Professor Gad Saad argues that empathy directed at the wrong targets becomes a tool of civilisational self-destruction, and that every idea enabling this collapse was spawned on a university campus. Drawing on his own experience fleeing Lebanon as a Jewish child, Saad examines Britain's grooming gang scandal, the pathologisation of masculinity, and the incoherence of Queers for Palestine, noting Gaza practises what he calls a gravity-based conversion therapy. He closes with a sobering prognosis: the auto-corrections exist, but the West currently lacks the fortitude to implement any of them.

Gad Saad is a Lebanese-Canadian evolutionary behavioural scientist and professor of marketing at Concordia University in Montreal. Born in 1964 in Lebanon, he emigrated to Canada as a child. His academic work applies evolutionary psychology and Darwinian principles to consumer behaviour — he's a legitimate researcher with a substantial peer-reviewed publication record, not purely a public intellectual who drifted into academia. His public profile expanded dramatically through his podcast The Saad Truth, launched around 2014, and accelerated through his 2020 book The Parasitic Mind: How Infectious Ideas Are Killing Common Sense, which became a bestseller and cemented his position as a prominent voice in the anti-"woke" intellectual space.