Supercharging Business Success

What You’ll Learn From This Episode:

* How to build/strengthen business around a book

* From being an unknown author to become an expert authority

* The importance of knowing first your target audience

Related Links and Resources:

I want all authors to have this gift, "The Author to Authority Playbook" and this is literally on how to get recognized as an expert in your industry. It goes to different levels on how authors can get themselves up to that expert authority place where they want to be. You can find it at www.avivapubs.com/gift

Summary:

Susan Friedmann, international bestselling author of 17 books, is on a mission to wipe out sameness and add vitality and differentiation to your marketing.

Through her company, Aviva Publishing, she’s guided hundreds of non-fiction authors to use their book to become a recognized expert authority in their field. She also hosts the award-winning podcast, Book Marketing Mentors.

Here are the highlights of this episode:

Her ideal client is working with non-fiction author; someone who wants to take their book & use it to build a business around that book, or to strengthen an existing business. Making them from unknown author to expert authority in their field. These process takes planning and strategy, and it can give anyone an intense feeling along the way. You just want everyone to recognize the time, the energy, the blood sweat & tears that you've given on this book. And when you don't get that, it can be really frustrating & upsetting. The mistake to this is also not knowing who is your target audience. And most response she gets is that clients would often say "my book is for everyone" but this is not something that anyone can do so well. Learn to narrow down your ideal audience. Susan admitted as well that the biggest mistake she did in her business at the very beginning was being reluctant to ask for help; she felt that she wasted a lot of years trying to do things the hard way where as it could have been easier.

Susan’s Valuable Free Action (VFA): I really believe that it's really identifying that target audience. If they feel that their book is for women, then break it down if they have a profession or not, what sort of industry, education, and so on. The more you can narrow down who exactly your target audience is, the better and easier it's going to be on focusing on your marketing. It will be much more efficient and more effective if you can do it.

What You’ll Learn From This Episode:

* The importance of making a follow up

* Why you need a customer relationship management system

* The power of referrals

Related Links and Resources:

I got something super special, it's actually a two-part gift. The first is "Three Key Scripts to Follow-up your Sales w/o Being Sales-y". I'm going to share with you what to say when you find a card or you don't even know who they are yet. And what do you say when you invite a potential partner to connect with you. So, 3 really great scripts. The other part is that I host networking events every month where I bring heart-centered entrepreneurs from all over the world. And listeners can attend 6 months or 6 events for FREE. People can meet potential clients, getting speaking gigs, or partnering up with people and getting referrals. It's in www.powerupyourfollowup.com/freegift-bundle

Summary:

Debbie Hoffman is a heart-centered sales & follow-up expert, speaker and founder of “Power-Up! Your Follow-Up.” She works with relationship driven entrepreneurs, coaches, and network marketers who are letting potential clients and income slip through the cracks because they don’t have a reliable follow-up system in place. Her proven step-by-step formula supports them to have more ideal clients saying “yes” to working with them.

After 20 years of working on Wall Street as a Managing Director, with over $25-billion in sales, Debbie took her organizational skills (and an extraordinary ability to connect with people) and created multiple six-figure businesses. In addition, Debbie had tremendous success as a Network Marketer, having built an international team of several thousand consultants. She’s also a best-selling author and has a book highlighting her proven follow-up system… due out in 2022.

Her mission is to support entrepreneurs to share their gifts and get their message out in a big way so they can create the impact they’re here to make.

Here are the highlights of this episode:

Debbie enjoys working with heart-centered, spiritually conscious coaches. She also works with consultants & entrepreneurs. She says that she can feel a connection immediately if they will be a potential client for her. These folks tell her that they are facing problems of having potential clients slipping away from them; which results in losing business equals losing income. They may tend to focus on doing that perfect website, perfect package offer, etc. but they are not making any follow-up or not having a sales process in place. These folks start to feel frustrated or they're lacking confidence because they don't know exactly what to say when they make a follow-up. And adding to that, is that they are all over the place when it comes to having a system of potential clients. They have old business cards somewhere, various spreadsheets to pull out, and written notes everywhere. She further tells us that the best way to have a consistent flow of ideal clients coming to you is through referrals. But you need to know when to ask, how to ask, and also train people on how to get us the referrals. It's so much easier to have someone saying 'yes' to working with you when that person is referred to you. The chances improve by 300% when someone is referred to you.

Debbie’s Valuable Free Action (VFA): You need to have a customer relationship management system. You need to have software to keep track of all of your potential clients, potential referral partners, a place to keep notes or something that will remind you to the next step. So, get a CRM. I do have a resources tab on my website, www.powerupyourfollowup.com/ . They are simple to use, they are affordable up to more expensive.

What You’ll Learn From This Episode:

* How to maximize value when selling a business and exit rich

* Building a business that somebody wants to buy

* How to get the 'Exit Rich' book and be a lifetime club member

Related Links and Resources:

They can go to www.seilertuckeracademy.com and take two quizzes; The '6P quiz' which is the infrastructure and then the 'find out what type business you own' quiz.

Summary:

Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. She holds the M&AMI (Mergers & Acquisitions Master Intermediary) title, as well as Certified Mergers and Acquisitions Professional (CM&AP) and Certified Senior Business Analyst (CSBA). Michelle also owns many other businesses in several different industries. As a 20-year veteran in the M&A industry, she is regarded as the leading authority on buying, selling, fixing, and growing businesses. Her and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success.

Here are the highlights of this episode:

Michelle usually deals with private companies who wants to sell businesses, maximize value, and exit rich. Usually 80% of businesses don't sell, and only 20% do. She says because business owners don't think about selling until internal or external catastrophic event occurs, so they haven't built a business that somebody wants to buy. And when business owners try to sell this own their own, they usually don't maximize value, selling it to one buyer only, they reach a confidentiality, and a lot more of those mistakes that they tend to do. That's where Michelle and her team steps in to help solve this problem. She has been in the industry for 20+ years and she's a business owner who knows exactly what she's doing. They also help fix or grow businesses. They are able to provide their clients 20-30% higher selling price. If you go to www.exitrichbook.com, you can buy the book. You will get the downloadable eBook immediately but they will ship the hard copy directly to your doorstep for free shipping if you're within US. They will also give you a lifetime membership to the 'exit rich' book club where they provide valuable content that can help your business. 

Michelle’s Valuable Free Action (VFA): Visit www.seilertucker.com/sell-a-business/business-worth/ and there's a financial calculator there that will give you a quick idea of what is the rough estimation of your business today.

What You’ll Learn From This Episode:

* Starting an E-commerce business in Amazon

* Knowing what to sell in the E-commerce market

* Why sell in Amazon?

Related Links and Resources:

Go to https://voltgaedm.com/businessbuilders and the keyword "scaleology" that they can send to a text # listed on the thank you page, to be tracked as coming from this show. The giveaway is a 90-minute training on selling with Amazon.

Summary:

Since 2012 Neil Twa has been launching, operating and growing private label businesses on Amazon FBA. He’s a cofounder of a software called Sixleaf that helps sellers launch brands. And since 2016 he’s helped 1000’s of students launch and grow their own private label brands many of whom have gone in to create amazing 6, 7 and 8 figure brands. Together they’ve sold over $100M+ In physical products across the Amazon channel. Today he’s focused on launching, operating and access e-commerce brands with a continued focused on Amazon FBA.

Here are the highlights of this episode:

The typical clients that Neil helps are those who's searching a solution to build an E-comm business, the ones who believes that Amazon is a good platform to begin with. These are usually individuals who got more money than time because they're already successful in other lines of business and want to dive in the E-commerce market. But to begin with, they wonder what will the sell in the first place. There's always a question of how do I make it sell, how do I make it profitable, or how do I make it grow as a business model. Because of the pandemic in 2020, the E-commerce actually boomed during this time. Retail or businesses offline realized that they should have an online presence. Customers and buyers started to adapt this concept. Problems that these folks face is that some of their products are not profitable enough to sustain growth, or it underperform and they typically get stuck with it. Almost 70% of the sellers in Amazon or small businesses or owners. But when you learn how use this in your favor or playing by their terms and service, it can be profitable. Then perhaps later on you sell it to other channels such as eBay, Walmart, Shopify store, and a lot more.  

Neil’s Valuable Free Action (VFA): The software that we have is a free 7-day trial, which gives you a tool called 'phoenix' and that gives you the ability to 'data mine' right from Amazon itself. From there you can look at products that's already selling, understand their profitability and gain idea of what would be a profitable product. Visit www.sixleaf.com and there's a button at the top that says try for free.

What You’ll Learn From This Episode:

* How to accelerate your marketing and sales

* Defining your 'strategy & targeting problem'

* Knowing to apply taking action to eliminate fear

Related Links and Resources:

Two things; one is our free consulting revenue road map training, which is available at www.doitmarketing.com/webinar, and then we also have free 'Do It! Marketing' manifesto, you can find it at www.doitmarketing.com/manifesto

Summary:

David Newman, CSP is a member of the NSA Million Dollar Speakers Group. He is the author of the business bestsellers “Do It! Marketing” and “Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise.” David is also the creator of the Expert Profit Formula mentoring program where he helps thought leaders market their smarts and make a bigger dent in the universe. Free training, tools, and downloads are waiting for you at www.doitmarketing.com

Here are the highlights of this episode:

David said that the folks that they work quite well with are consultants, professional services, solopreneurs and small firms. His team helps them when it comes to marketing and sales acceleration; they either face not getting enough clients or having small deals resulting to small fees which is less than what they deserve. These folks would start to wonder on why marketing and sales seems challenging, why they not getting better clients who got the budget, and why are they always caught in a price-driven sale. This frustrates them especially if they've been doing this for a long time and cannot seem to 'crack the code' on how to do it right. Fear and disappointment will start to build up. Everyone thinks that they have a leads problem when in fact, it's a 'strategy & targeting' problem. They should be able to identify on what problem do they solve and what outcome do they provide. 

David’s Valuable Free Action (VFA): David advises to do an internal audit; it means looking at your favorite clients, your favorite projects, and the best work you've ever done. Figure out the common thread or found out the pattern recognition. Then figure out where should you go, offline or online platform, to find more prospects just like them. Go ahead and start engaging with value; start answering questions, start being helpful, and start being useful. If you're fearful in making a decision, fearful of where you're taking your business, fearful on where you're taking your business and so on, take the first baby step of action, and from that action you will get data. That data validates the direction and the decision.

What You’ll Learn From This Episode:

* Avoiding to look like your competitors

* Making prospects have a different mindset about you

* The importance of telling your story

Related Links and Resources:

We all have a credit score and we work to improve it. But do you know your credibility score is? Michael's team created a credibility calculator, just go to www.TheCredibilityCalculator.com and under 5 minutes in 20 questions, they're going to deliver your credibility score; how does your prospect see you in your credibility level. After that, you will get access to 5 video lessons to help you improve your credibility to gain prospects and grow your business.

Summary:

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.

Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility. Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.

Here are the highlights of this episode:

Michael's ideal clients are those professional service providers; financial advisor, attorney, coach, or even realtor. And often times, they didn't realize that they look like their competition, meaning similar methods or offerings. And because of that, the prospect customers don’t see any compelling reason to choose them over the competitor. They felt that they are losing sales that they should be winning. They have the initial conversation with the prospects but they don't know why they are not closing the sales. Therefore, they felt stressed out, discouraged, and frustrated. He says it's important that prospects have a positive mindset about you, and for them to know your story. Because when you tell your story, it resonates with people and then they bond with you. He states that when you know how people think about you, everything becomes easier. Your message will become clear, your story will resonate with people, they will bond with you emotionally, and that will cause them to move towards you. 

Michael’s Valuable Free Action (VFA): Remember that people buy "who you are" more than what you do. Try to discover your story, not create them. Discover your story that's unique about you and tell that.

What You’ll Learn From This Episode:

* Knowing the survivor mindset & the possibility mindset

* Result of decision making based on fear

* Applying the law of compound interest

Related Links and Resources:

I'm offering a complimentary 1 hour, sales FREE, no strings attached coaching session if you're qualified. If you're qualified as a business person, executives, or business owner, go to my website that has my email address or send it to [email protected] and send me a note. I do 6 to 8 of these a month just to help some folks.

Summary:

Danny Creed is celebrating his 14th year as a professional and certified business and executive coach. He is a noted sales and leadership trainer, best-selling author, international keynote, and workshop speaker who has earned a reputation as a highly successful business turnaround expert.Danny personal coach and mentor is the legendary Brian Tracy. He is a certified Business Coach, Executive Coach and Sales trainer. Coach Dan has logged to date over 15,000 business coaching, consulting, and training hours. As an entrepreneur, he has worked with 15 successful start-up businesses and over 400 business turnaround challenges. Coach Dan is the SIX-time recipient of the FocalPoint International Brian Tracy Award of Sales Excellence and the 2019 FocalPoint Coaching Practice of the year.

Danny Creed is a published author with six books to his credit. Dan is also involved in community and volunteer work. Foremost is his commitment to the Brothers in Blue Re-Entry Program Prison Ministry.

Here are the highlights of this episode:

Danny enjoys working with business owners, entrepreneurs, and also high-end executives working in a corporation. He tries to help these people to achieve their goals faster than they can ever do by themselves; to get them to the next level that they wanted to be in. Danny says the real problem is the confusion of priorities, lack of business clarity, and having a poor mindset. He believes that there's two mindsets; the survivor mindset & the possibility mindset. He advises that having a good coach, mentor, or advisor can help you with the struggle. Some tends to make decision based on fear rather than the reality of everything; the WHAT IF's rather than WHAT IS.

Danny’s Valuable Free Action (VFA): Try to work to improve yourself; your mindset, 1/10 of 1% every day. It may sound very simple but that's what makes it hard. Example is reading one chapter of the book, making one more sales call, etc. And do it every day. If you break the numbers down, that's 35% of improvement in your first year. And if you compound that in over 5 years, that's over a 1000% growth. Danny says that you should learn how to sell and how to listen, then work on that prodigy mindset. Always look for possibilities no matter how bad it is

What You’ll Learn From This Episode:

* How doing live webinars can be tiresome

* Why offering your demo product immediately to customers is important

* The advantage of automated onboarding, training, and marketing

Related Links and Resources:

Go to https://ewebinar.com/ and sign up for the free trial, take that best video that you've just recorded and load it there. Make it available every single day, in the attendees’ time zone, and offer it as your ongoing demo or ongoing onboarding. Your customers are going to be delighted, you'll be relieved that you don't have to do live anymore, you can to get customers up to speed without the need of hosting another live webinar, and they can still ask you questions through live chat and you'll be able to answer them at your own time.

Summary:

Melissa Kwan is the Cofounder and CEO of eWebinar, an automated webinar solution that saves customer success teams from doing the same webinar over and over again. eWebinar turns any video into an interactive webinar that you can set on a recurring schedule, helping you deliver the perfect webinar every single time without being there. Melissa has spent over a decade building startups and specialize in large enterprise sales, business development, and strategic partnerships. Her last company, Spacio, a real estate business SaaS company was acquired in 2019. Originally from Vancouver, Canada, Melissa most recently lived in New York 4 years ago, and since left to travel full time, working remotely, and living out of Airbnbs.

Here are the highlights of this episode:

Melissa's ideal clients that her team enjoys working with are those in small to medium-size companies who do repetitive presentations or doing a sales & marketing pitch. As she indicated, they are doing the exact same onboarding webinars for customers, and they are doing this to drive adoption engagement and also as a source of their revenue growth. Doing live zoom webinars has started to make them feel exhausted, and they're doing this continuously because there are new customers or perhaps new team members coming through. Adding the fact of the different time zones as well. These folks will just start to upload it on YouTube or other platforms but they're sacrificing direct customer engagement, so they believe people only like live webinars. But Melissa says this is a misconception and simply not true. She says automating your training or onboarding doesn't mean you're offering your customers a worse experience; oftentimes it means offering a BETTER experience because you just made that information accessible when they want it. Melissa's team is doing this because they want everyone to have their valued time back and to have that freedom as well.

Melissa’s Valuable Free Action (VFA): Melissa advises that if you can do one thing right now, take your 'best' demo; record it, host it on YouTube or any platform and offer it immediately to customers who are new to your platform. The quicker they learn your product offering, then they're most likely to stick around and the more loyalty there's going to be right away. You can still do live events but give people alternatives that they can access right now at their own time.

What You’ll Learn From This Episode:

* How to get the visibility from ideal clients

* Knowing to share your expertise and not just selling

* Importance of creating your own content

Related Links and Resources:

I have a Social Media Post tips and tricks, which I shared different ways that you can utilize any social media platform to have different themes, different days, and also post that gives engagement. Visit www.cindyjholbrook.com/socialmediatips

Summary:

Cindy J. Holbrook, The Visibility wiz, is uniquely gifted at guiding entrepreneurs to thrive as they go from being the best-kept secret to a trusted and in-demand expert. As the host of the Biz Success In 15 podcast, she interviews top experts that share hot business-building strategies.

Here are the highlights of this episode:

She enjoys working with coaches, authors, speakers, and small business owners. She helps them be seen or get the visibility from their ideal clients and be known as a trusted, in-demand expert. They try to copy others on how to get visible in the social media platform because they think that's how it's supposed to be done, and the problem that Cindy think is when their sole intent is just to sell. They're telling but they're not showing. She advises that they should share their expertise and not just for the purpose of selling. On Facebook, these folks need to know how to utilize their profile, their FB Group and FB business page. She advises to create your own content because it is showcasing your expertise. Being visible to the right target audience is important and know exactly what you want to be known for, Cindy emphasizes on this interview. 

Cindy’s Valuable Free Action (VFA):

If their personal profile says they're self-employed, that self-employed goes NOWHERE. It's like a blank billboard on a highway. You need to have a Facebook business page where it says 'employed at' and directs it to your business page

What You’ll Learn From This Episode:

* The effectiveness of using the video medium

* Understanding that humans buy using 'emotional decision/

* Knowing that the video world is an 'ecosystem'

Related Links and Resources:

Christina recommends visiting their website www.skillmanvideogroup.com/contact-us and from there you can set up a quick 15-minute introductory call with her

Summary:

Since founding Skillman Video Group in 2005, Christina Skillman has served as CEO and Chief Creative Officer, leading a team of creative professionals that prides itself on its intellectual curiosity, grit, can-do attitude, and commitment to excellence in all forms.

As the CEO, she is responsible for the future of the agency. Making the big decisions, maintaining the big relationships, and spark the innovation for future growth.

As the Chief Creative Officer, she's responsible for managing and directing the creative team and their output.

Here are the highlights of this episode:

Christina ideally would like to work with those who want to try something new & unique in the marketplace, having complex products or services, and those who have a story to tell and want to use the video medium to tell it. Some of them felt that they hit the ceiling when it comes to doing their sales and marketing, perhaps they made an ineffective video in the past or maybe no video at all. She states that people need to get to know you first for them to like you, and then they make emotional decisions about your company or brand within seconds. You must gain their trust before you can ask for money. Christine explains to us that the video world is actually an 'ecosystem', and she elaborates this in the interview. Depending on your audience and platform, that's when you need to figure out if you need a professional crew to create your video. Please don't think that just making a video is going to help you, she explains that you need to be intention, strategic, and be considerate in not providing much information too soon. Put some very basic strategy behind why you're doing what you're doing. 

Christina’s Valuable Free Action (VFA):

She is providing a quick 15-minute introductory call; she wants to know what's working for you and what's not. To see if video is a good fit to help bring your marketing and your company to that next level of sales and revenue.