Lulie and Felicity are going on holiday! And so have re-uploaded one of our most commented-upon episodes, for new listeners.

Pink wine is everywhere. On supermarket shelves, on Instagram, and clutched in the hands of celebrities. If there is a single defining wine of the 21st Century, it has to be rosé.

How did this pink wine go from being considered an icon of 70s kitsch to a celebrity diva?

In this episode of Drinks Insider, hosts Lulie Halstead and Felicity Carter delve into the fascinating world of rosé wine, looking at the economic, social, and technological forces that have made rosé wine such a hit.

From novel cooling systems to Instagram, the story of rosé is one of quirky changes that have had major consequences. Tracing the story from Portugal to Provence to the world, this is a story about how and why rosé became an unstoppable trend.

[00:05:28] Is the rosé wine boom here to stay — or just a fad?

[00:13:00] The surprising truth about global rosé consumption 

[00:18:17] How changes in technology led to the unstoppable rise of rosé 

[00:27:12] The role of Provence

[00:35:06] How Instagram fuelled a wine boom

Got a question for us? Email us at [email protected] and it might just become our next episode.

Meet Your Hosts:

Lulie Halstead founded and led international consumer research and strategy consultancy Wine Intelligence, and led it to a successful PE exit. Today she is a renowned global beverage alcohol and wine sector specialist, focused on consumer behaviour, strategy, retail and hospitality. An accomplished keynote speaker, she has spoken at more than 70 international events over the past 20 years.

Felicity Carter is an award-winning wine and drinks journalist, editor, speaker trainer and content strategist. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker, she was named a 2024 Industry Leader by WineBusiness Monthly.