With the spiralling number of people affected by chronic conditions resulting from lifestyle, Health Coaching is becoming an increasingly vital element of Healthcare. Prescribing lifestyle change is simple - adoption of those changes is quite another matter, and specialised support is absolutely essential for most patients.

Izabella Natrins, CEO of UKI Health Coaching Association, talks to podcast hosts Senior Oncologist Penny Kehagioglou and Robin Daly about the work of the Association, which aims to embed health coaching firmly within UK healthcare.