In this episode, Alex sits down with Matt Choi, a successful creator, athlete, and entrepreneur. We discuss how to develop a signature series, when you should ditch a content concept, how to lock in brand deals, how to start as creator and then evolve into a category leader, how to pivot, and how to deal with the haters or negativity online.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In this episode, Alex breaks down the entire playbook to win on Instagram in 2026 after driving hundreds of millions of views for brands. There's 12 key elements to succeed. And the same tactics and playbooks that worked in 2025, won't work in 2026.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In this episode, Alex and Brain provide a masterclass on storytelling that provides immense value to any brand. They break down how to craft compelling narratives, position your unique perspective, and turn real experiences into stories that actually convert.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In today's episode, Brian & Alex dive into the luxury pricing strategy of Jacques Marie Mage. Topics covered include what stories to tell about your products, which tactics to use to influence buying psychology and why most high priced items practice the art of delayed gratification. You'll want to bust out the notepad for this one. Enjoy!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In this episode, I interview Simon Kim, one of the founders of Creator Camp who's building a studio that's empowering creators to take over the big screen. And they're funding the movies themselves. Like Baron Ryan's Two Sleepy People film that was written, shot, produced, and in-theatres in less than 100 days. This is Camp Studios and how they're taking down hollywood.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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In this episode, Brian and Alex break down 7 macro trends influencing performance at big brands in 2026. From nano influencers to live shopping, they cover every marketing trend your brand needs to know about before heading into the New Year.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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WANT FREE GAME? Or just have a question for Brian & Alex?

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In this episode, Tatum Brandt makes a comeback on Sweat Equity to discuss brand predictions she’s seen from working with 20+ brands in 2026. And I (Alex) discuss the predictions I’m seeing on the content side. You’re going to learn the opportunities you can take advantage of to build a cult following next year.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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There's law brands can't break if they want to win in 2026. In this episode we go over the first 11.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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WANT FREE GAME? Or just have a question for Brian & Alex?

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Brian and Alex break down the exact 7-step framework major brands use to engineer viral campaigns. This isn't about getting lucky, virality is a repeatable science, and they walk through real examples showing how any brand can apply this system to create a viral moment.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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WANT FREE GAME? Or just have a question for Brian & Alex?

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NEWSLETTER:

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In this episode, Brian & Alex decode the 4 reasons why all brands fail. Brian uses examples like Prime, Lulu, On, Hims, AllBirds, and more to show how brands have either fallen victim to these or overcame them. Drop a comment for what you want to see next! 

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at [email protected]

--------------------

WATCH THE PODCAST ON YOUTUBE:

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NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1