Supersonic Hospitality Marketing Podcast Sponsored by NFS Hospitality feat. Mark McC

In this podcast episode, social media expert and founder of Avocado Social Alison Battisby joins Mark McC to discuss social media trends for 2024 and how to use them for your business. She highlights the rise of LinkedIn as a popular and engaging platform, with a focus on lifestyle content and networking. They also discuss the potential growth of Threads, a social media app launched by Meta, and its potential impact on the market. Alison emphasises the importance of retention rate as a metric, shifting away from traditional engagement metrics, and the need for entertaining and engaging content to keep users on platforms for longer periods. She also mentions the significance of influencer marketing and the use of AI in digital marketing, urging marketers to embrace these trends to stay relevant in the evolving social media landscape.

Alison Battisby is a seasoned social media expert, renowned for her innovative strategies, insightful training, and impactful consultancy services. With almost 15 years of experience in the ever-evolving realm of social media, Alison has become a trailblazer, inspiring businesses to harness the full potential of online communities.

In 2014, Alison founded Avocado Social, a specialised social media consultancy. The agency offers bespoke services, including social media strategy development, training programs, and hands-on consultancy to deliver tangible results tailored to each client's unique needs.

Throughout her career, Alison has collaborated with an impressive array of brands, leaving an indelible mark on their social media presence. From global giants like Estee Lauder, Tesco, and Pringles to institutions like the BBC, Etsy, Canon, and Cambridge University Press, Alison has traversed diverse industries, sharing her expertise and leaving a lasting impact.

As an international social media consultant, Alison's influence extends beyond her consultancy work. She is a sought-after speaker and mentor, having graced events hosted by Meta (Facebook), Google, BBC, ITV, and various educational institutions. Alison's ability to articulate and share her deep understanding of social media trends and strategies has made her a respected figure in the field.

Website: Avocado Social

LinkedIn: Alison Battisby

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

In this podcast episode, Sonia Ferre, the founder of Mas Qi, a wellness retreat in Alicante, shares her personal journey and the inspiration behind creating a space for people to find balance and fulfilment in their lives. Sonia discusses the importance of taking time for yourself, reevaluating dreams and goals, and making conscious choices to live a more purposeful and stress-free life. She emphasises the power of yoga, meditation, and healthy eating in achieving overall well-being. Sonia also reveals her plans for expanding Mas Qi and her vision for creating a healing space where individuals can focus on their physical and emotional health.

Overall, the episode highlights the significance of self-care and the need to prioritise well-being in today's fast-paced world. Sonia's story serves as a reminder that by making conscious choices and embracing practices that promote balance and fulfilment, individuals can create positive changes in their lives and achieve a greater sense of happiness and purpose.

Sonia Ferrer, founder of MasQi - The Energy House, is a pioneering force in the realm of holistic well-being. Her journey from a high-paced life to a transformative exploration of yoga, meditation, and the macrobiotic diet laid the foundation for MasQi. Nestled in the serene Sierra de Mariola National Park, Sonia's vision for MasQi goes beyond a retreat—it's a sanctuary where luxury meets holistic living.

Driven by a commitment to hospitality, Sonia ensures that MasQi provides not only a physical escape but a transformative experience for the mind and soul. Stress reduction and mindful living are at the core of her teachings, offering practical insights for guests to integrate wellness into their daily lives.

Sonia's legacy extends beyond the walls of MasQi, as she envisions a future where holistic well-being is a way of life. With an unwavering dedication to guiding souls on their journey to balance and rejuvenation, Sonia Ferrer stands as a beacon of inspiration in the world of wellness.

This podcast is sponsored by Vita Mojo.

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

GRTFL - The modern hospitality tipping platform

GRTFL.com

&

RMI - The Restaurant Marketing and Innovator's Awards + Summit

https://www.restaurantinnovator.com/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

This episode is a recording of the Silicone Brighton Panel hosted by Trapeze Media at Yolk House, Brighton. Host Mark McC was part of the panel. The panel discusses the challenges and impact of technology in the hospitality industry. The panel includes Kitty Newman, Director and Founder of Trapeze Media Joe Lynch, Account Director at Cam Research and Insights, Jordan Moore, founder of Unbarred Brewery, and Olivia Reid, F&B Director at Sessions and Shelter Hall. They discuss the disconnect between efficiency and growth, frustrations with current tech systems, and the need for data-driven decision-making. The panel emphasises the importance of understanding customer needs and integrating tech solutions that enhance the customer experience. They also discuss the potential of loyalty programs and the need for tech companies to listen to operators and consumers to develop effective solutions.

The panel acknowledges the challenges faced by operators in adopting and utilising technology in the hospitality industry. They emphasise the need for tech companies to listen to operators and understand their specific needs, rather than developing out-of-the-box solutions. The discussion also touches on the importance of data-driven decision-making and the potential for loyalty programs to enhance customer engagement. The panellists share their experiences and insights, highlighting the importance of integrating tech solutions that improve efficiency, enhance the customer experience, and drive growth in the industry.

Award-winning digital and social media marketing expert Kitty Newman works with some of the UK’s largest hospitality and hotel brands, assembling teams and managing campaigns which drive sales and build communities. 

With a background in performance marketing she has built a team focused on results. Case studies with details on how she and her team have generated ROI and results for some of the most challenging sectors like care homes and hospitality.

Jo Lynch has 18 years experience working across all sides of hospitality; operator, supplier, agency and now she’s with KAM Insights reporting current trends and consumer behaviours. Jo will be bringing the facts alongside a few jokes for good measure to make sure we’re all ground in some sort of reality when we go chasing down these technological unicorns.

Jordan Mower is the Founder, Head Brewer and Managing Director of UnBarred Brewery Brighton. His experience started as one of passion and registered Hove’s first Nano Brewery. He has been a Head brewer for several breweries winning awards along the way. When he was a contract brewer he helped develop many non commercial brands bringing them to the commercial market along with some International brands. He’s covered every aspect of the industry from Marketing, Sales and Logistics. From the conception of product to taking it to the market, his passion comes alive with creativity.

And Olivia Reid, F&B Director at Sessions who run Shelter Hall and is a pioneer for utilising technology within her businesses. Olivia will be telling us all about their latest POS acquisition which is resulting in operational growth and scale.

This podcast is sponsored by Vita Mojo.

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

GRTFL - The modern hospitality tipping platform

GRTFL.com

&

RMI - The Restaurant Marketing and Innovator's Awards + Summit

https://www.restaurantinnovator.com/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

In this episode of the Supersonic Hospitality Marketing podcast, Mark McC chats to Gavin Adair, the CEO of Rosa's Thai restaurant chain. Gavin shares his experience of opening a new Rosa's Thai location in Glasgow and discusses the positive feedback they have received so far. He also talks about the revitalization of the area where the restaurant is located, with other businesses opening nearby.

The discussion then shifts to the overall performance of Rosa's Thai and the challenges faced by the restaurant industry. Gavin reveals that despite the difficulties faced by many businesses, Rosa's Thai has been performing well and exceeding expectations. Gavin attributes their success to the quality of their food and the efficient operations of their kitchens.

The conversation delves into Gavin's background and how he transitioned from being a chartered accountant to working in the hospitality industry. He shares his journey from working as a finance director at Gondola Group to joining Mark Selby and Tommy Miah in launching Burrito Mama and DF Mexico. Gavin expresses his passion for the restaurant industry and his desire to be a hands-on doer rather than an advisor.

Gavin reflects on the importance of relationships and the supportive culture at Oaxaca, where he previously worked. He emphasises the value of common sense and understanding what makes people tick in order to succeed in the industry. Overall, the episode provides insights into Gavin's career trajectory and the success of Rosa's Thai as a restaurant chain.

Gavin joined the then 10-strong Rosa’s Thai in July 2017 to help lead its growth. Since then the business has grown to amost 40 sites with a strong committed pipeline beyond. He joined Rosa’s after 4 years at Wahaca where he spent 2 years developing and launching the Burrito Mama and DF/Tacos businesses, and a further 2 years as Commercial and Strategy Director. Gavin’s career in F&B began in 2010 when he joined Ask Italian as Finance Director, before which he worked in a number of finance roles both in the UK and overseas. He is a Chartered Accountant, holds an MBA from London Business School, and is a more recent graduate of the Rosa’s Wok School!

This podcast is sponsored by Vita Mojo.

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

GRTFL - The modern hospitality tipping platform

GRTFL.com

&

RMI - The Restaurant Marketing and Innovator's Awards + Summit

https://www.restaurantinnovator.com/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

In this bonus episode, host Mark McC and guest Trevor Gulliver, co-founder of St. John restaurants and founder of Napoleon Boulevard wines, discuss the importance of sustainability in the hospitality industry. They emphasise the need for businesses to prioritise local sourcing, support farmers and producers, and reduce the carbon footprint associated with shipping products around the world. They also touch on the impact of Brexit and the role of government in promoting sustainable practices. Overall, the conversation highlights the need for individuals and businesses to take responsibility for their choices and make changes that benefit the environment and community.

Trevor Gulliver is a renowned figure in the culinary world, celebrated for co-founding London's iconic St. John restaurant in 1994. Alongside Fergus Henderson and Jon Spiteri, he established this beloved eatery in Smithfield, known for its dedication to zero-waste cooking, quality ingredients, and traditional British cuisine. Trevor's commitment to the art of winemaking also led to the establishment of Boulevard Napoleon in the Minervois region of France, reflecting his passion for exceptional wine. With a culinary legacy spanning 25 years, Trevor Gulliver continues to shape the industry and inspire chefs and food enthusiasts worldwide with his emphasis on simplicity, quality, and sustainability.

Trevor Gulliver's enduring influence extends beyond the restaurant scene, making him a respected and influential figure known for his dedication to preserving culinary traditions, fostering wine culture, and creating a sense of community around the dining table.

This podcast is sponsored by Vita Mojo.

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

GRTFL - The modern hospitality tipping platform

GRTFL.com

&

RMI - The Restaurant Marketing and Innovator's Awards + Summit

https://www.restaurantinnovator.com/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

In this podcast episode, Trevor Gulliver, co-founder and CEO of St John Restaurant, discusses his journey in the hospitality industry. Trevor shares his experiences working in the music industry, designing t-shirts for bands, and organizing concerts. He then delves into the founding of St John Restaurant and the philosophy behind it, emphasizing the importance of staying true to their vision and not compromising for the sake of trends or financial gain. Trevor also touches on the changing landscape of the restaurant industry, the impact of COVID-19, and the need for genuine, community-focused establishments in the face of corporate chains.

Throughout the episode, Trevor highlights the importance of authenticity and staying true to one's values in the hospitality industry. He discusses the early days of St John Restaurant, where they focused on sourcing high-quality ingredients directly from farmers and butchering whole animals to create nose-to-tail dining experiences. Trevor also emphasizes the role of community and the need for restaurants to be a part of their local neighborhoods, rather than just profit-driven enterprises. He shares anecdotes about the challenges and successes of running St John, and reflects on the changing landscape of the industry, urging for a return to genuine, independent establishments that prioritize quality and connection over corporate interests.

Trevor Gulliver is a renowned figure in the culinary world, celebrated for co-founding London's iconic St. John restaurant in 1994. Alongside Fergus Henderson and Jon Spiteri, he established this beloved eatery in Smithfield, known for its dedication to zero-waste cooking, quality ingredients, and traditional British cuisine. Trevor's commitment to the art of winemaking also led to the establishment of Boulevard Napoleon in the Minervois region of France, reflecting his passion for exceptional wine. With a culinary legacy spanning 25 years, Trevor Gulliver continues to shape the industry and inspire chefs and food enthusiasts worldwide with his emphasis on simplicity, quality, and sustainability.

Trevor Gulliver's enduring influence extends beyond the restaurant scene, making him a respected and influential figure known for his dedication to preserving culinary traditions, fostering wine culture, and creating a sense of community around the dining table.

This podcast is sponsored by Vita Mojo.

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

GRTFL - The modern hospitality tipping platform

GRTFL.com

&

RMI - The Restaurant Marketing and Innovator's Awards + Summit

https://www.restaurantinnovator.com/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

In this episode, host Mark McC has a chat with three legendary restaurateurs in Brighton: James Thomson, co-founder of Wildflor; Don Sperring, co-founder of Chilli Pickle; and Robert Shenton, co-founder of Riddle & Finns. Each guest shares their journey and how they got started in the restaurant industry. They discuss the unique qualities of Brighton as a city, its vibrant and eclectic atmosphere, and the strong support for independent restaurants. The guests also touch on the challenges they face in the current market, including trading patterns, the impact of delivery services, and the need to find the right balance between offering affordable options and maintaining the quality and value of their menus. This episode highlights the passion and dedication of those in the hospitality industry in Brighton and their commitment to providing exceptional dining experiences.

James Thomson opened Wild Flor in the spring of 2019 along with his co-founders Faye Hudson & Rob Maynard. James has worked in hospitality since the age of 16 with management responsibilities as young as 19. It was while working in New Zealand that a job became a career prospect; working alongside passionate professionals from all over the world & at a time when Central Otago wines were beginning to boom. On homecoming, James held management positions at Food for Friends & Whites Bar & Kitchen (meeting a young Rob Maynard in the process) before joining The Ginger Group & 6 years as GM of The Ginger Pig. It was while working for this company that James met his business partner (& now life partner), Faye while also working alongside Rob Maynard for much of this time. After a long lunch at the newly opened Noble Rot in Lambs Conduit St, the three of them decided to open a restaurant together. 

Wild Flor is a neighbourhood restaurant in Hove channelling our love for warm & personal service, classic European cookery & the finest wines on the planet. It has been open for almost 5 years now, winning local & national acclaim for hospitality, wine list & cookery. Wild Flor is the kind of restaurant we want to eat in, that should feel as though it has always been here & will continue to be here for years to come - something we will endeavour to achieve. 

Dawn Sperring is the co-founder of The Chilli Pickle, a celebrated restaurant located in the heart of Brighton's historic quarter, The Lanes. With a strong background in hospitality and a passion for culinary excellence, Dawn and her husband, Alun, transformed their love for Indian food and culture into a thriving business. Dawn's journey from her initial career as an ambulance technician to becoming a prominent figure in Brighton's restaurant scene exemplifies her dedication to food and the art of creating exceptional dining experiences. As a successful restaurateur, Dawn's commitment to quality and her partnership with Alun have made The Chilli Pickle an exciting regional Indian restaurant, with cracking cocktails & drinks all served in a relaxed and buzzing atmosphere. The Chilli Pickle stands as a testament to Dawn's dedication to her craft and her vision for bringing a taste of India to Brighton.

Robert Shenton is the director and proprietor of Riddle & Finns, an iconic restaurant that has become a prominent name in Brighton's vibrant culinary landscape. With a rich history spanning nearly 14 years, Riddle & Finns is renowned for its commitment to offering sensational seafood dishes and breathtaking sea views.

Robert's journey in the restaurant industry led to his involvement in Riddle & Finns' expansion to the Rotunda on Brighton's promenade, a significant milestone in the restaurant's legacy. With a focus on quality local ingredients and respect for provenance, Riddle & Finns has garnered acclaim for its high-quality seafood offerings, convivial atmosphere, and exceptional service.

As the director and proprietor, Robert Shenton has played a pivotal role in the ambitious restoration of the Shelter Hall and Rotunda, making it a valuable addition to Brighton's beachfront. His dedication to delivering an outstanding dining experience with incredible panoramic views reflects his passion for offering the best to both seafood lovers and the city's visitors.

This podcast is sponsored by Vita Mojo.

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

GRTFL - The modern hospitality tipping platform

GRTFL.com

&

RMI - The Restaurant Marketing and Innovator's Awards + Summit

https://www.restaurantinnovator.com/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

In this episode, Raz Helalat, director of Black Rock Restaurants, joins the podcast to discuss the success of his restaurant empire. Raz shares the journey of starting with the original Coal Shed restaurant in Brighton and expanding to include the Salt Room and Burnt Orange. He also talks about the challenges and triumphs of opening a restaurant in London during the pandemic. The conversation touches on the unique concepts and flavours of each restaurant, as well as the importance of creating a welcoming and inclusive atmosphere for all customers.

Razak Helalat has lived in Brighton since the age of five and after years of experience within the restaurant industry, he opened The Coal Shed in September 2011. Understanding what the customers in Brighton and Hove wanted from their dining experience – as well as noticing that some of their needs were not being met – he focused on creating restaurants specialising in grilled meat and fish fuelled on fire and charcoal, producing a unique and succulent taste. Following up the success of The Coal Shed, Razak opened The Salt Room in February 2015 using the same cooking techniques and levels of service but – using the sea views as a natural inspiration – giving centre stage to locally caught fish dishes. Shortly after that he opened The Coal Shed London branch in 2018 and, in 2021, opened award-winning concept Burnt Orange, an adult oasis serving middle eastern inspired dishes cooked over fire and cocktails. His latest restaurant Tutto, opened in autumn 2022. Tutto offers authentic Italian cuisine, made for sharing.

This podcast is sponsored by Vita Mojo.

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

GRTFL - The modern hospitality tipping platform

GRTFL.com

&

RMI - The Restaurant Marketing and Innovator's Awards + Summit

https://www.restaurantinnovator.com/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

In this episode Hamish Stoddart, co-founder of Peach Pubs and founder MD of After the Clouds Foundation, shares his journey in the hospitality industry. Hamish discusses the early days of Peach Pubs and how they focused on creating a strong brand DNA and providing exceptional service. He also talks about their commitment to sustainability and ethical practices, such as only using ethically sourced animal products and seasonal ingredients. Hamish shares his passion for Africa and his work with the After the Clouds Foundation, which focuses on industry collaborations and promoting purpose-led businesses in the hospitality sector. He emphasises the importance of leaders in the industry embracing sustainability and creating a positive impact on both people and the planet.

Hamish Stoddart is the founder MD of the award-winning Peach Pub Company. Peach was recently sold, and Hamish now splits his time between Non-Exec roles, coaching and  building After the Clouds Foundation sustainability projects.  

Description automatically generatedPeach won numerous awards including 10 consecutive Best Employer Awards, the Publican Sustainable Pub Company of the Year 2021 and  Premium Food awards.  

Hamish’s role in Peach in the last 6 years was to turn a business with a culture,  into a high performing purpose led business.  Commitment to engaging the team, supporting the community and driving all sustainability metrics and agendas  built a purpose led Peach with profit performance.  

Hamish is an experienced MD, leader, coach, buyer, marketer, strategist, non-exec. Hamish(and Peach)  created the After the Clouds Foundation not for profit organisation and Bigger Peach, the Peach drive to inspire great places to work and save the planet. And he created a hospitality industry collaboration group, Race to Net Zero. His personal passion is to  secure the future of the Enonkishu Conservancy, through supporting Herds for Growth on the northern boundary of the Serengeti-Mara ecosystem in Kenya. 

After the Clouds: http://aftertheclouds.org/
Hamish’s email: [email protected]

Peddling for Pubs: https://pedallingforpubs.org.uk/

Peach Pubs: https://makinglifepeachy.com/

This podcast is sponsored by Vita Mojo.

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

GRTFL - The modern hospitality tipping platform

GRTFL.com

&

RMI - The Restaurant Marketing and Innovator's Awards + Summit

https://www.restaurantinnovator.com/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

In this episode of the Supersonic Hospitality Marketing Podcast, recorded live at Hospitality Tech Expo in London, host Mark McCulloch is joined by Mariam French, the Marketing Director at Leon Restaurants, and Andrew Brooke, the Head of Information Technology at Tortilla. The discussion revolves around their experiences and insights into implementing digital strategies in the hospitality industry. Mariam shares the challenges and learnings from Leon's journey, including the need to shift guest behaviour and ensure a seamless ordering process. Andrew discusses the introduction of kiosks at Tortilla and the importance of balancing the human element with digital technology. They also touch on the impact of digital strategies on delivery services and the role of data in driving operational improvements.

The conversation highlights the importance of keeping the guest experience at the heart of digital strategies and the need for agility and continuous learning in this rapidly evolving landscape. Both Mariam and Andrew emphasise the value of reliable data in making informed decisions and the potential for loyalty programs to enhance customer engagement. They also address the concerns around technology replacing human interaction and stress the importance of finding the right balance between digital and human elements in the hospitality industry.

Mariam French is the Marketing Director at Lyon Restaurants. With over 13 years of experience in the industry, Mariam has a deep understanding of marketing and product development. She started her own restaurant and has firsthand experience of the challenges and hustle involved in running a restaurant. At Lyon, Mariam has been instrumental in implementing digital ordering and launching their native app. She is passionate about creating a positive guest experience and finding innovative ways to enhance the brand's digital strategy.

Andrew Brooks is a seasoned IT professional with 18 years of experience and currently serves as the Head of IT at Tortilla UK. With a strong foundation in technical expertise and a passion for people-centric leadership, Andrew excels in nurturing talent and fostering a collaborative environment. He is dedicated to delivering an exceptional level of customer service and successfully leading high-profile technical projects in demanding, fast-paced settings. Andrew's core values include a commitment to team excellence, a customer-centric approach, and a keen eye for technical innovation. He invites like-minded professionals to connect and explore opportunities to make a meaningful impact in the IT world. 

This podcast is sponsored by Vita Mojo. 

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

GRTFL - The modern hospitality tipping platform

GRTFL.com

&

RMI - The Restaurant Marketing and Innovator's Awards + Summit

https://www.restaurantinnovator.com/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385