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Tom Bailey, founder of Succeed Through Speaking, interviews Tim Fitzpatrick.
Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. The company grew an average of 60% a year before being acquired in 2005.
Since then, he’s had failures and successes that have been valuable learning experiences. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way.
Here are some of the key takeaways from Tim's episode:
- Tim works with experts, coaches, consultants, professional service providers, and any people that are selling their knowledge and expertise as part of their business.
- Learn why so many business owners are battling information overload when it comes to marketing.
- Why Tom thinks planning is key to effectiveness, whether we're talking about marketing or anything else, plans outline our priorities.
- How to get access to Tim's six step 90 day marketing plan template.
- The importance of having a plan to get your message in front of the right market.
Resources / Links
https://www.rialtomarketing.com
https://www.rialtomarketing.com/succeed-through-speaking/
Tom Bailey, founder of Succeed Through Speaking, interviews Petra Mayer.
Online Learning Expert and Group Coaching Profit Accelerator Petra Mayer works with high-achieving professionals such as coaches, consultants and experts who are serious about incorporating online courses and group programs into their organization’s service offering.
Through her systematic approach, Petra helps her clients gain clarity and overcome barriers in order to create online programs that attract their ideal clients and result in the freedom entrepreneurs seek in their business.
Here are some of the key takeaways from Petra's episode:
- Most of Petra's clients are typically professional advisors
- The biggest challenge they face is being unable to scale with hourly rate clients.
- This means they either have reached a plateau, they can't grow anymore, or they feel like they're on a constant roller coaster.
- The importance of getting your ideal audience really clear. And then ensuring you are building a scalable service.
- You need to develop a system that is proven, where you've seen the results that are repeatable for you.
- And then it's important to start building systems early on in your business.
Resources / Links
https://petramayerconsulting.com/
https://petramayerconsulting.com/services-professional-advisors/strategy-coaching-consulting/how-to-create-an-online-program/
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