In entrepreneurship, big moves matter - what market to target, which investors to work with, what to name your business and product. But Glenn Gonzales would argue that it's the everyday decisions that matter so much more.

Glenn is an Air Force Academy graduate, a Lt Colonel in the U.S. Air Force Reserves, and the founder and CEO of Jet It. In today's episode, Glenn shares his story as a veteran-turned-entrepreneur, discusses his mindsets around scale and growth, and explains the role that great customer (and employee) experience plays in it every day.