Liz just got back from Market Week February 2023 in NYC, and she shares a recap of the major jewelry shoes, like NY Now and Melee.

Welcome to episode #25. This week, we'll be talking about how you can get more consistent with email marketing as a jewelry business owner. More specifically:

• Why consistency matters for email marketing

• Consistency means putting together a content calendar and considering your storytelling/messaging

• Get comfortable with email metrics, so you get comfortable with consistency

Brands mentioned in this episode:

• Susan Fauman Jewelry

• Broken English

• Lizzie Fortunato

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #24. This week, we'll be talking about the importance of an automated email welcome series as well as other email automations to consider. More specifically:

• What is a welcome series, and why is it important? 
• Welcome series best practices 
• Other key automations to consider 

Links mentioned in this episode:

Rent the Runway

Brooklinen

Ariel Gordon Jewelry

All screenshots can be found here: https://drive.google.com/drive/folders/1lA6MTb2MAji-v_LyqVNErhWLar5894kg?usp=sharing

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #23. This week, we'll be sharing an introduction to email marketing. More specifically:

• Why email marketing is so important 
• How to get started with email marketing 
• What makes a good email 

Links mentioned in this episode:

May Lindstrom -https://milled.com/maylindstrom.com/join-me-live-tomorrow-vN3hpBAeyFTt9t0G

Hillary Finck - https://drive.google.com/drive/folders/1yDY8b_fwRrQc-VQxB-Tl0wB_ZRmv4xtj?usp=sharing

Monica Vinader - https://milled.com/monica-vinader

Lingua Franca - https://drive.google.com/drive/folders/1yDY8b_fwRrQc-VQxB-Tl0wB_ZRmv4xtj?usp=sharing

Mejuri - https://milled.com/mejuri/paint-the-town-QwpzAtNXtLqe0uaw

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #22. This week, we'll be talking about product pages on your ecommerce website. More specifically:

• Why product pages are so important 
• What a product page should include
• How updating your product page can increase conversions

Links mentioned in this episode:

David Yurman - https://www.davidyurman.com/womens/bracelets/renaissance-bracelet-in-sterling-silver-with-diamonds-9mm-B17649DSS.html

Tiffany & Co. - https://www.tiffany.com/jewelry/bracelets/tiffany-lock-bangle-GRP12069/

Fox & Bond- https://foxandbond.com/collections/fox-bond-originals/products/the-f-b-custom-3-starburst-ring

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #21. This week, we'll be sharing some conversion-boosting strategies for your ecommerce website. More specifically:

• What to do about abandoned carts
• Why average order value (AOV) matters and how to increase it
• Why returning users matter and how to get shoppers to come back

Links mentioned in this episode:

Ariel Gordon Jewelry - https://flodesk.com/blog/abandoned-cart-email-examples/

Monica Vinader - https://www.pinterest.co.uk/pin/121597258678458605/

Bluemercury - https://moosend.com/blog/abandoned-cart-email/

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #20. This week, we’ll be talking about your ecommerce homepage and how to drive traffic to your website. More specifically:

• Why is the homepage so important?
• Homepage best practices.
• Tips for driving traffic to your website. 

Links mentioned in this episode:

May Lindstrom - https://www.maylindstrom.com/

David Webb - https://www.davidwebb.com/

Hannah Blount - https://www.hannahblount.com/

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #19. This week, we’ll be  talking about the best practices for structuring your ecommerce website and creating a user-friendly navigation. More specifically:

• How should you approach structuring your ecommerce website?
• How should your website navigation function? What are the best practices?
• What steps can you take to improve your navigation?

Links mentioned in this episode:

Jennifer Meyer - https://jennifermeyer.com/

Gorjana - https://gorjana.com/

Brilliant Earth - https://www.brilliantearth.com/

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

We’re taking a break this week, and we hope you are too! However, we did want to take a moment to wish you a happy holidays and to thank you. 

Laryssa and I started our collaboration at the start of 2022 with the goal of educating designers and also building community - for ourselves and the designers we hoped to work with.

While Success with Jewelry has changed form over the course of the year, we’re excited about where we are at now - a podcast and community to share resources with you. And we have ideas for 2023 that we are very excited about. 

Thank you so much for listening, for supporting us and being a member of our community. We are looking forward to connecting more in the new year! 

Welcome to episode #18. This week, we’ll be sharing an intro to ecommerce analytics. More specifically:

• How to access your website’s analytics.
• What are KPIs, and which metrics are most important? 
• What the numbers mean and how you can use them to adjust your strategy.

Links mentioned in this episode:

Ecommerce Reporting Template - https://docs.google.com/spreadsheets/d/1IQP_ab9swI-syozBVGj8ZlEHef0IN9cSvE7t4o3Y-7o/edit

Please visit SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.