What makes a man a man? Chris Hunter tells us about the experience that changed his mind regarding America’s hypermasculine culture.

Chris Hunter is the Co-Founder and CEO of Koia, the 100 percent plant protein drink that is naturally craveable and uses simple ingredients to deliver unparalleled nutrition. His stamp on the beverage industry first began in 2005 with Phusion Projects. After seeing the huge popularity in combining caffeine and alcohol, Hunter and his partners created Four Loko, a high-profile flavored malt beverage that grew to be the eighth largest brewers in the country at its peak.

Chris believes plant protein is the future, but that it will only work if people love how it tastes. Koia achieves this as it’s low sugar and high protein but doesn’t compromise on flavor. Koia is now sold in more than 5,000 stores across the country. 

https://drinkkoia.com/

Instagram: @_christopher_hunter & @fourloko

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