Amber Chenevert is Managing Director, Strategy & Insights as well as Global Culture Studio Lead at VMLY&R.; She's a PhD and has taught advertising.
In this episode we discuss a question that's been on her mind recently: "Is niche marketing making it harder to reach ppl?"
You can find Amber here: https://www.linkedin.com/in/amber-chenevert-phd-027a4b1/


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Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

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Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring. 
The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June. 
David Cerveny (from agency Zaraguza) is a frequent contender in this battle as well having represented the Czech Republic several times. He has his eyes on the big prize and the new title WORLD CHAMPION.
In this episode, we discuss what it's like to compete in the Young Lions competition as well as the advertising markets in Slovakia and the Czech Republic.
Monika is here: https://www.linkedin.com/in/monika-farka%C5%A1ov%C3%A1-7b2730a5/
David is here: https://www.linkedin.com/in/davidcerveny/
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Mark is teaching in Prague (June 24) and will be at Cannes this year. Details about all of our upcoming masterclasses are on the Sweathead website: http://www.sweathead.com.


You can find Mark here: http://www.instagram.com/markpollard

A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny

Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy". 
Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team.
In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it. 
You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/
And her book here:
https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033
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Find out about our upcoming masterclasses at http://www.sweathead.com 


You can find Mark here: http://www.instagram.com/markpollard

Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel

Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen".
In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it.
You can find the deck here:
http://bit.ly/stopcollaboratingandlisten

Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory

You can find out about our upcoming masterclasses at http://www.sweathead.com


Mark is here:
http://www.instagram.com/markpollard

Top Ten Strategist Traits - Live From Hell's Kitchen

Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas.
It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk.


Their guide is here:
https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96


Lucas is here:
https://www.linkedin.com/in/lucasantunesribeiro/


Kazuo is here: 
https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177


Mark is here:
http://www.instagram.com/markpollard

Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R

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