Conferences didn’t used to be where all the bargaining power resided in college football, and their concerns used to be exceedingly local. Today, they’re conglomerates locked into escalating wars of spending and revenue, and leaning on their market strength (or weakness) to shape everything from the postseason to realignment. They’ve even found a way to make that business competition important to fans, and the conferences have no reason to slow down now.Producer: Michael HenahanResearcher: Alex McDaniel

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