Welcome to episode #35. This week, we'll be talking about Pinterest, one of the most underrated social media marketing platforms.

• Why does Pinterest matter in 2023, and why should you consider incorporating it into your SMM strategy?
• What are the best practices for Pinterest?
• What can you expect when you start optimizing your Pinterest?

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Links Mentioned in This Episode

Kendra Scott Pinterest - https://www.pinterest.com/kendrascott/ Alex & Ani Pinterest - https://www.pinterest.com/alexandani/ Mejuri Pinterest - https://www.pinterest.com/mejuri/

Welcome to episode #34. This week, we'll be talking all about paid Instagram verification. More specifically:

• What is it?

• What are the pros and cons?

• Should you get verified?

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #33. This week, we'll be talking about direct mail marketing for jewelry brands. More specifically:

• What is it, and how does it work?

• What are the pros and cons?

• Who should use it, and how should you use it?

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Brands and links from the episode:

Esqueleto: https://www.shopesqueleto.com/pages/lookbooks MejuriHolly YashiJulie Vos: https://www.julievos.com/pages/catalog

Welcome to episode #32. This week, we'll be talking about SMS marketing or text message marketing for jewelry brands. More specifically:

• What is it, and how does it work?

• What are the pros and cons?

• Who should use it, and how should you use it?

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Brands and links from the episode: Diamond NexusCast Jewelry Ali Weiss Jewelry Ross Simons https://www.instagram.com/reel/CqYBvIpjS_O/?igshid=Mzc1MmZhNjY=

Welcome to episode #31. This week, we'll be talking about the AI tool ChatGPT. More specifically:

• What is ChatGPT?

• What are the pros and cons of using ChatGPT?

• How can you use ChatGPT in your business and jewelry marketing?

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #30. This week, we'll be talking about MONEY - and how much money you should be investing in marketing in 2023 based on your stage of business and business goals. More specifically:

• How much to invest based on revenue and stage of business growth

• What you should be investing that money in

• What can you expect things to cost?

• What to do if you don't have the money to invest

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #29. This week, we'll be talking about the social media platforms to consider using for your jewelry brand in 2023 - and the best practices for each one. More specifically:

• What's going on with Instagram?

• Social media platforms to consider and best practices for each

• How to choose which social media platforms are right for your jewelry brand

Links mentioned in this episode:

Gem Gossip Pinterest - https://www.pinterest.com/gemgossip/

Diamonds in the Library Pinterest - https://www.pinterest.com/DiamondsLibrary/

Tiffany & Co. Linkedin - https://www.linkedin.com/company/tiffany-and-co/

Maejean Vintage TikTok - https://www.tiktok.com/@maejeanvintage

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #28. This week, we'll be talking about content marketing and how your jewelry brand can leverage it successfully. More specifically:

• What's content marketing, and how is it different from other types of marketing you're doing?

• What are the common types of content marketing?

• How do you know that content marketing is right for your business?

Links mentioned in this episode:

• Mejuri blog: https://mejuri.com/style-edit

• Ken & Dana design engagement ring style quiz: https://shop.kenanddanadesign.com/pages/engagement-ring-style-quiz

• Shane & Co. another quiz: https://www.shaneco.com/engagement-wedding/engagement-rings/style-finder

• Blue Nile's education resource: https://www.bluenile.com/diamond-and-jewelry-education

• Also Brilliant Earth buying guide: https://www.brilliantearth.com/diamond/buying-guide/

• I'm not sure if Spinelli Kilcollin publishes this anymore, but it's an example: https://www.spinellikilcollin.com/925

• Basics of Jewelry by Stuller: https://www.jmdjewelry.com/uploads/8/9/4/8/89486199/jewelry-basics.pdf

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #27. This week, we'll be talking about which jewelry marketing tactics are working now. More specifically:

• A look at Q1 so far and what's changed

• What to focus on in your business

• Tips to take action

Links mentioned in this episode:

Nike X Tiffany & Co. - https://www.tiffany.com/stories/tiffany-and-nike-air-force/

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #26. This week, we'll be talking about the benefits of segmentation and A/B testing in email marketing and why you should consider trying some of these more advanced email tactics. More specifically:

• What's segmentation, and how can you start taking advantage of it?

• What's A/B testing, and how can you implement it?

• What are some other more advanced ways of optimizing your email marketing?

Links mentioned in this episode:

Retail TouchPoints - https://www.retailtouchpoints.com/topics/digital-marketing/email-marketing/how-benefit-cosmetics-turned-product-launch-into-an-event-major-marketing-win-blush

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.