Success Beyond Podcast

Hey y’all! We’re wrapping up season 8… because life. 

Originally I was considering going back to doing continuous recordings. I had the space and I was finally able to sit down and think of all the things I wanted to share with y’all. 

Then life happened.

This is going to be one really busy summer filled with time with my son and projects around the house and everything required to keep the business going. So I’ve decided to put a pause on the podcast and focus my time where it really needs to be.

We will be back in the fall so keep an eye out for our next season. 

In the meantime, listen in to hear my tips for taking time off this summer.

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We’ve all been there at one point or another. Owning a business and being your own boss is all sunshine and rainbows… until it isn’t. In this episode, I chat with Dahlia Orth, a creative business owner, and we get into the nitty gritty today of what goes on behind the scenes of running a business and what happens when we need a break.

There is so much pressure to achieve more and more and more. You see reels and posts of business owners and influencers that are showcasing that they’ve hit six figures or more, that they have so many systems streamlined, and that they are continuing to grow and scale. 

What they’re not talking about is everything that goes on behind the scenes of these achievements and the struggles they are facing off-screen. 

While we definitely possess the resilience to make it through some of business-owning’s finest debacles, such as financial stability and burnout, sometimes that 9 to 5 we left a few years back is starting to look pretty nice.

Should we feel shame surrounding that? Abso-freaking-lutely not. 

We need to feel safe and secure, and there’s nothing wrong with finding something that lessens your mental load and helps bring stability back into your life. And if that means you get a part-time job, or you go back to your 9 to 5, that’s ok! 

There is a time for resiliency and a time for rest, and I want you to know that it’s okay to rest for a while if that’s what you really need. 

Tune in today to hear more of my chat with Dahlia, where we get very real and honest surrounding running a business and what that truly means. I know you’re going to find something in here that resonates with you! 

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I absolutely love hearing about other people’s journey to entrepreneurship. It’s fascinating to see how we all come into the world of entrepreneurship in different ways and for different reasons. Nata Salvatori is no exception. In fact her story is one of my favorites. 

Nata is originally from Brazil and made her way to the US through her love of volleyball. Through a stroke of serendipity she was offered a full ride scholarship to play in Arizona and proceeded to study for her passion in healthcare. 

She obtained her doctorate and spent years working in the healthcare field as a physical therapist. She spoke at conferences, completed research papers, mentored up and coming therapists and absolutely loved it. 

Until she didn’t anymore. 

That’s when she started asking herself the hard questions like, what else would I like to do? Is there more than this? 

She’s always loved photography so she took a stab at becoming a photographer and within 2 years of opening her business, she was making six figures. She’s since created an app and is starting to do some coaching as well. 

If she’s learned anything it’s that life is filled with challenges and twists and turns. But she’s loved navigating it all and is hopeful that she’s helping her children see and realize that there’s no one right way to do life. 

Listen in to hear Nata’s amazing story and take note of her advice for people who are both new in business or who are finding that something is missing. She’s truly brilliant and I can’t wait for you to learn more!

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Nata’s App - Timeline Photo

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It’s impossible to make meaningful changes in life and business when you’re not properly communicating with all parties. Which is why it’s so important for you to learn how to properly communicate with your team and clients. Even when it’s hard. 

I have this client, and she is a gem of a client. I love her so much! She works with us both on our admin side and our marketing side. One day we were on a call and she said Jenn, this all looks great, but something is missing from the marketing piece. I feel like it’s falling flat. It needs to be more robust. 

Now, her numbers looked good. They weren’t stellar but she was growing and bringing in new leads. Looking at the surface of the strategy, things were great. 

But for her, something was off. 

Because she communicated that feeling to me, we were able to take that back, create a new plan, test some new ideas, and start seeing more growth. What would have happened if she hadn’t been able to communicate her feelings to me? 

This is why it’s so important to learn how to properly communicate. Listen in to hear all of my tips and tricks for creating systems of communication and how to tackle those tough conversations. 

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Is your business accessible? Do you know what it means to have an accessible business? Quite honestly, though this is something that I’ve been working toward for years, there are still so many things I don’t know about ensuring my business is accessible. 

That’s why I am so excited to have Erin Perkins with Mabely Q on to share more about this extremely important topic. 

Erin is a former corporate graphic designer turned entrepreneur who also identifies as being deaf and blind. She doesn’t let her disabilities hold her back from doing anything, but it is nice when others spend the time to make consuming content and learning more about their businesses just a little bit easier. 

Listen as she shares more about her mission and the things you need to consider as you transition your business into being more accessible. She also shares what accessibility really means and what she has learned as she’s embarked on this journey. 

Because Erin has learned a lot. She came from the world of print design but is consulting on accessibility for online businesses. She has truly worked to better understand how we can use the tools at our fingertips to reach more people. 

This is definitely an episode you won’t want to miss.

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Do you know what keeps me going when things are really tough in life and business? My team. It’s 100% the people who are working with and believing in me and this business that get me through when I feel like I just can’t do any more. 

Do you know what I wouldn’t have if I hadn’t let go of my hyper-independence? My team. Because I would never have learned to trust in others to get things done if I hadn’t finally learned to trust in myself. 

So what is hyper-independence? 

It’s the state of feeling like you are the only one who can do the things. Not just do them correctly, but you feel as if you are literally the only one who is capable of doing them. 

Hyper-independence can and will hinder your entrepreneurial journey. Listen in to learn why, hear my story, and gain some tips and tricks for recognizing your hyper-independence and moving past it.

Success Beyond - https://successbeyondthelens.com/

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Believe it or not, businesses need order takers. You however, as the CEO in your business should always be regarded as the expert. But how do you go from order taker to expert in your business? Here to share her thoughts is Amy Posner. 

Amy is an expert copywriter who has coached others extensively on how to bring their voice to life in their business. To do that she had to build a rock solid business of her own. 

Now she’s helping creative freelancers get out of the order taking mindset to become the CEO of their business and life. 

How does she do this? 

By helping them shift their mindset from the tasks their clients are asking from them, to the problems that really need to be solved. She coaches them on how to ask follow-up questions and ways to dig deeper into the true needs of their clients’ businesses. 

Listen as we chat about this process of becoming the expert in your space and to your clients while also staying true to yourself and your values. One of the things I love most about podcasting is getting to have deep and honest conversations with my guests, and that was epitomized in this conversation with Amy. 

After we chatted about the business side of things, we delved into how to bring your values to life in your business in a way that is genuine rather than performative. 

This was truly a wonderful conversation and I can’t wait for you to hear it. 

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If you identify as a high achiever, you’ve likely found yourself struggling against the demands your passions have started placing on your life. So how do you slow down when you’re a high achiever? How do you give yourself space to recharge and bring back your creativity? 

Katy Murray joins me and Sybrina to discuss just that. Katy used to do photography full-time but found that she didn’t like the isolation of it. Now she’s started a Virtual Assistance firm and she has a full-time job that she loves. Plus she’s a wife and mother. 

How does she do all of that and maintain boundaries and her excitement about all of her roles? 

By being extremely mindful about her time, tasks, and requirements. She’s a multi-passionate person who refuses to limit herself to the status quo. Instead she carves out intentional time for work and breaks. 

She loves to work but she doesn’t live to work. 

Listen in to hear all of her tips and tricks and then let me know which one was most impactful for you!

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Having a creative outlet is such an important clutch for so many of us who are still working in the corporate environment. Eventually, if you exercise your creative outlet long enough, it can turn into a side hustle and even a thriving business!

I spoke with Amanda Reid in this episode, and she shared about her career as a physical therapist as well as how she found her creative outlet through the lens of calligraphy. Her creative outlet turned into a fun side hustle that gave her the courage to step away from a very stressful job in a clinic. She shifted to working a part-time role at a different clinic, allowing her to commit time to her own calligraphy business.

Amanda is also the founder of the Calligraphers of Color, which started with her exploring the industry for other calligraphers who shared the minority demographic with her. She began with an Instagram page that she posted to regularly, and it has grown to over 13,000 members. She transitioned to a private FB group to encourage collaboration and promotion of minority calligraphers. 

While it’s easy to monetize a creative outlet and a passion, it doesn’t always have to be that way. If you have a creative outlet or a talent that keeps you sane, and that is a means of caring for yourself, you absolutely do not have to make it a business. You are allowed to enjoy creating without the pressure of monetization. 

Self-care is the underlying message of finding a creative outlet, and Amanda shares a handful of other tactics that she uses to prioritize her mental health, such as taking breaks from social media and focusing on her physical health. 

This episode is such a good reminder to us, as creatives and entrepreneurs, that you have to prioritize yourself. Tune in today to hear more about Amanda’s creative outlet that turned into a successful business and about the creative outlets that she keeps to herself for her own enjoyment. I know you’re going to love this episode and the actionable advice it offers! 

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We are kicking off season 8 with this episode, and I have some big, exciting news to share with you!

Success Beyond The Lens has officially rebranded to Success Beyond, a business management and marketing company for creative professionals. 

My vision for 2024 included a rebrand for Success Beyond The Lens. I wanted to give the business a nice face-lift to give more life to what it has become, but my business goals overall were not extreme. A nice 25% increase in revenue would have been great, but I was comfortable with my team and to continue growing organically. 

And THEN, in the middle of the rebranding, I was overcome with inspiration and ideas of what the potential could really be for Success Beyond the Lens. After a meeting with a business coach, I discovered that the dreams I had for Success Beyond The Lens were too small. 

I made the bold choice to step into the full potential of this business, which was a huge decision for me and for the business, and I didn't make it lightly. In this episode, I share with you how I came upon this decision and the process I followed to bring it to life.

Tune in today to hear more about our transition to Success Beyond and for some inspiration to step into the full potential of your business as well!

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