Welcome to episode #55. In this episode, Liz and special guest Robin Kramer chat about the ins and outs of wholesale strategy for jewelry designers. They cover:

• Why should a jewelry brand consider wholesale? 

• Tips for a successful wholesale strategy

• Some of the biggest mistakes brands make when it comes to wholesale

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #54. In this episode, we'll cover why it’s important to be passionate about your brand and share that passion with your target audience. We discuss:

• Tips for sharing your passion  

• What to do when you’re feeling burnt out

• Brands that inspire us with the way they share their enthusiasm and passion.

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #53. In this episode, we'll be talking about how to promote a promotion, discount, or other incentive. We'll cover:

• Why you need to promote a promotion in order to see results

• How much lead time as well as where to promote

• What to do if your followers/subscribers aren't responding in the way you hope

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #52. In this episode, special guest Sarah Rachel Brown and Liz discuss the perceived value of marketing. We’ll cover…

• Why is marketing valuable? 

• Is the cost worth it?

• How much does marketing actually cost? 

• Consultants, advertising, photoshoots, etc 

• If you were a brand, where would you spend your money? 

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #51. In this episode, we're discussing ways to "sweeten up the holiday season" with promos and other incentives. We'll be covering:

• When to start promoting holiday

• What are some promos and discounts you can offer? What to do if you never discount your products?

• Other ways to really make the holidays feel special for your customers

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #50. In this episode, we're discussing our trip to NYC. We'll be covering:

• What shows we walked  

• All of our thoughts 

• The power of community 

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #49. This week, we discuss holiday planning. We'll be covering:

• When to start 

• Where to start 

• Why it’s so important 

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #48. This week, we discuss how to audit your brand. We'll be covering:

• Why's it important to audit your brand, and how often should you do it?

• What are the steps to auditing?

• How to create an action plan and what to do after the audit

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #47. This week, we're going to help you establish or level-up your branding.

• Is your brand strong enough? Should you establish a new brand or refresh your existing brand?

• If you're interested in exploring brand development further, what to prepare and what research to do?

• What to do next? How much will that cost?

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Some questions to ask yourself:

• Questions to ask:

• Is there consistency?

• Do you feel like you're making brand/marketing decisions by the seat of your pants?

• Do you want to add someone to your team or work with a consultant?

• Do you feel like you've reached a stride in your business?

• Do you want to make it easier for customers to find your business and interact with me?

• Do you feel new clarity on your story and your mission/vision?

• Do you feel like something's just not right, that the way the business is being presented doesn't necessarily match what you want to be putting out in the world?

• Are you unsatisfied with the customers you're reaching? Do you feel like people just aren't "getting it"?

• Are you serious about investing in your business, not only with money but also with commitment and consistency?

Welcome to episode #46. This week, we're talking about branding for jewelry businesses.

• What is a brand?

• Elements of a strong brand

• How to define your brand

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.