Supercharging Business Success

What you need to know about our guest:Personality is important, but it’s your strength of character that determines your destiny.Pam is an innovator in the leadership and team assessments domain. After two decades of experience as a senior leader in the hospitality industry with Embassy Suites and later Hilton, she formed an original leadership theory and framework based on 12 character strengths that grow positive influence in people, teams and culture. She observed that there was ONE difference between dysfunctional teams and teams that flourish. And that one thing is measured by and taught with the use of the Tilt Suite of Development Assessments. Tilt365.com has a worldwide network of partners working around the world to grow character strengths in business. Its mission is to help the next generation of leaders produce ethical innovations that solve the complex problems of our time. "The one thing that can make the world a better place, is growing our inner character strength. The surprising byproduct of making that investment in yourself is a profound increase in your happiness in life and work.” Pam BoneyWe serve team leaders and their teams, as well as the talented professionals who help them grow. The problem we solve is extremes that arise from four hidden ego-fears that create dysfunction in teams. We solve these problems through innovative assessments and solutions that grow character strengths and team agility. We are different in that we don’t stop at the bias of personality type. We teach people how to grow well-rounded character strengths so their interactions are more productive, positive, and innovative. Knowing your preferred patterns can actually cause self-limiting beliefs, so we help you see the path to whole-person integration.Related Links:Company site: www.tilt365.com Email: [email protected]

What you need to know about our guest:Andrew Jernigan has lived/worked across five continents over the last twenty-five years, as single, married, and with his family. Serving as CEO of Insured Nomads, he leads the direction and vision for insurance as a service (IaaS) through a hybrid fintech/insurtech/traveltech platform for the globally mobile – whether vacationing, able to work from anywhere short term or long term, digital nomad, retiree, student or expat – they’ve got the coverage that is needed for this lifestyle. Insured Nomads, the evolution of insurance for the revolution of travel.Related Links:Company site: https://insurednomads.comCompany LinkedIn: https://linkedin.com/company/insurednomads  LinkedIn Profile: https://linkedin.com/in/andrewjerniganCompany Facebook: https://facebook.com/insurednomadsFacebook Profile: https://facebook.com/andrewjerniganCompany Twitter: https://twitter.com/insurednomadsTwitter Profile: https://twitter.com/andrewjerniganCompany Instagram: https://instagram.com/insurednomadsYouTube Profile: https://www.youtube.com/channel/UC0nVZ-b1GGWpR3BBdFPrnDAEmail: members@insurednomadsThe Question Andrew Enjoys Explaining:"What is even more dangerous for travelers than the health and safety concerns of traveling for work, pleasure and exploration?"Answer:We're in a scenario in the world right now where there between 45 and 50 million people are affected by human slavery today. And that's it's occurring in every continent. I mean, every country, every city and every town is affected.We're striving for a world where people and the planet function in harmony, a world where no one is for sale. A lot of money comes through the hands of insurance companies and all of our team there to provide great coverage, but also to give a fortune away to those who need assistance in coming out of a vulnerable or exploited situation that leads to human traffic.

What You’ll Learn From This Episode:* 'Deadly Quad' - biggest risk in the business* Applying the 5Cs* Effects of high level of stress in the businessRelated Links and Resources:David is giving a free diagnostic so that you will get that clarity around your business. Go to https://metattude.com/deadly-quad-diagnosticSummary:David Deane-Spread is a 25-year veteran CEO coach and founder of Metattude.  His clients range across federal and state government, public and private companies to small & medium businesses – his favorites, because they have the most skin in the game!David honed his skills in the military, law enforcement and another discreet agency where he specialized in developing and leading covert operators. He later adapted those skills to serve as a CEO and managing director of both private and public companies in Australia and Europe, before realizing his true calling was developing leaders, because they have the biggest impact on the workplace.Here are the highlights of this episode:David informed us that his ideal client would be a business owner who has about 200 staff and want to improve their business.He says that the 'deadly quad' is the biggest risks to the business. First would be the difficult behaviors that block progress, suck energy and cause mistrust. Secondly would be the misalignment and that's wasting time, resources, and causing confusion. Then you've got poor delegation which really impacts performance and productivity. And finally, those badly run meetings that everyone complains. Which actually causes a total waste of time at disengagement.There is a high level of stress when things are not working, and people start to feel frustration and disappointment because of slow or no progress in strategy execution. Then there would be unnecessary conflict. So, the customer satisfaction turns out to be at a lower level because the people aren't behaving the way the boss would really like them to behave.They tolerate unacceptable behavior because they can't afford to lose them. So, they hang in there and deal with all the problems around them. Then they will start to micromanage because of the situation. And once they micromanaged, then they're going to really annoy people. Threats and micromanagement don't work. David’s Valuable Free Action (VFA):Business owners should get absolute clarity about the actual state of their business regarding to that deadly quad, because too many business leaders make assumptions about those areas. Where are the bad behaviors? What's it doing to us? To what extent are we aligned or misaligned? Is our delegation process working and are our meetings effective? And if they don't have clarity around that, then they're going to be bumbling around in the dark.

What You’ll Learn From This Episode:

* Removing 'key person' dependency

* Applying 'critical client' flow

* Systemizing business if you don't like systems

Related Links and Resources:

If you go to www.systemology.com/resources, they'll find there a bunch of resources and one of them is the 'client flow template'. It's a PDF with the empty spaces for you to fill in.

Summary:

In 2016, David Jenyns successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, Melbourne SEO. Through this process he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business.

Here are the highlights of this episode:

During the interview, David told us that his ideal client would be a business owner who finds themself as the bottleneck in their business. They're starting to scale or wanting to scale, but they're really finding that everything needs to come through them. And that really seems to be the biggest linchpin or the thing that's holding them back from growth.

The problem that they really help solve centers around the same thing, is helping businesses become more repeatable. He said that businesses and business owners must remove key person dependency, whether it's themselves or any other team member in order to make business a lot stronger and a lot more scalable.

Oftentimes if the business owner feels like they're running an adult daycare center; constantly having to tend to different team members and clients when they come in. Maybe they've tried to systemize their business and they haven't failed. Business owner just loves to do everything and they think they're the best at everything. Therefore, they need to create the systems, but oftentimes they're not a system person. A lot of business owners tend to overcomplicate things.

It's quite natural for the business owner to not like documenting systems, but that doesn't mean you can’t run a systems driven business. Every business should be working towards building systems, reducing that key person dependency and making sure that the business can grow without them because that's the real key.

David's Valuable Free Action (VFA):

David has an exercise called 'critical client' flow. On a paper,  you map the linear journey of your dream client and selling your primary product or service to that dream client. From start to finish, think about "How do you grab their attention? How do you handle the inquiry when it comes into you? What's your sales process? How do you invoice them or take money? How do you onboard them? How do you deliver your core products or service? And then how do you get them to come back?"

Literally map that out on a four bit of paper. You don't use more than about two or three words to explain each of the different steps. Exercise alone can be really eye opening for determining where should you start or what systems should you put in place. Just focus on the critical client flow and you'll get a tremendous result.

What You’ll Learn From This Episode:

* Learning to take consistent action

* Handling productivity shame

* Taking that messy, small, action!

Related Links and Resources:

If you go to www.kristinswansonconsulting.com you can download the free "Make it Happen Planner." Make a plan to start taking action, breaking it down into your quarters and months and make this happen.

Summary:

Kristin Swanson helps people execute their “someday when” procrastinated projects with ease.  As a completion expert, coach & cancer survivor, Kristin has learned the importance of getting out of one’s own way and stop waiting until “someday” to make a unique impact. Realizing deeply that “you only live once,” she has gained perspective, tools and strategies to overcome the illusions fear instills in us.

Here are the highlights of this episode:

When we asked Kristin who she catered to, she told us that her ideal clients would be entrepreneurs and solopreneurs who have the urgency to turn their 'someday wind projects' into reality. She said it's important to take consistent action. Most of these clients she encountered had this feeling of "productivity shame". A feeling at the end of the day, like you didn't get to the things that you really wanted to get done. There would be feelings of regret and they tell themselves "I'm not spending my time where I really truly want to be spending my time."

The problem is, they start taking all the courses, reading all the books and not implementing on a day-to-day basis. Not integrating it to your day-to-day life and just the waiting. Waiting until I feel ready, seems to be the biggest mistake. You should take action every day if you can.

If there is something in the back of your mind that is whispering at you. I believe these are "soul led goals" that comes with no regrets and they're big projects that are not going to happen overnight anyway. Start small and start now. Once you get started, you'll be astounded with the compound effect and really the synchronicities that start to happen when you do that.

Kristin’s Valuable Free Action (VFA): The action that I would say is to get quiet and visualize your future self in having done the thing. And then asking that future self "What are some possible action steps I could have taken to get to where you are?" and just start taking action every day. Messy, small, action!

What You’ll Learn From This Episode:

* Creating a realistic growth goals

* Knowing what a 'ruler method' is

* Importance of having the right goal and clients

Related Links and Resources:

Darrell wrote a book called "Revenue Growth Engine", you can get that on Amazon or you can text the word 'revenue' to 21,000 and get instant access to the audio. You'll get access to our toolkit and also the opportunity to get access to a book full of ideas and strategies to help you accelerate your growth. Go to www.revenuegrowthengine.net/book.

Summary:

Darrell Amy, is passionate about helping great Kingdom[1]minded companies grow revenue. He’s the author of the best-selling book Revenue Growth Engine: How To Align Sales & Marketing To Drive Accelerate Growth. In addition to his work helping businesses grow, he’s the co-founder of the Kingdom Missions Fund and the executive director of the ManAlive EXPEDITION. As a Revenue Growth Strategist, he enjoys getting behind the scenes, rolling up his sleeves, and helping company owners, sales leaders, and marketing teams build revenue growth strategies so they can maximize their impact.

Here are the highlights of this episode:

Darrell has shared with us that he enjoys working with B2B companies that have sales teams. The problem that he sees is that these companies are setting in what he calls aggressive but realistic growth goals. A lot of companies have unrealistic growth goals and Darrell says it's really critical that businesses get very competent at setting goals that their team believes in.

Most companies can do more when they get strategic about how they're going to fuel that growth. If you're feeling that tension and that frustration, it may be time to take a look at the systems that are driving your revenue growth or lack thereof. Let's look at the two drivers of growth; net new business and cross sell revenue. How many new clients can we bring on board and cross sell? What processes can we put in place to increase our revenue per client? You're going to find it's aggressive because when you get net new and cross sell going at the same time. You move from linear growth to exponential growth.

Darrell's Valuable Free Action (VFA):

Darrell's advice is that if you want to compound net new and cross sell, you need to have the types of clients that can buy everything that you offer, and he calls them 'ideal clients'. Those clients that can keeps coming back for your entire portfolio. Ultimately, they're the type of client that aligns with your company values that they're going to stick around. If we want to accelerate growth, we need the type of clients

What You’ll Learn From This Episode:

* Inspiration for writing a book is based on gut feeling

* Aspire to write something interesting not just a good book

* What you need to do when you are not inspired writing anymore

Related Links and Resources:

If you have an idea for a book and you'd like some free feedback, you can visit www.freshcomplaint.com, fill out our contact form and share your big idea. Or email Jeff directly at [email protected].

Summary:

Jeff Goins is a writer, keynote speaker, and entrepreneur with a reputation for challenging the status quo. He is the best-selling author of five books including The Art of Work and Real Artists Don’t Starve, his award-winning blog Goinswriter.com is visited by millions of people every year, and his work has been featured in the Washington Post, USA Today, Entrepreneur, Forbes, Psychology Today, Business Insider, Time, and many others. A father of two and a guacamole aficionado, Jeff lives just outside of Nashville, Tennessee.

Here are the highlights of this episode:

Jeff told us that his ideal client would be any person with a big idea that want to turn into a bestselling book. He says that it's no surprise to most people that publishing a book today is relatively easy with all of the print-on demand technologies that is available. The problem that they help their clients solve is helping them not to write bad books.

He thinks that the inspiration for writing a book has to come from literally your gut. It is a sort of physical sensation welling in your stomach especially when you hear somebody talking about their book or you see somebody doing something and it provokes jealousy, intrigue, or excitement. these are all kind of the same emotional callings that are prompting us to step into writing a book.

And the biggest mistake that Jeff sees people make is trying to write good books when they should aspire to write interesting ones, because interesting is what captivates an audience's attention. It is very easy to write a good book that unfortunately, falls on deaf ears. 

Jeff’s Valuable Free Action (VFA):

The first hurdle is your big book idea.  When people are asking you what you're writing about, tell them this: everybody thinks X about a given topic, but what's actually true is Y so everybody thinks working at least 40 hours a week is what you need to succeed in the business world today. But what's actually true is you can work no more than four hours per week and live like a millionaire. So, everybody thinks X, but what's actually true is Y.

What You’ll Learn From This Episode:

* Unifying the brand, culture, and business strategy door

* Importance of knowing the core belief systems of your organization

* Why would anyone build a people first organization?

Related Links and Resources:

The resource that Steve put together on is 'how to build a people first organization' and talks about the 10 principles within it. You can go to www.matterco.co/people-first 

Summary:

Steven Morris helps business leaders build unignorable brands, cultures, and businesses through his work as an advisor, author, and speaker. He has worked with business leaders from Samsung, Sony, Habitat for Humanity, Amazon, International Trademark Association, NFL, MLB, and over 250 other brands. Over his 27 years as an entrepreneur, he’s served more than 3,000 global business leaders.

He reaches 25,000+ readers through his blog and writes about branding, culture, leadership, and the intersection between work and life as a contributing writer for Retail Observer, Wisdom Well, Business Week, Brand Week, Conscious Company Magazine, Communication Arts, HOW Magazine and MarketingProfs.

Here are the highlights of this episode:

Steve stated that his ideal client is an apex of two things. Talking about the size between 7 to 9-figure company, having at least five years under their belt and they're looking for a big evolution. They're at the apex of change. They want to take their business to the next level. The companies he worked with come in through one of the three doors; it's either the brand, the culture door, or the business strategy door. And the common problem that exists is typically something that has to do with the unification or integrity between those three systems.

These businesses are either having a marketing penetration issue, engagement issue, or capturing and retaining customers. The mistakes Steve notice is that they build a brand and the culture side that represents the exterior of their organization without tethering that into the heart and soul of their company. While on the culture side, they tend to treat the people as more a revolving door rather than really identify what is the core drivers behind our organization. 

Steve’s Valuable Free Action (VFA):

Start as deeply inside the beliefs within your organization as you possibly can. Practice around by asking "What is the essence of our company? Why are we really in business beyond just making money?" and have a very clear set of answers to that.

What You’ll Learn From This Episode:

* The importance of digital marketing to grow your business

* Learning first your business strategy for your marketing strategy

* Knowing how to apply 'Smarketing'

Related Links and Resources:

Andy's team is offering a free website Audit. They will have one of their certified marketing guides go through your website. They will video record them talking their way through your website and giving you pointers. They, and they'll send you a video typically it's three to five, six minutes. NO COST for that. Go to www.TM.Media/website/review

You can also get a free chapter download and you can buy the book from www.TM.Media/doublesales

Summary:

Andy Buyting is a two-time international bestselling author, serial entrepreneur, and strategic advisor. He is a leader in business development and marketing and has helped businesses grow all over North America with his integrated “SMarketing” strategy.

Here are the highlights of this episode:

Andy has shared with us that they ideally work with B2B clients or companies who wants to grow their businesses online whether that's locally, nationally or internationally.

He believes that Google has not made it easy for people to market. Andy stated that digital marketing is part art and science, but it's not easy for most of us who are busy with everything in their business to devote the time to really become an expert and to understand online digital marketing. They don't know where to start and therefore they felt overwhelmed and intimidated.

People should not use old fashioned sales tactics. In his company, they eliminated the whole sales department turned to online digital marketing to replace the inbound leads and opportunities. Then have production talk to those prospect clients who have inquiries. This way, he sees that digital marketing can be so effective and cost efficient as well. However, there are those who spent so much budget in digital marketing but they weren't using it in a smart way. He says that every good marketing strategy starts with a business strategy, so it's important to have a plan. 

Andy's Valuable Free Action (VFA):

You should ask yourself if your website pass the grunt test in three seconds: Can they tell exactly what you do and what problem you solve? If they can't do that or if they need to look further, you'll lose them. Don't make it hard for them to buy. Don't make it hard for them to figure out what you do.

What You’ll Learn From This Episode:

* Expanding and growing your brand abroad

* Struggles you may face in expansion journey

* Know the 7 steps pathway to expansion

Related Links and Resources:

Andy and his team created a success pathway on how people successfully expand into Europe. Go to www.globale-commerceexperts.com/sbs. There'll be able to go to a specific download for this podcast and it's our seven step E-book. So, in that E-book, you'll be able to get the seven steps, what you need to take in order to expand to Europe and a whole load of information on how to do that.

Summary:

Andy Hooper is the CEO of Global E-Commerce Experts and has been successfully expanding businesses into new markets for over 15 years.

As an accomplished specialist in eCommerce, Andy now works with companies around the world providing comprehensive gateways and solutions to new markets, especially US-based organizations transitioning into the EU.

Here are the highlights of this episode:

Andy said that their ideal clients are e-commerce sellers who are typically based in the US doing over about half a million dollars. Now they're looking for additional opportunities to grow or scale their brand. And that's where we come in. By identifying the EU, being an epic market would be a great place for them to access.

That common problem probably comes in two different parts. The first problem is they need to expand their brand before their competitors do. It's about making sure your brand is the one that is a global brand. Second would be the expansion journey which can be difficult and complicated.  So, what we do is we have that all under one roof so sellers won't get confuse. What complexities are you struggling with? Is it the logistics? Is it the compliance? And that's when they should contact our team when they're hitting those roadblocks.

The problems come when they haven't done all the research and they don't understand the fine details of the regulations to make sure that they're compliant either as a business. So how does Andy and his team make this as simple and as frictionless as possible? Download the E-book to know the 7 steps seamless and frictionless expansion!

Andy’s Valuable Free Action (VFA): There's so many different complexities to this and first ways is to talk to a consultant that can help you. We can take you through all of those different bits, step-by-step on what you need to do and how to do it. And it's free, all of the information's there, you can go and do it yourself.