This podcast is about a Promotional gift industry legend Bernard. I had the pleasure of employing Bernard and spending a few years going to meetings & listening to Bernard's stories of how his career developed as a salesperson. Bernard was a salesperson pre-internet & email days but we can still learn from his “old school “sales techniques today as good practice is timeless. I have very happy memories of working with Bernard and still catch up with him from time to time.

Hope you like today's episode & please subscribe it really means a lot to me

To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. Feel free to send me details of  any books that you recommend I would love to share more books with my listeners,

https://anchor.fm/martin-seymour/message

Facebook @swimmingblueocean

This podcast I highlight 5 books that have inspired & helped me and my business

Each book tackles different aspects of business but I can honestly say these are the books that I go back to time after time.

I future podcasts I will delve into each book in more detail but for the time being I list the books below.

Blue Ocean Strategy  W Chan Kin & Renee Mauborgne

Psycho Cybernetics Maxwell Maltz

The Ultimate Sales Machine Chet Holmes

Expert Secrets Russel Brunson

Breakthrough Advertising Eugene Schwartz

Since recording the Podcast I found out that somebody has bought the copyright to Breakthrough advertising and it is available at $120. Just google the title & you should be able to find it, any problems please message me.

Hope you like todays episode & please subscribe it really means a lot to me

To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. Feel free to send me details of  any books that you recommend I would love to share more books with my listeners,

The story of how I started in the Promotional merchandise industry. A customer whilst working in a different industry sparked the idea to enter the industry that I have been a part of for over 25 years.

Hope you like it & please subscribe to my podcast

To leave a voice message about this episode or anything that might be useful to include in a future episodes, click the link below or simply add a comment,it would be great to hear from you. Feel free to forward any stories relating to your career in running a small business.

https://anchor.fm/martin-seymour/message

This podcast is about Greg Wallace Uk TV presenter famous for presenting Masterchef for 15 years.

Greg is portrayed in the media as a humble greengrocer turned good. In fact his back story before being a TV presenter is very different and gives us an insight how in his business he created his own blue ocean for business and showed tenacity and drive to build his business.

Hope you like it. Please subscribe to the podcast.

To leave a voice message about this episode or anything that might be useful to include in a future episode click the link below, please get involved.

https://anchor.fm/martin-seymour/message

In this episode we look at examples of a blue ocean strategies for big business & how to apply them to our business. Discussing examples from Teslar, Apple & Ford & then business locally who are creating an uncontested marketplace. with a little imagination and effort we can all achieve this for our business & make our customers & potential customers look at us differently. Remember be cheapest is not a good place to be, even worse being second cheapest.

IO hope you find it interesting & please add any comments below, also subscribe to the podcast as its means a lot to me.

This episode is an introduction to swimming in the blue ocean podcast. Is a podcast for people running small businesses. The main aim of the podcast is to give small business owners (or anybody thinking of starting a business) useful information of all aspects of running a small business. We will interview experts in any subject that might be of interest to small business owners worldwide, also a big part of the podcast will be interviewing small businesses owners like you, what are your successes & failures, so if you have a story to tell contact me. The idea is that this podcasts helps us all learn more about the skills we need but also bringing small business owners together as sometimes running your own business can be a lonely place. 

I look forward to hearing your story soon

W/C 22nd & the Promo Pen man feels the heat

My week's thoughts from 15th July 

Bringing you right up to date with the life & times of the Promo pen man

Second part  of the story & past history