Welcome to episode #17. This week, we're sharing an "intro to ecommerce". Are you hoping to streamline your D2C strategy in 2023? Then you'll definitely want to make sure your ecommerce storefront is working for you. The next few episodes will be all about ecommerce for jewelry brands, and this episode will serve as a foundation for the content ahead.

We're here to help you optimize your ecommerce store, and we're going to talk about:

• What's different about selling your products online vs. in person?
• What are the ecommerce platforms available, and what are our opinions on them?
• What are the must-have elements of an effective ecommerce shop?

Links mentioned in this episode:

Tiffany & Co. ecommerce site - https://www.tiffany.com/

The Last Line - https://www.thisisthelast.com/

Monica Rich Kosann - https://www.monicarichkosann.com/pages/custom-charm-necklace

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #16. This week, we're talking all about what you should be focusing on now, after Black Friday-Cyber Monday weekend. We'll be covering:

• Promoting ready-to-ship products
• Reaching out to top clients
• Promoting your retailers

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #15. This week, we're talking all about content planning for jewelry brands. We'll be covering:

• Where should you be sharing content?
• What should you be posting? And how can you keep track of your posting schedule?
• Aligning your content.

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #14. we're talking all about our favorite time-saving tools and platforms. We'll be covering:

• Why it's important to embrace marketing tools and how they can help you
• What are some of our favorite time-saving tools and platforms?
• How to choose which one to adopt

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #13. This week, we're talking all about planning to optimize your marketing efforts.

• How to get started
• Setting goals and objectives
• Creating your plan

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Links/brands mentioned in this episode:

East Fork Pottery - https://www.eastfork.com/the-dish

Tony's Chocolonely - https://tonyschocolonely.com/us/en/our-mission

Welcome to episode #12. This week, we're talking all about influencer marketing for jewelry brands.

• What does the influencer marketing landscape look like in 2022?
• Is influencer marketing worth it? When should you consider it for your brand?
• How can you find the best influencer and make the most of the partnership?

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Links/brands mentioned in this episode:

Brinker + Eliza - https://www.instagram.com/brinkerandeliza/

Blair Eadie + David Yurman partnership - https://www.instagram.com/p/4jVZyeQWdv/

Mejuri #mejuripartner hashtag - https://www.instagram.com/explore/tags/mejuripartner/

Welcome to episode #11. This week, we're talking all about public relations for jewelry brands.

• What is public relations?
• How do you get started?
• Some tips for doing your own and the reality of hiring an agency.

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Links/brands mentioned in this episode:

Harwell Godfrey heart charms - https://www.nationaljeweler.com/articles/11262-harwell-godfrey-launches-latest-charitable-pendant-at-new-york-fashion-week

Diamonds Do Good bracelets - https://www.diamondsdogood.com/

Marla Aaron vending machines - https://marlaaaron.com/pages/the-vending-machine

PR Outeach Templates - https://docs.google.com/presentation/d/1YL22-a2SRyvBOmeKXaVMhK3qelIx94bxXWUAfmEhxEA/edit?usp=sharing

CRM Template - https://docs.google.com/spreadsheets/d/1ZKS83F680Ye7AYsfI2IejmXf8qRzJ-zZkCMFG5DewPE/edit?usp=sharing

Welcome to episode #10. This week, we're talking all about the difference between sales and marketing.

• What's the difference between sales and marketing?
• Why do you need to be proficient at both to find success?
• How can you get better at sales and stop feeling "self conscious" about it?

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Links/brands mentioned in this episode:

HABIB Jewels - https://www.instagram.com/habibjewelsofficial/ David Yurman - https://www.davidyurman.com/ "The Art of Closing the Sale" by Brian Tracy - https://www.amazon.com/Art-Closing-Sale-Professional-Selling/dp/0785214291

Welcome to episode #9. This week, we're talking all about email marketing for jewelry brands. We cover:

• Why is email marketing important?
• How to start and grow your email list.
• Tips for gathering and utilizing information about your email subscribers.

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Links/brands mentioned in this episode:

Brilliant Earth - https://www.brilliantearth.com/ Satya - https://www.satyajewelry.com/ James Allen - https://www.jamesallen.com/

Welcome to episode #8. In this episode, we talk all about the jewelry brands that catch our eye and why. We cover:

• What are the things that make a jewelry brand catch our eye?
• How can other brands catch our eye? What are the "secret ingredients"?
• What can help create longevity for a jewelry brand, so they're not just a passing interest in the eyes of consumers?
• We'll also share some specific jewelry brands we love to follow and why.

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Links/brands mentioned in this episode:

L'atelier Nawbar: https://www.instagram.com/lateliernawbar/

Stephanie Gottlieb: https://www.instagram.com/stephaniegottlieb/

August Los Angeles: https://www.instagram.com/augustlosangeles/

Twist: https://www.instagram.com/twistonline/

Monica Rich Kosann: https://www.monicarichkosann.com/

Lizzie Fortunato: https://www.lizziefortunato.com/

Irene Neuwirth: https://ireneneuwirth.com/