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Have you ever considered the legal health of your photography business? No? You should! Ray and Gabe of In|Flow are changing the face of small business legal help and you won’t want to miss it. Listen as they share their story and why they’re so passionate about supporting small businesses.

Ever thought that contracts were a nicety? They’re not!

Your contracts establish the legal relationship you plan to have with your clients. While that’s not the ONLY thing you should consider as you start a business… it’s certainly one of the most important. 

Listen as Ray and Gabe of In|Flow dive into when you should seek out legal help, which questions you should be asking, and why their subscription model is legit the best bang for your buck. 

Ray and Gabe know what they’re talking about. They’ve BOTH been involved in, or had family involved, in small business and they are passionate about making sure that small business owners have all the legal resources they need to grow and scale. 

[01:47] Welcome Ray and Gabe to the show and learn a bit about them.

[04:13] Knowing who your business is for upfront is so important. 

[08:37] Being approachable is one of their core values because they want people to WANT to talk to their attorney proactively.

[11:17] Ray and Gabe share the services that they offer to their clients. 

[13:36] At what point should aspiring business owners reach out to an attorney? 

[17:05] It’s never too soon to seek legal advice for your business. 

[19:21] Contracts are so important for businesses which is why they are one of Ray and Gabe’s most highly sought after services. 

[21:36] Why you need to stay away from the Frankenstein Contract. 

[23:24] What’s covered in their subscription model? 

[26:20] Ray and Gabe share how contracts implicitly impact photographers. 

[29:41] How do you know that your contract isn’t effective? 

[34:13] Why you need to put EVERYTHING in the contract!

[37:42] It doesn’t matter if you have email communication, a contract will trump other correspondence.

[40:03] Ray and Gabe share their final tips and advice for creative business owners.

[41:41] Connect with Ray and Gabe. 

[42:23] Ray and Gabe answer our rapid fire questions. 

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Something all small business owners worry about but few understand how to implement is a solid financial plan with retirement in mind. Jon Bebe is the founder of Collaborative Financial Group and passionate about helping small business owners plan for the future. 

Jon found his love of financial planning early on and saw a huge gap in the education and knowledge of small business owners. He was even told by some of the larger players that the reason they don’t pursue small business owners is because the pay day is simply too low. 

Rather than leave this sector of the market to flounder, Jon started Collaborative Financial Group and now aims to educate and empower small business owners to start the financial planning conversation. 

It doesn’t matter if you’re making huge sums of money or just getting started, having a financial plan is beyond important. Thinking about retirement is beyond important. These things are a must for ALL business owners. 

And if you plan to someday offer retirement benefits as an employer, you need a trusted partner to help you set up the right kind of program for you and your employees. 

Listen in as Jon shares his brilliant financial insights as well as why he recommends you start the conversation sooner than later. If you’ve been thinking about retirement, worried about, stressed over it, then listen in and start asking questions!

[02:09] Welcome to the show Jon! Listen in to learn about him and his business. 

[03:15] How did he start his business and get into working with small business owners? 

[07:06] Why are retirement and investment accounts important for small business owners? 

[09:47] When should small business owners consider retirement planning? 

[12:24] Is there a threshold you have to cross to provide retirement benefits to your team? 

[13:34] What kinds of retirement accounts are available to small business owners? 

[17:27] Learn the benefits of working with someone to help set up your business investment accounts and benefits programs.

[21:30] Jon shares the driving light, or goal, of Collaborative Financial Group. 

[25:26] How does Jon work with his clients and how can you get in touch with him? 

[28:22] Jon’s best advice is to just start the conversation. 

[29:36] Sybrina ends the show with a quick lightning round of questions. 

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Hey y’all! Big changes are coming for Success Beyond the Lens! The company AND the podcast. The first of those changes is that the Success Beyond the Lens Podcast is getting a new host! Listen in to meet Sybrina and hear what’s new on the horizon. 

Sybrina joined Success Beyond the Lens way back in October of 2021. She was the very first full-time employee we brought on and NOW she’s taking an even bigger role in the company! 

Starting with season six, Sybrina will take over as host of the Success Beyond the Lens Podcast. I’m not going anywhere, but with her looking to grow and hone some new skills, it seemed like the perfect time to work on some side projects that I’ve been passionate about. 

Namely, starting a brand new podcast to come alongside my coaching and consulting business that I started at the end of last year. More to come on that! But in the meantime, listen in, learn more about Sybrina, and get ready for season 6 of the podcast. 

We’re going to be digging deep into the financial and legal side of business and what you need to do, consider, and plan for as your business starts and grows.

[02:43] The Success Beyond the Lens Podcast is getting a new host! Meet Sybrina!

[05:00] Jenn and Sybrina share how they met and what led to Sybrina working in the business. 

[07:51] Sybrina shares what she’s most excited about in taking over the podcast. 

[09:25] What are some of the areas Sybrina has grown so far? 

[13:20] Which topics most intrigue Sybrina in the financial and legal space? 

[14:44] Big updates for the Success Beyond the Lens podcast!

[15:44] PLUS - Jenn is launching a new podcast. 

[16:52] What are some of Sybrina’s favorite business tools? 

[19:56] Where would we go in Florida to hang out?

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Hey y’all! I don’t know about you but I fully believe we are IN the busy season! What I have found when these seasons come around is that I start to let balance slide. Which almost always negatively impacts my mental health. Listen as I share my top 3 tips for checking your mental health during the busy season! 

First things first is understanding what life looks like normally. Make a list of things that typically start slipping when you get too busy. For me, I know things are going haywire when there are dishes everywhere, laundry undone, I struggle to get ready for the day, etc. 

When things start slipping, red flags go up for me, but they also go up for my close friends and family and they can call me out on it. 

Once you have that list, look at things you can delegate to others. Maybe you bring on house cleaners for the busy season, have someone do the yard, or have a meal service deliver food. You don’t have to have these things long term, but rather than deal with the busy season AND all of your normal responsibilities, instead get some help. 

You can also start delegating within your business. Bring on a VA to help with calls and getting galleries out. Have someone help you edit. 

There are so many ways to delegate bits and pieces so that not everything is landing on your shoulders alone. 

Last but certainly not least, have an accountability partner. Have someone that you can check in with to be sure that you don’t lose sight of your goals and who can ask after your mental health. 

These aren’t the only ways to maintain your mental health through the busy season but they are a fantastic start. What are some ways you manage your mental health during busier seasons in your business?

[01:41] Don’t let your mental health take a backseat during this busy season. [02:14] Make a list of things that happen externally when your mental health is declining. 

[04:36] What are things in your home that you can delegate to make things easier? 

[06:24] Take stock of your day at the end of the day. 

[10:27] Have an accountability partner!

[14:50] A quick recap of my tips for checking your mental health during the busy season.

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In case you needed the reminder, this season is not about how to take more bubble baths to further your self care. We are digging into the important topics and Allison Tallman brings it. She’s helping to make nutrition simple and doable no matter how busy you find yourself. Listen in to hear her tips, tricks, advice, and more. 

Allison realized she wanted to go into nutrition while she was in pre med in college. One of her absolute favorite classes was her nutrition class because it covered so much more than how to create a balanced plate. They went into the psychology behind food, why dieting as done in our culture today is bad, and so much more. 

Fast-forward to five years ago and she knew she wanted to help more people on a larger scale. She started her business and began changing the lives of her clients and her audience. She truly believes that nutrition should be simple and doable for anyone. 

Because you cannot power through your career, your business, and raising your babies if you aren’t taking care of the building blocks that make you, you.

We go into everything from why dieting and intermittent fasting are not the best solutions for busy, on-the-go females, why having a strong snack game can help you lose weight, and why balance not shame, blame, and guilt, is key. 

If you’ve ever struggled with eating healthy or been battling it out with your scale, this is the episode you have to hear. Food is fuel. That is all. Listen in to learn more.

[02:11] Learn more about Allison and her journey to entrepreneurship. 

[04:25] When did she decide to specialize in nutrition and become a nutritionist? 

[07:13] What’s the difference between using a “diet” and focusing on balanced eating? 

[09:39] Her approach to changing mindset around food and eating. 

[11:50] How can busy women integrate her processes into their lives? 

[14:38] What to do when you feel so busy that even one thing seems impossible.

[15:40] Allison shares some of her nutrition hacks for busy women. 

[17:50] Why breakfast is so important. 

[19:36] One additional thing you can do if you find yourself skipping meals.

[22:17] Having a solid snack-game is super important. 

[23:53] Allison answers Jenn’s rapid-fire questions. 

[27:20] Connect with Allison.

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I cannot say this enough, self-care is not bubble baths, massages, and alone time. Those things are great but they do not make up the entirety of what it means to care for yourself. Alexis Overstreet is a licensed psychotherapist who has transitioned into helping business owners connect with their bodies and create real self-care plans to bolster their lifestyles. 

Alexis began her career in clinical practice and absolutely loved what she did, but as things started shifting just before the pandemic, she realized her purpose was shifting. Beyond the mental load of the stress of the pandemic was this overarching trend toward a true neglect of the self that she was seeing in her patients and in herself. 

So much of our anxiety and our stress stems from our bodily reaction to outside stressors, but if our body is not being well cared for, then it cannot properly respond. Additionally, this modern world is full of stressors. We are constantly in a state of fight or flight and our bodies can no longer instinctively determine when we are in harm’s way or simply reacting to something happening in the world.

All of these things have helped Alexis create a new way to approach health and wellness, by planning self-care as part of the overall lifestyle. 

She shares so many amazing tips and advice for how to do this, but one of my favorites, and one that I didn’t realize impacted our overall mental health as much as it does, is hydration. Getting and staying properly hydrated makes a world of difference for our brains. 

One way she recommends staying hydrated is having more than one water bottle on hand at all times. That way when one runs out, you always have a backup. And when you just can’t drink anymore water, remember that there are tons of foods out there that are naturally high in liquid. 

Listen as she shares more about why she’s so passionate about true self-care and ways you can start implementing self-care planning in your own life. Which is your favorite tip or trick? 

[02:00] Meet Alexis Overstreet and listen as she shares a bit about her story. 

[04:50] How you can plan your self-care as a tool for your lifestyle. 

[07:39] Self-care is so much more than the skin deep things that the marketing gurus would have you believe. 

[08:52] What can business owners do when they have stressors and triggers in the middle of their day? 

[11:02] Stress is an internal reaction, not an external situation. 

[12:57] Alexis shares how she works with her clients to become more aware of their own stress and stressors. 

[15:20] Just because you’ve found your dream job, you’ll still experience stress. 

[18:20] What constitutes overall hydration? 

[19:46] Learn what fascia is and why we need to pay attention to it in self-care. 

[21:40] Ways you can address stress and stressors in the middle of the day.

[24:43] Why having more than one water bottle around is one piece of self-care planning. 

[27:22] Good foods to eat that increase your hydration. 

[30:59] Take it easy on yourself. It’s hard work to run a business, so give yourself grace and know that health, wellness, and self-care is not all or nothing. 

[32:39] Use the MELT system to help you release tension. 

[33:24] One actionable tip to take away from this conversation is to pay attention to your body.

[34:23] Alexis answers the three rapid fire questions for the day. 

[39:31] Connect with Alexis. 

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Lisa Asp has been making photographic art since 1995 but became a Certified Professional Photographer in 2010. In 2011 she decided that pet photography was what she really wanted to specialize in, and she hasn’t looked back. Listen as she shares her story, what she’s doing to help rescues in her area, and what makes the Animal Image Makers Conference the best in the industry. 

Prior to specializing in pet photography, Lisa was truly a jack-of-all-trades photographer. She loved creating artistic photographs and sharing them with her clients. But she has always had a special place in her heart for animals. She started donating her time to professionally photograph pets at animal shelters and rescues and became instrumental in helping those animals find forever homes. 

Little known fact, professionally photographed animals are significantly more likely to be adopted. 

One of the other things Lisa loves is community and helping others in their own photography journeys. Which is how the Animal Image Makers Conference came to be. They started it in 2019 and almost sold out all of the tickets. 

They have international speakers come in to share their knowledge and expertise, but most importantly of all, they’ve truly created a community for pet photographers to call home. 

If you’ve been considering pet photography for your business, you will not want to miss out on all of the brilliant tips and tricks Lisa shares. Even if you’re NOT looking to add pet photography to your business, Lisa knows her stuff and the things she shares can be applied in so many ways. 

Listen in to learn all about Lisa, the Animal Image Maker’s Conference, and what you need to do if you want to make pet photography your main offering. 

[02:12] Learn about Lisa and how she found herself delving into pet photography and education. 

[05:20] How did the Animal Image Makers Conference come about? 

[09:18] Lisa shares her tips for starting and running a successful pet photography business. 

[17:35] What kind of advice does she have for dealing with dogs who aren’t well-behaved? 

[20:24] She’s even photographed a pot-bellied pig. 

[24:53] Her advice for shifting into pet photography from other niches. 

[27:28] Is it harder to work with rescues or shelters? 

[30:00] One actionable tip to go out and start your pet photography business today. 

[33:41] Lisa answers the rapid fire questions. 

[36:56] Connect with Lisa. 

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Have you ever found yourself spiraling in a pit of self-doubt? It happens. Trust me, I know. BUT there are definitely ways to get yourself out of that pit and back on track without completely derailing your business or health. Listen in to learn how!

So first things first, if you’re able to, take a break. When I’m having a ‘bad brain day’ I find that I end up being way less productive than normal. Typically my thoughts keep circling, I can’t stay on task, and overall my anxiety keeps me from making positive steps forward. 

On these days, I have to take a break. Sometimes a break looks like a 20 minute walk or a long lunch. Sometimes it looks like shutting down for the day and being done until the next day. Either way, it doesn’t make sense to push through a less than productive day knowing that the results are going to be sub-par and take way longer than normal. 

Sometimes our brains just need to reset and taking a break is a great way to do that. 

Once you’ve taken that break and gotten your head in a better space, take some time to reflect. Why did you have a spiral in the first place? What was the root cause of the bad day? 

Getting to the root cause of the problem is the first step in taking strides toward not having that same issue occur again. 

Last, keep what I call ‘happy notes’ around at all times. When you’re having a bad day one of the best things to do is go back and reread all the notes that satisfied clients, customers, and partners have sent you over the years. Sometimes you just need to be reminded that you are awesome and you know what you’re doing!

Listen in to hear my top three tips on fighting self-doubt because it’s going to happen. Having the tools to come back better and stronger is the key to staying in the game!

[01:41] As a business owner you will have to battle self-doubt at times. 

[02:32] First, if you’re having a bad brain day, then you may just need to take a break. 

[05:37] What it means to do a 5, 4, 3, 2, 1 grounding technique. 

[07:55] Abide by your hard stop in your business and do something just for you. 

[09:34] Tip number two, take a look at what is causing your self-doubt. 

[14:31] If your self-doubt doesn’t have a current root, dig deeper. 

[19:01] When you first realize that you have anxiety, finding the root may be more difficult. In this case, work instead on getting out of that anxious moment. 

[21:22] Tip number three, keep happy notes all around you to refer to on those bad days.

[25:11] We’re humans and we’re going to make mistakes. That’s okay!

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One of the most important pieces of taking care of yourself is to literally take care of your body. And y’all, it does not have to be impossible. Listen as Alexis Hurley of Alexis Hurley Fit, LLC. shares how you can start making small changes in your daily life to reach those big health and fitness goals. 

Believe it or not, Alexis was not always about the fitness. She even goes so far as to say that she was down right lazy. But it didn’t take long for her to realize that she needed to get back up and start doing something. 

She’s been sharing her journey on Instagram for the last nine years, but when she had her little one, she started becoming very consistent in her posting. Then one week, she had several people reach out to her and tell her that what she was doing should be her career. 

Now it is!

She’s sharing all the juicy details behind the importance of starting small and building on those wins and why macro prepping is so much easier than meal prepping. So often we find ourselves writing out a huge list of the things we have to accomplish when it comes to our health and wellness that just starting seems like too much. 

Alexis will help you put the list down and realize that small wins every day end up turning into huge wins over time. Listen in to learn more!

[02:11] Listen as Alexis shares a bit about herself,her life, and why she’s excited to be in her 30’s.

[05:02] How did she start her business and why a fitness business? 

[08:15] It all happened quickly but it feels like she’s in the exact right place. 

[10:08] Alexis shares her top three tips for making your health a priority this year and reaching your goals. 

[13:40] Examples of specific goals to set that will help you reach your desired level of health and fitness. 

[16:41] How to get started with a focus on nutrition and balanced eating. 

[19:12] When did she realize that she had found the right path in starting her business? 

[22:11] It is so much more impactful to be authentic rather than Insta-perfect and rigid. 

[23:21] Alexis’s goal is that her clients understand how to build sustainable health rather than reaching a short term win. 

[24:19] Her tips for eating better without spending hours in the kitchen. (Hint: it’s not meal prepping)

[27:08] Is there any aspect of her business that she would have done differently? 

[29:34] Alexis gives her best advice for when you should start your own health journey.

[31:03] Lightning round with Alexis: 

• Fave business tool? Instagram
• Favorite Quote? 2 Timothy 1:7
• Where would we hang out in Elizabethtown? Starbucks and Iced Coffee! 

[36:07] Connect with Alexis.

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I am so excited about this season. We’re doing things a little bit differently for the next few episodes, but I think it’s so important for us to consider as we come out of the holidays and start looking at this new year. 

Season 5 is all about health and wellness. 

I’m not going to be over here sharing with you my fluffy self-care practices, though they may make an appearance, I’m talking about real health and wellness. I’m going to have guests join me to talk about healthy eating, moving your body, taking care of your mental health, and helping you to figure out what the best version of YOU looks and feels like. 

Because for me, health and wellness is not a number on a scale or a pair of jeans. It’s mental fortitude, a strong body that supports me in life, and practices that help balance my life and business. 

If that sounds good to you, then buckle up because this is going to be an amazing season!

[02:11] Welcome to season 5 and all things health and wellness.

[03:39] What it means to take care of myself. 

[06:04] Start thinking about what a well-rounded version of YOU looks like.

[08:14] Learn what I think of when I picture the best version of myself. 

[08:55] What you can expect as we move into Season 5 of Success Beyond the Lens.

[09:35] I share where I’m at with my health and wellness right now and why I started practicing gratitude again. 

[13:36] Working out is integral for my mind and body. 

[15:28] It’s important to acknowledge that each season of your life means different things for your health and wellness. 

[18:20] Take this season to challenge yourself to rethink your own wellness. 

[21:36] A messy house makes me feel like I’m being attacked when I walk into it. 

[22:46] Right now, take time to figure out where you can start to find balance again. 

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