In this episode, Zach and Beth talk to guest TJ Shaheen, Executive Vice President at Builders’ General Supply, who shares some hard truths about the frustrations and pain points he and his customers are feeling as we all struggle to deal with COVID, and how manufacturers can make business run more easily.

We’ve talked a lot about how manufacturers and dealers have successfully pivoted their business during COVID, but the truth is that not everyone is achieving success. If your business is feeling the pinch, there’s one key strategy you may be missing.