Supercharging Business Success

Supercharging Business Success

By Bill Prater: America's Business AlchemistBusinessManagement
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Supercharging Business Success episodes

  • Building a 7-Figure Brand with Heart – in Just 7 Minutes with Keri Murphy

    What You’ll Learn From This Episode:

    * Selling by heart through video
    * Importance of emotional connection
    * Why inspired living



    Related Links and Resources:
    I usually get the question "Keri, thank you for teaching me some great things but what do I need? What equipment do I need, how do I setup my home studio or home office?". So, we come up with this guide that gives you a quick advice and how to setup. Go to www.inspiredliving.tv it's the B studio ready guide!
    Summary:
    The CEO and founder of Inspired Living, Keri Murphy is committed to empowering people all over the world to “Dream it. Live it. BE it!” This international speaker, video marketing expert, and business mentor honed her expertise in the entrepreneurial field for more than 22 years and on-camera for over 3 decades.
    Her company specializes in teaching entrepreneurs how to stand out online, authentically show up on-camera and become an industry leader in their space. She’s a warm, honest, funny, and captivating teacher who can spot and cultivate the “IT Factor” in her clients and students—and help them shine on-stage, on-camera, and in their lives and businesses.
    Here are the highlights of this episode:
    Keri enjoys working with those who knows that they have a message to share, they have lives to transform, and yet when it comes to being visible particularly with video, they're afraid because they don't know what to say, how to say it, and how to leverage it. She says that 9/10 don't feel clear with their message, their audience, and they're also not clear with their positioning in the marketplace. They felt like they're a best kept secret and there's a need to just get out there to the right people because they know they will give an impact to so many lives and at the same time make more money. That's what selling by heart is all about and video is the number one way to do that because it's all about emotional connection. The number one mistake Keri sees is what she calls "try to catch the ocean". When you get on camera, you are already scared and you're thinking about your words instead of connecting to your heart. The reason why it happens it's because they don't know who they're talking to. Although video seems like it's viral, it's also very intimate. You only have one set of eyeballs watching, listening, and feeling at a time, so it's all about emotional connections. Without emotional connection, your brand will not grow and you cannot sell with heart. When you start with your video saying how amazing you are, instead of thinking of 'them' (the audience) in mind, when you start with the WHY or "what's in it for the person listening and watching the video" then Keri can help you with this approach. Why inspired living and not camera coaching with Keri? Because for Keri, she said that we're doing our genius work on the planet, we're contributing to people's lives, we're showing that we're visible. Living and inspired life is about doing what you love, helping other people do what they love, making great money doing it, and putting it back into causes and communities that matter to you. Inspired living is about reciprocity, not just only being great on video but really building a business that is bigger than you and allows you to live the life you started the business for.   
    Keri’s Valuable Free Action (VFA): The one piece of advice that will change how you show up even if you are not clear on messaging, is know your 'one' person; speak THROUGH the lens not AT the lens. Remember a video is a dialogue not a monologue, you're not talking at someone. Pause, give yourself some time to think and know who you talking to on the other side of it. It will change how you show up forevermore!
    9 min
  • How to Conduct Virtual Training that Engages and Makes Knowledge Stick – in Just 7 Minutes with Jeb Blount

    What You’ll Learn From This Episode:

    * Importance of sales training
    * Why you shouldn't over complicate things
    * Always 'simplify, simplify'



    Related Links and Resources:
    Go get one of the free sales training courses of the Sales Gravy University. These are high-quality courses taught by trainers really across the spectrum. Get any course you want from our website, just go to www.learn.salesgravy.com (still needs to reconfirm from assistant because the link doesn’t work) and when you checkout, put in the coupon code “FREE COURSE” and you can get any course on our system in which we have thousands of hours of courses to choose from and it will be absolutely FREE.
    Summary:
    Jeb Blount is the author of thirteen books including Fanatical Prospecting, Sales EQ, Objections, Inked, People Follow You, Virtual Selling, and his latest book, Virtual Training.
    As Sales Gravy founder and CEO, Jeb advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on customer-facing activities. He is among the world’s most respected thought leaders on prospecting, sales, leadership, and customer experience.
    Here are the highlights of this episode:
    Jeb has shared with us that their ideal clients would be B2B. However, they are industry and size agnostic, therefore he also works with companies who would be in the Fotune100 and even with small companies that's just getting started. Sales training itself is about teaching anyone how to sell and win in sales. Every organization have sales people, and Jeb's company got various programs that fit any of those companies depending on where they are in their life cycle. He helps primarily these team on how to accelerate sales growth, because growth has the tendency to smooth out everything else. If you are not growing, you got a lot more problems. Jeb helps them accelerate growth, build revenue, and do it fast without a whole lot of complications. Everybody wants to win, and today's fast-phase market place, everything is moving too quickly and a lot of competitors are moving in. What Jeb sees is that people tend to over complicate solving problems; difficult for them to take complex things and simplify them. Something as simple as pick-up the phone and have a conversation. If you really want to grow your business then talk to people, the more people you talk to the more your business will grow. A lot of businesses today are spread out; therefore, Jeb would like you to grab his latest book "Virtual Training". It tells you everything on what you need to know on how Jeb's organization scale their business. They triple the size of their business in 12 months using the techniques and even the technology they use.
    Jeb’s Valuable Free Action (VFA): Just pick up the phone and call somebody. The number one problem I see in the marketplace is that they're using email or social media, and they're not making conversations. Call one of your customers and have a conversation.
    9 min
  • Why You Should Systemise Your Business Sooner Than Later – in Just 7 Minutes with Greg Gunther

    What You’ll Learn From This Episode:

    * How to break through from hitting the ceiling
    * Why desperation is not the solution
    * Knowing what does success look like



    Related Links and Resources:

    Greg's team developed a 'system to create systems' and they can find that at http://bit.ly/system-for-creating-systems

    Summary:
    Greg Gunther is an accomplished author, coach and speaker who knows first-hand the elation of business success and the desperation of failure. No overnight success, Greg has the experience behind him that can help business owners to fast-track their own success.
    Adding to the knowledge gained from working with businesses over the last three decades, Greg’s role has now grown to become a certified SYSTEMologist. Greg believes that the true and lasting value of any business can be found in the maturity and efficiency of their business systems, their ability to replicate best practices and consistently produce desired results.
    Here are the highlights of this episode:
    Greg typically works with 4 to 50 employees, but mostly those who felt like that they hit the ceiling and they're not breaking through or just not sure how to actually grow from it. It's a question that you ask yourself "what is it that I need to do to take me away from this daily grind?" because a lot of owners is caught up of getting a lot reliance from everyone. Then they start to feel overwhelmed, frustrated, and sometimes at the point of desperation. It's that state of being lost and feeling a lot of tension. The biggest mistake Greg sees is when these folks don't ask for help. It's a mindset thing, you need to be able to shift from not having to do things the way you always done them. Some keeps on doing what they've done and they just keep on rewriting history. Others are throwing more money into people and often that's not the solution at all. Also, hiring out of desperation and not getting the right people is also another mistake. Greg has shared with us what does a success look like; it's not monetary reward but getting that free time back. It's like spending a month away from your business and being on the phone or checking in, knowing that the business is in good hands and being profitable while not being there. It's knowing that you put great people in place, doing the right things at the right time. And it's also a business asset when someone is willing to pay a hefty money because of your good service. That's typically what success is for Greg.
    Greg’s Valuable Free Action (VFA): Start to write down or map all the task that have to happen in your business. The thing you need to understand what goes on in your business to know how to make it work.
    11 min
  • Are YOU Sales Team Ready? – in Just 7 Minutes with Jim Padilla

    What You’ll Learn From This Episode:

    * Having a good strategy, system, and process
    * Narrow your market from a clear messaging perspective
    * Importance of treating people as if they already paid you



    Related Links and Resources:
    It's called a "Sales Team Ready Assessment" and it is a 60-question graphic about yourself and you may not like your answers but you really need to know to determine if you are sales team ready. This is a fantastic resource to be able to see where you score on your readiness to move forward to actually putting a sales team in place. The link is __ (to be shared soon) . Jim is also giving away 29 online event ideas for creating revenue online, and check it at www.gtenow.com/29events1
    Summary:
    As founder of Gain The Edge, Jim Padilla is known in the personal development and business coaching world as the go-to-guy for all things sales. With their army of heart-centered sales rock-stars Jim and his wife Cyndi partner with top industry leaders to help exponentially increase their online launch, and back-of-room revenue. Jim has created a strategic sales system and a sales force to be reckoned with! His team averages over 25,000 sales conversations per year in a variety of different formats. Gain The Edge is the secret weapon of choice for many industry experts; anchoring over $100 Million in sales for the likes of Josh Turner, Justin Livingston, Lisa Sasevich, and Bill Baren. Jim is a master collaborator whose purpose is to help entrepreneurs leverage the power of collaboration to scale their business so they can impact the world the way they intended. Jim is known for instilling into his sales team… “it’s not what you say, it’s who you are when you say it". 
    Here are the highlights of this episode:
    Jim has interestingly told us that their ideal client is not about "who" but "when", it's more legacy-minded professionals that recognize they're at a place where doing their own sales is not the best use of their time. Because of this, they're spending so much time running the transaction of their business, but they wanted to spend time serving their clients. You shouldn't have to decide "Should I serve my clients or do I get more clients?". Jim says that it should happen naturally with good strategy, system, and process. You know that there are things that you want to be doing or ways to serve better but you're pulled in different directions.
    The mistake he sees is that a lot want to get that 'free hack' or things they see on social media, attending webinars, and so on. You really need to get clear and resonate with somebody and go deep with them to understand all the moving parts, why they do what they do, and not just what you think they're doing from the outside. People should ask themselves "how do I know what works best for me?". He wants everyone to realize each has a very unique way of solving problems for the people that they serve, but the problem is they don't properly communicate or articulate it very well. Give yourself permission to not be a salesperson professional but just be an optimistic human who cares about other people and speaks the truth and love. Trust your instincts to go there because if you do, you will have a massive breakthrough. Treat people like they already paid you because they will pay you.
    Jim’s Valuable Free Action (VFA): Understanding that if you just narrow your market from a clear messaging perspective, and be crystal clear that your offer is actually the solution to the pain point that they're expressing, then you will go a long way to being able to hand that off. The more connected the ideal market is to the perfect offer, they don't have to become a major influential bad-ass offer for you.
    10 min
  • Why Productivity is Killing Your Business and How to 3X Your Income in the Next 3 Months – in Just 7 Minutes with Antonio Thornton

    What You’ll Learn From This Episode:

    * Why you need to surround yourself with people who are good at something you aren't
    * The importance of monitoring your time
    * Why you need to stop 'hustling'



    Related Links and Resources:
    Antonio is giving away training on the 3 ways that you can 3x your business in the next 3 months. You can get that at www.gettimebank.com/supercharge, and there you can grab the resources that teaches you the 3 aspects of tripling your productivity and luring your time. And that is monitoring, monetizing, and maximizing your time.
    Summary:
    Antonio Thornton is the founder of Fearless Impact, a global movement of business leaders and passion-based entrepreneurs committed to make a positive impact on the world. Affectionately referred to as the “Profit Engineer”, Antonio is sought after for his mastery of direct response marketing and business growth strategy. Over the past 20 years, Antonio has worked on projects with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft, and recently Facebook. Antonio has helped more than 250,000 business owners from all over the globe achieve greater profits, faster growth, and an improved quality of life.
    Here are the highlights of this episode:
    During our talk, Antonio has shared with us that their ideal clients would be "C.A.S.T" Entrepreneurs or Coaches, Authors, Speakers, and Trainers. They are the 'knowledge workers' or people having a business that's based on sharing their knowledge, expertise, and knowledge with their clients. The problem is, these folks feel that they're overworked and underpaid; they tend to find themselves in a business that they once loved but don't anymore; they felt it becomes a burden rather than a benefit in their lives. He told us to focus on one thing and at the same time, surround yourself with people who could do the other things which you know you aren't good at.
    He believes that trying to work harder to fix the problem just makes the problem worse. He shared with us why others think that the 'hustle' mentality and movement is provocative for so many people. There are two ways you can do things; the easy way or the hard way. If you want give up your life, jeopardize your marriage, or put your family on hold, then take the hustle route. But if you want to have a life that you love and desire, start designing your life and then build a business around that. It doesn't do you any good if you make millions of dollars if you are miserable in any other aspect of your life. So, stop hustling because it doesn't work for longevity and satisfaction in life. 
    Antonio’s Valuable Free Action (VFA): Antonio wants to tell everyone the importance of monitoring your time. He remembered a quote "That which is not measured cannot be improved". So, if you are not monitoring your time, you cannot improve it. This is something that he tells everyone to do.
    9 min
  • Transforming the Way we do Business with Video – in Just 7 Minutes with Darius Santos

    What You’ll Learn From This Episode:

    * How video helps in lead generation prospecting
    * Why making video is an effective communication tool
    * What makes Dubb stand out from others



    Related Links and Resources:

    Darius is offering a 15% off of any subscriptions to Dubb. So go to www.dubb.com/?REF=billprater. When you sign up through that link, that is going to make sure that you are enrolled in the opportunity to receive that 15% promotion.

    Summary:
    Darius Santos is a Speaker, Author, and Co-Founder of Dubb.com who is helping to transform the way we do business, with Video.
    Here are the highlights of this episode:
    Darius has shared with us that they love to work with everyone in a customer-facing role. Whether you are in sales, marketing, or if your role is to put stuff in front of existing or prospective clients and for them to take action, then Dubb is something you need. Darius team dealt with people-facing problems in lead generation prospecting, and what video solves is giving you the ability to instantly differentiate yourself from those just sending messages to people's full inbox. Therefore, with video you can communicate properly and you build relationships quickly and effectively. No major tool change just technique change.
    If you are feeling that your email messaging is not effective anymore or your campaign response is lower, this is where Dubb.com can really help. Video can help you have more conversation, engagement, and better relationship. The biggest mistake he sees is when people throw instructions, or not following the guidelines of the blueprints or the road maps that shows what's successful is. When they jump to anything new, these folks would just say "I will just wing it" without following the instructions and this is wrong. Even Darius believes that it's important to take a page out of success and follow that to their best.
    And if you wonder "Why Dubb?" and not other platforms? Well, this is an all-inclusive platform where they provide what Mailchimp does (bulk email marketing), they provide something what Infusionsoft or HubSpot would do where you can build up sequences of emails, text messages, and videos to go out, it provides almost the same thing like Salesforce where it has 'Deals' and 'Tasks', etc. Therefore, Dubb is the software for you because it provides all the different pieces of these software in one tool. Even if you have an existing system, Dubb is built originally to integrate with those systems. 
    Darius’ Valuable Free Action (VFA):
    Darius knows that some might have this stigma of asking themselves "Does anyone wants to see me on video? Does someone want a video from me?" or that mindset that you need to be in a big production. He advises everyone to look at this in a different way, that it's not an obstacle. You never sent an email and someone would say "wow, this is the most amazing email I've ever receive". But if you will send a handful of videos to people, you will receive that sort of response. Number one action is to record a video; pretend that you're going to send a video to a prospect.
    11 min
  • How to Make Better Decisions Faster – in Just 7 Minutes with James Kademan

    What You’ll Learn From This Episode:

    * Getting that 'freedom' from your business
    * Taking a 2-minute alone time
    * Importance of self-reflection



    Related Links and Resources:
    If you go to www.drawincustomers.com/scaleology/, there's a free copy of "The Bold Business Book" audio, a link to all the podcasts, and the 60-second business growth snippets.
    Summary:
    James Kademan is the author of The BOLD Business Book, The Awesome Book and You Got This. He owns Calls On Call Extraordinary Answering Service as well as Draw In Customers Business Coaching. He also chats entrepreneurs up on his podcast, Authentic Business Adventures.
    Here are the highlights of this episode:
    James and his team usually dealt with those who are starting out in the service sector; whether that's painter, plumber, accounting, etc. or simply those who need to do something for someone. We always hear people say about their desire to get "freedom" in which we typically hear from entrepreneurs. Those who wants freedom in their own business but end up being trapped. They start to feel the frustration, getting overwhelmed, or they feel like they work so much every single day but they still believe that they didn't advance their goal in their business. When these folks try to solve the problem, the solution may be temporary or it's not scaleable, plus it takes so much of their time. James shared with us that recently someone reached out to him and asked for help. He then realized that it's not a business question problem that she has, it's more of a mindset of not believing in herself. In order to get out of your own way to accomplish the goals that you want, you need to figure out clearly what you want. 
    James’ Valuable Free Action (VFA): He advises everyone to take two minutes alone and think about what they want 3 years down the road. And if doing what they're doing in the past 2 years will get them there, then that's great. If not, you have to decide what you are willing to do to change that. Whether it's having a coach, reading a book, or taking a bold step to get what you really want.
    10 min
  • How to Make Sure Your Email Marketing is a Business Asset That Works – in Just 7 Minutes with Sue Painter

    What You’ll Learn From This Episode:

    * Email subscription as a business asset
    * How beneficial of email marketing
    * Why you need to invest in an email system



    Related Links and Resources:

    I invented a little tip sheet that is 7 essential tips around email marketing that you'd probably don't know. And you can get that at www.confidentmarketer.com/billprater

    Summary:
    A veteran owner of both a brick-and-mortar business and a successful online consulting business, Sue Painter founded The Confident Marketer in 2006. She has provided business strategies for online and small business owners across the United States and in many other countries since that time. Sue is a certified Book Yourself Solid business coach, a certified email marketing specialist, and a quick study at seeing where solo and small business owners are stuck. She is a world traveler, having left home at 16 as an exchange student and now has been to every continent and more than 80 countries. Sue and her husband, Bill, currently live in the Sarasota, Florida area.
    Here are the highlights of this episode:
    Since Sue has been in the business for 20 years, she told us that her ideal clients had evolve along the way. Now, it's either a solopreneur or a small local business who need help in organizing their marketing, specifically their email marketing process and campaigns. Because of time factors or the lack of knowledge on the business owner's part, they really not developing the business asset of the email subscriber list in their existing customers and their prospects. Susan solves the problem to them on how to approach, set-up, sustain, and get measurable results through their marketing including email. Sometimes, these people realize that they don't have a way to contact their prospects or to reach out even to existing customers. They don't have a way to educate people about their business on a regular basis, or they don't know how to make quick offers in response to business changes. They usually tell themselves "I know I need to do but I don't have time because I have more pressing business" or they don't know who to reach out to when organizing their email subscription or structure it properly so it works 24/7 for them. Sometimes they don't even know how to pick the correct autoresponder software. And if they do have one, they either didn't update it or used it properly. Another factor as well is that they think people won't open their emails, but they will if they are compelling, interesting, and used in the right way. Susan shared with us that her clients usually wonder if maintaining a marketing system expensive or it's hard to get a return on investment compared to pay advertisement. She says that once you invested in an email system and get the one which is not too robust for you, then you will find that you will use that asset over and over again. It will actually be cheap compared to ads bing in most of the markets you can spend money in.
    Sue’s Valuable Free Action (VFA): Just commit and make a decision that you're going to build your email subscriber list and that you're going to see them as an asset. If you're going to sell your business to the size of your subscriber list then it would be a one factor that will enter into the sale as well as how active and responsive that email list is. Pay attention and be consistent, just like in any business asset that you have.
    9 min
  • How to Expertly Navigate the Unchartered Territory of “What’s Next?” Now That You’re Already Successful – in Just 7 Minutes with Jaymin Patel

    What You’ll Learn From This Episode:

    * How to continuously feel that level of excitement
    * The "two questions' that you need to ask yourself
    * Why the whole 'component' must come together



    Related Links and Resources:
    There's this tool called "The Diamond Path Life Mastery" that takes all of life's pieces and puts them together so that you can see how they can relate so that it can give you clarity on how to create miracles every day in your life. I usually charge 200 bucks whenever I teach it and everyone who's viewing this podcast can get FREE access to it. Go to www.jayminjpatel.com/freegift
    Summary:
    Jaymin J. Patel is a Growth Coach & Soul Mentor for High-Achievers. Business Owners, Founders, Spiritual Leaders, and celebrated Artists come to Jaymin after they've explored all the other coaches and want to explore their EDGE. In addition to being a (TEDx) speaker who has delivered 500+ paid talks and being an author of 8 books, Jaymin is a highly sought-after, heart-driven, no-fluff, intuitive coach who has been hired by powerful leaders in the spiritual & transformational communities as well as top leaders of corporations around the world like Kraft, Unilever, and Citibank.
    Jaymin has been invited to speak at prestigious stages like Harvard Business School, The London School of Economics, ASAE, and has consulted for high level strategy programs for national governments globally, most recently Saudi Arabia. Most importantly, Jaymin is a dad of two incredible kids and shares a beautiful conscious relationship with his wife, Eri. He and his family are currently living on the tropical island of Bali.
    Here are the highlights of this episode:
    Jaymin ideally loves to work with business owners or those who have reach some level of success in their lives and started to wonder "what's next?". They also felt like something is missing or they are not as passionate as they thought they would be when they reach that point. Jaymin wants to help these high-achievers to feel that connection of excitement for being on that place every day. The mistakes that these folks make is they would think that they need to 'create more' or 'do more' and 'do more' in order to be fulfilled. They think doing that thing that got them from where they are is going to lead them somewhere new but it doesn't. It's adding fuel to that fire to keep them in that rat race instead of leading them to a place that unlocks them to their greatest potential. People wonder "Why is it that success isn't satisfying for long" and Jaymin said that success is one of the components, so is impact, and happiness. And if you'll make that one component your full or only goal, then you're leaving so much of that full picture. And it won't be satisfying for long because your soul would be wanting to experience what life has to offer. When you see that everything relates in life and put them together, then you will reach that goal of living a life that's fully lived. 
    Jaymin’s Valuable Free Action (VFA): Two questions to ask yourself: First Who are you being as a partner, as a parent, as a friend, as a business owner or anything that defines your top 5 roles of your life. "Who are you being right now?". The second question to ask yourself is "who do you need to be for miracles to occur as a partner, as a parent, those 5 roles of your life. When you tune in to who you are now and who you need to be for those miracles to occur, you will then reconnect to that feeling that everything is possible.
    9 min
  • How To Talk (and Write) About Your Business Easily & Authentically – in Just 7 Minutes with Helen Tremethick

    What You’ll Learn From This Episode:

    * How to know if you're in that 'alignment' or not
    * The mistakes of trying to be hyper independent
    * Importance of writing a manifesto



    Related Links and Resources:
    I interviewed 30 other entrepreneurs and I asked them on how did they grow their business while being more of themselves or while leaning into who they are. They answered by audio, they answered by video, or they answered by written. So, I have these 31 (including myself) resources that answers those questions. If you're looking for inspiration and ideas, go to www.helentremethick.com/moreplease 
    Summary:
    Helen Tremethick is a thought partner & co-conspirator for badass entrepreneurs (and those who want to be). Helen uses a unique methodology called Love & Badassery that helps business owners find the courage, confidence, and clarity they need to show up wholly in their businesses. Since 2011, she has worked with hundreds of business owners to clarify their messaging, copy, business models, and transform their self-confidence while doing so. To find out more about Helen, check out helentremethick.com 
    Here are the highlights of this episode:
    Helen told us that she likes working with visionary entrepreneurs, coaches, and service providers who are feeling like they lost something of themselves in their business. She helps them rejuvenate or bring that life back into their business and she does that through 1 on 1 coaching and group coaching. The lack of alignment can look like how we run business on the inside as to what do we sell, how do we hire, who do we serve, etc. It can also be how we talk about business; does it feel like ourselves, does our methodology flow properly, and so on. Even their website, does it really represent them and resonates with their ideal audience. This is something that she tackles with her clients. When someone is feeling the like of alignment, they feel insecure about making small or big decisions. Also, the question of who you are attracting, is that feeling working well for you? Helen says that one of the problems she sees that people goes through is when they try to be hyper independent or they're trying to figure it out, but then ending up just chasing their own tail or just making the same mistakes again. They then try to fit themselves to this carefully prescribe recipes that they learn from webinars or learning from other people. So, this pendulum swing from hyper independent to hyper dependent. We need to learn how to ask for help that we can trust or someone who can understand us, then allowing them to nurture who you are, something that will work for you and your business. To write more easily and authentically, it's all about PRACTICE; it's showing up as you are. It's writing to that one person where you would say "if I can get more of that client, that's what I want." When you create new services, you think about them. And try to read your stuff out loud, because if you're stumbling over it, then that's not you. so, try to lean to who you really are. 
    Helen’s Valuable Free Action (VFA): A lot of the work that I'm talking about is coming home to yourself; who are you, why do you this work, why is it important, what values do you believe in, who are your people, and why. The activity that I will recommend for everybody is to write a manifesto; writing it is like a sneaky back door room into figuring out the words, energy, the real motivation behind your business. The bonus is that you ended up writing a lot of copy that has that element of you. It's a guiding document that can help your team get on board and even knowing if your new services are good for you.
    13 min

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Propelling Dynamic Business Growth