Sweat Equity

By Marketing ExaminedBusiness Entrepreneurship Education How To Marketing

Sweat Equity episodes

July 23 If You Don't Understand Luxury, You Don't Understand Business
What does it actually take to win luxury clients?
Chris Howell, CEO of SPX Gym Design, has designed gyms for some of the wealthiest hotels in the world. In this episode, he breaks down the art of world building, what luxury clients are really craving in hospitality, and why a great gym can be the reason someone books a hotel and keeps coming back.
The hospitality business is moving toward tailored experiences. You're not serving every guest, you're serving the right one.
If you're building in the luxury space, this one is for you.
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
56 min
July 16 Watch Me Build a $100M Brand Right In Front of Your Eyes
There's never been a better time to build an e-commerce brand.
Brian Blum has worked with 87+ brands at his agency Nibble, and now he's doing it himself. In this episode, he shares the exact playbook he's using to launch Steady, his newest brand in the nervous system gummy industry. From Meta ads and TikTok Shop to Amazon and retail, Brian breaks down what it really takes to build a best-in-class consumer brand from scratch.
If you're ready to build your own brand, this one is for you.
Enjoy the episode!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
Make ads that win (without getting lucky): https://motionapp.com
Turn your customer support into a revenue engine: https://www.richpanel.com/
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
40 min
July 10 How to Build a $200M App Without Showing your Face w/ Chris Josephs
What if you could build a $100M business through content without ever showing your face? Chris Josephs, co-founder of Autopilot, did exactly that. He breaks down how the viral Pelosi Stock Tracker went from a TikTok growth stunt to a media empire with $1.5 billion in assets under management. Chris shares the frameworks and strategies behind growing through content, controlling your own narrative and scaling your business at every stage. This one is a masterclass on organic growth and owned distribution.
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
54 min
July 02 The Genius Who Forces Unknown Artists to Go Viral w/ Steve Cardigan
The music industry has changed, but the artists who get it are winning.
Steve Cardigan, founder of Putyouon Music Group, has built one of the most unique ecosystems in music — from curated playlists and events to a creative-led record label. In this episode, he breaks down what it really takes to make it in today's music landscape, from finding a repeatable piece of content that works to throwing events and booking artists. The ones keeping it simple are the ones crushing it.
The strategies Steve shares go way beyond music.
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
56 min
June 24 Why Founder Led Brands are Breaking Ecommerce w/ Devon Levesque
How do you build a successful business? By playing to your strengths and knowing your weaknesses.
Devon Levesque and Albert Matheny break down the exact decisions, mistakes and strategies behind building multiple successful brands in the wellness space. From their experience creating Promix, Monroe and Rythm Health, they share impactful insights on how to turn your idea into something profitable.
If you're an entrepreneur wondering how they made it, this one's for you.
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
Make ads that win (without getting lucky): https://motionapp.com
Turn your customer support into a revenue engine: https://www.richpanel.com/
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
1 hr 27 min
June 18 $100M of Brand Partnership Advice in 38 Minutes w/ Ryan Chen
Breaking into an established category can be hard.
Ryan Chen breaks down how he and his partner built Neuro from the ground up, secured a partnership with Mr. Beast, and carved out a unique position in a crowded market. From TikTok Shop to spend allocation, Ryan shares the marketing strategy behind one of the fastest-growing brands in the energy category. If you're building a brand in a competitive category, this one is for you.
Enjoy the episode!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
Make ads that win (without getting lucky): https://motionapp.com
Turn your customer support into a revenue engine: https://www.richpanel.com/
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
39 min
June 08 The $1.2B Funnel Strategy Every Brand Should Steal in 2026
Want to achieve $100M in annual revenue with your brand?
Grüns, IM8, Mars Men & Create Wellness have done it in under 3 years, and they all follow the same playbook. In this episode, Brian breaks down the importance of a congruent funnel in the acquisition process.
From identity-based and persona-based funnels to landing page strategy and social proof, we cover the exact principles behind what makes these brands convert at scale. Take these frameworks and throw them straight into your strategy. Enjoy the episode!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
19 min
May 28 The $2 Billion Copywriting Secret Behind The Most Successful Ad Ever w/ Sam Parr
A great headline is the best way to catch attention. In this episode, Sam Parr — co-founder of The Hustle and one of the sharpest minds in media and marketing — breaks down the art of copywriting. From classic headline formulas to the slippery slope technique, Sam shares exactly how great copy is crafted. If you struggle with writing your scripts, this one will change the way you think about words. Enjoy the episode!
Make ads that win (without getting lucky): https://motionapp.com
Turn your customer support into a revenue engine: https://www.richpanel.com/
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
CHAPTERS:
00:00 - Intro
00:41 - The Importance of Copywriting & Energy
03:44 - Breaking Down Classic Headline Ads
05:05 - Minding The Gap
07:10 - Is People’s Attention Cooked?
09:21 - Sam Parr’s Favorite Hook
10:00 - Does Long-Form Content Perform Better?
11:50 - Targeting Your Audience Through Headlines
14:10 - Spinning What's Already Well Known
16:20 - Punch Someone With Your Copy
17:13 - The Slippery Slope
19:02 - Motion: AI-Powered Creative Analytics
19:52 - Good Writing Has Rhythm
20:35 - The Rules of Writing
21:57 - The Secret to Great Copywriting
23:14 - The Wall Street Journal’s 20-Year Ad
24:30 - Everything Has To Be a Story
27:00 - Do Ads Lack Depth Today?
27:40 - Use Copywork to Improve Your Short-Form Content
29:05 - Sam Parr Explains Copywork
30:39 - Richpanel: AI-Powered Customer Service Tool
31:20 - Find The Rules of What You Want to Learn
33:11 - Repurposing Bad Ads
40:30 - Handling Objections
42:30 - Building Desire Around the Price
43:56 - Infusing Personality into Your Ads
45:15 - Getting Better at Copywriting
46:34 - Finding Inspiration for New Ideas
49:25 - Our Story with Sam Parr
51:35 - 4M Views on a Raw Video
56 min
May 20 How To Build a Brand SO Magnetic, Corporate Giants Beg To Buy w/ Brian Mazza
Want to learn how to build memorable brand experiences?
In this episode, Brian Mazza — lifestyle entrepreneur and founder of HPL (recently acquired by Life Time) — shares his insights on how he scaled a fitness brand, where the industry is headed, and what it takes to stand out in today's content-driven world.
Whether you're building a business or just obsessed with brand strategy, this one's for you. Especially if you're trying to cut through the noise in the era of short attention spans.
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
56 min
May 13 How to Be in the Top 1% of Paid Content Creators (Use These 4 Formats)
Want to make over $10K a month from content? Brian reveals the 4 viral patterns every brand and creator needs to know.He covers:- Guinea Pig Content (trend testing)- How to tell a compelling story- Building desire and relatability through ungatekeeping- Competitor callout and trust jacking- The new creator community: Hit MakersEnjoy the episode!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
Make ads that win (without getting lucky): https://motionapp.com
--------------------
Turn your customer support into a revenue engine: https://www.richpanel.com/
-------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
23 min

About Sweat Equity

From the publisher's feed

Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your…