Supercharging Business Success

What You’ll Learn From This Episode:

* Using LinkedIn to convert your connections

* Avoiding the 'connect and forget' pattern

* Knowing that LinkedIn is a 24/7 networking meeting

Related Links and Resources:

She has an eBook called "Day in the Life of a Social Seller" and that also comes with a planning worksheet that will help you identify what activities you want to do and how often which will help you in your social selling activity. Go to www.socialsaleslink.com/dayinthelife

Summary:

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling

Here are the highlights of this episode:

Brynne and her team helps those who wants to grow their business by leveraging LinkedIn platform from a content, prospect, and networking perspective. There as sales people who says that they need more conversation time to sell to reach out to the top of the funnel, and those especially struggling with 'connect and pitch' or 'bait and switch'. People need to grow their business and they know that they need to use LinkedIn but they're not quite sure how. She tells us to think of LinkedIn as networking event to start conversations and build relationships but not go at it as a sales pitch. Brynne can really help because she practice what she preach. She and her team are good in what they do and they're affordable, too.

Brynne’s Valuable Free Action (VFA): She advises to check your clients who truly supports you then search and filter their connections; make at least 8-12 people that you want to meet. Ask their permission to use their name or ask them to introduce you to them. By doing this, it will fill your pipeline very quickly at a high level of credibility.

What You’ll Learn From This Episode:

* Having a clear vision for the family business

* Avoiding the feeling of frustration in running a family business

* Applying the 'accountability chart'

Related Links and Resources:

Go to www.thesagepages.com/secret and what you will find there are 6 places to focus on to have a world class family business. It's actually an outline for her upcoming book.

Summary:

Sara B. Stern is on a quest to help owners get what they want from their family business and build lasting legacies. She is the former director of the nationally recognized Family Business Center at the University of Saint Thomas in Minnesota, a seasoned coach and trained EOS Implementer. She grew up in a family business and has worked for several.

Her experience makes her uniquely skilled at helping family businesses implement practical tools that help them get clear about their vision, gain traction toward that vision and be a healthy team.

Here are the highlights of this episode:

She loves working with multi-generational family businesses with at least 10-250 employees and they are hungry for a change while staying rooted to their legacy and values. She helps them to be really healthy with each other as they work together. These family businesses may feel the frustration when the profit is not there or where it used to be, and Sara wants them also to avoid to just randomly assign positions or create positions for their family members. 

Anke’s Valuable Free Action (VFA): Sara advises to use what she calls the 'accountability chart'; get your leadership team and discuss what do you need in the business. Write down the key functions then create bullet points. After creating the structure, figure out the people who are uniquely skilled and have the experience to do that job. She says running a family business is not even close to a nightmare, it's a joy. If you're running a family business and you're trying to figure out how to move it from one generation to the next, Sara wrote a very short book about this, google "Start Here" by Sara B. Stern

What You’ll Learn From This Episode:

* Finding the right way to market your courses

* Knowing what to do next after creating the course

* Applying a launch strategy that fits you

Related Links and Resources:

Eman is giving a free launch planning app which is perfect for your very first course launch. It can be found at www.launch.scribesmith.co/ and fill-in information required like how big your list is, etc. It will provide a calendar and task list that will guarantee the success of your launch.

Summary:

Eman Zabi is the founder of The Scribesmith - a launch copywriting agency that specializes in research-based strategy and conversion copy for digital products. As a part of The Scribesmith’s umbrella, she created The Conversion Kits, brainstorming decks to help entrepreneurs raise conversion, and Terrain, a curated course marketplace for entrepreneurs.

Eman graduated with a degree in International Politics from Georgetown University (which explains her love for the nerdy stuff) and has been writing for as long as she can remember. When not working, she can be found drinking copious amounts of tea, playing with her cat, Cat, and cooking up new ideas for the Scribesmith team to take on.

Here are the highlights of this episode:

Eman happily helps those who are launching courses and memberships; also, those who have a great content but have difficulties marketing their courses. She believes that there are a lot of courses out there, and the popular ones are not necessarily the best ones either she says. She makes sure her clients get their ideal audience because creating a course itself takes a lot of emotional energy, that's why she advises to know the launch strategy that fits you.

Anke’s Valuable Free Action (VFA): Her tip is for everyone to have a healthy, solid list and make sure to email them at least once a week.

What You’ll Learn From This Episode:

* Prioritizing what's important to do first

* Avoiding the "busy mind" at night

* Knowing when to bring conscious choices

Related Links and Resources:

Jenn is giving away a leadership influencing guide which is a good resource to begin your strategic leadership mindset, and it can be found on their website www.incito.ca/leadership-influence-guide

Summary:

Jenn Lofgren is the Founder of Incito, an executive leadership coaching and development firm in Calgary, Canada. A Master Certified Coach, Speaker and Facilitator, Jenn has worked with executives and entrepreneurs across Canada and worldwide, helping them grow into inspired, authentic leaders.

Jenn is a dynamic leader in her own right and has been recognized as one of Canada’s Top 100 Most Powerful Women by the Women's Executive Network (WXN) and one of Mount Royal University’s Outstanding Alumni. She is also a regular contributor to the Forbes Coaches Council.

Here are the highlights of this episode:

Jenn usually works with VP or Senior Management who wants to move to a greater, strategic, and visionary leadership in the company. Because of their position, they are facing the challenges of not knowing what is important since their days are filled with just reacting to certain situations coming their way. This can cause these folks to feel that they are stuck or lonely; so, they do strategic thinking when they are only in bed or what she calls 'busy mind' that keeps them awake at night. They tend to focus on becoming better experts rather than understanding the choices that they're making. Jenn emphasizes that what makes her different when working with her is that she really shows that she cares about her clients.

Anke’s Valuable Free Action (VFA): Her tip is to watch for the moments when you tell yourself "I have to" or "I have no choice". Instead, ask yourself these two questions: "what's my part" and "what do I want" in order to bring yourself to make conscious choices.

What You’ll Learn From This Episode:

* Knowing when to relax and not feel guilty it

* Applying a smart, healthy and scalable model

* Following a system to double your revenue

Related Links and Resources:

Some may start to wonder which part to "cut in half' or task to remove on their list since everything is important. Simon is using a tool which he applies once a month to know which one to reduce. Go to www.strategysprints.com/equalizer, it's a spreadsheet that willcalculate what to cut and there's a short video that he will show you how touse it. 

Summary:

Simon Severino helps business owners double their revenue in 90 days. His purpose in life is helping entrepreneurs realize their dreams. After 17 years of strategy execution experience from NY to Sydney, he created the Strategy Sprints® Method, a practical method to run an agile and resilient company.

He is a growth advisor to Consilience Ventures in London. He is a member of the global educator network of Duke Corporate Education. Simon is the founder of Strategy Sprints, a global team of certified Strategy Sprint Coaches helping business owners double their revenue in 90 days.

Here are the highlights of this episode:

Simon enjoys working with businesses having a single owner or founder, and would want to double their income as quickly as possible. And the problem is, he thinks that they work too much because of it. The worse is when these people started to feel guilty when spending time with their family or even try to take a few weeks off. This mindset needs to be changed; and he advises that you need to be two levels above fulfillment by applying a healthy, smart, and scalable model that you will enjoy. In this interview he will layout the steps and techniques in guaranteeing to double your revenue.

Simon’s Valuable Free Action (VFA): He advises us to make a list of all the activities we are doing right now and cut it in half... and then cut it in half again.

What You’ll Learn From This Episode:

* Turning your passion to business

* Overcoming the 'tech monster'

* Avoiding the 'tech jungle

Related Links and Resources:

Anke is giving away a copy of her book and you can get it from www.ankeherrmann.com/sbs. This can guide you to get away from the 'tech jungle'.

Summary:

Anke Herrmann is a Business Coach, Tech Mentor, Author, Podcast Host. Proudly Owned by 3 dogs. In 2004 she quit her software developer job in the UK to start her own sewing business in Spain.

Today she offers her unique MIX of compassionate coach and teacher, free-spirited creative mind and experienced software developer, to guide professional coaches and other service-based business owners through the process of creating the systems and setting up the tech needed to build and scale their business online.

Here are the highlights of this episode:

Anke likes to work with those who are passionate about what they do and want to turn it into a business, making a statement into the world. The problem is, she believes that some people get sucked into the pit of 'online quicksand'; there is so much out there and they don't know where to start. They either freeze and not move forward in implementing their ideas or they buy so much software tools which ending up being too complex than they would have anticipated, perhaps even buying the wrong program. She makes sure that these can be avoided by her clients.

Anke’s Valuable Free Action (VFA): She advises us to sit down, write and ask ourselves "how do you want this to work?" and without knowing the answer to that, you will be lost in the jungle of options. It's important to be very clear in what you want to work when it comes to functionality for your team or clients. This will reduce automatically trying to find other options.

What You’ll Learn From This Episode:

* Figuring out your personal-based story

* When to ask for help and not solve things on your own always

* Knowing the answer of "why do love what you do?"

Related Links and Resources:

Go to www.GreatestCopywriterAlive.com/Scaleology and Adil is sharing his storytelling matrix which will reveal how to find your core story or find your narrative story for your content and then use this for content creation or writing copy for understanding people.

Summary:

Adil Amarsi is a business and copy consultant, podcaster, and offer creation strategist as well as a blogger and writer. Having been a professional direct response, story-based copywriter for over 13 years, Adil amassed an incredible $821 Million (and counting) in sales from his copy and advice alone.

Unlike other copywriters out there, Adil verbalizes copy on the fly as he's spent nearly 2 decades unknowingly honing his craft. After a personal tragedy, Adil left writing for clients and is a full-time consultant and a writer for GreatestCopywriterAlive.com

Here are the highlights of this episode:

Adil helps businesses find their personal-based story; everyone has one but he believes that they are having difficulty getting it out from themselves. And if they already got it, they don't know exactly what to do with it. Adil says that people make mistakes when they try to do things on their own and they might end up reading the wrong books or wrong process. They try to look for answers externally not internally. Adil tries to help them avoid chasing the wrong thing.

Adil’s Valuable Free Action (VFA): He advices everyone to look at yourself and ask "Why did I do what I do today? What's the driving force that put me here in this place?". Try to know why you love what you do, why are still doing it, and why are you enjoying it. Figure out the big milestones from where you are now from the point of no return previously.

What You’ll Learn From This Episode:

* How to keep the family culture strong and thriving

* The importance of teaching kids that they are a part of something bigger than themselves

* Why having meals together with the family is essential

Related Links and Resources:

I have written recently and co-authored a book with Mark Victor Hansen, the 'Chicken Soup for the Soul' guy. And if you will go to www.auntmitzi.com, I have several free chapters of the book that we wrote together 'How to be UP in Down Times'

Summary:

Author, speaker, and businesswoman Mitzi Perdue holds a BA with honors from Harvard University and an MPA from  George Washington University.  She is a past president of the 35,000-member American Agri-Women, and she’s the founder of CERES Farms. Mitzi combines the experiences of three long-time family businesses.

Her father Ernest Henderson co-founded the Sheraton Hotel Chain and her late husband Frank Perdue was the second generation in the poultry company that today operates in more than 50 countries.

Recently she authored "How to Make Your Family Business Last, Techniques, Advice, Checklists, and Resources for Keeping the Family Business in the Family. The 46 years since the founding of Ceres Farms, she represents more than three centuries of family business history.

Here are the highlights of this episode:

2:51 Mitzi’s ideal Client: My ideal client is a family who is in a family business and who would really like to see the next generation not get screwed up. Because it's so easy for family businesses to not put their enough effort, and having their children grow up with values that will help support keeping the family business in the family.

3:26Problem Mitzi helps solve: I have observed that every family that exists has a culture; but is one that came about by accident or is it one that came about by design? And the one's that came about by accident, they rarely support keeping the family business in the family. So, I help develop a culture that supports keeping the family strong and thriving.

4:19Typical symptoms that clients do before reaching out to Mitzi: A high functioning family which is what we are all in for, is one where people enjoy being all together. They're partners, they're not torn apart by jealousy and ego. If your family is experiencing pain, my best advice to you is to get professional help before it gets worse. My second best advice is, if you're going to have outsiders to help you, have them committed to helping the whole family, not just one or two members. And what I mean by that is, families fall apart when a lawyer represents one family member against the interest of the whole family. So, don't do that.

5:19What are some of the common mistakes that folks make before finding Mitzi and his solution: The biggest thing that they can do to help keep the family together is be very conscious of the culture you develop, including  teaching the kids from the youngest age that they can't always be right. How about teaching them that they are a part of something bigger than themselves, that they're stewards. If you don't do that, the average families aren't going to make it to the next generation. If you want a successful long-lasting family, you've got to consciously figure out the values that will get you there and I certainly recommend that you buy my books to help you learn.

6:19Mitzi’s Valuable Free Action (VFA): This may sound off-brand but you know what really helps families? have you come across 'How to Win Friends and Influence People'? It tells you an enormous amount about human relations that shows you that you are part of something bigger than yourself that helps solve problems and prevent problems before they escape. Both the Henderson and the Perdue (family) regularly read a book that was written generations ag...

What You’ll Learn From This Episode:

* Importance of working 'top down' not 'down up'

* Finding connection of what we're doing today to what we're dreaming

* Setting a time for ourselves and be our own client

Related Links and Resources:

Dr. Tamer is giving a 3-minute business triage that you will find out your number one challenge that's holding you back from growing and scaling your business. He said that it's not the tactics or productivity hacks that most people think that they need. You will also get a customize free report which will lay out what that challenge is and the next step on what they can do about it. It's in www.ceoentrepreneur.com/scaleology 

Summary:

Dr. Tamer Shahin has gone from growing multi-seven figure businesses, taking a global health start up stratospheric and living large, to not so large. From rags to riches and back again. From growing and running one of his companies valued at $100million to losing absolutely everything, becoming $2.5million personally in debt and bailing his business partner out of prison (all in the space of 30 days!).

He now enjoys being a serial entrepreneur, investor, business coach and mentor. As founder and CEO at CEO Entrepreneur, he helps transform entrepreneurs into CEO’s and small businesses into global companies; without stress or overwhelm. He’s advised corporate titans, authored several textbooks, taught at and advised universities around the world, spoken at TEDx, and published in Forbes as a digital health thought leader.

Here are the highlights of this episode:

Dr. Tamer told us that his ideal clients are business owners in which he helps them scale or grow further their businesses. It comes to a point where these folks feel overwhelmed, overwork and stressed out in making decisions, what's the next step, or what it is that's not working in their system. He sees that a lot of us gets stuck on our daily routine task of what we need to achieve in a day. There's no focus, strategy or long-term destination in the business. And based from Dr. Tamer's own experience, he and his team know exactly how to help these people. He explains that there is a disconnect between what we're doing today and what we're dreaming, so he helps them connect that. And the way to work that is to really to work backwards; work 'top down' not down to top.

Dr Tamer’s Valuable Free Action (VFA): He said to set aside a time for ourselves per day; really book a time for ourselves or become our own clients. Sit down and create a timetable and think of their business strategically and what's the end destination. Most importantly, is to do this by working from 'top down' not 'down up'.

What You’ll Learn From This Episode:* Avoid 'hitting a wall' because of bad decisions* How to address a problem the right way * The power of communicating to your people or teamRelated Links and Resources:Brenda is giving away two free assessments from her website www.brendathehrlady.com. The first one is just on the main page and that's just a regular HR assessment. If you're interested in actually scaling your business to go to government contracting, go to 'govcon' page on her website and actually download that free assessment also. Summary:Brenda Neckvatal is an award-winning HR professional and is often referred to as the “HR Force of Nature” by her clients. She started as an HR sprout after fourteen years in retail management. Having the benefit of working for a total of five Fortune 500 companies, she converted her experience into a series of focused best practices helping small businesses achieve their workforce goals.In her 30-year career in human resources and business, she has consulted to nearly 500 small businesses and C-suite leaders. She has optimized employee effectiveness and helped mitigate the high costs that are associated with making hasty employment related decisions. Here are the highlights of this episode:2:02 Brenda’s ideal Client: I got 3 audiences; one audience I work specifically with HR Professionals who's trying to figure out their HR function. Either may or may not have had education, at the beginning stages of their career, and they're trying to earn that trajectory upward. The next is government contracting; I do a lot of government HR compliance. So, government contractors who love to speak to them. Also, entrepreneurs who're just getting started; either they just hired their first employee or about to hire their first employee and we make sure to set them off in the right direction.2:45 Problem Brenda helps solve: They don't know where to go and they don't know where to look for. They do things thinking that they're engaging in a specific business direction but it turns out that they're actually implementing the wrong thing. They could be under the impression that they need to have an employment agreement because they thought that they have to but it turns out that they are giving employment agreements to frontline employees which you wouldn't want that to happen in any way. A lot of it is innocent.3:32 Typical symptoms that clients do before reaching out to Brenda: They hit a wall to where they feel really bad about the decisions that they're making. It's ideal that they reach out and pick the phone up before they actually get to that. Because at that point, they beat themselves down so bad that it takes a lot to help pick them back up and make them realize that it's an easy mistake to fix. There's a lot of easy things to fix in HR, there's a little that we can't fix to be honest with you except death, that's the only thing I can't reverse. Other than that, we can always turn things around.4:16 What are some of the common mistakes that folks make before finding Brenda and her solution: Well, they go to the first 6 lines of google HR and they don't get the accurate information. They rely on very short answers, they might ask questions on open groups like Facebook or something like that. And they're not really addressing the matter nor really pulling up that critical level of thinking. And so, they're only going to get the kind of response to questions that they're asking for, the quality of the questions is equally insufficient as the information that they're sourcing.5:00 Brenda’s Valuable Free Resource (VFR): Actually, on my website brendathehrlady.com, there's two places where you can get free assessment. You can actually see what kind of gap exists in your HR infrastructure. The first one is just on the main page and that's just a regular HR assessment. If you're interested in actually scaling your business t...