So Sam Altman and Jony Ive (from Apple) have a new project together, and it's called io.
The purpose of the "io" venture involving OpenAI, Sam Altman, and Jony Ive can be understood from a few angles:
Firstly, from a technological and product perspective:
• The venture aims to redefine computing through AI-driven devices.
• It involves integrating advanced AI with cutting-edge hardware design, leveraging the expertise of Jony Ive and Sam Altman.
• The venture suggests the potential of AI to enhance human productivity and creativity, hinting that this is a desired outcome of the devices it will produce.
Secondly, from a critical ideological perspective, the project and its announcement are viewed as serving a deeper, less explicit purpose:
• The announcement itself is seen as a strategic myth-making artifact designed to construct an origin story for the venture and its figures.
• This is interpreted as an act of ideological laundering and a corporate pastoral to build moral legitimacy around leadership figures like Sam Altman and Jony Ive.
• The perceived purpose is to present these figures and the venture in a positive, benevolent light (Altman as a "caring sovereign", Ive as an "European family man" associated with "emotional connection") to counteract concerns about AI taking jobs or posing existential threats.
• From this critical viewpoint, the focus on "values" rather than technology is the "hand of ideology that distracts you" from potential negative consequences like labor exploitation, environmental costs, or job displacement.
• The device itself, as presented through this critical lens, is designed to cater to a perceived human inability to think for oneself. Its purpose is seen as creating a device that always listens and functions as an all-knowing god that can answer questions, tell people what to think or say, what to do, and even address feelings of fear or sadness.
• Ultimately, the culmination of Ive's hardware and Altman's AI in this device is framed critically as leading to a state where people "don't need to think" because the AI will provide the answers.
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