Supercharging Business Success

What You’ll Learn From This Episode:* How define what we call their brand story and their financial story and put it together in a nice, clear and concise fashion.* In order to have a really nice good pitch deck, whether to raise capital or sell your company, you've gotta be able to tell a really good story in 5, maybe 10 minutes.* Why you don't want to use spreadsheets and detailed financial forecasts.Related Links and Resources:Michael's Gift to you:How to build your very own capital raise slide deck.Get yours here:capraisedeck.comSummary:Michael is the CEO of Brand Iron where we help clients "Forge Brands and Drive Revenue" We brand and position companies to achieve their desired outcomes.Learn more at: capraisedeck.com

What You’ll Learn From This Episode:* How a lot of people can overcomplicate their marketing and sales process* The importance of networking at scale because instead of talking to a few people, you're talking to a few hundred.* Why you should write down your 10 frequently asked questions and create a quick video answering them.Related Links and Resources:Chris's Gift to you:Ten video examples to swipe:Get yours here:https://www.cleavercreates.com/tenfreevideosSummary:Chris started his career directing and producing short films before founding CLEAVER Creative in 2013.  He grew the company by creating animation videos for companies including Accenture, Salesforce and SAP. In 2019 before the pandemic struck Chris discovered significant organic traction creating videos on LinkedIn.  Since then he’s been helping businesses to develop their own video strategies through B2B videos on LinkedIn to grow their brands authentically.Learn more at: https://www.cleavercreates.com

What You’ll Learn From This Episode:* How small business owners try to do it all and they just can't.* The importance of being proactive vs. reactive.* Why you must determine who is your audience, who is the person that will buy your products, shop at your store, who needs your services, and then market directly to them.Related Links and Resources:Sherry's Gift to you:A JOLT session: a two hour intensive one one-on-one consulting session designed to move the needle in your business to the direction you want to go in—value $175.Get yours here:https://central515.com/jolt-session-2/Summary:Sherry Eichberger is the Owner of Central515 Consulting. She is a creative business consultant with a focus on Inbound Marketing, PR and Events. She's been helping small to medium sized businesses thrive for over 8 years. She injects creativity into every aspect of running a business.Learn more at: https://central515.com

What You’ll Learn From This Episode:* How do you actually find and book paid gigs, emphasis on the paid part?* How to avoid one of the biggest mistakes that a lot of speakers make, especially early on, is going to go too broad and vague.* Why you must treat speaking as a business.Related Links and Resources:Grant's Gift to you:A 7-step free guide to landing paid speaking engagements.Get yours here:https://thespeakerlab.com/sevensteps Summary:As founder and CEO of The Speaker Lab, Grant Baldwin has helped thousands of people build successful and sustainable speaking businesses.  Over the last 15 years, Grant has become a sought-after speaker, podcaster, author, and accomplished entrepreneur. Featured on the Inc. 5000 list, Forbes, Inc, Entrepreneur, and The Huffington Post, he has committed his expertise and insight to equip others to share their meaningful message with the masses. His leadership and dedication to creating a one-of-a-kind organizational culture are evidenced by the impact of the team he leads.Learn more at: https://thespeakerlab.com

What You’ll Learn From This Episode:* How do we increase sales with data driven creative marketing* The biggest mistake is to throw a bunch of tactics around and hope that somehow they work without having a strategy to unify everything.* Why you must work backwards and optimize the approaches that are actually working.Related Links and Resources:Pamela's Gift to you:The Digital Marketing Assessment.Get yours here:https://www.pamelawilson.com/consultingSummary:Pamela Wilson is a 30-year business owner. She’s a digital marketing expert, executive coach, keynote speaker, and the founder of PamelaWilson.com. She's the author of two popular books on content marketing: Master Content Marketing and Master Content Strategy. Learn more at: https://www.pamelawilson.com

What You’ll Learn From This Episode:* The real problem that we're solving is we're stopping the high turnover and improving the low level of employee engagement* Why the tendency to just throw money at the workforce is usually a good short term fix but it really makes the problem worse in the long term.* Why all tasks are not created equally and do not have the same bottom line value.Related Links and Resources:Kevin's Gift to you:The Task Quotient (TQ) AssessmentGet yours here:https://magnaleader.co/GIFTSummary:Dr. Kevin Gazzara is an ICF certified coach, and a certified Positive Intelligence (PQ) Mental Fitness coach. Kevin has taught Management and Leadership development in the corporate world during his 18 years at Intel Corporation and as a University professor at 6 Universities for the last 26 years. Today, he is the Senior Partner of Magna Leadership Solutions founded in 2007, and the coauthor of the acclaimed book “The Leader of OZ”.Learn more at: https://magnaleader.co

What You’ll Learn From This Episode:* Why it's easy for us to recall folks who genuinely helped us and were really effective salespeople.* What we can do to make selling less like rejection and more like play in a game that you don't necessarily win a hundred percent of the time but you still enjoyed it even if you didn't win.* What you do to be more intentional about creating more of those conversational opportunities.Related Links and Resources:Reubens's Gift to you:Here's a "Fill in the Blank" proposal template that's his most popular giveaway: https://www.mimiran.com/sample-proposal/fill-in-the-blank-consulting-proposal-template/Summary:Reuben Swartz is the founder of Mimiran, the fun CRM for independent consultants who love serving clients but hate "selling". He's also the host and chief nerd on the Sales for Nerds podcast. He went from a background in computer science and software engineering to sales and marketing consulting for the Fortune 500, while struggling with sales and marketing for his own firm. His mission is to help other independent consultants make a bigger dent in the universe and get more clients by using their talents to teach instead of market, connect instead of network, and help instead of sell.Learn more at: https://www.mimiran.com

What You’ll Learn From This Episode:* Why figuring out how to take that into a more scalable model that takes less time is the next code to crack in the expert model.* Why you need to find and lean on someone you can trust.* If you don't have a way to predictably generate on profile leads, you don't have a business.Related Links and Resources:Chris's Gift to you:A literal mountain of resources all designed to help you scale your business.Get yours right here:Just go to ​https://groupcoachnation.comSummary:Chris works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here. Learn more at: https://groupcoachnation.com

What You’ll Learn From This Episode:* Why you need to be open to discovering your blind spots and discovering how things might change in your live to create more success* Why 97% of the population is driven by their feelings rather than their commitments or their goals or their intent.* Why you must honest with yourself. To be a scientist and ask, Why did I feel that? Where's that coming from? Why did I do that? Where was that coming from?Related Links and Resources:Dan's Gift to you:His TED Talk about human connection and relationships.Get yours right here:Just go to YouTube and type in Dan Foxx in the search bar.  It is the video at the top of the results.Summary:Dan Foxx is an Executive Coach.  He has coached over 500 CEOs and 5,000 VPs over the last 25 years.  He has coached executives all over America and the world, including places like: Amsterdam, Paris, London, and Mumbai.  Dan has coached in good times and bad, like the dot-com-era when money was free, and through the dot-com crash.  He is a sought after public speaker, guest on television talk shows, an executive team facilitator, conflict resolution coach, and leadership coach to CEOs.  He also the author of the best selling book: Confessions From the Heart of an Executive Coach, available on Amazon.FoxxLearn more at: www.unlockyourleadership.com

What You’ll Learn From This Episode:* Why you might be lacking clarity in your messaging, clarity in your vision, and often clarity in your offer.* Why you don't want to present yourself as the hero and forget to present what transformation the audience or your customer's going to have.* Why you must ask and answer 3 key questions about your offer before you make one.Related Links and Resources:Chrissy's Gift to you:Get clarity by using her Clarity JournalGet yours right here:https://chrissybernal.com/podcastgiveaway/Summary:After accidentally ending up in the global spotlight for her unique identical twins, Chrissy was forced to create & grow a brand on the fly. She knew she needed to harness the power of the publicity they were getting. Fast forward 15 years, and now by combining her formal education with the real-world knowledge gained from her family’s growth toward global brand awareness, she has a deep understanding of how to help brands clearly communicate their stories, increase their influence & reduce the chaos experienced in the journey of being known, and she does so with proven Branding & Marketing frameworks and strategic PR.She began her professional career as a newspaper editor for The University of Mary Hardin-Baylor, her university. Since graduating over 20 years ago, she’s also become a published author and ghostwriter and has been involved in every aspect of building a brand.Chrissy lives with her husband and three children, one of whom has special needs, just outside of Houston, TX, and has three European Blue Great Danes.When not working or attending one of her daughter’s gigs, you can find her watching a Hallmark mystery movie, reading a book, going to the gym or trying something new in the kitchen.Learn more at: https://chrissybernal.com