Supercharging Business Success

What You’ll Learn From This Episode:

* Why you need to set all things in automation

* How to face your 'tech demons'

* Know something about the CRM product called "Keap Max Classic"

Related Links and Resources:

Michelle is giving a cool offer to all listeners; a program which will do web audit for your site. It gives you what's going right, what's going wrong, what needs immediate attention, what potentially can make it a lot more money, and you can just take this and utilize it yourself or give it to your marketing team and get them to implement the changes for you. The easiest way to get that is go to www.AwarenessStrategies.com/scaleology

Summary:

International bestselling author, Michelle Nedelec is an expert in Entrepreneurialism and the founder of Awareness Strategies.  She’s run her own series of companies for over 22 years and for over 15 years has been helping Sales reps, Entrepreneurs, and Executives to continually double their profits and revenues.

She teaches the key components of scaling a business: Strategy, Systems, Support, and State of Mind so you know how to continually elevate all four components to build a healthy thriving business.  For the past 6 years, she’s been focusing on helping entrepreneurs bring their businesses online from conceptualization to Done For You IT automation.

Here are the highlights of this episode:

1:12 Michelle’s ideal Client: My ideal client is somebody that's been around, we call them 'five cube'; so, they at least have 5 employees, they are making around 5 million in revenue and they've been around for 5 years. Those companies usually get to the point where they've got of what we call 'Frankeinware software' in their systems. So, they got this little piece offer that does that, and this one that does that...and they put it all together and they hope that works. Somebody does an update and one of them fails, you don't know why or where and they're just not efficient anymore. It's time to come in and do an over halt and make things right so that they can automate their business and the marketing.

2:14 Problem Michelle helps solve: It's lack of automation. When we go into a company and we say "how do you do that" and they say manually, will tell them that's not good anymore. It might have worked in the 60s, might have worked in the 70s, you'd probably pushing it in the 80s but in 2020 and beyond year, you have got to start looking at automating. So, what we do is help the system the systems integrate so that your employees become more efficient and they're getting the work done faster.

3:02 Typical symptoms that clients do before reaching out to Michelle: Well, we basically slay their 'tech demons'; if somebody has this 'terror' and they go "oh, I just have to do this on a computer but I'm going to postponed, I'm going to take care of that later" because some people are actually terrified. They don't want to break their systems, they don't know what's going on with it, and they don't want to look inside the box because something might break. Those people we help the most because we go in and we help them and show them, and bring some relief to them so that they know what they're doing in essence. And if it's a done for, we program and we just take it over and make it work. Then they go "oh, thank God!" they feel stress relief, they feel refresh, they can go on and do their thing that is their jam. This is what we deal with and sometimes it's absolute frustration. People who hate making support calls and when soon somebody starts talking in acronyms to them, and they're like "uuh I have no idea what you're saying, I don't know what you're asking."

4:36 What are some of the common mistakes that folks make before finding Michelle and her solution: Often times when try to do it on their own,

What You’ll Learn From This Episode:

* How to keep the family culture strong and thriving

* The importance of teaching kids that they are a part of something bigger than themselves

* Why having meals together with the family is essential

Related Links and Resources:

I have written recently and co-authored a book with Mark Victor Hansen, the 'Chicken Soup for the Soul' guy. And if you will go to www.auntmitzi.com, I have several free chapters of the book that we wrote together 'How to be UP in Down Times'

Summary:

Author, speaker, and businesswoman Mitzi Perdue holds a BA with honors from Harvard University and an MPA from  George Washington University.  She is a past president of the 35,000-member American Agri-Women, and she’s the founder of CERES Farms. Mitzi combines the experiences of three long-time family businesses.

Her father Ernest Henderson co-founded the Sheraton Hotel Chain and her late husband Frank Perdue was the second generation in the poultry company that today operates in more than 50 countries.

Recently she authored "How to Make Your Family Business Last, Techniques, Advice, Checklists, and Resources for Keeping the Family Business in the Family. The 46 years since the founding of Ceres Farms, she represents more than three centuries of family business history.

Here are the highlights of this episode:

2:51 Mitzi’s ideal Client: My ideal client is a family who is in a family business and who would really like to see the next generation not get screwed up. Because it's so easy for family businesses to not put their enough effort, and having their children grow up with values that will help support keeping the family business in the family.

3:26Problem Mitzi helps solve: I have observed that every family that exists has a culture; but is one that came about by accident or is it one that came about by design? And the one's that came about by accident, they rarely support keeping the family business in the family. So, I help develop a culture that supports keeping the family strong and thriving.

4:19Typical symptoms that clients do before reaching out to Mitzi: A high functioning family which is what we are all in for, is one where people enjoy being all together. They're partners, they're not torn apart by jealousy and ego. If your family is experiencing pain, my best advice to you is to get professional help before it gets worse. My second best advice is, if you're going to have outsiders to help you, have them committed to helping the whole family, not just one or two members. And what I mean by that is, families fall apart when a lawyer represents one family member against the interest of the whole family. So, don't do that.

5:19What are some of the common mistakes that folks make before finding Mitzi and his solution: The biggest thing that they can do to help keep the family together is be very conscious of the culture you develop, including  teaching the kids from the youngest age that they can't always be right. How about teaching them that they are a part of something bigger than themselves, that they're stewards. If you don't do that, the average families aren't going to make it to the next generation. If you want a successful long-lasting family, you've got to consciously figure out the values that will get you there and I certainly recommend that you buy my books to help you learn.

6:19Mitzi’s Valuable Free Action (VFA): This may sound off-brand but you know what really helps families? have you come across 'How to Win Friends and Influence People'? It tells you an enormous amount about human relations that shows you that you are part of something bigger than yourself that helps solve problems and prevent problems before they escape. Both the Henderson and the Perdue (family) regularly read a book that was written generations ag...

What You’ll Learn From This Episode:

* How to take a proactive approach in business

* Avoid the mistake of making 'shortcuts'

* The importance of just 'asking'

Related Links and Resources:

One of the things I used a lot is I used 'letters'. Of course, there's LinkedIn and such but I also send letter. I write down with my handwriting and send letters to people. You write and send it out to postal and it works wonderful.

Summary:

Alex Lyhovez is a web entrepreneur, storyteller, blogger and VP marketing and biz dev at YozmaTech, a hub of top-notch developers from Ukraine that empowers startups worldwide.

With over ten years of experience in global markets in the market-tech industry, He helps companies develop and implement marketing strategies and build sales teams engaged with your company or product.

Here are the highlights of this episode:

00:57 Alex’s ideal Client: For the sake of our listeners, Yozma is 'initiative' in Hebrew; taking a proactive approach. Alex’s ideal client could be either a start-up of a 1 person that has an idea and has a vision or it's a well-established company with let's say 100 employees that does processes in a smarter way and cost-efficient way.

1:50 Problem Alex helps solve: He helps entrepreneurs or companies, for example the cost of arbitrage of developers. He outsources for them through other companies or other countries. The business where smartsourcing comes. Alex said that it's not just out staffing or taking a person and put him in the right slot. It's taking the process that can save their time, resources, and money.

3:17 Typical symptoms that clients do before reaching out to Alex: Alex helps entrepreneurs and company owners having the same symptoms; they have a dream and they take this dream, and they hold it tight with their heart and they say "ok, then now what?". Then they start developing this product, this service, this SaaS, etc. and then they realize the hard truth that nobody will wait for them; the market is not waiting for their fancy schmancy product. They started to face the hard reality that they spent so much money and then one day, realizing that the money is gone, or they just burn it on processes or taking the wrong people along the road or paying them too much or too high because you think they deserve it.

5:22 What are some of the common mistakes that folks make before finding Alex and his solution: Alex admits that he’s not a web developer but he’s a great storyteller and a great marketer. And if he will try to learn it, he’ll lose a lot of time. While giving it to someone else who's good at developing but is not a marketer. So, one of the common mistakes he sees is that you think you can learn it to save money, but you're actually losing money. "I will just learn it, I will squash it later. I can teach myself to build a website, I don’t need someone who can build it." And then you really do teach yourself how much money, how much time you invested in this while giving a talent who really knows this and within 2 or 3 days, he'll build a great website rather than one month. Another thing is he thinks that we all have this idea that 'fast, fast, fast'... "let's do it fast, let's go through the market, let's shoot this post…” you work too fast and you're not really thinking about something holding up. You're just doing it like patches on your pants when it has a hole. They are always looking for shortcuts, which Alex says is a very common mistake which he highly recommends to avoid because it will cost you a lot of time.

7:43 Alex’s Valuable Free Action (VFA): Alex really appreciates the American culture with its power of networking. He doesn’t see it as a one-sided communication. If you hear what they have to say and ask questions, he believes that people will be willing to help.

What You’ll Learn From This Episode:

* How skills and confidence are important to marketing

* Why writing is a skill not a talent

* Importance of mapping your copy out first

Related Links and Resources:

It follows on from these ideas of structure and mapping. It's a copywriting framework and in my guide, it's called 'Smart business owners guide to copywriting'. If you go to my website www.copywritematters.com and there's a LEARN button and you'll see 'free guide for business owners' and it's a free download and it actually goes through my 'go-to' copywriting framework which gives structure to the PAS (Pain-Agitate-Solve).

Summary:

Belinda Weaver helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy Belinda has courses, coaching and mentoring that builds skills and confidence.

But she wasn't always a copywriter. Belinda worked as a computer programmer, then in marketing before discovering copywriting was her jam. Since then, her business - Copywrite Matters - has not only survived but grown while she's moved between Australia, England and the USA, and had two kids.

She cohosts the popular copywriting podcast, Hot Copy with Kate Toon and is regularly featured in the media such as Copyblogger, Business Insider, Amy Porterfield's pod and The Copywriter Club.

Here are the highlights of this episode:

2:26 Belinda’s ideal Client: In copywrite matters, I serve writers of copy. And as you read out, part of that group is inspiring a copywriter. But I also help entrepreneurs and business owners who write their own copy for their business. Basically, the true line is writers of copy. They write it for themselves or others every day. People who love to write, they love marketing and they love to learn.

2:56 Problem Belinda helps solve: The two main challenges around copywriting are skills and confidence. For business owners and entrepreneurs, writing a copy is often done out of necessity. It's not financially or feasible to outsource every single piece of copy a business need. A business needs a copy every single day. And a lot of the time that falls to the business for all members of the team. Part of that is because, as I said, it's not feasible to outsource but also a part of it is that the business owner and the management team knows the business, they know the customers, they know the brand really well. And there can be some uncertainty about handing over the message and handing over the control of that. It's skills and confidence and that's something I help with. Because there's also a big disconnect that happens when we sit down to write, and it's something quite amazing that happens to everyone even me as a professional copywriter. Our high school English teacher gets in our mind with their red pen and starts judging us. And the results are, a business owner writing a copy that's not very good because they don't really know what to say. And a business owner writing copy that doesn't sound like them because they kind of editing and judging themselves as they write. But in those two areas; skills and confidence can really bring a lot of structure and passion to their marketing.

4:45Typical symptoms that clients do before reaching out to Belinda: It often shows up as procrastination, leaving writing the copy for the marketing. Leaving the email, leaving the social post, leaving that new flyer until the very last minute, until absolutely it must be done. It shows up as it taking a long time to write which is often why we leave it at the last minute. We are going to open up the Word document, we stare at that, rather mean judgmental cursor for a long time because we don't know what to say. It shows up as our marketing ending up being a s...

What You’ll Learn From This Episode:

* How employees' experience is important to customer service

* Mapping out a customer journey

* Difference between customer experience and service

Related Links and Resources:

I would recommend www.doingcxright.com where there's ton of blog articles, they're all 'how to' tips, every single one of them. There's podcast shows there that you'll find. There's a book 'Customer Experience 2' which I was a part of the book with 24 authors that you'll really understand from a lot of different views about doing it right. They can access it there.

Summary:

Imagine always having amazing customer and employee experiences. That's Stacy Sherman's mission.

She's a business leader, mentor, Author, Forbes Writer. Blogger Podcaster about DOING Customer and Employee Experience Right as a brand differentiator.  Stacy is literally walking the talk.. By Day, she is the Director of CX & employee engagement at a large corporation and By night, she's helping people learn and apply CX best practices to gain loyalty and real results You can learn about her Heart & Science approach at  www.DoingCXRight.com

Here are the highlights of this episode:

1:32 Stacy’s ideal Client: It is business growth entrepreneurs and midsize corporate leaders; it is everybody in business. Because we all have the opportunity to create amazing experiences for customers, for consumers, which we all are as well. We're all buying products and services. So, it impacts us in many ways.

2:06 Problem Stacy helps solve: Frustration; people are having such frustration and they're losing patience too. To be able to get what they want to do. It's not simple, it's not easy. And so, it doesn't have to be that way. Doing customer experience right which involves employees. When employees have good experiences, they pay it forward to the customer. We don't need to be frustrated at all.

3:08 Typical symptoms that clients do before reaching out to Stacy: If anyone is really not sure why their customers are either leaving or they're posting on social media bad reviews, that's where I come in. It's really to understand what is it you're doing or not doing and that's where I can really advise. And there's a whole methodical way of doing that. That's what I do by day in how I can help others understand the best practices to measure and do something with those insights.

4:04 What are some of the common mistakes that folks make before finding Stacy and her solution: They do exactly that, they try to solve it from the inside of the company view themselves instead of talking to the customer and asking the customer what do they need and what do they want. So, it's important to map out a customer journey, walk-in the customer's shoes. Design what the experience would be and then go validate it with a real customer, so you'll understand the gaps.

4:48 Stacy’s Valuable Free Action (VFA): I recommend reading a lot about customer experience. Connect with people like me who are advisors on how to do it right. There's a 'crawl, walk, run' approach which is my belief. You just have to start; you don't have to worry about all these methodical ways of doing it. Sometimes you it's just get the basics right. Get really smart, and there's actually University courses now that are offering certification. I highly encourage it and if anybody wants to know about that, I can share. It's really a good way to get those actionable things that you can do.

5:49 Stacy’s Valuable Free Resource (VFR): I would recommend doingcxright.com where there's ton of blog articles, they're all 'how to' tips, every single one of them. There's podcast shows there that you'll find. There's a book 'Customer Experience 2' which I was a part of the book with 24 ...

What You’ll Learn From This Episode:

* How to tell a better story and not 'push' information

* Knowing if you are under 'friendzone at work'

* Why story needs an 'emotional hook'

Related Links and Resources:

The free gift is my eBook "Better Selling Through Storytelling" where I share all my top storytelling tips to help everybody become a 'black belt' in storytelling. And the website, you can go to www.johnlivesay.com/freepdf and you'll get it right away. On your phone, you can text the word 'pitch' to 66866 and type in the word pitch and you can get it that way as well if you don't like to go to URLs.

Summary:

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies’ sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John’s award-winning career at Conde Nast, he shares the lessons he learned that turns sales teams into revenue rock stars. His TEDx talk: Be The Lifeguard of Your Own Life has over 1,000,000 views.

Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book and online course “Better Selling Through Storytelling.

Here are the highlights of this episode:

1:36 John’s ideal Client: My ideal client is anybody who has to pitch against competitors to win new business. It could be a small law firm, financial company, could be a big tech healthcare company, we all have to sell ourselves all the time, but typically it's a company that has 20 or more sales teams. People on their team that they need them to start winning when they're competing against competition. And the problem is, they're not telling stories, they're pushing out information.

2:25 Problem John helps solve: The biggest problem is, they believe that everybody has to 'get-to-know, like and trust them' before they buy. So, that belief causes a behavior of pushing out information, "you want me and my company now to buy?" and the problem is, people buy emotionally and then back it up with logic. And the (sales) rep are pushing out information. That is the problem I solve. How to figure out how to tell something that pulls you in as opposed to pushing out.

3:16 Typical symptoms that clients do before reaching out to John: A lot of them say "urgh, I'm just so tired of coming in second place" or "I wish I didn't have to feel so pushy? or "this whole process is not feeling good; I don't know what I'm doing wrong, what the missing link is, and people are forgetting what I say after I hang up."

4:05 What are some of the common mistakes that folks make before finding John and his solution: Well, the biggest problem is, they get stuck in what I called the 'friendzone at work' where they get all excited and tell their boss "oh, someone said they're interested it means someone is going to buy, right? They asked me to send them some stuffs" and almost everyone that I ever talked to at any industry goes "urgh, I've been there." And the problem is, just because someone says they're interested doesn't mean they're ready to buy. You haven't 'intrigue' them enough, you haven't target those 'heart-strings' to get people to open their 'purse' strings.

4:52 John’s Valuable Free Action (VFA): The biggest thing that you can do to improve your game if you will, is to learn how to tell a better story. Because whoever tells the best story, is the one that gets the sale. I literally would say now 'the sale is in the TALE'. And if you can learn to become a better storyteller, people would want to take your calls, people remember what you said, they then become your brand ambassadors because they can repeat the story. Nobody repeats a bunch of information. So, the biggest thing that you can do is realize that a story needs t...

What You’ll Learn From This Episode:

* How to keep the family culture strong and thriving

* The importance of teaching kids that they are a part of something bigger than themselves

* Why having meals together with the family is essential

Related Links and Resources:

I have written recently and co-authored a book with Mark Victor Hansen, the 'Chicken Soup for the Soul' guy. And if you will go to www.auntmitzi.com, I have several free chapters of the book that we wrote together 'How to be UP in Down Times'

Summary:

Author, speaker, and businesswoman Mitzi Perdue holds a BA with honors from Harvard University and an MPA from  George Washington University.  She is a past president of the 35,000-member American Agri-Women, and she’s the founder of CERES Farms. Mitzi combines the experiences of three long-time family businesses.

Her father Ernest Henderson co-founded the Sheraton Hotel Chain and her late husband Frank Perdue was the second generation in the poultry company that today operates in more than 50 countries.

Recently she authored "How to Make Your Family Business Last, Techniques, Advice, Checklists, and Resources for Keeping the Family Business in the Family. The 46 years since the founding of Ceres Farms, she represents more than three centuries of family business history.

Here are the highlights of this episode:

2:51 Mitzi’s ideal Client: My ideal client is a family who is in a family business and who would really like to see the next generation not get screwed up. Because it's so easy for family businesses to not put their enough effort, and having their children grow up with values that will help support keeping the family business in the family.

3:26Problem Mitzi helps solve: I have observed that every family that exists has a culture; but is one that came about by accident or is it one that came about by design? And the one's that came about by accident, they rarely support keeping the family business in the family. So, I help develop a culture that supports keeping the family strong and thriving.

4:19Typical symptoms that clients do before reaching out to Mitzi: A high functioning family which is what we are all in for, is one where people enjoy being all together. They're partners, they're not torn apart by jealousy and ego. If your family is experiencing pain, my best advice to you is to get professional help before it gets worse. My second best advice is, if you're going to have outsiders to help you, have them committed to helping the whole family, not just one or two members. And what I mean by that is, families fall apart when a lawyer represents one family member against the interest of the whole family. So, don't do that.

5:19What are some of the common mistakes that folks make before finding Mitzi and his solution: The biggest thing that they can do to help keep the family together is be very conscious of the culture you develop, including  teaching the kids from the youngest age that they can't always be right. How about teaching them that they are a part of something bigger than themselves, that they're stewards. If you don't do that, the average families aren't going to make it to the next generation. If you want a successful long-lasting family, you've got to consciously figure out the values that will get you there and I certainly recommend that you buy my books to help you learn.

6:19Mitzi’s Valuable Free Action (VFA): This may sound off-brand but you know what really helps families? have you come across 'How to Win Friends and Influence People'? It tells you an enormous amount about human relations that shows you that you are part of something bigger than yourself that helps solve problems and prevent problems before they escape. Both the Henderson and the Perdue (family) regularly read a book that was written generations ag...

What You’ll Learn From This Episode:

* How disengagement has an enormous cost to it

* Why vulnerability and authenticity are important

* Don't tell - ASK

Related Links and Resources:

On my website www.blainebartlett.com, that landing page or home page has got a free book, 'Tapping into the Soul of Business'. It's an eBook, it's an easy read of around 35-40 pages. So, my Mastermind program is a 52-week long program but what I wanted to do is to make two months of it available in written form, it's not the mastermind itself. The book that is associated with that, you can get two chapters on it that actually speaks to two months’ worth of practices. And you can find that on www.learn.blainebartlett.com/lmmgift

Summary:

Blaine Bartlett is President and CEO of Avatar Resources. He founded the firm in 1987 and since then has led the company in developing a footprint that is truly global.

His firm develops and delivers high-impact solutions for every type of organization, anywhere in the world. They have established and maintain an impressive global network of specialized affiliates with one aim in mind – to help businesses achieve their dreams, one employee at a time.

Here are the highlights of this episode:

1:24 Blaine’s ideal Client: I love that question; because for me, it's actually morph. It started out with large enterprises. I'd work with some of the largest organizations, me and my company, some of the largest companies in the planet. Mostly that focus has been initially on 'how do you implement a strategic client' or 'strategic initiatives'. Big shifts, big directional juxtaposition from what it was. How do you get people on board? Kind of like rolling up against the queen Mary and kicking it in a bow saying 'turn, turn, turn'. It's an interesting preposition. Where we at today, is really focusing more on the small to midsize companies. My ideal is an organization that've gotten right around between 100-300 people. And I say that selfishly because I can see movement at that point in time, with that size of an organization. And there's a reason for that; 80% of the world's economy is driven by these small to midsize companies. And the big enterprise are the ones getting all the press. But the ones that really make a difference are these small to midsize organization. And having them actually percolating well (running well) is what I like to be working towards and what I'm actually directing my company to work closely today.

3:03 Problem Blaine helps solve: I will reference Gallop on this. Gallop is an annual poll employee engagement and the needle has not move for at least 25 years of I'm aware of that poll being done. And what is shows consistently which is globally is that between 85-87% of employees worldwide are disengaged from the work that they're doing. Now, they show up, they go through the motions, but that disengagement has had an enormous cost to it. And this is one of the reasons why small start-up organizations (5-20 people) that's not so much an issue, but you start getting into a 'larger than a 2 pizza' organization, I'm quoting Jeff Bezos here. People started to become disconnected from the organization's mission, from its founding purpose and soul. That problem has a cost, and that's what we solve; that's actually what we work towards making possible is high-level of 'emotional engagement' in what the organization is trying to make it happen.

4:30Typical symptoms that clients do before reaching out to Blaine: Symptomatically, what tends to appear is people waiting to be told what to do. That's probably the most glaring example. People are highly creative, they're innovative. The human spirit seeks to express and it seeks to grow but that doesn't se...

What You’ll Learn From This Episode:

* How to keep the family culture strong and thriving

* The importance of teaching kids that they are a part of something bigger than themselves

* Why having meals together with the family is essential

Related Links and Resources:

I have written recently and co-authored a book with Mark Victor Hansen, the 'Chicken Soup for the Soul' guy. And if you will go to www.auntmitzi.com, I have several free chapters of the book that we wrote together 'How to be UP in Down Times'

Summary:

Author, speaker, and businesswoman Mitzi Perdue holds a BA with honors from Harvard University and an MPA from  George Washington University.  She is a past president of the 35,000-member American Agri-Women, and she’s the founder of CERES Farms. Mitzi combines the experiences of three long-time family businesses.

Her father Ernest Henderson co-founded the Sheraton Hotel Chain and her late husband Frank Perdue was the second generation in the poultry company that today operates in more than 50 countries.

Recently she authored "How to Make Your Family Business Last, Techniques, Advice, Checklists, and Resources for Keeping the Family Business in the Family. The 46 years since the founding of Ceres Farms, she represents more than three centuries of family business history.

Here are the highlights of this episode:

2:51 Mitzi’s ideal Client: My ideal client is a family who is in a family business and who would really like to see the next generation not get screwed up. Because it's so easy for family businesses to not put their enough effort, and having their children grow up with values that will help support keeping the family business in the family.

3:26Problem Mitzi helps solve: I have observed that every family that exists has a culture; but is one that came about by accident or is it one that came about by design? And the one's that came about by accident, they rarely support keeping the family business in the family. So, I help develop a culture that supports keeping the family strong and thriving.

4:19Typical symptoms that clients do before reaching out to Mitzi: A high functioning family which is what we are all in for, is one where people enjoy being all together. They're partners, they're not torn apart by jealousy and ego. If your family is experiencing pain, my best advice to you is to get professional help before it gets worse. My second best advice is, if you're going to have outsiders to help you, have them committed to helping the whole family, not just one or two members. And what I mean by that is, families fall apart when a lawyer represents one family member against the interest of the whole family. So, don't do that.

5:19What are some of the common mistakes that folks make before finding Mitzi and his solution: The biggest thing that they can do to help keep the family together is be very conscious of the culture you develop, including  teaching the kids from the youngest age that they can't always be right. How about teaching them that they are a part of something bigger than themselves, that they're stewards. If you don't do that, the average families aren't going to make it to the next generation. If you want a successful long-lasting family, you've got to consciously figure out the values that will get you there and I certainly recommend that you buy my books to help you learn.

6:19Mitzi’s Valuable Free Action (VFA): This may sound off-brand but you know what really helps families? have you come across 'How to Win Friends and Influence People'? It tells you an enormous amount about human relations that shows you that you are part of something bigger than yourself that helps solve problems and prevent problems before they escape. Both the Henderson and the Perdue (family) regularly read a book that was written generations ag...

What You’ll Learn From This Episode:

* How to reach your fullest potential in your business

* Think about delegation, marketing, and sales

* Managing your business growth

Related Links and Resources:

I ended up writing a full guide where it leads you not only on the conceptional part and the strategy behind it, it also gives you step by step on how to actually do it. And literally start by taking the next few days and write down everything you do and then start figuring out what are the things that you're going to be delegating. And we also share the 5 steps of the proper delegation. The way to get it is our main website, it's www.ptexgroup.com/delegation

Summary:

Meny Hoffman is the CEO of Ptex Group, an award-winning branding, and marketing agency headquartered in Brooklyn, NY. A lifelong entrepreneur passionate about creating winning strategies that help growing businesses flourish, Meny has been successfully helping brands grow and thrive since 2001. He is the founder of the Let’s Talk Business (LTB) platform, a movement to provide entrepreneurs with powerful tools needed to learn, grow and lead. Meny is a popular speaker who shares his strategies at regional corporations and conferences. He is a proud husband and a lucky father of eight.

Here are the highlights of this episode:

1:30 Meny’s ideal Client: Our ideal client is we help growing businesses flourish. Which means you have a proof of concept, you are committed to what you're doing but you're looking to go to the next level. We're there to support you.

1:57 Problem Meny helps solve: We're looking at clients that have a power and also have a product that they want to bring in the market or it's already in the market but they're not maximizing the potential. They're coming to us and maybe they need to clarify their communication, their messaging, and ultimately their branding and marketing. And they're looking to get that out so that they can help more people and make the world a better place.

2:38 Typical symptoms that clients do before reaching out to Meny: There're so many good people out there with great products and services, but they're not reaching their fullest potential. And the goal is, you got to at one point reach out to people that have done it and have worked with other companies to figure out "what is my next step if I really want to move the needle forward?" either internally in my company or externally in the marketing, branding, so on and so forth. You reach out; because when you reach out, sometimes you get some thinking out of the box and you want to get their perspective. Because sometimes you can be so in it, and working in it versus working on it.

3:43 What are some of the common mistakes that folks make before finding Meny and his solution: First of all, you got to know that you could stay a solo entrepreneur, which means is that you have limitations not only in time which is the most important thing that we have which were limited, but more importantly in skills. And when you're not surrounding yourself with other people that could actually help you and support you in what you need to do, then you're missing out. So, think about delegation, think about marketing, think about sales. You might be the best inventor but if you don't have sales skills and you don't have sales personnel that will help you out, it's not going anywhere. And this you could apply what I've just said to every part of your business. It could be in finance; you could have the greatest product in building the greatest company but if nobody in the company is really focused on financing, margins, and so on and so forth, you might find out that it's a great hobby if you're not making money.

4:57 Meny’s Valuable Free Action (VFA): When speaking about delegation, just continuing on this topic,