Supersonic Hospitality Marketing Podcast Sponsored by NFS Hospitality feat. Mark McC

In this episode, Mark McC visits Soho to meet with David McDowell, former COO and President of Brewdog and current CEO of Stonegate, the UK's largest pub group. The conversation covers David's journey since joining Stonegate, the challenges he's faced, and the strategic changes he's implemented. 

They also discuss the importance of pub culture, shifting consumer behaviours, and maintaining value through thoughtful pricing strategies. The episode highlights how David's leadership aims to fuse traditional pub values with modern innovations, ensuring sustainable growth and community engagement.

David McDowell is the CEO of Stonegate Group, the largest pub company in the UK. With a career spanning significant leadership roles in the beverage and hospitality industries, McDowell is known for his strategic acumen and innovative approach to business. Before joining Stonegate, he served as the COO and President of Brewdog, where he was instrumental in driving the craft beer company's exponential growth and international expansion.

At Stonegate, McDowell oversees an extensive portfolio of pubs and bars, focusing on sustaining traditional pub values while embracing modern trends and consumer behaviours. Under his leadership, Stonegate has navigated the complexities of the UK pub market, implementing strategic changes to enhance customer experience and operational efficiency. McDowell places a strong emphasis on community engagement, thoughtful pricing strategies, and sustainable growth, ensuring that Stonegate not only thrives economically but also maintains its role as a cornerstone of local communities.

Stonegate Group: https://www.stonegategroup.co.uk/

David's LinkedIn: https://uk.linkedin.com/in/davidmcdowallglasgow

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

In this episode, we sit down with rock legend Roger Daltrey and his son Jamie Daltrey, the founders of Lakedown Brewing Co. Roger and Jamie discuss their journey of building the brewery on their estate, which also includes trout farming and carp farming. We talk about the highs, the lows, and the importance they place on sustainability and community involvement.

They detail their involvement with the Teenage Cancer Trust, and the challenges faced by smaller charities like theirs in raising funds, especially in the shadow of larger charity events.

We also touch on Roger's music career, with anecdotes about past performances and the upcoming script for a biopic. The conversation also explores the future plans for Lakedown Brewing Co, including collaborations with other breweries and the potential opening of a pub. Overall, the episode provides a glimpse into the personal and professional journey of Roger and Jamie Daltrey, showcasing their dedication to both craft and charitable endeavours.

Roger Daltrey is a legendary musician and the iconic lead vocalist of The Who, one of the most influential rock bands in history. While his powerful voice and dynamic stage presence have left an indelible mark on the music industry, Roger has also ventured into the world of craft brewing. As a passionate advocate for quality and community, he co-founded Lakedown Brewing Co. with his son Jamie. The brewery, set in the picturesque landscape of the family farm in East Sussex, produces a range of premium beers that reflect the Daltrey family's dedication to excellence.

Beyond his contributions to music and brewing, Roger is renowned for his philanthropic efforts, particularly his work with the Teenage Cancer Trust. He has been instrumental in raising awareness and funds for the charity, which supports young people with cancer.

Jamie Daltrey, Roger's son, is an accomplished entrepreneur and co-founder of Lakedown Brewing Co. Combining his passion for craft beer with a commitment to quality and sustainability, Jamie has helped establish the brewery as a respected name in the industry.

Lakedown Brewery Co: https://lakedownbrewing.com/

Teenage Cancer Trust: https://www.teenagecancertrust.org/

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

Explore the fascinating world of culinary arts and entrepreneurship with one of the UK’s finest chefs, Ashley Palmer Watts. Ashley shares his extensive experience in the restaurant scene, notably his time with Heston Blumenthal at The Fat Duck. He offers an insider's view into the intricate process of creating innovative dishes and the importance of meticulous ingredient sourcing.

We hear about Ashley’s foray into the coffee industry through the establishment of the Artisan Coffee Co., emphasising the significance of quality and innovation in product development. The conversation also explores his latest venture, The Devonshire Pub.

Throughout the episode, listeners gain valuable insights into Ashley's philosophy on teamwork, the dynamics of successful collaborations, and his relentless pursuit of culinary excellence. 

Ashley Palmer Watts is a renowned chef and entrepreneur with a rich culinary journey spanning over two decades. Beginning his career in a small village in Dorset, Ashley's passion for food led him to join Heston Blumenthal's iconic restaurant, The Fat Duck, where he played a pivotal role in its evolution and success. 

Ashley co-founded Artisan Coffee Co., revolutionising the coffee scene with his innovative approach to blends and flavour harmonisation. Additionally, he co-founded The Devonshire pub, redefining London's pub culture with its warm ambiance and homemade bar food. Ashley's expertise extends beyond the kitchen, as he balances culinary excellence with strategic marketing and brand building. With a commitment to innovation and authenticity, Ashley continues to leave a lasting impact on the hospitality industry, inspiring professionals worldwide with his creativity and entrepreneurial spirit.

Artisan Coffee Co: https://www.artisancoffeeco.com/

The Devonshire: https://www.devonshiresoho.co.uk/

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

David Campbell is a luminary in the hospitality industry with experience leading iconic brands like Pizza Express and The Ivy to his current ventures in the bakery scene with Ole & Steen. David shares insightful stories from navigating corporate challenges, mastering branding, and spearheading innovative marketing strategies. Together with Mark McC David discusses the transformative impact of AI and technology on the hospitality sector, his unique approach to business leadership, and his predictions for future industry trends. This episode is a treasure trove of wisdom for anyone fascinated by the business of hospitality, branding, and the power of innovation.

David Campbell is a seasoned hospitality industry leader with a rich history of driving growth and innovation. With over three decades of experience, Campbell has held prominent roles at renowned brands such as PizzaExpress, Wagamama, and The Ivy Collection. Known for his strategic vision and hands-on approach, Campbell has successfully steered businesses through periods of change and expansion, earning a reputation for delivering exceptional customer experiences. In his current role as chairman of Danish Bake Holding, the parent company of Ole & Steen, Campbell continues to shape the trajectory of one of Denmark's most beloved bakery concepts. His passion for quality, sustainability, and fostering memorable dining experiences underscores his commitment to excellence in the ever-evolving hospitality landscape.

LinkedIn: https://www.linkedin.com/in/davidcampbell2000/

Ole and Steen website: https://oleandsteen.co.uk/

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

What makes a pub stand out from the rest and what is the secret behind a good pint of Guinness? Devonshire co-founder and Guinness aficionado Oisín Rogers answers these questions and more in this week’s episode. 

Mark McC delves into Oisín’s extensive career in hospitality, exploring his unique path from bypassing university to dominating the pub scene with innovative concepts and a steadfast commitment to quality. Oisín shares his 10-year journey of conceptualising the Devonshire, emphasising the importance of location, service, and atmosphere in creating a successful establishment. 

Key discussions include managing guest experiences, the art of serving Guinness, and the balance between tradition and innovation in menu development. Hospitality professionals will gain valuable insights into building a renowned pub brand, team leadership, and navigating the complexities of the hospitality industry today.

Oisín Rogers, a renowned figure in London's hospitality scene, is celebrated for his exceptional contributions as a pub landlord and entrepreneur. With a career spanning decades, Oisín has earned accolades and widespread recognition for his innovative approach to pub management and unwavering commitment to delivering exceptional customer experiences. Beginning his journey in the industry with humble roots, Oisín has navigated through various ventures, including iconic pubs like The Ship and The Guinea Grill, before establishing The Devonshire, a beloved establishment tucked away in the vibrant streets of London. His passion for perfection, particularly evident in his Guinness obsession, has become legendary, earning The Devonshire a reputation as a must-visit destination for aficionados of the iconic stout. Rogers' dedication to excellence, coupled with his warm charisma and genuine hospitality, continues to define him as one of the most esteemed and beloved figures in the UK's pub landscape.

LinkedIn: linkedin.com/in/Oisín-rogers-260139178

The Devonshire website: https://www.devonshiresoho.co.uk/

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

In this episode, Mark McC delves into a candid conversation with Liam O'Keefe, brand director at Bleecker Burger, offering an in-depth exploration of their shared experiences in the realm of branding and hospitality. They discuss the landmark achievements of Bleecker Burger, emphasising the significance of becoming a London Living Wage company and obtaining the Best Companies one-star award. They highlight the importance of customer experience, operational challenges, and the delicate balance of incorporating technology without losing the human touch, and the unwavering commitment to delivering top-notch burgers. Furthermore, they contemplate hospitality's evolving landscape, shedding light on the trajectory of Bleecker Burger's growth and the intrinsic value of consistent quality over fleeting trends.

Liam O'Keefe, known for his impactful role in the culinary world, serves as the Brand Director at Bleecker Burger, a position that highlights his innovative approach to branding and marketing within the hospitality sector. With a background steeped in both the creative and operational facets of the food industry, Liam has established himself as a pivotal figure in defining and elevating the Bleecker Burger brand. His journey, marked by a commitment to brand authenticity and a keen insight into market trends, reflects a broader vision for not just a restaurant, but a cultural icon within the fast-casual dining space. Liam's dedication to brand integrity, along with his strategic initiatives in marketing and community engagement, underscores his contributions to Bleecker Burger's success and its recognition as a beloved name among burger enthusiasts.

LinkedIn: https://www.linkedin.com/in/liam-o-keefe-293397b1/

Bleecker Burgers website: https://www.bleecker.co.uk/

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

CEO of Crerar Hotels, the AA Small Hotel Group of the Year 2023/24, Chris Wayne-Wills joins Mark McC on this week’s episode to discuss his career, his experience in the hospitality industry and the unique culture and approach of Crerar Hotels. 

Chris emphasises the importance of personalised guest experiences and attention to detail and highlights the company's focus on quality, local experiences, and the development of their properties to offer the best possible service to guests. Chris also touches on the challenges facing the industry, such as the residual impact of the pandemic, business rates, VAT issues, and recruitment difficulties post-Brexit.

Chris reflects on his appearance on "The Apprentice" and how it showcased the challenges and opportunities in the hospitality sector. He also mentions his involvement with UKHospitality Scotland and the ongoing efforts to address industry trends and challenges. Throughout the episode Chris Wayne-Wills provides valuable insights into the world of hospitality, emphasising the importance of personalised service, quality experiences, and adapting to the changing landscape of the industry.

Chris Wayne-Wills is a seasoned hospitality industry executive with over 25 years of experience in senior management positions. Originally from Cardiff, Wales, Chris embarked on his hospitality journey as a sales manager, quickly rising through the ranks to assume leadership roles at some of the UK's most prestigious hotel brands.

With a passion for delivering exceptional guest experiences and operational excellence, Chris's career trajectory reflects his unwavering commitment to excellence and innovation in the hospitality sector. He has held key leadership positions at renowned hotel groups such as Marriott International, Macdonald Hotels, and QHotels, where he honed his expertise in revenue growth, new business development, and marketing communications.

In April 2020, Chris took on the role of CEO at Crerar Hotels, a high-quality hotel group based in Scotland, overseeing a portfolio of seven four- and five-star properties. Under his leadership, Crerar Hotels has thrived, earning accolades such as the AA Small Hotel Group of the Year.

Beyond his role at Crerar Hotels, Chris is deeply involved in industry advocacy and professional development initiatives. He serves as Chairman of UKHospitality Scotland, where he plays a pivotal role in shaping policies and advocating for the interests of hospitality businesses across Scotland. Chris is also a trustee of HIT Scotland and a fellow of the Institute of Hospitality, demonstrating his commitment to nurturing talent and driving positive change within the industry.

Known for his strategic vision, dedication to social responsibility, and relentless pursuit of excellence, Chris Wayne-Wills continues to inspire and lead the hospitality industry towards a brighter and more sustainable future.

LinkedIn: https://www.linkedin.com/in/chriswaynewills/

Crerar Hotels website: https://www.crerarhotels.com/

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

Gemma Barter, the Senior Digital Marketing Manager at Honest Burgers discusses the importance of approaching digital marketing from a customer's perspective and emphasises the need for continuous learning and adaptation in the fast-paced digital landscape. She highlights the success of a campaign at Honest Burgers that focused on introducing a new menu item through an omni-channel approach, showcasing the power of cohesive marketing strategies.

She shares valuable insights into the world of digital marketing, loyalty programs, and brand engagement from Gemma's experiences at Honest Burgers and Hawksmoor. She talks about their latest moves into using hospitality tech to enhance the customer experience using platforms such as Vita Mojo and Airship. Gemma's expertise in leveraging AI and machine learning for loyalty programs provides a glimpse into the future of customer engagement strategies in the hospitality industry.

Gemma delves into the significance of maintaining brand authenticity while exploring new content marketing channels like TikTok. 

Gemma Barter is a seasoned digital marketing professional with a passion for hospitality and brand storytelling. With over a decade of experience, she has honed her expertise in e-commerce, social media advertising, CRM, and website optimization. Currently serving as the Senior Digital Marketing Manager at Honest Burgers, Gemma leads the digital strategy for the renowned burger chain's 39 locations, overseeing everything from PPC management to loyalty program implementation. Known for her strategic mindset and hands-on approach, Gemma thrives on driving engagement and revenue through innovative digital campaigns. Her career journey is a testament to her dedication and adaptability, having worked her way up from Marketing Assistant roles to becoming a pivotal figure in shaping Honest Burgers' digital presence. Gemma's commitment to excellence and continuous learning underscores her role as a driving force behind the success of Honest Burgers' digital marketing initiatives.

Honest Burger website: https://www.honestburgers.co.uk/

LinkedIn: https://www.linkedin.com/in/gemma-barter-320540119

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

It’s bubble tea but for grown ups. In this episode, Mark McC has a chat with Paul Tanner, the Managing Director of CUPP, a bubble tea brand. Paul shares his journey from being a barista to becoming an MD. He discusses some learnings from his career, emphasising the importance of training and development for the team. 

Paul and Mark chat about the unique offerings of CUPP, such as their brown sugar range as well as their sustainable practices to reduce plastic usage. They talk about the various hospitality tech initiatives taken by CUPP including the introduction of kiosks with Vita Mojo and the implementation of a loyalty app. Paul also highlights the brand's focus on customer feedback and sustainability efforts, showcasing their commitment to providing an authentic and environmentally conscious experience for their customers.

Paul talks about CUPP's approach to marketing, franchise operations, and the importance of maintaining brand vision across all locations. He talks about the customer journey at CUPP, including personalisation thanks to hospitality tech. Paul shares his insights into the bubble tea industry emphasising the potential for growth and innovation.  

Paul Tanner is a seasoned hospitality professional with a passion for innovation and excellence. With over a decade of experience in the industry, Paul has honed his skills in leadership, team motivation, and customer service. His hospitality journey began as a barista, before he worked his way up to become the Managing Director of CUPP. Paul's dedication to authenticity and quality has been instrumental in driving CUPP's success, from its humble beginnings as a converted van to its expansion into multiple locations across Bristol and Cardiff. With a focus on continuous learning and development, Paul remains committed to pushing boundaries and inspiring others in the hospitality industry. As a leader, mentor, and visionary, Paul Tanner continues to shape the future of CUPP and leave a lasting impact on the world of bubble tea and experiential dining.

CUPP website: https://www.cuppbubbletea.co.uk/

LinkedIn: https://www.linkedin.com/in/paul-tanner-25085813a

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

From operation to marketing, employee to freelancer Alan Armstrong has a variety of experience in the hospitality sector, giving him a very holistic perspective on things. He discusses his experience working with celebrities and managing venues at a young age and what he learned from this experience. Alan talks about his freelance journey, offering advice on building a strong network and developing a diverse skill set to succeed in the marketing field. He also delves into the importance of customer experience, brand DNA, and future trends in hospitality marketing.

Throughout the episode, Alan shares entertaining anecdotes from his time managing nightclubs and bars, including encounters with celebrities like Robbie Williams. He reflects on the fast-paced and dynamic nature of the hospitality industry, emphasising the importance of quick decision-making and effective crisis management. Alan's experiences in handling security issues and maintaining a positive customer experience showcase the multifaceted skills required in the hospitality sector. 

Alan Armstrong is a seasoned business leader and award-winning marketing professional with over 25 years of experience in the hospitality sector. Starting his journey as a glass collector in a social club, Alan swiftly rose through the ranks to manage late-night venues across the UK. His transition to marketing saw him excel in roles ranging from Marketing Executive to Director of Marketing, where he spearheaded innovative campaigns and data-led strategies for some of the nation's most renowned hospitality brands. As the founder of Spaceman Marketing, Alan continues to bring his wealth of expertise to the forefront, offering tailored marketing solutions to businesses within the hospitality industry. With a passion for mentoring and developing young talent, Alan is not only dedicated to driving business success but also nurturing the future leaders of the industry. Based in rural Derbyshire, Alan enjoys spending quality time with his family, his beloved chocolate Labrador, Branston, and pursuing his passion for running.

Website: https://www.spacemanmarketing.co.uk/

LinkedIn: https://www.linkedin.com/in/alan-armstrong-37186329/

This podcast is sponsored by NFS Hospitality.

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385