RESOURCES MENTIONED IN THIS EPISODE:

• CrossFields Design - www.crossfieldsdesign.com

Carolyn Boldt breaks down what actually limits growth in a chiropractic office, and it is often not what doctors think. She digs into how physical layout, patient movement, and operational flow quietly shape both capacity and experience, often creating friction that goes unnoticed but compounds over time. The conversation sharpens around retention, reframing it not as persuasion but as a byproduct of clarity, consistency, and an environment that supports the objective of care. As the discussion unfolds, it connects systems, space, and communication into one idea: when flow is dialed in, both the visit experience and long-term commitment improve. The takeaway is straightforward: if your systems and environment are not aligned, they will slow you down and dilute impact whether you realize it or not.

In this episode, Steve and Pacha examine a contradiction they see in chiropractic practice: doctors may embrace an inside-out philosophy of health while trying to solve their business problems entirely from the outside in. They discuss why copying another chiropractor’s blueprint, chasing more new patients, or adding another system may address the symptom without identifying the interference underneath, and why principles, clarity, self-awareness, and individual expression have to come first. The conversation connects branding, coaching, leadership, delegation, conversion, retention, and communication to the same question: are your systems built around who you are and what you actually stand for, or are you simply applying someone else’s formula? Steve and Pacha make the case for treating practice growth more like chiropractic itself, objectively identifying where the interference exists, getting the right support when needed, and building from a clear foundation outward.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. Practice problems are better addressed by identifying the underlying interference instead of immediately treating the visible symptom.

2. Systems work best when they are built on clear principles and adapted to the individual doctor, team, and brand.

3. Growth requires self-awareness, clear communication, and knowing when to bring in people who can strengthen the areas where you are stuck.

Dr. Travis Corcoran shares how his background in biology, philosophy, and nuclear engineering eventually led him to chiropractic, and how that path grew into building an international network of 30 offices, founding a chiropractic school in the Netherlands, and serving in professional leadership. He discusses the systems behind scaling a chiropractic organization, why philosophy and understanding the “why” strengthen certainty and communication, and his belief that vertebral subluxation provides the distinct foundation the profession needs to protect. The conversation also gets into professional politics, education, evidence, rhetoric, and the tension between different philosophical viewpoints within chiropractic.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. Scaling chiropractic requires reproducible systems, professional standards, and a clear foundation behind why things are done.

2. A deeper understanding of chiropractic strengthens certainty and allows disagreement to be handled with reason instead of emotion.

3. Travis sees vertebral subluxation as the common foundation the profession can organize around despite differences in technique and philosophy.

RESOURCES MENTIONED IN THIS EPISODE:

• Dr. Travis Corcoran - www.instagram.com/corcorantravis

• Restoring Reason - www.restoringreason.com

In this episode, Steve and Pacha tackle a question that creates plenty of debate in chiropractic: should subluxation-centered chiropractors offer therapies and other services alongside chiropractic care? Steve argues that adding modalities can dilute the message, distract from the objective of correcting vertebral subluxation, and create contradictions between a doctor’s stated purpose and what happens inside the practice, while Pacha pushes back on whether additional services can still have value when their role is clearly defined. Their conversation moves through branding, clinical decision-making, financial incentives, professional identity, and Steve’s own experience removing therapies from his practice despite losing a significant portion of his collections. Rather than making the discussion about policing how others practice, they bring it back to clarity: know your purpose, understand why you offer what you offer, and make sure your actions, communication, and systems remain aligned with it.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1. Additional services can create confusion when the purpose and identity of chiropractic are not clearly defined.

2. Every service should be evaluated against the practice’s purpose, values, clinical reasoning, and mission.

3. Strong certainty allows chiropractors to discuss disagreements with clarity instead of reacting defensively.

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Dr. David Serio shares his perspective on what he considers the greatest subluxation facing the profession, pointing not to mechanics but to interference in thinking and identity. He reflects on how fear, compromise, and the desire for approval can gradually shift messaging away from a clear subluxation-centered objective. Drawing from history and experience, he distinguishes philosophical certainty from exaggerated claims and emphasizes leadership maturity in communication. His message is direct: clarity and congruence are not optional if chiropractic is to remain anchored in its foundational principles.

Daniel Knowles shares what it’s like forming a chiropractic identity while moving through school and being exposed to competing perspectives on philosophy, technique, and practice models. He speaks candidly about the challenge of building clarity around subluxation and communication amid varied messaging, and how confidence is shaped long before graduation. The discussion surfaces the gap between academic exposure and professional conviction, and the influence of mentorship in bridging that space. Daniel leaves practicing doctors with a clear implication: the future tone of the profession is being shaped in classrooms now, and what students consistently see modeled matters.

Dr. Liam Schubel shares how he built and scaled high-volume practices (including his early years pioneering chiropractic in Peru) and why clinical skill alone doesn’t guarantee practice success. He breaks down the “hidden bottlenecks” that keep chiropractors stuck—especially mindset, marketing, conversion, communication, and staff systems—and explains how to run a practice that’s both impactful and sustainable. The conversation keeps coming back to a core theme: you only get “one shot” with a new person in front of you, so your certainty, systems, and messaging must be dialed in. They close with rapid-fire takes on the profession (including political involvement) and what an “unsubluxated profession” would look like.

In this episode, Steve and Pacha turn their attention to one of the most practical questions in chiropractic today: Why do so many strong doctors struggle to clearly communicate what they stand for? They unpack how inconsistent messaging between doctors, teams, marketing, and reports weakens trust and dilutes a subluxation-centered identity. The conversation reframes branding as disciplined clarity rather than design, and systems as the operational foundation that protects the message as a practice grows. They challenge chiropractors to examine whether every touchpoint in their office reflects one coherent mission, or whether internal misalignment is quietly limiting relevance and impact.

Dr. Angela Marick shares how her path shifted from running a practice and raising a young family into leadership coaching—and then into an unexpected calling to bring chiropractic to Kenya. She walks through how relationships on the ground (and a reunion reconnection with Dr. Kyle Troyer) turned a “someday” mission idea into boots-on-the-ground service, including a first trip where the team delivered thousands of visits in just days. The conversation goes deeper than travel stories: Angela names fear and “us vs. them” division as major subluxations in the profession, and makes a case for maturity, collaboration, and having the hard conversations with integrity. She closes with a practical vision for sustainability in Kenya (training locals, potential school pathways) and clear ways for chiropractors to get involved.