Successful Stylist Academy

In this episode, Harley Chapman shares her exact growth strategies in how she started generating income on TikTok. Learn how to monetize your content, grow your audience, and leverage brand partnerships to turn your TikTok presence into a profitable venture. Whether you're just starting or looking to make passive income, these tips will help you maximize your earning potential on the platform.

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Key Take Aways:

1. Start by creating the content.

2. You can unlock TikTok shop once you have 5k followers.

3. Posting 2 to 3 times a day does get you there faster.

4. Create a list or scroll through the app to get inspiration on your content ideas.

5. Set aside an hour a day to work on your content.

6. Create up to five content topics to post about regularly.

7. Consider a miniseries I can tie back to your brand and is related to your content pillars.

8. The more you get to know your audience the easier it is for your content to be shared to similar accounts.

9. Once you get accepted into the shop, you can request free samples, which helps you find the right brand alignment.

10. Once you start to see growth, have an end goal in mind.

11. Brands will also pay for your ads which helps to increase sales for you and following.

12. Ads can't be running on a post that has copyright music on it.

13. When going live on TikTok, it's better to go for longer durations starting at an hour.

14. Once you hit 10k followers, you become eligible for the Creator program which pays to post.

15. Keywords do make a difference, particularly in-video caption, description, and hashtags.

16. A little hack is hiding keywords in your video, shrinking them down and bringing them off the screen.

17. Make sure you engage as part of your content strategy.

18. Replying to comments via video does really well on TikTok.

19. Above all else, remain curious & allow yourself to try new things.

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In this episode, we dive deep into the most effective client retention techniques tailored for beauty businesses. Learn how to create exceptional client experiences, foster loyalty, and increase repeat bookings. Whether you're a salon owner or a beauty professional, these strategies will help you strengthen client relationships and grow your business. Tune in to discover actionable tips that can transform one-time clients into long-term loyal relationships!

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Key Take-Aways:

1. When we talk about retention, if you don't have those building blocks of creating a strong relationship and being in an environment that you feel supported in, it's a big contributor for professionals not staying in the industry.

2. Personalizing each client experience: Make recommendations, but also personalizing your marketing techniques to fit the preferences of each guest.

3. 80% of consumers are more likely to support a business that provides personalized experience.

4. Simple is not always easy. Having the confidence to retain clients gives you the financial freedom, time and peace to focus on education or reach out to brands.

5. Work on your craft: Set aside 5% of your income for ongoing education. Setting money aside for education also creates a psychological reward system & allows you to put time and thought into the classes you really need.

6. It's better to get really strong at a couple of things at a time rather than offering everything because it allows you to focus on the relationship and feel confident with the service.

7. Offer a loyalty program: A point system is a great way to add to the next purchase, which can increase client retention by 5-10%, and also generates on average 15-25% more profits per year.

8.Dial in communication & verbiage: This helps with clarity, removing obstacles, plus clients feel heard.

9. Treat all clients as if they're your only client. A way to see a great example of exceptional service is to be a client yourself and create a rating system for parts of your service and make notes for how you can apply your experience behind the chair.

10. Being consistent is the most important part of the service to retaining a client. 89% of consumers have switched to a competitor following a poor experience.

11. Be irreplaceable: What makes you YOU & make your strength your Super Power. Write specific things down in the client notes to help your remember details.

12. Make sure your clients are not leaving before rebooking, it helps to talk about next steps or always leave your client wanting more.

13. Remember your clients don't only choose you, you also choose them, so choose clients for your future self.

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In our fast-paced world as a hairstylist, it's easy to feel like you're constantly chasing the next trend, trying to stand out in a saturated market, or possibly even struggling to maintain a steady client base. In today's episode, we're diving deep into the challenges every hairstylist faces, from balancing creativity with profitability, and uncovering actionable strategies to not just survive, but truly thrive in the industry. Whether you're a seasoned pro or just starting out, this conversation is designed to help you connect with your clients on a deeper level and find more fulfillment behind the chair.

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Key Take-aways:

1. Personalized Follow-Ups: After a client's appointment, send a personalized text or email thanking them for their visit, or a hand-written card if you really want to stand out. Include a specific compliment or mention something personal they shared.

2. Studies show that addressing someone by their name makes interactions up to 10 times more memorable. "Hi [Mackkenzie], it was great seeing you today! I hope you enjoy your new haircut. Don't forget to use the serum we talked about for added shine. Looking forward to your next visit!"

2. Have clear and intentional communication: Understand your clients needs, repeating things back to them, and showing appreciation.

3. Host a VIP night or a small client appreciation event. This ties into the profit of emotion or time being the greatest, long-term profit of all.

4. Customize a haircare plan for your clients: Detail recommendations based on tips, products, and added value.

5. Host a private "bring your own tools night" and spend focused time on helping people with learning how to style their hair.

6. Consistency with your story and brand, for example booking extra time for a new client.

7. How do you show up on social media. Do you engage with your clients or potential clients when you have a gap in your day?

8. Make a special note on clients to remind yourself to bring it up when they come back in.

9. Referral and rewards program: word of mouth can increase our new client acquisition by 50%

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In the beauty industry, it's easy to blur the line of being an artist vs owning a buiness. Ambrosia opens the conversation on bad business advice and deceptive tactics on working less, charging less, and making more. From misleading pricing claims to hidden context, we expose the tactics that social media can use to manipulate popular consumption for truth. Join us as we discuss the impact of these lies on your income, business, and future. Ambrosia also provides tips on how to approach navigating the mindset of exchanging money for time and the long-term ramifications for underchanging. Don't miss this episode if you're ready to uncover the reality of compounding effects and empower yourself with knowledge.

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Key Take-Aways:

1. Most advice on social media lacks context or is missing important parts of the story.

2. Doing something for a long time doesn't give someone the right to teach, but learning the craft of teaching and holding retention does.

3. People say things that are inflammatory because it gets attention and followers.

4. If you don't raise your prices, and your costs keeps going up…understand that you are choosing to be the one who absorbs the cost.

5. I'm either free or expensive, but I'm never cheap.

6. You can choose to comp your work as a gift or give back through charity work, but never raising prices for repeat clients is bad business.

7. There is a difference between goodwill and good business.

8. It's impossible to book less time, charge less, and make more money.

9. The reason it's important to learn how to operate your business is so that you can take care of your future self.

10. It's the sustainable stuff that builds wealth, confidence, and relationships.

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If you're a hairstylist or salon owner looking to elevate your expertise and service offerings, spend time with us as we delve deep into the world of hair extensions. We are debunking myths and revealing why extensions are the perfect solution for everyone. Discover how lightweight, high-quality, and eco-conscious Rooted hair extensions can transform your business as we explore the benefits, best practices, and the ethical considerations behind choosing the right extensions. Tune in to learn how Rooted can help you provide unparalleled service while promoting sustainability and inclusivity in your salon. Don't miss out on these insider tips and expert advice that will set you apart in the competitive beauty industry.

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Key Take-Aways:

1. At Rooted, we allow anyone to have access to our hair, no barrier to entry, and no certification requirements.

2. Hairstylists who have been doing extensions longer doesn't necessarily make them more qualifies because safter methods are evolving.

3. Most people who are getting extensions these days are wanting to enhance their natural hair.

4. Our education is foundational and based on the healthiest methods.

5. We have to have standards for education that are proper for the person sitting in our chair.

6. Most people who actually need extensions are afraid to ask because they see curated content on Instagram on a specific type of person.

7. We need to have the conversation more and educate our clients on the options in the extension world.

8. Arming ourselves with lots of information, we have the ability to make solution based choices.

9. By todays standard extensions are no longer about gaining length. It's a solution to hair shedding, breakage, hormonal changes, thyroid issues, alopecia, trauma, long-term health issues, color changes, and other normal conditions most people deal with.

10. Business integration also sets us apart from others. We are both knowledgable and passionate about helping others build a successful team & business.

11. If you're setting yourself up for success, then there is room to enjoy your life.

12. Less is more with extensions, we provide the lightest weight extensions that you can customize and mix and match.

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Do you ever feel like a fraud, despite your skills and qualifications? This episode tackles the common challenge of imposter syndrome in the beauty industry, equipping you with practiced strategies to silence self-doubt and embrace your inner strength. Subscribe for more discussions on business, marketing, communication, and finance in the beauty industry.

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Key Take-Aways:

1. Focus on the current challenge rather than what's next.

2. Ask yourself if there are other barriers that are causing the feeling ie. Tired, hungry, unknown fears.

3. Is your ego of expectations getting in the way?

4. Can your ego also help you in a positive way through self-love and connecting with the right people?

5. Are you prepared? Sometimes imposture syndrome comes from the unknown, and prep work can help a lot.

6. Ask yourself what you really want. Let the vision of your dreams be clear, helping you focus on action items, rather than doubts or unknowns.

7. Failure can arm you with more preparedness the next time.

8. Practice mindfulness, which improves focus, lowers stress, and improves mental clarity.

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In this episode Ambrosia Carey uncovers some hard lessons and common challenges that get in the way of busines growth. Tune into this new series of raw, unedited, and unfiltered weekly conversations surrounding business, marketing, and mindset challenges in the beauty industry.

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Key Takeaways:

1. Don't ignore your intuition, listen to your gut and follow your instinct.

2. Confimation bias can be a dangerous distraction from learning, developing, and growing.

3. Fear of failure is the most common. Recognize the fear, but don't let it get in the way of growth.

4. The only failure in business is failing to learn from mistakes.

5. Don't be resistant to change or let the fear of change get in the way of growth: Just because it worked before doesn't mean it'll work again.

6. Lack of organization is a common obstacle, this is where a coach or addition to your team can be monumental.

7. Unrealistic time constraints, lack of data, or being inconsistent are other common obstacles, so recognizing what is the biggest challenge makes it easier to problem solve.

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Ever wonder how to protect the brand you work so hard to build? Welcome back trademark law expert, Kelli Jones who teaches us the ins and outs of how a trademark process works, when you might want to consider securing your brand, and what you should look out for before protecting your brand identity.

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Key Take-Aways:

1. A trademark is a part of your brand which identifies your good & services.

2. The difference copyright and trademark: copyright protects original work of author. Trademark protects words, phrases, symbols, or designs that distinguish the source.

3. The point of a trademark is to prevent consumer confusion.

4. Two things that are unrelated can exist.

5. Even if you're using a brand name first, whoever files a trademark has the most rights.

6. Before creating the branding for your business, do a basic search on uspto as well as Google Search.

7. Hiring a lawyer for applying for a trademark adds further safeguard due to the extended search.

8. It's important to file the branding with the words used for the business instead of only the logo, so that it's always covered even when changing the branding colors and logo.

9. The beauty industry is one of the harder industries to get a trademark due to general wording that overlaps in the industry.

10.The trademark process can take a year or more after filing.

11. Trademarks can also negotiate terms specific to the state, but its typically federal.

12. If you're using a name before someone registers and sends a cease and desist, you can appeal it.

13. A federal trademark will trump a state trademark in court.

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Feeling overwhelmed by salon contracts? Don't risk your business! Join us as lawyer Kelli Jones breaks down everything salon owners & hairstylists NEED to know about crafting ironclad contracts. Learn key terms, avoid hidden pitfalls, and discover strategies to maximize profits & protect your business. Listen now & gain the legal edge for your beauty business!

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Key Take-aways:

2. You can put anything in a contract, but it doesn't mean it can be enforced in your state.

3. Don't charge for things that are unreasonable, for instance the full service price.

4. Make sure your policy is clear, written and easily found on your website.

5. If a client is booking online and checks a box to agree to the policy, it's in written form and easier to enforce the charge.

6. If you don't have clarity on how charges work, when and what the stipulation is, it will be harder to legally hold the charge against the client.

7. Usually what can legally be held against you as a service provider is what you don't include, not what you do include.

8. Be careful when asking to hold credit card information, you need to get authorization to charge their card.

9. As far as holding a non-compete for an employee, it is meant to protect both parties. It's a red flag if a salon has you sign a non-compete if you are a 1099.

10. A non-compete shouldn't prohibit an employee from being able to work if they left.

11. As an employee, consider negotiating the terms of the contract before finalizing.

12. As a freelancer when signing a contract with a brand, if asked for a non-compete for a longer duration, negotiate either a higher rate or for a shorter timeframe. Keep in mind, the brand's contract doesn't typically work favorably for the artist.

13. Look for words like perpetuity because the intellectual property can belong to the brand if you don't negotiate it down.

14. Make sure you license it to them rather than them taking ownership of it.

15. Once you publish something online, you hold the copy-write to it. You need to give permission to someone else using your content, it could be copy write infringement.

16. It's easier to escalate as necessary rather than deescalate a situation.

17. Try reaching out to the brand directly first before reporting, this is where you can negotiate a paid relationship with them.

18. If you feel nervous about signing a contract, think of it as a way to protect both parties and to prevent miscommunication.

Find Kelli @lawyerkelli_ on Instagram

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Finding the right salon home goes beyond just a pretty space. As a hairstylist, prioritizing a salon that fosters your professional growth can make or break the longevity of your success behind the chair. Discover how to find a supportive team environment that fosters professional growth through education and skill development. We'll discuss the importance of a salon culture that values your creativity and allows you to showcase your talents. Plus, we'll tackle practical considerations like added support and resources to look for in your salon home, that aligns with your experience and goals. Tune in and get ready to find the perfect salon to launch your dream career!

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Key Take-Aways:

1. Look at the salon culture. How is everyone treating one another.

2. Pay attention to the atmosphere. How is the interaction with clients?

3. Is there opportunity for you to grow as a stylist?

4. Reputation & integrity: Community, clients, and team/staff.

5. Look over reviews and visit in person.

6. Does the salon conduct a working/shadow or technical interview?

7. Is there a mentorship/coaching program?

8. What is their turnover rate? If it's high, consider interviewing a couple of stylists first.

9. Is the salon open to Indie education? Do they cover the cost of classes?

10. Does the space fit the season of life you're in? How much participation is required?

11. Find out what the compensation, expectation, and do they have a benefits pack?

12. Look out for cleanliness and organization, which shows you the foundation is there.

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