David Moreno recently moved to BBDO, Atlanta, where he's EVP, Strategy Lead. Prior to this, David was Managing Director, Strategy and Insights at VMLY&R. Big titles in big agencies doing big things.

In this episode, David gently compares the two and gives us his first impressions of BBDO and what makes the agency so good at making effective advertising.

You can find David here: https://www.linkedin.com/in/david-moreno-577b928/

**

You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠

**

Next strategy event:

The Sweathead Strategy Summer Camp - Starts July 18, 2023

Details: http://www.sweathead.com.

**

Sign up for our newsletters:

https://sweathead.com/newsletter/strategy-for-life/

**

Sweathead is a support group for strategists and account planners around the world. 

We host conferences, online courses, live events, and podcasts. We also train companies.

Find out about our company training here: ⁠https://sweathead.com/teams/⁠

Aisha Hakim is an associate creative director at 72andSunny. She's also prolific online. Aisha will be hosting a masterclass called "The Art Of Deck-Making" for us on May 17. Aisha originally published a deck about deck-making to Twitter and then to LinkedIn. The deck went a little viral and it still pops up every few months.

In this episode, we discuss all of this.

You can find Aisha here: https://aishamadeit.com/

**

Next strategy event:

The Art of Deck-Making with Aisha Hakim

Details: http://www.sweathead.com.

**

Sign up for our newsletters:

https://sweathead.com/newsletter/strategy-for-life/

**

Sweathead is a support group for strategists and account planners around the world. 

We host conferences, online courses, live events, and podcasts. We also train companies.

Find out about our company training here: https://sweathead.com/teams/

It's May 4. Today marks three years since Sweathead launch its first online class. And, to celebrate, we've published a new report "What Strategists Want From Work".

In this report, you'll learn:

1. What strategists want from the companies they work at,

2. What strategy bosses want from their strategists,

3. What makes a strategy career happen,

4. The top strategy bosses that people want to work for, and

5. The companies strategists most want to work at.

Find it here: https://mailchi.mp/sweathead/what-strategists-want-2023

Bonnie Wan is Head of Strategy at Goodby Silverstein & Partners, an agency she's worked at for thirteen years. In 2022, she won a big award: AdAge's CSO of the year. And she's about to publish a book through which she's going to put all of her strategy nous into a shape that can help you in your life. It's called "The Life Brief."

In this episode of Sweathead, we discuss how to become more of who you are–How do you work out who you are? How do you be that?

You can find Bonnie here: https://www.linkedin.com/in/bonniewan/

**

Next strategy event:

The Art of Deck-Making with Aisha Hakim

Details: http://www.sweathead.com.

**

Sign up for our newsletters:

https://sweathead.com/newsletter/strategy-for-life/

**

Sweathead is a support group for strategists and account planners around the world. 

We host conferences, online courses, live events, and podcasts. We also train companies.

Find out about our company training here: https://sweathead.com/teams/

Bernice Chao is author of "The Visibility Mindset". Her agency experience includes R/GA, Zambezi, TBWA, and David&Goliath.

While navigating her career in the creative department, Bernice found herself longing to be able to connect with more people who understood her experience. So she set up Asians In Advertising with Jessalin Lam and has amassed a community of over 4,000 people who identify as AAPI from around the world.

Sofia, Bulgaria. It’s the capital of one of Europe’s poorest countries, a country that spent decades behind the iron curtain, a country after which the Bulgarian Split Squat is named, and a country that wants you to visit it. I’m speaking at Digitalk on May 18 and I’m teaching a masterclass on May 19.

And to whet people’s appetites for the eccentricities I’m going to bring, this episode features a live workshop with Adriyana Mihaylova, a local strategy mind who’s spent the last couple of years developing a new strategy for Sofia.

You can find out more about the Bulgaria masterclass on the Sweathead website: http://www.Sweathead.com

You can find Adriyana here: https://www.linkedin.com/in/adriyanamihaylova/

Yikes. I think I squeezed four episodes into one here. We discuss:

1. Advertising industry news and breaking campaigns from Dodge, Icelandair, KFC, and Lawn Doctor

2. Natalie Brinkman's strategy for Sriracha

3. How to improve Get/To/By

4. Tensions facing strategists right now

And a bunch of Sweathead news including masterclasses and conferences.

**

Subscribe to our newsletters here:

https://sweathead.com/newsletter/strategy-for-life/

Simon Kemp is founder of Kepios, a business consulting firm that helps organizations worldwide make sense of people's digital behaviors.

He's been investigating digital trends for a very long time. This means that he knows what I mean when I ask, "Yeah but is any of this useful?"

So, in this chat, Simon points our attention to the digital trends worth our attention.

You can find Simon here: https://www.linkedin.com/in/eskimon/

**

Next strategy events:

- Masterclass with Mark Pollard - How To Find Your Strategy Voice (April)

- WTEff-The Eff-ing Effectiveness Festival (April)

Details: http://www.sweathead.com.

**

Sign up for our newsletters:

1. For Friday's Sake–a weekly laugh at the marketing world

https://sweathead.com/newsletter/for-fridays-sake/

2. Strategy 4 Life–inside the working lives of strategists

https://sweathead.com/newsletter/strategy-for-life/

**

Sweathead is a support group for strategists and account planners around the world. 

We host conferences, online courses, live events, and podcasts. We also train companies.