Today on the podcast I speak with Jasmine Kroeze - an artist based in Pāpāmoa Beach who wears many hats: mural artist, illustrator and surface designer, to name just a few!

With a background in fashion and textiles, Jaz has built a multifaceted creative practice spanning murals, paintings, brand partnerships, art licensing, surface patterns and illustration – all from her oceanside home studio. Known for her bold use of colour and playful compositions, her work sparks conversation, creates connection and injects joy into everyday spaces.

In this episode we talk about her journey from fashion into art, how textiles shaped her creative style, building a brand through social media, the three values she measures every project by and so much more…

I’ve followed Jaz’s work and progress for years, and one of the things that stands out is her incredible output (alongside her work, she is a content queen!). She exudes joy and passion for what she does, and her willingness to try new things, put herself out there, and share her process so openly is inspiring.

For any working artist, aspiring creative, or anyone dreaming of turning their passion into a full-time career, Jaz is proof that it’s possible – and she does it with honesty, energy and a whole lot of heart.

I know you’ll love this kōrero with Jaz as much as I did.

🎧 Listen now on Apple, Spotify or wherever you get your podcasts.

✨ You can find Jaz at @jasmine.kroeze and jasminekroeze.com

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Something a little different for today’s episode! A few weeks back I had the honour of hosting a panel at Destination 159Design – an event that brought together some of New Zealand’s leading design creatives for an afternoon of conversation, optimism and future-focused inspiration.

On the panel with me were Tom Webster (architect + host of Grand Designs NZ), Amy Shaw (Creative Director of David Shaw Furniture), Emma Hayes (founder of Emma Hayes Textiles) and Nat Davis (founder of Folio magazine). It was an energetic, thoughtful, insightful and robust kōrero - and I’m so glad we get to share it here with the wider design community and of course, my Super Creative listeners.

This event was made possible by the businesses and brands behind 159Design – a trade focused, interior design centre in Tāmaki Makaurau Auckland where a mix of trusted furnishing brands - textiles, furniture, flooring, rugs and hardware – are all under one convenient roof.

A shout out to those brands that continuously champion and support the New Zealand interiors industry:

→ James Dunlop Textiles

→ David Shaw Furniture

→ Haro Flooring

→ Kovacs Design Furniture

→ The Textile Company

→ Belgotex

→ The Ivy House

→ Porcelanosa

→ Montreux Furniture

→ Emma Hayes Textiles

→ Pocketspace Interiors

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Today on the podcast, I speak with Gina Urlich - clinical nutritionist, mother of four, and the founder of Odi, a children’s food brand designed to make healthy eating easy and accessible for busy families.

Odi was born from Gina’s passion for providing healthier, nutrient-dense food for babies and children, and has grown into a trusted brand known for its convenience, transparency, and commitment to real, wholesome ingredients.

In this episode, Gina shares the personal journey that led her to launch Odi, from her background in clinical nutrition to finding gap in the market for truly nourishing baby food. We talk about the challenges of starting a business from scratch, navigating a rebrand, and building a community of customers who trust and support the brand.

We also talk about Gina’s journey of resilience, including how she faced a serious health challenge while running her business and how it shaped her approach to leadership and self-care.

Gina’s story is one of passion, perseverance, and a deep commitment to helping families make better food choices for their children. She’s down-to-earth, insightful, and a true advocate for change in the health and nutrition space.

After listening, firstly visit odinutrition.com to check out the range of nutritious baby and children’s food that Gina has worked so hard to create and then head to both @odi_nutrition_ and @gina.urlich for a wealth of information and education.

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Today on the podcast, I speak with Sophie Hamer – architect, interior designer and design writer based in the mountains of Valais, Switzerland.

Sophie crafts buildings and spaces in expansive natural landscapes and cities across the globe – from the Swiss Alps to the coastlines of New Zealand and the rolling foothills of Catalonia. Her approach to each project is grounded in place, craft and atmosphere. With an emphasis on stillness and connection to nature, Sophie create spaces that support calmness by slowing down and enriching everyday life.

In our conversation, Sophie shares her story – from growing up in Wellington with a love of art and architecture, to early roles at some of New Zealand’s most respected firms, to making the leap to Europe and establishing her own practice abroad. We talk about her reflective approach to design, the challenges and opportunities of building a business in a new country, and how she sees architecture as something far beyond buildings – as a way of living that touches wellbeing, community and the rhythms of nature.

Sophie is warm, thoughtful and so considered. She is philosophical, intentional and such a high achiever who is spending this stage of her career laying strong foundations for the future, while staying true to her values.

After listening, make sure you visit sophiehamer.com and follow @sophie_hamer on Instagram.

Photo credit: Make Space Journal, Wings and Creativity

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This episode of Super Creative is a little different. Today I’m joined by previous guest, friend of the pod, and PR specialist Liv Boswell (Common Ground PR) for a practical, down-to-earth conversation about DIY PR - specifically for small businesses and growing brands who aren’t in a position to hire a publicist (yet).

We cover the basics: how to shape your story, what makes something newsworthy, how to write a media release and how to pitch it to the right people. Liv shares straightforward, realistic advice for anyone trying to build visibility without a big budget.

This kind of episode is something I’ve been thinking about doing for a while. Over the years, I’ve met so many incredible women who are experts in their fields and I’ve often thought about creating a mini-series that shares more of that practical knowledge, the kind of advice that’s genuinely helpful when you're in the midst of running and building a business.

In true Super Creative style, it’s relaxed and unscripted but packed with insight and helpful tips. Let me know if this is the kind of episode you’d like to hear more of.

You can find Liv at commonground.co.nz, on Instagram @pr.commongound or on Linkedin.

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Today on the podcast, I speak with Sarah Street - footwear designer and founder of footwear brand, Bronwyn.

Named in honour of Sarah’s late mother, Bronwyn is minimalist, consciously curated footwear designed for modern women who lead multifaceted lives - women with a love of simplicity, an eye for detail, and a desire for quality that endures. The Bronwyn design ethos centres around thoughtful silhouettes, considered details, contemporary comfort and unwavering quality - designed to be worn for seasons to come.

In our conversation, Sarah shares the incredibly personal story behind the brand – from her extensive background in footwear design, the impact of the loss of her beautiful mum, launching in the middle of a pandemic, balancing motherhood and business, and how her own lived experience continues to shape everything she creates. We talk about the realities of running a product-based business - from having pallets of shoes delivered to her house, to being the face of her brand on social media. We also talk about how opening a bricks and mortar store has helped create a tangible connection between the brand, the product, and its community.

Sarah is a woman who has poured heart, purpose and thoughtful design into every step of her business journey. This is such a valuable episode for anyone building a brand or starting something new - her insight, vulnerability and honesty make it a truly special listen.

This is one of my longer episodes (you know I love a long chat!) - but trust me, it’s well worth it.

I know you’ll love this kōrero with Sarah as much as I did.

After listening, make sure you visit bronwynfootwear.com and follow @bronwynfootwear on Instagram to learn more about the brand and obviously check out all the beautiful shoes.

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EPISODE 91: Today on the podcast, I speak with Lara Henderson – founder of Pure Mama, a natural skincare brand created specifically for pregnancy, postpartum, and beyond.

After her own frustrating experience during pregnancy, Lara realised that modern, conscious mothers didn’t have access to the kind of skincare they deserved. With a passion for natural, low-tox ingredients and a commitment to doing things differently, she set out to create a new benchmark in pregnancy skincare.

Since launching in 2021, Pure Mama has grown into a global brand, and is now stocked in selected retailers around the world including MECCA, Goop, Erewhon, Macy’s, Nordstrom and Revolve.

In this episode, Lara shares the strategic thinking behind building a brand from the ground up, the hard work it’s taken to grow Pure Mama into what it is today, and the privilege of scaling something with purpose. We talk about the team behind the brand, leading with intention, navigating global growth and why understanding consumer needs is the foundation of her business.

Lara is driven, strategic and incredibly open and generous in sharing the Pure Mama story and all the insights and lessons she’s learning along the way. You are going to get so much out of this conversation. Lara’s journey is a masterclass in building with purpose; I left this conversation completely energised and full of admiration for what she’s created (along with her incredible Pure Mama team).

I know you’ll love this kōrero with Lara as much as I did.

After listening, make sure you visit puremama.com and follow @puremama_skincare on Instagram to learn more about their beautiful products and mission.

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Today on the podcast, I speak with Robyn McLean - co-founder of Hello Period, the New Zealand-based brand shaking up the global period care industry.

Founded in 2017 alongside her best friend Mary Bond, Hello Period was born out of a desire to create period products that were sustainable, safe, and actually worked. Fast forward to now, Hello Period is an award-winning, world-leading brand in sustainable period care – with a full range of cups, discs, reusable pads and period underwear, all designed right here in Aotearoa.

In this episode, Robyn shares the story behind Hello Period - from how a conversation with a friend turned into a bold business idea, to launching a product in a category that, at the time, was still considered fairly taboo. We talk about product development, sustainability, scaling a purpose-led brand, investment and the lessons she's learnt along the way.

Honest, open, and full of real-life insight – I loved this conversation with Robyn as she doesn’t sugarcoat the hard stuff, and she’s generous in what she shares. This is a brilliant look behind the scenes of a Kiwi brand with personality, doing things differently and making a real impact.

I know you’ll love this kōrero with Robyn as much as I did.

Now, after you have finished listening, if you don’t have a Hello Disc already, I’m sure you will want one now! Visit helloperiod.com for all your sustainable period-care needs. There is so much helpful information on the website too. And of course, you can follow @helloperiodco on Instagram too.

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Today on the podcast, I speak with Greer Clayton – a contemporary artist known for her large-scale immersive landscapes that have a unique way of drawing you in.

Greer interprets the landscapes she paints, not in a direct, topographical way, but in a way that extracts their essence and reimagines the scene as a depiction of the artist’s mind’s eye. Each one represents an underlying connection with the land, exuding a feeling that goes beyond what the naked eye can see alone.

After graduating with a Bachelor of Fine Arts from Elam in 1996, Greer spent time living and exhibiting in Sydney, London and Scotland, before settling back in Aotearoa. She has been represented by Parnell Gallery in Auckland for over a decade and most recently exhibited at the 2025 Aotearoa Art Fair.

In our conversation, Greer shares the early beginnings of her creative life - from a childhood love of painting and colour, to building a consistent and authentic art practice through all stages of life. We talk about how colour and paint have always been at the heart of her work, a thread that runs through every stage of her creative journey. We talk about confidence, growth, collaboration and the joy of watching her work connect with others.

Greer is warm, open, and thoughtful, and it was a true pleasure to sit down with my friend and hear more about her life in colour and her path as an artist.

I know you’ll love this kōrero with Greer as much as I did.

After you have finished listening, please head to greerclayton.com to view Greer’s beautiful and immersive work. You can also head to parnellgallery.co.nz to view her most current exhibition. And of course, make sure you follow Greer on Instagram @greerclayton

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Today on the podcast, I speak with Rachel Sloane - co-founder and creative director of Naveya & Sloane, a jewellery house that has been crafting love stories since 2010.

Naveya & Sloane was born in 2010 when co-founders and life partners Rachel Sloane and Alex Bunnett met, fell in love and combined creative forces to create an iconic jewellery house with a beautifully considered approach to luxury design, craft and care. Naveya & Sloane pieces are expertly designed with a potent blend of artistry and expertise - capturing the spirit of love and life with a distinct depth of character that transcends time.

In this episode, Rachel shares the story of building the brand - from its early beginnings and wholesale roots to the game-changing move into their flagship Auckland store (which is still their home base today). We talk about her creative process, where she finds inspiration, the value of collaboration and the people behind the brand - the incredible team who bring the vision of Naveya & Sloane to life.

Rachel is warm, open, and so generous in sharing the inner workings of the brand and ideas behind the beautiful jewellery they’ve created. I loved hearing how the brand has evolved over the past 16 years.

I know you’ll love this kōrero with Rachel as much as I did.

After you have finished listening to you must of course head straight to naveyaandsloane.co.nz where you will be as mesmerised as much as I was with the incredible fine jewellery the brand creates. And then head to @naveyaandsloanejewellery on Instagram for creative inspiration and a further look behind the scenes.

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