In this episode our guest is John Bailey from Beefy Boys Jerky. Beefy Boys has been producing beef jerky in Salinas from locally sourced cattle since 1999. You may have actually driven past one of the herds that is to become delicious jerky on your way to Toro Park. John talks to us about the history of Beefy Boys and the Locale trademark they operate under. If you are ever at a farmers market or grocery and see the trademark "Locale" on the box with a QR code, you know that produce was grown within 120 miles of where you are standing. And if you scan that QR code you can call the farmer yourself and order their fresh produce directly from them. Really interesting program that grew out of the Salinas Valley.