"Unite the Bay Area Through Sport" is the motto of the Bay Area Host Committee, the region’s first long-term sports entity that partners with local teams, civic leaders, and businesses to bring world-class sporting events to iconic Bay Area venues—driving lasting economic, cultural, and social impact.

This week on the Sonoma Spiel podcast, Adam Lewis of the BAHC talks about how the totality of the San Francisco Bay Area can be part of the ongoing project to bring large events to Northern California. As Adam notes, "only so many people are going to get into the stadium to see the Super Bowl or the World Cup - but the transformative power of these events should spread throughout the area."

A native of Oregon, a former avid soccer player and founder of the Portland chapter of non-profit that that aims to expand access to playing soccer by providing a free alternative to the pay-to-play model of club soccer.

In addition to talking logos, posters, sporting events and trying to name all the counties in the Bay Area, Adam explains how the Bay Area Host Committee has put together a resource kit for small businesses and groups to host public screenings of the games, available at their website: https://bayareahostcommittee.com/2026-bay-area-public-screening-playbook

Like all of the Sonoma Spiel podcast guests, Adam takes a turn answering YOUR Sonoma questions. This week he takes on:

We received a Sonoma Valley Visitors Guide, along with a personal  note from Ellie. We plan on flying into SFO from Edmonton, Alberta. Can you advise the best way to travel from the airport to Sonoma and return to SFO?  - Elizabeth 

I’m planning a visit from American Canyon to the following wineries:

Bartholomew Estate, Gundlach Bundschu, Jacuzzi

In this area, will it be easy to get Uber/Lyft to travel to, around & back? - via text

We just finished doing the Sonoma Valley scavenger hunt but I don’t know how to claim my prize. Where do I get my free wine glass?

We Get Questions is brought to you by the Sonoma Plaza Tasting Pass: Save up to 25% off tasting fees and choose three great wineries around the historic Sonoma Plaza. Details at https://bit.ly/SonomaTastingPass

Got questions about Sonoma Valley? You can email us at [email protected], text us at 707-996-1090 or contact us through Facebook, Instagram, TikTok or just walk into one of our two visitor centers.

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