Susan HayesCulleton, CFA, a noted author, economist, and managing director of The HayesCulleton Group, shares her experience in building a successful financial literacy program called "Money Matters" that has been rolled out in every high school in Ireland. We discuss the importance of relationships, understanding the teacher and student perspectives, and having a clear outcome in mind when creating an engaging and interactive curriculum. We also delve into Susan's creative approach to teaching financial concepts, such as her character Paul who learns about alternatives to direct property investment. By using relatable, real-life examples and engaging narratives, Susan aims to make financial education more accessible and enjoyable for young people. Throughout our conversation, we discuss the challenges of teaching financial literacy to young people and address misconceptions surrounding the stock market as gambling. We emphasize the emotional aspect of money and the importance of understanding our learned behaviors and attitudes toward it. Additionally, we explore the process of deciding the chapters for the financial literacy book "Money Matters," focusing on various ways to make the content relatable and engaging for teenagers. The inclusion of CFA charterholders' profiles provides valuable insights into potential careers, and incorporating networking lessons helps students develop essential life skills. Finally, Susan shares her willingness to assist other countries and societies in adopting this model for financial literacy education. Join us for an engaging and informative discussion with Susan, and discover the importance of financial literacy in today's world.   Chapters:   (0:00:04) - Building Financial Literacy (0:09:15) - Real Estate Investment (0:12:13) - Navigating Financial Literacy Education (0:18:57) - Financial Literacy, Career Paths and Networking (0:28:01) - The Key to Success (0:31:26) - Financial Literacy With Susan HayesCulleton   Chapter Summaries:   (0:00:04) - Building Financial Literacy (9 Minutes) In this episode of Guiding Assets, we hear a success story from SusanHayes Culleton, CFA, a noted author, economist, and managing director of The HayesCulleton Group. She shares her experience in building a financial literacy program called "Money Matters" that has been rolled out in every high school in Ireland, focusing on personal finance, entrepreneurship, and investing. Susan emphasizes the importance of relationships, understanding the teacher and student perspectives, and having a clear outcome in mind when creating an engaging and interactive curriculum.   (0:09:15) - Real Estate Investment (3 Minutes) In this part of the conversation, we delve into the creative process behind Susan's approach to teaching financial concepts, such as her character, Paul, who learns about alternatives to direct property investment. By using relatable, real-life examples and engaging narratives, Susan aims to make financial education more accessible and enjoyable for young people. We also discuss the challenge of overcoming biases and misconceptions around the financial markets, emphasizing the importance of demystifying these topics for a wider audience.   (0:12:13) - Navigating Financial Literacy Education (7 Minutes) Throughout this conversation, we discuss the challenges of teaching financial literacy to young people and address misconceptions surrounding the stock market as gambling. We also emphasize the emotional aspect of money and the importance of understanding our learned behaviors and attitudes toward it. Additionally, we examine the role of teachers in educating students about personal finance, entrepreneurship, and the stock market, while considering their varying interests and confidence levels. Furthermore, we explore the importance of building relationships with stakeholders and being open to feedback in the development of financial literacy curriculum, ultimately prioritizing the needs of students and teachers.   (0:18:57) - Financial Literacy, Career Paths and Networking (9 Minutes) We explore the process of deciding the chapters for the financial literacy book "Money Matters," focusing on various ways to make the content relatable and engaging for teenagers. The inclusion of CFA charterholders' profiles provides valuable insights into potential careers, and incorporating networking lessons helps students develop essential life skills. We also discuss the possibility of applying this model to other disciplines, such as STEM, and the ongoing collaboration on a new book called "Engineering World." Finally, Susan shares her willingness to assist other countries and societies in adopting this model for financial literacy education.   (0:28:01) - The Key to Success (3 Minutes) In this segment, Susan shares her first job in the industry as part of a stock market training company and the advice she would give to her younger self — focusing on the importance of relationships, empathy, and knowing where you want to go in life.