Ready to boost your income without adding more hours behind the chair? In this episode, we’re diving into creative strategies to grow your salon business and increase revenue. Learn how to make retail sales a natural part of your service, leverage affiliate marketing, and create digital products that keep clients coming back. We’ll also discuss hosting client education events, teaching at beauty schools, and collaborating with brands to build new revenue streams. From high-ticket services like extensions to e-commerce opportunities, this episode is packed with actionable tips to help you reach your financial goals while elevating your client experience.

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Key Take-Aways:

1. Retail Sales: Make its a part of your service and not an add-on.

2. Talk retail during the consultation to know what you need to recommend. It’s a deeper way to take better care of your client.

3. With the average 15% commission with retail, even if you only sold 10 products per week, that’s close to an extra $250 per month…without having to do extra behind the chair.

4. Affiliate marketing will also become more natural if you talk retail in the salon. You can send the link to your clients as well.

5. Add your affiliate links into places that have clickable links such as Pinterest & Facebook.

6. Create digital products such as quick video tutorials for your clients.

7. Digital products also make you irreplaceable.

8. Host an educational event for your clients, it can also bring added income into your space.

9. Start teaching in a beauty school to be a better presenter and offer a low-ticket class for students.

10. Collaborate with brands by having a clear goal and approach from a place of giving, not taking.

11. Work with a brand you’ve already been using, reach out, showcase examples of your work or create a clever offer.

12. If you’ve already established a relationship with the brand, propose Sponsorship.

13. Extensions bring added income both as a high ticket service, retail sales on the hair, and a reoccurring service that has an average higher price per minute.

14. If you added a $400 installation twice per month, thats close to $10k per year.

15. Ecommerce is another way of expanding your sales; from retail purchases on your website to sending kits to clients.

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Are you ready to shift your mindset and take control of your beauty career? In this episode, we explore what it truly means to be accountable as a beauty professional. Instead of seeking validation from others, discover how to reclaim your power, embrace leadership, and create work-life harmony. This episode is packed with honest advice and actionable insights for stylists, salon owners, and anyone ready to elevate their mindset and career. Tune in for the conversation you might just be ready to hear!

Listen into part 1: Navigating Change in the Salon World: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127?i=1000684015514

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Key Take-aways:

1. Rather than focusing on how clients make us feel, what is our responsibility and how we allow ourselves to feel?

2. We all seek validation, but what does it mean to you and once you are validated what do you do with it?

3. Don’t give your power away.

4. Assistant vs apprentice: working for someone else vs working for yourself.

5. Find a mentor before leaving beauty school to avoid experimenting with a salon that might not set you up for success.

6. Leadership comes down to your own accountability.

7. There isn’t such thing as work-life balance, but there can be work-life harmony.

8. Try letting go of what you think it needs to be, being others in, find your community.

9. We only hear conversations when we’re ready to hear it.

10. Don’t get too hung up on the stories you tell yourself because those stories can change.

 Give yourself grace to be wrong.

Find Hairdustry on Instagram https://www.instagram.com/hairdustry?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

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In this episode, we sit down with the host of Hairdustry, a podcast dedicated to exploring the mindset and evolution of the hair industry. We discuss how staying adaptable, embracing change, and fostering the right mindset can help hairstylists and salon owners thrive in an ever-evolving landscape. From navigating industry changes to building a sustainable career, this conversation is packed with insights to empower beauty professionals at every stage of their journey. Whether you're behind the chair or leading a salon, you’ll walk away with thought provoking advice to align your mindset with how your our future could evolve.

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Key Take-aways:

1. Responsibility is simply the ability to respond.

2. Instead of responding or reacting, try pausing.

3. Asking the big question “is this true“ can help with reshaping limited beliefs.

4. You are what you eat and sometimes you are eating misinformation… are you consuming what is serving you?

5. Change is never what’s next.

6. Sometimes we put the energy into what is ahead of us, but really it’s about letting go of an old belief system that allows change.

7. Some relationships run its course & we can just be grateful for what it was.

8. We are seeing a rise and recalibration of independent educators in the industry due to the desire of connection.

9. We have a very unique opportunity in this industry to run our own business, even as a W-2 employee.

10. Find Hairdustry on Instagram

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Looking to keep your schedule packed and your revenue growing? In this episode, we’re sharing expert strategies to maximize your bookings and keep clients coming back for more. Learn actionable tips for re-engaging past clients, attracting new ones, and creating irresistible offers that fill your chair. Whether you're a stylist or salon owner, this episode is packed with insights to help you boost your business and achieve consistent success!

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Key Take-Aways:

1. Create a New Year offer from a package to a bundle.

2. Start a New Year, New You promotion from adding a micro service.

3. Send a personalized email or text. Focus on the services that bring in the highest revenue to do what you enjoy.

4. Position hair appointments as self care. Make the message about them: After giving to everyone else, it’s time to do something for you.

5. Host a giveaway: Discount or product to incentivize clients to prebook. Make the duration 8 weeks to fit the average booking schedule.

6. Share hair resolutions on social media. Great way to add your personalities and attract new clients.

7. Social proof comes from testimonials, reviews, and feedback from clients. Create images, reels, and templates for your social media channels.

8. Encourage clients to prebook, it’s the number 1 way to sustain your business and have consistency.

9. Reintroduce and make tightening your systems a convenience to your clients.

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This episode challenges you to rethink your business, your goals, and the systems you have in place to achieve them. We’ll explore how to set bold 10x goals, eliminate distractions, and realign your focus to build a business that works for you—not the other way around. From redefining your role in the industry to leveraging local marketing and believing in your brand, this conversation is packed with insights to help you scale with intention and clarity. Tune in to unlock strategies that will transform the way you think about growth and success!

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We want to hear from you, drop a question or comment in the review section below and we will add you to our next live session: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127

Key Take-Aways:

1. What is your 10x goal to change who you need to be to get the things you want?

2. What things do you need to eliminate out of your life in order to create time for achieving the outcome of what you desire to have?

3. What business do you think you're in, what business are you really in, what business do you need to be in?

4. Don’t let others tell you how to run your business, you say how you want to run your business.

5. People are googling hair products more than haircuts. Why not target the products you use to the 7 mile radius around you?

6. Once you target clients, run a retarget ad to get them in your salon.

7. Hourly employees can pack orders, stylists can create videos with a QR code to share how to use the products.

8. Ask coaches who give disruptive information to show you how they have made more money and run their business more efficiently before taking their advice.

9. You don’t rise to the level or your goals, you fall to the level of your systems.

10. Make sure you believe in what your selling, what makes it stand out, why are you passionate about it?

11. If you’re using affiliate links instead of selling physical products, you get to control your margins.

12. Saying no to your client behind the chair is saying yes to your team. Have a day dedicated to your team. Look into the Replacement Ladder.

13. 1:3:1 rule: What's the real problem that will fix 80% of the issues, what are the 3 solutions to solve that problem, and what is the 1 that would be the best option to move forward with.

14. Everyone has different goals, and there's not one vehicle to get there.

15. By learning what not to do, you learn what to do.

16. Make sure you’re not adding an ignorance tax, failure can lead to massive success.

Find Nick on Instagram or website

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In this episode of Successful Stylist Academy, Ambrosia and Drea dive into the art of consultations behind the chair, sharing their best practices and communication strategies for creating successful, lasting client relationships. From asking the right questions to setting clear expectations, they’ll guide you through each step of a transformative consultation that builds trust and sets the stage for success. Tune in to learn practical tips, common pitfalls to avoid, and how to make every consultation a powerful tool for client satisfaction and retention. Perfect for stylists looking to elevate their client experience and grow their business!

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Key Take-Aways:

1. Active Listening: We talk so much about how we talk that we forget how to listen.

2. Active listening can improve our client satisfaction up to 40% which shows how important it is for our clients to feel they’re heard.

3. Separate into 2 categories: the fun & not fun things. Policies & pricing allow you to be creative and enjoy the experience. The consultation is getting all sticky stuff out of the way to enjoy the rest of the service.

4. Hearing and listening are 2 different things, make sure you repeat your clients words back to them, share the plan, and then asking.

5. Over-communicate so the clients expectations match your expectations.

6. Under promise and over deliver.

7. Most of the time, a stylist who thinks she’s giving a consultation might not match what a client thinks is considered a consultation.

8. Talk about what goes into the process and also what goes into th maintenance.

9. The consultation is the main dish of what we offer behind the chair, it’s where trust is built, aligned goals are created, and a plan for future services are created.

10. By the time the cape is off, your client has mentally moved on to the next part of the day.

11. We’re never recommending a product a client doesn't need. Try noting some questions you can integrate into your consultation ahead of time.

12. Break the consultation over different parts of the service with go-to questions you can visit during the service, and a closing consultation which is making sure you met the clients expectation and plan for next time.

13. Rather than assuming your client won’t want it, assume they will because you’ve armed them with lots of information.

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In this episode, Harley Chapman shares her exact growth strategies in how she started generating income on TikTok. Learn how to monetize your content, grow your audience, and leverage brand partnerships to turn your TikTok presence into a profitable venture. Whether you're just starting or looking to make passive income, these tips will help you maximize your earning potential on the platform.

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Enjoy our FREE Marketing Guide!

Key Take Aways:

1. Start by creating the content.

2. You can unlock TikTok shop once you have 5k followers.

3. Posting 2 to 3 times a day does get you there faster.

4. Create a list or scroll through the app to get inspiration on your content ideas.

5. Set aside an hour a day to work on your content.

6. Create up to five content topics to post about regularly.

7. Consider a miniseries I can tie back to your brand and is related to your content pillars.

8. The more you get to know your audience the easier it is for your content to be shared to similar accounts.

9. Once you get accepted into the shop, you can request free samples, which helps you find the right brand alignment.

10. Once you start to see growth, have an end goal in mind.

11. Brands will also pay for your ads which helps to increase sales for you and following.

12. Ads can’t be running on a post that has copyright music on it.

13. When going live on TikTok, it’s better to go for longer durations starting at an hour.

14. Once you hit 10k followers, you become eligible for the Creator program which pays to post.

15. Keywords do make a difference, particularly in-video caption, description, and hashtags.

16. A little hack is hiding keywords in your video, shrinking them down and bringing them off the screen.

17. Make sure you engage as part of your content strategy.

18. Replying to comments via video does really well on TikTok.

19. Above all else, remain curious & allow yourself to try new things.

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Do you perfer video? Binge watch our Top Episodes on YouTube

In this episode, we dive deep into the most effective client retention techniques tailored for beauty businesses. Learn how to create exceptional client experiences, foster loyalty, and increase repeat bookings. Whether you’re a salon owner or a beauty professional, these strategies will help you strengthen client relationships and grow your business. Tune in to discover actionable tips that can transform one-time clients into long-term loyal relationships!

If you missed this episode: 7 Effective Ways To Build Client Relationships

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Key Take-Aways:

1. When we talk about retention, if you don’t have those building blocks of creating a strong relationship and being in an environment that you feel supported in, it’s a big contributor for professionals not staying in the industry.

2. Personalizing each client experience: Make recommendations, but also personalizing your marketing techniques to fit the preferences of each guest.

3. 80% of consumers are more likely to support a business that provides personalized experience.

4. Simple is not always easy. Having the confidence to retain clients gives you the financial freedom, time and peace to focus on education or reach out to brands.

5. Work on your craft: Set aside 5% of your income for ongoing education. Setting money aside for education also creates a psychological reward system & allows you to put time and thought into the classes you really need.

6. It’s better to get really strong at a couple of things at a time rather than offering everything because it allows you to focus on the relationship and feel confident with the service.

7. Offer a loyalty program: A point system is a great way to add to the next purchase, which can increase client retention by 5-10%, and also generates on average 15-25% more profits per year.

8.Dial in communication & verbiage: This helps with clarity, removing obstacles, plus clients feel heard.

9. Treat all clients as if they’re your only client. A way to see a great example of exceptional service is to be a client yourself and create a rating system for parts of your service and make notes for how you can apply your experience behind the chair.

10. Being consistent is the most important part of the service to retaining a client. 89% of consumers have switched to a competitor following a poor experience.

11. Be irreplaceable: What makes you YOU & make your strength your Super Power. Write specific things down in the client notes to help your remember details.

12. Make sure your clients are not leaving before rebooking, it helps to talk about next steps or always leave your client wanting more.

13. Remember your clients don’t only choose you, you also choose them, so choose clients for your future self.

Get access to our favorite salon income saving tool, SalonScale with an extra 10% off using code SSA10 HERE

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In our fast-paced world as a hairstylist, it’s easy to feel like you’re constantly chasing the next trend, trying to stand out in a saturated market, or possibly even struggling to maintain a steady client base. In today’s episode, we’re diving deep into the challenges every hairstylist faces, from balancing creativity with profitability, and uncovering actionable strategies to not just survive, but truly thrive in the industry. Whether you’re a seasoned pro or just starting out, this conversation is designed to help you connect with your clients on a deeper level and find more fulfillment behind the chair.

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Binge watch our 3 hour Successful Hairstylist Workshop. Download today and get lifetime access to our annual upgrades.

Key Take-aways:

1. Personalized Follow-Ups: After a client’s appointment, send a personalized text or email thanking them for their visit, or a hand-written card if you really want to stand out. Include a specific compliment or mention something personal they shared.

2. Studies show that addressing someone by their name makes interactions up to 10 times more memorable.  “Hi [Mackkenzie], it was great seeing you today! I hope you enjoy your new haircut. Don’t forget to use the serum we talked about for added shine. Looking forward to your next visit!”

2. Have clear and intentional communication: Understand your clients needs, repeating things back to them, and showing appreciation.

3. Host a VIP night or a small client appreciation event. This ties into the profit of emotion or time being the greatest, long-term profit of all.

4. Customize a haircare plan for your clients: Detail recommendations based on tips, products, and added value.

5. Host a private “bring your own tools night” and spend focused time on helping people with learning how to style their hair.

6. Consistency with your story and brand, for example booking extra time for a new client.

7. How do you show up on social media. Do you engage with your clients or potential clients when you have a gap in your day?

8. Make a special note on clients to remind yourself to bring it up when they come back in.

9. Referral and rewards program: word of mouth can increase our new client acquisition by 50%

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In the beauty industry, it's easy to blur the line of being an artist vs owning a buiness. Ambrosia opens the conversation on bad business advice and deceptive tactics on working less, charging less, and making more. From misleading pricing claims to hidden context, we expose the tactics that social media can use to manipulate popular consumption for truth. Join us as we discuss the impact of these lies on your income, business, and future. Ambrosia also provides tips on how to approach navigating the mindset of exchanging money for time and the long-term ramifications for underchanging. Don't miss this episode if you're ready to uncover the reality of compounding effects and empower yourself with knowledge.

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Key Take-Aways:

1. Most advice on social media lacks context or is missing important parts of the story.

2. Doing something for a long time doesn’t give someone the right to teach, but learning the craft of teaching and holding retention does.

3. People say things that are inflammatory because it gets attention and followers.

4. If you don’t raise your prices, and your costs keeps going up…understand that you are choosing to be the one who absorbs the cost.

5. I’m either free or expensive, but I’m never cheap.

6. You can choose to comp your work as a gift or give back through charity work, but never raising prices for repeat clients is bad business.

7. There is a difference between goodwill and good business.

8. It’s impossible to book less time, charge less, and make more money.

9. The reason it’s important to learn how to operate your business is so that you can take care of your future self.

10. It’s the sustainable stuff that builds wealth, confidence, and relationships.

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