Supercharging Business Success

What You’ll Learn From This Episode:

* How to eradication isolation which is stopping you from excellence

* Know how to articulate the right type of person that you need to surround yourself

* What’s the advantage of joining a Mastermind group

Related Links and Resources:

They can go to www.viewfromthetop.com and there's 3 resources we provided for you there. One is called 'What Do I Want?', one is called 'The Personal Assessment' and one is a 'Spouse Survey'. You can also go to the direct link for this: www.viewfromthetop.com/scaleology

Summary:

Aaron Walker has founded more than a dozen companies over the past 41 years. He attributes much of his success to having surrounded himself with his mastermind counterparts. Aaron spent a decade meeting weekly with Dave Ramsey, Dan Miller, Ken Abraham, and five other amazing entrepreneurs. Aaron is the founder of Iron Sharpens Iron Mastermind that now hosts 15 groups with National and International members. Aaron is the author of View From The Top, a must-read to fully understand how to live a life of success and significance.

Also, the founder of The Mastermind Playbook an incredible resource for starting, running, and scaling masterminds. Aaron lives in Nashville, Tennessee with his wife Robin of 40 years and he has two incredible daughters and five beautiful grandchildren.

Here are the highlights of this episode:

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Chris’ Valuable Free Action (VFA):

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What You’ll Learn From This Episode:* Avoiding trying to give from an 'empty cup'* How to define a good online course* Having the right business modelRelated Links and Resources:I have a 3-day virtual boot camp that will allow you to create a blueprint for your online course and program, including how much one on one or group support you want to include. This is something I sell for $950 on our website. You can go to www.scaledgenius.com/blueprint and if you use the coupon code "BillVIP" and you will get it for free.Summary:Jane Sagalovich, CFA is the Chief Strategist and Founder of Scale Your Genius. On a mission to Rid the World of Crappy Online Courses. Jane inspires and guides people whose work makes a positive difference to play full out with their wisdom and expertise and create offerings in full alignment with their vision and goals and in integrity with their skill level and reputation.She has helped hundreds of experts create their online courses and programs with clarity, confidence, and ease. Originally from Ukraine, she now loves living the American Dream in Colorado where she gets to play in the beautiful Rocky Mountains surrounded by family and friends... and scheming her next international adventureHere are the highlights of this episode:Jane has shared with us that she loves working the most with those in the 'helping' professions such as therapists, lawyers, dieticians, or people who make a difference to their clients. They have so much wisdom to give but slightly struggle in their current business model. These folks felt like they're stuck in a bubble with their expertise or they're trying to give from an empty cup.  They're not earning much money or their work takes so much time that they are sacrificing their own self-care, therefore it's not allowing them to service big. When you start to ask yourself "I know there's more; I can't believe that's all there is with all my education. How can this be all of it" then this is someone that Jane usually helps out. Even people in the expertise sees a lot of unqualified people coming into the coaching space, and doing things they shouldn't be doing. A lot of them see the online courses as the potential next step for them. So, they take their expertise, they create digital video and just put it out there. But then, the thing doesn’t sell. And the few that do sell don't actually get the results that they want. Jane wants to tell everyone that "You deserve to play a better game. You deserve to have a business you love. You deserve to earn a lot more money from your expertise and wisdom. And it's not that hard to get there." She further added that there will always be a model that works for someone's particular situation that is scalable. Jane’s Valuable Free Action (VFA): Super simple: understand that a good online course or program is actually a combination of those digital courses and some form of high-tech support. When you envision the result that you want your program or course to create for your clients, then give some thought to how much or what kind of support will enhance that process, experience and results. It can be one-on-one support, group support, or any support that goes beyond the digital experience and also not just a Facebook group.

What You’ll Learn From This Episode:* Influence people with the right psychology* Importance of building long-term relationships with customers* Why you need to change your old 'tactics'Related Links and Resources:I will give two valuable resources; if you go to the library and check out Dr. Robert Cialdini's book 'Influence' and read it cover to cover, you will find that the tactics that have been taught are not being taught properly. You will be ahead of the game if you take Dr. Cialdini's advice. If you go to www.matthewchampagne.com/sbs and if you go to that link, there's a direct download for the infographic that list out the 9 psychological principles upon which all of these are being based. I want you to read that and see if that resonates with you. Summary:For 28 years, Dr. Matt Champagne has been a researcher, university professor, and serial entrepreneur. He was named “Technology Visionary” by SURVEY Magazine for his pioneering work merging psychology and technology to predict customer behavior. When not teaching, Matt can be found on-stage playing keyboard in his rock band.Here are the highlights of this episode:Matt's motto is "keep your customers forever" and if that resonates with you, you'd probably be an ideal client for him. But he also helps those who sell their products or services to a live audience whether it's webinar or on stage. He knows that some feel like their tactics, formulas, or the hacks don't work like they used to, and Matt tells us that there's a psychological reason behind that. People buy from others that they trust. For salespeople, they try to build relationships along the way. But when you're trying to sell on a webinar for 35 minutes and try to convince the audience to trust you, it's just not enough. What you need to do is extend that trust runway through psychology. You should start asking people attending the webinar before the event, and then share the answers to them. And then, we ask the right questions in the right way during the event. And those who don't buy, we ask them after the event. This is like extending relationship building. You don't want to have that 'icky' feeling when you try to present and reach out to customers. Some tries hit the audience with all those influence tactics just to close the sale immediately but most of these audience would want to build a long-term relationship. He then stated "Do you want to be that person who uses just the tactics?" Matt’s Valuable Free Action (VFA): If you can step back from the digital world and try to talk to them (audience) as if they're in front of you, would you treat them in that way? How would they like to be sold to? Think of what you would like to say in order to establish a relationship and familiarity with them. So, when you start thinking of that person being in the room, it totally changes the way you deliver on webinar. Ask yourself "How would you want to be sold to or how would you sell to a friend?"

What You’ll Learn From This Episode:

* The result of changing your habits, mindset and your life

* Why it's important to be intentional on what you're trying

* Why everyone needs to 'win'

Related Links and Resources:

They can go to www.viewfromthetop.com and there's 3 resources we provided for you there. One is called 'What Do I Want?', one is called 'The Personal Assessment' and one is a 'Spouse Survey'. You can also go to the direct link for this: www.viewfromthetop.com/scaleology

Summary:

Aaron Walker has founded more than a dozen companies over the past 41 years. He attributes much of his success to having surrounded himself with his mastermind counterparts. Aaron spent a decade meeting weekly with Dave Ramsey, Dan Miller, Ken Abraham, and five other amazing entrepreneurs. Aaron is the founder of Iron Sharpens Iron Mastermind that now hosts 15 groups with National and International members. Aaron is the author of View From The Top, a must-read to fully understand how to live a life of success and significance.

Also, the founder of The Mastermind Playbook an incredible resource for starting, running, and scaling masterminds. Aaron lives in Nashville, Tennessee with his wife Robin of 40 years and he has two incredible daughters and five beautiful grandchildren.

Here are the highlights of this episode:

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Chris’ Valuable Free Action (VFA):

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What You’ll Learn From This Episode:

* Simplify everything into a one pager

* The problem of not having a clear goal

* Applying Mostafa's 4-steps ADX formula

Related Links and Resources:

Mostafa is sharing with us the template for the one-page marketing plan template, download it at www.persyo.com/op. You can fill it out on your own or you can join them to do it together.

Summary:

Mostafa Hosseini Helps Coaches and Consultants Create & Implement Their 1-Page Marketing Plan In 3 Days or Less. He is a Serial Entrepreneur, Business Coach, founder of Persyo Inc and host of Daily Confidence for Entrepreneurs Podcast, creator of Simple Marketing Formula, creator of Simple Offer Formula, and much more.

He has been coaching and consulting for the past 11 years, helping businesses in various niches and industries grow, scale, and become more profitable.

Here are the highlights of this episode:

Mostafa has shared with us that he usually works with coaches and consultants that has been around within a year or two, and they've been trying different marketing ideas, programs, software, or asking guidance from other coaches, but they started to feel overwhelmed or anxious with all of this because of the lack of results. They've been poking around trying all of these and most likely, they would have benefited from simplifying everything into a one pager that they can implement on a daily basis. When they are constantly trying a lot of ways, they start to feel tired after putting in too many hours but not enough results by the end of the day, week, or month. One of the biggest mistakes Mostafa sees is when these folks don't have a clear goal of what they actually want to build. It's like building a house; you design it, put the drawing, and then start building the house piece by piece starting from the foundation. But with the business, some business owners start building the roof without the foundation. Also, they try to serve everybody and anybody. They don't pick a niche, therefore it's more of a scarcity mindset. He then shared with us his 4-steps formula on how to increase the odds of winning by 80x: write your goal down, come up with a plan to reach that goal, implement the plan you just created, and then get support and accountability along the way. 

Mostafa’ Valuable Free Action (VFA):

One thing that I'm going to ask you to do is sit down and figure out how much business you want to bring in the next 12 months. And put it somewhere where you can see it on a daily basis. Because once you know your goal, then your brain comes up with solutions to help you get there. You got to know what you want this year.

What You’ll Learn From This Episode:

* How to analyze your 'pipeline coverage'

* Stop applying the old 'selling playbook' to customers

* Why monitoring humans can help you with sales

Related Links and Resources:

Jamie owns two companies; one is Sales for Life. If you go to www.salesforlife.com and you fill-in the coaching hotline, his team can do a 15-minute call and help you understand best practices, with pitfalls and challenges, and becoming a social, digital seller.

Summary:

Jamie Shanks is the CEO of Sales for Life, the world's largest Digital Selling training program for mid-market and enterprise companies.

Sales for Life has trained over 250,000 sales and marketing professionals, in dozens of industries. Jamie's workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel. He is also the CEO of Pipeline Signals, a managed service BPaaS firm that's pioneering in Compelling Event - Signal Intelligence monitoring. They monitor the entire global account TAM for their customers, looking for sales opportunities and risks.

Here are the highlights of this episode:

Jamie told us that their ideal customer is a B2B organization with a growing salesforce that has a problem, typically sales generated pipeline at scale. He says that the principal problem is looking at the 'pipeline coverage'. For example, you needed to close a million dollars from now until Christmas, you reverse engineer the number of units and revenue that you would need in extrapolating against the wind rate that you have. The average B2B company has an average 25% wind rate, that means you would need 4x the pipeline or 4 million in pipeline to achieve those 1 million dollars by Christmas. By analyzing that, you would know if you are ahead of the game or you are behind. From a sentiment standpoint, if your team is using that 'selling playbook' or what you call 'email-rinse-repeat', you will then recognize that the way you consume knowledge from the Internet is different from the way that your team is engaging to your customers. Because recent buyers now are digital, modern, and social. The biggest challenge we see with sales leaders, because they are the ones that device the strategy in the sales place, and sellers executes it. The problem then is, the leaders believe is that what made them successful in their heyday as a seller, that must be the playbook to indoctrinate to their team, which is not true because it evolves every year.  Another tip Jamie gave is that when you are looking at your sales organization, the number one element that makes or breaks quota attainment is account selection and prioritization. The time you spent on which account to focus on today not tomorrow, matters. Humans makes decision in businesses; humans go in the businesses and they leave businesses, they bring with them competitors, they bring with them relationships. So, it's important to monitor humans because they are a leading indicator to where a priority goes in and out of a company.  

Jamie’s Valuable Free Action (VFA): What I like everybody to do is take a sheet of paper and at the center, draw or write the logo of one of your best and successful active customers. Then circle that name. Stare at that and tell yourself “Who cares about that story?" and then from there, draw spiderwebs outside of that company. There are people within that organization who leaves and go to other businesses. There are those who are the key stakeholders who can refer you to businesses. You are trying to find people that had walk a mile in your shoes or had lived around the success you built within the company. Reverse engineer it like using the tool LinkedIn and figure out who use to work there, where have they gone, who can refer me.

What You’ll Learn From This Episode:

* How leaders become stuck like they're in a 'groundhog day'

* Applying the process of self-discovery

* How to find your true high self

Related Links and Resources:

They can go to www.viewfromthetop.com and there's 3 resources we provided for you there. One is called 'What Do I Want?', one is called 'The Personal Assessment' and one is a 'Spouse Survey'. You can also go to the direct link for this: www.viewfromthetop.com/scaleology

Summary:

Aaron Walker has founded more than a dozen companies over the past 41 years. He attributes much of his success to having surrounded himself with his mastermind counterparts. Aaron spent a decade meeting weekly with Dave Ramsey, Dan Miller, Ken Abraham, and five other amazing entrepreneurs. Aaron is the founder of Iron Sharpens Iron Mastermind that now hosts 15 groups with National and International members. Aaron is the author of View From The Top, a must-read to fully understand how to live a life of success and significance.

Also, the founder of The Mastermind Playbook an incredible resource for starting, running, and scaling masterminds. Aaron lives in Nashville, Tennessee with his wife Robin of 40 years and he has two incredible daughters and five beautiful grandchildren.

Here are the highlights of this episode:

Text here

Chris’ Valuable Free Action (VFA):

Text here

What You’ll Learn From This Episode:

* How to eradication isolation which is stopping you from excellence

* Know how to articulate the right type of person that you need to surround yourself

* What’s the advantage of joining a Mastermind group

Related Links and Resources:

They can go to www.viewfromthetop.com and there's 3 resources we provided for you there. One is called 'What Do I Want?', one is called 'The Personal Assessment' and one is a 'Spouse Survey'. You can also go to the direct link for this: www.viewfromthetop.com/scaleology

Summary:

Aaron Walker has founded more than a dozen companies over the past 41 years. He attributes much of his success to having surrounded himself with his mastermind counterparts. Aaron spent a decade meeting weekly with Dave Ramsey, Dan Miller, Ken Abraham, and five other amazing entrepreneurs. Aaron is the founder of Iron Sharpens Iron Mastermind that now hosts 15 groups with National and International members. Aaron is the author of View From The Top, a must-read to fully understand how to live a life of success and significance.

Also, the founder of The Mastermind Playbook an incredible resource for starting, running, and scaling masterminds. Aaron lives in Nashville, Tennessee with his wife Robin of 40 years and he has two incredible daughters and five beautiful grandchildren.

Here are the highlights of this episode:

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Chris’ Valuable Free Action (VFA):

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What You’ll Learn From This Episode:

* Finding your 'quality leads'

* The advantage in being part of their virtual events

* Why it's important to go out there and try

Related Links and Resources:

Liam has shared with us one of his checklists, which is his checklist for virtual workshops; delivering it within just 90 minutes. It's just one page checklist for you to follow, so go to www.quickworkshopwin.com you will be able to download it.

Summary:

Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist, having launched over 15 virtual summits, dozens of quick workshops, and many more online events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. Virtual Events That Sell is his 6-week implementation program which makes it easy for you to create your own high impact virtual events, from workshops and masterminds to summits and conferences, with the end goal of selling more of your high-ticket offer (includes how to blueprint, validate and sell your new program.) Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures.

Here are the highlights of this episode:

Liam has shared with us that their ideal clients would be someone who wants to sell more of their online courses & programs. They can be course creators, coaches, authors, speakers, podcasters, or anyone who wants to be seen as an expert in their market. These folks are facing difficulty in getting that 'quality leads' who wants to see them as the go-to authority that will help them overcome their pain and get that X result they are looking for. If you want to increase or triple your client leads or even perhaps convert more sales from your cold leads, Liam says to check out their virtual events. They can help you attract your ideal perfect client in a simple, quick, and easy way. Liam's team had thousands of people that went through their programs and trainings to launch their own, from quick workshops to summit, or single to half day event.  They have run several of these events and every time they turn it into an asset; meaning it's not just a one-time event but an event that also runs in evergreen for the upcoming months or years so that it can help you generate leads or sales for yourself. Consistently and predictably, generating predictable income for you and your business. He advises that when you are designing your business, you don't have to work every hour of the day. Work hard, put in an effort, follow a proven system or checklist.

Liam’s Valuable Free Action (VFA): He says that a lot of people are not sure if there is any interest in what they're going to create. Liam suggest for you to just put it out their into your community or even FB groups and let people know you are creating this brand new event and if anyone would be interested. With such a simple post, it can generate leads overnight and it can validate your idea.

What You’ll Learn From This Episode:

* Facing 'unpredictable referrals'

* The mistake of not having a system in place

* Three key things for predictable referrals

Related Links and Resources:

A lot of people ask "how can I get those predictable referrals?". You need to have 9 critical questions that you need to have in place. We have those questions and it will only take you 3 minutes and the best thing after that, based on your results, I will then have a call with you. It's not a sales call, it's a planning. If you go to www.paulhigginsmentoring.com/pulse

Summary:

Paul Higgins is passionate about helping business owners create a business asset that funds freedom in life. He feels blessed to have worked for Coca-Cola for 18 years, then launched his own business with a successful exit. In February of 2019, he received a life-changing kidney donation from his best friend. Given this second chance, he wants to make the most of it by helping others.

He is a podcaster with 300+ episodes, a book author, and has mentored hundreds of business owners globally. Paul has 27 years of combined sales experience but people are truly impressed by his professionalism, honesty, integrity and pure tenacity to get clients' results. Paul loves to spend time with his family, friends and playing golf.

Here are the highlights of this episode:

Paul says that his ideal clients would be consultants and SAS resellers. He tries to solve problems that they face such as unpredictable referrals from their networks or partners. Of course, these folks feel the exhaustion of doing everything by themselves, and often they don't know what they don't know. Therefore, they are not spending quality time with their family after leaving their corporate job to run this business. They are not having the freedom that they really wanted. They often believe that one day, things will change, but it doesn't. Often they are hire a salesperson to come in. It doesn't work because there's no system to make it easy for the salesperson to do it. Recent poll of salesforce stated that 66% of sales is admin. If 66% of the stuff is removed from the salesperson, they can have a better return on the time invested in them. When you wonder how to get more predictable referrals, make these 3 key things: one is CONNECT- you got to be the face of the business. Second thing is CONVERT- once leads are coming in, there are a lot of ways to speed up the sales cycle. How do you amplify that? That's where you get strategic partners, that's the third one which is COLLABORATE. You can find out more of that from Paul's website.

Paul’s Valuable Free Action (VFA): Get yourself a virtual assistant. Get someone who can help you remove that 66%