Welcome to episode #45. This week, we're talking about Threads, the latest social media platform from Meta.

• What is Threads?

• Our initial reactions about this new social media platform

• How to use it for your jewelry business

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #44. This week, we're reviewing all of Instagram's latest features and updates, including:

• What’s new on Instagram?

• How to use Broadcast Channels. 

• What should you focus on? 

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #43. This week, we're answering all your marketing and sales-related questions!    

We cover: 

• How are designers who have one of a kind pieces selling to stores? Do they make a lot and have the buyers choose at the shows? Or do they make things that are similar that they bring to the shows, like as a sample? 

• What is a reasonable minimum order for a first-time order? Dollar wise or number of pieces wise. Or what is a good way to figure that out? 

• Will offering a Welcome discount on my ecommerce site turn off retailers, who may see that as competition?

• Should I be spending money on ads to acquire new customers?

• Can you share some tips on figuring out my ideal customer? 

• What content is working on Instagram? 

• Best way to organize content? 

• How do you write a good subject line?

• Tips for having a successful sale to move inventory? 

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #42. This week, we share part two of our wholesale series, all about the current state of trade shows for jewelry brands that are interested in pursuing retailer partnerships. We cover: 

• What are trade shows   

• How to decide to do one

• Preparing after you sign up   

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #41. This week, we're starting a short series about wholesale strategy and outreach for jewelry brands. We'll be talking about: 

• Where to start

• Creating an outreach strategy

• Important things to consider

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #40. This week, we're answering the big question, "When's it time to do a brand refresh?". We'll be talking about:

• Why is it important to check-in with your business and ask, "Is it time to do a brand refresh?" How often should you ask this question?

• What are some signs that it's time to do a refresh? 

• When's a good time of year to get started, and how can you begin the process?

Liz and Laryssa also do a JCK recap.

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #39. This week, we'll be talking about clienteling for jewelry entrepreneurs:

• Why it’s important 

• How to get started 

• Tips for continuing to nurture your clients

Links mentioned in this episode:

CRM Template - https://docs.google.com/spreadsheets/d/1ZKS83F680Ye7AYsfI2IejmXf8qRzJ-zZkCMFG5DewPE/edit

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #38. This week, we'll be talking about how to effectively promote a launch, whether that's the launch of a new collection, a product drop, the launch of a new service, or the beginning of a discount/sale. We're covering: 

• Tips for planning ahead

• When and how often to promote your launch

• What to do after the launch

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #37. This week, be talking about how to best manage your marketing calendar. In episode #15, we gave a brief overview of content planning, but this one will zoom in on plotting out important dates.

• What's a content calendar, and how can you start with a blank calendar?

• What should you be filling in, and how do you work backwards from important dates?

• Common mistakes to avoid with the calendar 

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #36. This week, we'll be talking about useful and low-cost tools to help you plan and schedule your social media marketing content.

• What are the options and which do we recommend? 

• What are the benefits of using an app to plan and schedule your content? 

• Why planning your content is so important.

Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Links Mentioned in This Episode:

Later - https://later.com/home/ Planoly - https://www.planoly.com/ Hootsuite - https://www.hootsuite.com/ Meta Business Suite - https://business.facebook.com/