Supercharging Business Success

What You’ll Learn From This Episode:

* The results of bad hiring decisions

* Applying the "you get to" mindset

* How do you inspire a candidate to be authentic?

Related Links and Resources:

If go to www.jumpcoach.com/scaleology. We usually do 30 questions as a basis when hiring. What are the skills that people need to do, what are the pay, what are the extreme motivators that we can offer, etc. It will help people to know what do we really need and who's going to be happy. Answering those questions is our foundation in answering those score cards, interview process, and so on.

Summary:

Scott Drake is the Founder and Executive Director at JumpCoach, a social enterprise on a mission to make best-in-class leadership training available to everyone who needs it.

He is a sought-after consultant and trainer who made every mistake when rising through the leadership ranks. After seeing emerging leaders on his teams repeating the same mistakes, he set out to find a simpler and faster way to grow leaders. When he couldn’t find a shortcut, he invented one.

Here are the highlights of this episode:

Scott has told us during this interview that they work with small to medium size enterprises, specifically people hiring knowledge workers.  A lot of people are just 'winging it' or not doing strategic or good hiring decisions.

They fall into two buckets; one is business outcomes. Are you getting results? Is the team productive in actually delivering results that needs to be done? Bad hiring decisions can cause some of these problems. If you're having people who aren't happy, part of hiring has to be "Who will actually enjoy this work?". So, if you have an unhappy team who doesn't want to be there, then it goes back to bad hiring decisions. Number two is the process. There's some problem in their interview process where maybe good candidates are falling out. They have to be careful in not eliminating those good candidates.

It's important to establish a score card or structured interview process. We're really bad in the tech world of putting people through test that aren't reflective of the work, so we created these artificial barriers.

If you want to inspire a candidate to be authentic or be truthful in interviews, it should be a collaborative conversation not an interrogation. Don't put up those test or artificial barriers. Be more open to what your process is. The more authentic you can be, the more authentic they are.   

Scott’s Valuable Free Action (VFA): Must people start out with I NEED; "I need someone who can do X, I need someone with X, Y, and Z skills..." it's about what I need as a manager. One you can do is flip that and start saying "you get to candidate who joins this organization, you get to solve this problem, you get to help this customer, you get to work with this team. Start to think about it not on the perspective of the hiring manager of 'what do I need' but thinking about it from the perspective of the person who's going to join your team and hopefully be happy and deliver those results and solve those problems. With that shift of mindset can really help people start to think about hiring in a much better way.

What You’ll Learn From This Episode:

* Understanding people that surrounds us

* The metaphor of writing things down

* What would you do if you know you could not fail?

Related Links and Resources:

Carrie got this "Nine Ways to be Human-centered Leaders" for the next decade, for 2030 That's easily found at Carrie's website at www.carriebenedet.com. Another thing you can do also is email Carrie at [email protected]. They're really looking for skillsets and mindsets for 2030. It is something that you can use as a tool to talk with your team.

Summary:

Carrie Benedet has 24 years of industry experience in creating, leading and hosting leadership experiences, programs and courses.

She is a global leadership coach, dynamic facilitator and keynote speaker who shares her belief and passion for developing future leaders and teams. Carrie has a global conference presence and podcast, Thriving Matters, where ordinary ‘gals and guys’ doing extra-ordinary things in life and work share their thriving habits and stories.

Here are the highlights of this episode:

Carrie ideally likes to work with curious educators and leaders who are really seekers and servants. We're surrounded with people, we work with people, our relationships are mostly with people, and sometimes they are the biggest pain of our existence because we just don't understand them.

if they're wanting to continue to get to know the people that they're working with so they can lead them better, within some period they will feel burnout, stress, overwhelmed, etc. and that's taking a bit of toll. And there are some of those who wants to lead but never get the opportunity because they might not look the part. They don't want to be seen at not able to do the job or an impostor. And we should understand that working together is a good way to collaborate and come up with more solutions. Working with other people helps us learn about how they see the world and why they see it the way they do.

If you start to wonder, what would you do if you knew you could not fail, well basically is the aspirational view. What are you so scared of or keep locking yourself in? That's actually stop you from being limitless in your imagination, creativity, and the way you connect your relationships. If leaders and educators would use that as a question, if they really want to look into the future, that's the question they need to ask themselves. It will then open the pandora's box! 

Carrie’s Valuable Free Action (VFA): Get your thoughts down; start with what you know your strengths are, then what areas you wanted to develop. The metaphor of writing it down will lead you to be able to say "I can't do this alone and I need someone to walk with me." Surround yourself with someone you can trust and you can work with.

What You’ll Learn From This Episode:

* The importance of human-to-human connection

* Create a story of your transformation

* The biggest misperception about compelling content

Related Links and Resources:

Go to www.theheromethod.com and look for whatever interests you. There are various tracks that you can dive into and there's all kinds of free stuff there. There are special reports, eBooks, checklists, and you can also try her free discovery call. During that 20-minute call, we can hone your story of transformation.

Summary:

Kathryn Gillett is the creator of The HERO Method … and the author of two best-selling books on the subject. Her mission is all about helping companies get more clients by talking and writing about what they do in a way that gets a “WOW!” instead of a “Huh?”. She has a degree in psychology, a minor in anthropology, and 40+ years’ experience in marketing.

As a messaging, story, and content strategist, she has consulted with global companies like Philips and GE, Amazon, Microsoft, and Dell. And as a copywriter, her work has been translated for distribution into more countries than are in the UN. Using a powerful alchemy of neuroscience and storytelling, The HERO Method helps companies create messaging and content that has proven to measurably increase response, revenue, list size, and year-over-year growth.

Here are the highlights of this episode:

Kathryn ideally enjoys working with business decision-makers who want to increase their sales by doing an authentic human to human connection. Whether it's email, content, website or presentation, they know their content can play a key role in helping them increase their revenue. The problem they face is that they are not getting that 'wow' response and they know they're missing something. If you don't have that connection or are not interesting the audience, then the conversations' over.

These folks feel frustrated because they know that their solution is awesome but their audience is not engaging. They are not able to convey the right words so that people can see the value of what they do. Whether it's a solopreneur or a team in an organization, they think that they're the subject matter experts of what their solution is about. They then feel that they're the best qualified to come up with the messaging for it. But it's like a surgeon; they can't do heart surgery on themselves. You really can't talk about it from the perspective of your audience in a way that's going to connect with them.

What's the biggest misperception about what's needed to create compelling content? Well, most people think and were taught that our solution is the hero of our story, that our solution is supposed to be the center of the spotlight. But the hero method would tell you that your hero is your audience.  Therefore, if the audience is the hero, and the elixir is your solution, then your marketing materials is the mentor. Once you get that, everything changes. 

Kathryn’s Valuable Free Action (VFA):

Kathryn is advising everyone to create a story of your transformation. Try to put yourself in the seat of your audience and ask yourself "where are they and why are they stuck because you're not in their life?", she calls this 'the wounded land'. Your audience is stuck and it's the words that they will use to describe what their situation is. Then, look at what they are wanting or needing for, not what you think they should get to. Then, how your solution helps them get from where they are to where they want to be. So, if you put it into your audience's perspective, that's what get them interested.

What You’ll Learn From This Episode:

* Attain to be excellent and not just average

* Importance of getting educated when it comes to money

* The advantage of targeting 2% to 4% in the market

Related Links and Resources:

Mark wants everyone to get an opportunity to get their eBook called "Regular Paychecks from the Stock Market". A lot of people are interested to get that passive income, but a lot people doesn't know exactly how to do it.  Visit Go.DestinyCreation.com/SBS

Summary:

Mark Yegge (YEG-ee), the Wealth Architect, is a lifelong learner, author, course-creator, mentor, and fund manager. He’s traded over $14-billion worth of securities. Using his experience and expertise, Mark is on a mission to change the way we invest.

Along the way, he garnered awards as Small Business of the Year, the Florida 100, and the Inc Magazine Fast 500 - recognizing the fastest-growing companies in America. Personally, he was recognized twice by Deloitte as an Entrepreneur of the Year finalist.

Here are the highlights of this episode:

Mark has informed us that they usually deal with 7 to 8-figure investors, stressing to them on how to create a solid, reliable income from the stock market. The programming that comes from Wallstreet or perhaps the lack of knowledge that we get from the school system, or just about mediocrity and be average. You need to go for excellence and not just median.

If you're not someone who's not doing well in the market or experiencing some down times, and then over diversify, you may think diversification will protect you. But if there's big money movement out of assets, it happens to all the assets. Mark and his team has a system to help them smooth out that riot along the way.

A lot of people have given up a lot of their personal choices when it comes to their health, wealth, and time. They trust a lot of those sales people that makes you seem like they're financial planners. They just give up their power, they believe that some people have more power than we do in our own money. You need to figure out a system. You got to learn that there's variables that lead to repeatable result. Mark believes in diversifying among assets but concentrating within them.

Mark and his team teach investors how to target 2% to 4% in the market. And they do that by letting them create income from the stocks that they own or the stocks that they wanted on. Not just any stocks, but the good ones, the big capitalized ones, that you can use to create income into a portfolio. You can predict and dial in the amount of income and risk that you want to have. And Mark advises these folks to shoot for 2 to 4% a month. 

Mark’s Valuable Free Action (VFA):

It's important to get educated especially when it comes to your money. Dedicate and taking control of your financial life is the most valuable thing that you can be doing.

What You’ll Learn From This Episode:

* How stress can 'suck the life' out of people

* Why joy is 'foundational' to success

* Know what 'SMILE" stands for

Related Links and Resources:

Barry is giving away a free mini class in Learning how to live and enjoy daily. Go to his site www.barryshore.com. You can sign up also for the newsletter.

Summary:

Known as the “Ambassador of JOY,” Barry Shore is a mental health activist, philanthropist, multi-patent holding entrepreneur, speaker, author, podcaster, and former quadriplegic who is now swimming around the world!

After a rare disease paralyzed Barry from the neck down, he created the JOY of LIVING Institute (a platform that teaches people to live in joy, no matter the situation), The Keep Smiling movement that has reached multiple celebrities and distributed millions of “Keep Smiling” cards worldwide, and Changebowl which is a philanthropic platform featured in Oprah’s Magazine.

Barry’s podcast, The JOY of LIVING, is heard globally by hundreds of thousands and has over three million downloads.

Here are the highlights of this episode:

Barry shared with us that the ideal people whose attracted in what he and his team does, are people who are sad; suffering from stress, anxiety, and mild depression. Stress us sucking the life of these people, and the 3 possible roots of their stress can either be family, finances, and fitness or health. They will continue to suffer if they don't know how to reduce, eliminate, and leverage.

People tend to each so much of the wrong food, they tend to drink too much, tend to be irritable, not to be able to have a restful sleep, and people tend to exercise less or they over exercise and they're stressing themselves. People think joy is a byproduct of success. And once they become to recognize that joy is 'foundational' to success, it opens a floodgate of understanding on how to solve problems. JOY stands for "Journey Of You".

Barry got paralyzed; 144 days at the hospital, 4 years on a wheelchair, and a lot of obstacles he faced. Still, he is positive, just because of one word: SMILE - Seeing Miracles In Life Everyday. That's what he's sharing with the world now. 

Barry’s Valuable Free Action (VFA):

Learn to love 'dog poop'- it stands for "Doing Of Good, Power Of One Person". Service is the essence of business and the result is making money. So, when your mindset is doing of good and you know you have the power of one person, then things will shift. Connect, network, and grow.

What You’ll Learn From This Episode:* The importance of engaging your listeners* Why entertainment is the real value* Why it's ok to be imperfectRelated Links and Resources:Steve has this "death to bad webinars" program. It is 5 videos, 5 templates, 5 walkthroughs of how to use it. It will tell you the 5-course stories that we talked about and where you can use them whether it's your email, social media, or selling from stage. You can get that at www.deathtobadwebinars.comSummary:In the last 8 years, Steve Werner went from bombing his first live event to building over 65 sold-out productions for himself and his clients. He has crafted and critiqued over 370 one-to-many sales presentations and has spoken on more than 200 stages, including Harvard. When COVID hit ‘pause’ on live events, he pivoted — helping 32 online entrepreneurs launch storyselling webinars that have netted over $5.1M in sales in the last 18 months.Steve’s focus is on helping coaches, influencers, and small business owners turn their stories into 6-figure sales machines on the live and digital stage.Here are the highlights of this episode:Steve informed us that he works a lot with online coaches, consultants, authors, financial planners, lawyers, or anyone that is selling online. The problem he sees is that they're selling one to many; they want the sales funnel to do the work for them or they do 1-on-1 sales calls. It's good if you can talk about something in a way you can get across to people and they will say "I want that" before you can make an offer, or selling to a group that actually freezes so much of your time, but it's the jet-fuel that you can pour on your business to really ramp up sales. Think about your favorite teacher. After all these years, you can remember some of the things they taught you or you have a positive reaction to that. That's the key to selling on stage. You want people to engage with you, share short stories, get people to smile or like you. It's not about the technical stuff, but it's about getting a positive reaction. Teaching way too much isn't helpful; that doesn't create anything but just overwhelms. Real value is entertainment. If you are able to mix entertainment and teaching together, then they will learn from you and reach out. So, the number one mistake is over teaching.Steve further advises everyone to stop lying to yourself, stop lying to other people, be ok with being imperfect. Most people have the fear of judgement. People will judge you regardless, but people love authenticity. Steve's Valuable Free Action (VFA):Come up with your 5-core stories, and one example from it would be the 'value' story. Come up with a short story that lets people understand that instead of saying "you can trust me."

What You’ll Learn From This Episode:

* Turning your 'FOMO' into a fuel

* Why it's your moral responsibility to get your message out

* Why their tagline is "PR done differently"

Related Links and Resources:

They can join "the be on tv bootcamp" program where we can help them not only with the mindset side but we can help them with the clear messaging, help them with a pitch, and help them leverage their own network to get on tv. If they can go to www.thebeontvbootcamp.com/billprater  they will find special discount and they will be connected to the most amazing group of people.

Summary:

Chris Winfield is affectionately known as "The Super Connector". He is the CEO and Co-Founder of Super Connector Media and creator of The Super Connector Method.

Here are the highlights of this episode:

Chris told us that their absolute clients would be coaches, entrepreneurs, and experts who considered themselves as best kept secret; and they know that they can do so much more in terms of their visibility. So, these folks are facing the problem of not knowing how they can send out their message out there and build their brand. They don't have a clear plan. Also, they don't know how to leverage the media to build their credibility, authority, and get their name in front of everyone.

These people start to feel the feeling of "FOMO", not the Fear of Missing Out but the Miss Of Opportunity. When they see their competitors on TV or big media, they tell themselves “That should have been me", and Chris' team use that FOMO and turn that into fuel. That shows you what you're actually wanting, what you're capable of, and where you should need to go.

People wonder about their tagline "It's PR done differently" and Chris shared with us that he's grown his company through his network and PR. And then leverage the media to get multi-million clients. And then he started teaching people. It's all about being YOU; a lot of times PR agencies would tell you to be a different person but for Chris team, they will tell you “To be the most you that you can be." Don't just share the perfect part, also your own mess. People want the real you. Try to leverage your connection. Finally, how to take PR and leverage it to get more leads or contracts. 

Chris’ Valuable Free Action (VFA):

If you're someone who's not comfortable asking for help, think about how good the feeling is when you help somebody. It's the best feeling in the world when you help someone you care about. So, don't deprive other people of that gift of helping you also. It is your responsibility to get your message out there into the media, let it reach to many people that you can actually help.

What You’ll Learn From This Episode:

* What can eBrand Dashboard do for you

* Why is it important an emotional connection

* What is 'ZMOT'?

Related Links and Resources:

On their website www.zmotexpert.com, they offer eBrand Dashboard for FREE. It will bring all these different aspects of your online presence into a singular hub so that it will be easier to manage.

Summary:

Paul Mackiewicz is founder of #Smart and an Army Veteran. After finding his way into the digital marketing industry

working at two different INC 5000 fastest growing companies, Paul struck out on his own. Now he helps small businesses get a true understanding of their client’s behavior and uses that information to create highly effective digital marketing strategies.

Here are the highlights of this episode:

Paul has shared with us that his ideal client would be in law firms between 1-5 attorneys. He helps these folks to truly differentiate themselves with other law firms, and then accentuating those qualities to help them get their type of clients. When people start having multiple options, some makes snap judgements. And those little attributes that what we find on business online is what pushes that needle for them.

What Paul usually see is that these attorney or business owner tries to find efficient way to solve things. They may be not having a process in place on how to generate positive reviews or answer these reviews. It is important to have that human connection even for 3 seconds.

If you're wondering what is ZMOT and how to conceptualize it? It actually a concept that came out from Google about 10 years ago. It builds up the traditional marketing model which is 'awareness'.  When you tried a certain product or service, you give your feedback online now. It can either be positive or negative, generate referrals or not. Then we come to the point of the 'zero' moment of truth. After awareness, you may have not made that buying decision yet. You might go online and check them out first or their competitor, etc. But what you need to look for is to find that attribute or something that's going to sway you in one direction or another. So, it's important to respond to those reviews and build emotional connection to let them feel at ease that you are the right decision by the end of the day.

Paul’s Valuable Free Action (VFA):

It's important to have a visible google business listing. Let's say you have an accident in Uber or Lyft, and you are not sure which or what type of attorney to contact. If you see a quick 'rideshare accident' with nice graphic and has the contact of the law firm, then it will be easier for anyone to stop searching further.

What You’ll Learn From This Episode:

* Trying to use your business as a vehicle, not a destination

* The importance of having a clear roadmap or plan

* What's the best way to be on track of your financial freedom

Related Links and Resources:

This is about having the right education, the right tools, and taking the right action. You can get Jackson's bestselling books for free, go to www.book.wealth-mentor.com.au/gift-page and this will help you level up your financial literacy and be more confident of being the architect of your financial plan.

Summary:

Jackson Millan - The Wealth Mentor has spent the last 14 years helping service businesses understand the language of money and manufacture financial freedom for themselves and their families.

He has successfully helped over 1,000 clients build in excess of $1.5 billion in combined wealth and has scaled multiple 7 figure businesses. He is a master of helping business owners make money work for them and turn their business profit into personal wealth.

Here are the highlights of this episode:

Jackson has shared with us that their ideal clients are service businesses who are doing 6 to 7 figures and not prioritizing their health since they are caught in the trap of scaling. And most of them believe that scaling requires cash burn, and it comes at the expense of their lifestyle, wealth, and financial freedom. So, his team helps these folks to resolve this so that they can live a life that they desire.

These people have started to base their success, happiness, and fulfillment by the growth of their business. Jackson tries to let them see clearly what financial freedom really looks like outside of the business, so that we can use the business as a supercharged vehicle to get them there faster. They are experts in what they do, but Jackson says that his clients are working for money as opposed to money working for them. Therefore, they provide simple systems and frameworks that will make sure that their effort results in increased income and at the same time, personal wealth.

He advises that it's important to have a plan or a clear roadmap. Also, some face the problem of not having the sufficient cash for them to get where they want to go. Another problem is the lack of consistency, they also face being just fine being in that 'financial comfort' where they coast through life with just having enough.

Get into a habit of taking imperfect action in pursuit of our ultimate goal. It's about 'failing forwards'. This is to ensure that we are taking the right steps and actions in doing so systematically and regularly for a long time. Remember that this is a marathon not a sprint. Take that regular and persistent action, and stop trying to make it perfect. 

Jackson's Valuable Free Action (VFA):

There are so many things that we can be focusing on. Most businesses or households have this 'cash flow bottlenecks', these are small or invisible blockages of cash flow that's consuming the life blood which is money. There are 40 things that you can do that can get you financially fit and on the right trajectory to creating that lifestyle that you want. With this, you will be able to evaluate where you are and get that low-hanging financial fruit.

Related Links:

​Website:https://www.wealth-mentor.com.au/

Website:https://www.auresfinancial.com.au/

LinkedIn:https://www.linkedin.com/in/jackson-millan-the-wealth-mentor/

Facebook:

What You’ll Learn From This Episode:

* Hiring the A-players

* How to make your job post stand out

* Why you need to hire from Eastern Europe

Related Links and Resources:

They got an actionable, comprehensive, how to hire remote guide. It's completely FREE, you can head over to https://jobrack.eu and check the resources section. It's literally how they hire. It's all the action step that you need.

Summary:

Noel Andrews is the owner of JobRack.eu where he helps business owners hire high quality remote team members from Eastern Europe. Working with online businesses of all sizes Noel’s superpower is being helpful and friendly and guiding people through one of the hardest things any business owner ever has to tackle….hiring great people.

Here are the highlights of this episode:

Noel has shared with us that ideally, he works with clients who have an online business that needs to grow, and they need the right people that's going to drive the business. They work a lot with online agencies, SAS businesses, service providers, or basically anyone who can grow through developers, designers, customer service, SEOs, or high-quality assistants. And Noel's team, are helping these folks to hire the A-players, those who's really going to take away the pain from you.

Usually, these busy owners or businesses are too busy and therefore not getting things done that they need to and therefore need to hire. Or, they maybe started the hiring process and throwing money on job boards or services, recruiters asking for a big fee. They might end doing the whole hiring process themselves out and hire someone out of desperation and who isn't capable to do the job. They are really not giving enough time and energy to do the hiring. Another mistake that business owners do is not selling the benefits and opportunities to potential candidates. Most try to hire by themselves instead of getting help, but failing to do so. They're not making their job post stand out from the rest.

If you are wondering why you need to hire from Eastern Europe, Noel said that there's a cultural alignment with the Western world and in UK. What you get from Easter Europe is high standard of education, great English skills, and really low cost of living. You can give lower salaries but you can still pay them really well from where they are, and you can get great benefits and savings as a business owner. And, they have a work ethic; they work hard and they want to have a stable long-term role. 

Noel’s Valuable Free Action (VFA):

If they want to do the hiring themselves and putting it on a job board or post, include a video of you on top of the job post. Introduce yourself, introduce your business, and do 30-60 seconds explaining about the role, what kind of person you are looking for, and you can end it by saying "if this sounds like you, then check out the rest of the details and follow the instructions to apply." Adding a single video to a job post is the single best way to make it stand out and attract the kind of people that you want.