We are the stage where everything we have done up until now gets real. We are simply following through on the plan we put in place. We will now see all our work come to life. We are positioning our business for success!

You just "pushed the button" to put your campaign in front of people. How do we know if we're being effective? What if the data says that no one wants what we're selling? What options do we have? Kevin pulls a few great points out that you don't want to miss!

This is the stage where we are going carry out everything that you planned and prepared for. Dates become important. First is the date to begin your campaign, but the second is the date of your business launch. How do you know what is the right date to select? Listen in and find out!

This is the stage where we are going carry out everything that you planned and prepared for. Dates become important. First is the date to begin your campaign, but the second is the date of your business launch. How do you know what is the right date to select? Listen in and find out!

Your 'Coming Soon' campaign has several objectives. But the main objective is to bring awareness to your business BEFORE you open your doors. The structuring of the campaign is EVERYTHING. It has to align with your goals. There's so much more, you'll need to listen...

Did you know, who you thought was your target market/client may not be your target market/client. In addition, what type of marketing campaigns should you run to reach them?

Bert gets Michael and Kevin to compare notes on this topic.

You need to create content making it relative to the target audience, WHILE ALSO UNDERSTANDING the platform in how you will be communicating that information so that you are relevant in reaching them and getting their attention.

In this episode, we discuss some practical ways to do this.

As a business owner, you should learn and study the platforms, technology, and ways of reaching your target audience while you are creating and/or customizing the content to ensure your effectiveness with the content and delivery methods of the content.

As the marketer, Kevin really gets into this one!

Did you know that many start-ups have a misconception of their target market & ideal clientele because they are going after the "best picks" and not who they are supposed to really be serving? 

Michael brings this advice: "Let The Facts & Results determine your Target Market & Ideal Clientele - Not Your Preferences as a Business Owner!"

Sorry to break the news, but building your business is not all flowers and rainbows. We haven't even opened yet, and already we have to look for problems. Michael just lays it out for us!