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What are you doing when setting prices? You should be asking yourself a series of questions.

Questions are so powerful. In fact you can completely change people’s behavior simply by asking different questions. In this case we are looking at changing your behavior as you go about setting, getting and managing your prices. The previous episode we looked at 12 questions to ask yourself when price setting. Those were some of the more basic questions. If you haven’t listened to that episode yet do so now.

Why are these questions so important? Pricing is strategy and looking at it from different perspectives helps you to determine what is most suitable for your business. Just because two businesses are selling the same thing doesn’t mean they will sell it at the same price. These questions I’m bringing to you in this and the previous episode will help you think through the strategy. Some of these questions are fairly obvious and others you’ll wonder why bother. But they all play a role in your strategy.

Do remember that Pricing in any business will be a different levels of maturity. So right now you may only consider the basics. Later on as you become more mature in your pricing you’ll expand to include more things in you pricing strategy.

In This Episode:

In this episode, we are looking at 12 more questions to ask when setting prices. When I sat down to record that first episode I came up with way more than just 12, hence bringing you part two. And yes, there are even more than the 24 I’ve chosen for these episodes. But you have to start somewhere. This second series of questions goes deeper into the strategy around your business and pricing. Not all questions will apply to all businesses but most of them you will find useful in yours.

I can even suggest as you listen to the two episodes you make a list of which questions you need to include in your thinking as you go about building your pricing strategy and price setting process.

Podcast Highlights

• 0:00 Intro
• 1:48 Questions One to Three
• 3:31 Questions Three to Six
• 5:56 Questions Seven to Nine
• 9:03 Questions Ten to Twelve
• 10:54 Wrapping It Up

Episode Links:

Grab a copy of my Self Assessment Pricing Scorecard.

Get an introduction to the Value Pricing Model: https://thepricinglady.com/valuepricingmodel

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Welcome to Part Two of our conversation focused on Exploring Sustainable Food Systems around the world.

In this episode, we are bringing a whole new meaning to the term “super-grain”. Taking you back to the ancient grains of West Africa that were once labelled ‘lost crops’ and bringing these nutrient-dense, delicious foods back into our food system.

Join us as we discover how ancient grains could be the key to a sustainable food system, a sustainable planet and better health for all of us.

Show notes:

Chef Pierre Thiam, founder of Yolélé Foods and Teranga Restaurants, and author of the new cookbook Simply West African, shared how his experience of living in New York city provided an opportunity and platform for him to share his cultural heritage through his love of food.

We spoke with Joni Kindwal Moore, the founder of Snacktivist Foods and host of the podcast Regenerative By Design. You can find out more about their mission to introduce more nutrient-dense ingredients into our open market by making ancient grains accessible to all by visiting the Snacktivist Website.

We delved deeper into the topic of sustainable foods with Sarah Day Levesque who is the Managing Director of Regenerative Food Systems Investment.  Their mission is to work across diverse groups of funders and stakeholders to mobilise more capital for regenerative food and agriculture projects with the goal of connecting regenerative farmers to capital.

If ancient grains are also part of your staple foods, do share your experiences by connecting with us on our social handles. You find us on Instagram, Facebook, Twitter, and LinkedIn.

Be sure to visit our podcast website for the full episode transcript and the detailed list of guests featured in this series.

This short series on Exploring Sustainable Food Systems is supported by Change.Preneurs, formerly known as Fructify Network.

** UNLOCK EXCLUSIVE CONTENT AND ACCESS TO OUR PODCAST while supporting our team’s efforts to continue producing the best quality content we possibly can! Check out our membership community at ⁠https://www.patreon.com/noppodcast⁠ and become a patron. **

____

Episode timestamps

00:26 - Episode and guest introduction

04:39 - Creating Yolélé, an African food brand, with Chef Pierre Thiam

12:33 - Establishing Teranga Restaurants with Chef Pierre Thiam

22:59 - Snacktivist Foods brand and the regenerative food system movement with Joni Kindwal Moore

41:03 - Joni's take on meat analogues

43:36 - Regenerative Food Systems Investment's activities with Sarah Day Levesque

57:20 - Recommendations from all the episode guests⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

01:01:32 - Episode recap and Part 3 preview

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

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“Price setting is a thought process not a formula.”

One big misunderstanding around price setting is, people believe there’s a mathematical formula to find the right price. This belief or hope holds many people back from doing the work that’s needed to find the best prices – finding a price that’s right for them and their customers.

So if it’s not a formula but a thought process it begs the question, what does that really mean? It means you need a something to help you think through what the best prices could be – that’s where the thought process comes in. In part it’s a series of questions you should ask centered around strategic decisions in your business. The answers to the questions not only determine what you’ll do in your business but what prices are most suitable. This is also why 1 element (like competition or cost) shouldn’t determine your price. It’s just not enough information to give you a realistic view of the “best” prices.

Recently I sat down and made a list of the questions one should be asking when price setting. Once I got going even I realized there are more questions than I first thought. Not all apply to every business, but just because it doesn’t now doesn’t mean it might not later. I am sure about one thing – many of the questions you’ve never thought of.

In This Episode:

In this episode I share with you 12 questions you can ask yourself when you start setting prices. These questions are one’s that apply to all business types. This is part 1 of a two part series. Whatever you do remember pricing is a thought process – meaning after you gather the information and ask the questions you still have to make the decision on what price to choose. It often means you’ll adjust things in your business, or go back and check your assumptions along the way as you get new information. The great thing is that now you’re making decisions based on a more solid foundation.

Podcast Highlights

• 0:00 Intro
• 2:10 Questions One to Four
• 3:41 Bringing Right Offers and Solutions
• 4:50 Questions Five to Eight
• 5:45 Makes You Feel More Confident
• 9:09 Questions Nine to Twelve
• 13:02 Wrapping It Up

Episode Links:

Web Class: Pricing Know How for Startups: https://thepricinglady.com/webclass

Grab a copy of my Self Assessment Pricing Scorecard: https://thepricinglady.com/goodies

Get and introduction to the Value Pricing Model: https://thepricinglady.com/valuepricingmodel

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

In this episode of So Frickin' Healthy , join us as we talk with Elia Fuster Rius, an Olive Oil Sommelier and Independent Business Owner at L’Atelier des Saisons (Switzerland), we talk about why olive oil can be so expensive, the difference between the different grades of olive oil, and busting the myth that you shouldn't cook with olive oil.

Check out https://www.latelierdessaisons.ch/en/

Support the show! Consider buying us a cup of tea if you found value in this episode: https://www.buymeacoffee.com/sofrickinhealth

Get notified of our live shows and when we drop a new episode: https://mybestself.ck.page/e814756ca5

Links in Bio: https://linktr.ee/sofrickinhealthy

Mentioned in this episode:

Check out Organilicious.ch

Hey, lovely listeners. Ever feel like you're stuck on the diet hamster wheel. It's time to hop off and start feeling amazing with a little help from yours truly. I'm Danna your soon to be favorite functional medicine, health coach. And I'm here to help you ditch those diet fads and finally thrive. Whether you're ready to say goodbye to those pesky sugar cravings, get your digestion dancing, or just love your body again. I've got your back. Working with me is like having a health coach who's part guru part bestie and all about keeping it real.

Organilicious - Danna, Functional Medicine Health Coach

In today’s episode, we are doing something different. This is Part One of our conversation focused on Exploring Sustainable Food Systems around the world.

You will hear from multiple voices that represent who we like to call, ‘Food Waste Warriors’ in their field, and it’s sure to give you a fresh and exciting perspective on how to make small changes that create a powerful impact for our future.

Show notes:

In this episode we spoke with Jamie Crummie, an Obama Leader, who is co-founder of a social impact company, Too Good To Go, who have set a mission to reduce food waste by connecting individuals and organisations and providing a platform to utilise surplus food.

We also spoke with Charlotte Hennessy and Patrick Dupuis from Refettorio - a restaurant with a twist that provides essential meals with radical hospitality to those isolated, experiencing homelessness and food insecurity as well as providing food and hospitality for the local community which supports the movement.

We had the pleasure of speaking with Margaux Mégevand who is the Innovation Project Lead of Partage; a food bank based in Geneva that collects unsold goods daily and redistributes them for free to beneficiary associations and social services.

If you are also active in fighting food waste, we would love to hear from you. Share your experiences by connecting with us on our social handles, we are on Instagram, Facebook, Twitter, and LinkedIn.

Be sure to visit our podcast website for the full episode transcript and the detailed list of guests featured in this series.

This short series on Exploring Sustainable Food Systems is supported by Change.Preneurs, formerly known as Fructify Network.

** UNLOCK EXCLUSIVE CONTENT AND ACCESS TO OUR PODCAST while supporting our team’s efforts to continue producing the best quality content we possibly can! Check out our membership community at ⁠https://www.patreon.com/noppodcast⁠ and become a patron. **

____

Episode timestamps

00:26 - Episode and guest introduction

03:35 - Best Before Date vs. Best By Date

06:53 - Partage Foundation's work⁠⁠⁠⁠⁠⁠ with Margaux Mégevand

17:39 - Refettorio Geneva Restaurant's activities with Charlotte Hennessy & Patrick Dupuis

29:05 - The Too Good To Go app with Jamie Crummie

41:34 - Recommendations from all the episode guests⁠⁠⁠⁠⁠⁠⁠⁠ 

46:26 - Episode recap and Part 2 preview

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

"Love your pricing.

Love your work.

Love your clients.

Love yourself.

Repeat."

The words above Rachel shared with me when we first met. It was so refreshing because very seldom will people put something like love in the same sentence as pricing. I was also fascinated to hear more of what she had to say.

Pricing can feel like a very cold and calculated topic (no pun intended). But it has its softer sides - it's linked to things like self-love, creativity and psychology. And while what you charge should be related to the value your service, software or product delivers, there's no denying that what you choose to charge is often driven by your own relationship with money and how you perceive yourself.

🤔 It's worth taking a moment to consider.

In this episode

I sat down with Rachel Madorsky, a best-selling author, speaker, psychotherapist, executive coach and self-love strategist. She guides ambitious women leaders to achieve their dreams with more wealth, pleasure and ease. Her insights and teachings have been featured on Bravo, The Learning Channel, SXSW Interactive and The CBS News. Rachel lives in Austin, Texas with her husband where they co-own an award-winning improv comedy theater, and perform together every Thursday night.

She shares her own pricing journey and how she has transformed her pricing through love. She had so many great insights to share it's been really difficult to select quotes and words of wisdom from the episode. Her unique perspective will give you pause for reflection on your own behavior. And you can hear about her unique take on the topic and what it has done for her business.

Dare I say it -- you're going to LOVE 💕 this episode.

Podcast Highlights

• 0:00 Intro
• 2:08 Getting to Know Rachel
• 4:05 The Value of Working with Rachel
• 5:20 How did Rachel start her own Business
• 9:09 Pricing at the Beginning
• 13:44 Biggest Pricing Challenge
• 21:56 Pricing Strategy
• 25:41 Best Business Advice
• 27:45 Wrapping It Up

How to Reach Rachel:

LinkedIn: https://www.linkedin.com/in/rachel-madorsky-lcsw-3233374/

Facebook: https://www.facebook.com/RachelMadorskyAuthorSpeakerCoach

Instagram: https://www.instagram.com/rachelmadorsky/

Website: https://www.rachelmadorsky.com/

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

You've heard it a million times: just find your work-life balance! But what if that whole concept is setting you up to fail? Andrea Christo—four-time expat, serial entrepreneur, and founder of the No Hustle Club—burned out twice before she realized the truth: you can't balance two things that were never meant to be separate. In this episode, she shares why hustle culture is quietly wrecking founders' health and what "life-work integration" actually looks like in practice.

What You'll Learn:

1. Why the "work-life balance" myth keeps people stuck in guilt and exhaustion
2. How Andrea's burnout in China (running a healthy snack bar 18 months straight, 5am-11pm) forced her to rethink everything
3. The difference between hustle (push and struggle) vs. integration (aligned action)
4. Why managing your ENERGY matters more than managing your time
5. How to find your peak performance hours—and fiercely protect them

Real Talk Moments: Andrea opens up about her second burnout damaging her thyroid so badly she couldn't breastfeed her newborn for six weeks. Megan shares her "yes person" struggle with ADHD dopamine hits. Plus, Danna drops the "when you say yes to everyone, you're saying no to yourself" truth bomb.

Andrea's Wisdom: "Saying no is sexy. When you have strong boundaries, when you know what you're capable of doing, what you're willing to give—that boundary allows room for you to grow and allows others to exist within your space."

Connect with Andrea Christo: https://www.andreacristancho.com/

Join the So Frickin' Healthy Community

Get access to our extended cut episodes and support the show by signing up as a Member of the So Frickin' Healthy Community. You can join as a free or paid Member! We appreciate you listening! Join the So Frickin' Healthy Community

Check Out Organilicious

Jump on a free discovery call with Danna, and find out more about the Urban Cleanse program Book Your Free Call

Mentioned in this episode:

Check out Organilicious.ch

 Ready to embrace a healthier, happier you say hello to Organilicious. Where our own functional medicine, health coach, Danna, helps women. Like you feel incredible in their own skin. Forget the quick fixes and confusing wellness trends. Danna's approach is all about real sustainable change that fits into your life. Whether you want to supercharge your metabolism, find peace with your plate or just get back to feeling like the rock star you are.

Organilicious - Danna, Functional Medicine Health Coach

Welcome to a fresh new perspective for the Narratives of Purpose Podcast. In today’s episode, I invite you to our short three-part series on Exploring Sustainable Food Systems that will conclude this season of the podcast.

Over the following three episodes you will be hearing from multiple voices that represent who I like to call, ‘agents of change’ in their field, and for this series we will be shining a spotlight on the sustainable food movement.

This episode is an introduction to what is to come as we wrap up this powerful and thought-provoking season.

Be sure to visit our podcast website for the full episode transcript and for the detailed list of guests featured in this series.

This short series on Exploring Sustainable Food Systems is supported by Change.Preneurs, formerly known as Fructify Network.

** UNLOCK EXCLUSIVE CONTENT AND ACCESS TO OUR PODCAST while supporting our team’s efforts to continue producing the best quality content we possibly can! Check out our membership community at ⁠https://www.patreon.com/noppodcast⁠ and become a patron. **

____

Episode timestamps

00:27 - Introduction to the series and main themes

04:06 - Romain Oeggerli & Yohann Pellaux, the co-founders of Alles Gut! Gemüse Kebab Restaurant

07:23 - Charlotte Hennessy and Patrick Dupuis from Refettorio Geneva Restaurant

10:05 - Margaux Mégevand from the Partage Foundation

12:16 - Sarah Day Levesque, the Managing Director of Regenerative Food Systems Investment

14:20 - Chef Pierre Thiam, the founder of Yolélé Foods & Teranga Restaurants

16:50 - Joni Kindwal Moore, the founder of Snacktivist Foods⁠⁠⁠⁠⁠⁠⁠⁠ 

19:16 - Imani Black, the founder of Minorities in Aquaculture

21:01 - Bastiaan Frich, founding member of Urban Agriculture Basel

22:21 - Jamie Crummie, co-founder of the Too Good To Go app

24:26 - Episode recap

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

When healers and coaches approach pricing often their goal or intention is not fully aligned yet with running a business. This lack of alignment leads to fear and conflict and ultimately under pricing.

Conflict often shows up as "I can't charge that much." "I should charge as little as possible." "If I price high then some people won't join." While your price needs to be aligned with who you're targeting, it also has to lead to a viable business. People who operate in this space are often missing the courage and confidence to charge a fair price - i.e. a price that's both good for you as a business owner and good for the clients.

This episode's guest, Anisa Zafar, shares that what made a difference for her was knowing, embracing that "money is energy."

In this episode

I sat down and spoke with Anisa, Founder of Tree of Life Guru, a meditation teacher and coach. She supports women to change their relationship with themselves, bringing more clarity into their lives, building resilience and developing self-compassion. She works with people across the globe to help them connect to their hearts and live more fulfilling lives.

She shares with us her Pricing Journey. How she struggled at the beginning charging a mere 20% of what was a fair price. We hear about her insights and learnings as well as how she evolved her healing business and its pricing into something that's allowed her to feel more confident about what she charges. You're going to enjoy hearing what she has to share.

Enjoy the show.

Podcast Highlights

• 0:00 Intro
• 2:21 Getting to Know Anisa
• 4:18 The Value of Working with Anisa
• 6:55 What Led Anisa to Start Her Own Business
• 14:10 Pricing at the Beginning
• 19:08 What did Anisa Learn from Her Pricing Journey
• 22:53 Coaching as Transformation
• 25:44 Wrapping It Up

How to Reach Anisa:

Facebook Page: https://www.facebook.com/TreeofLifeGuru/

Instagram: https://www.instagram.com/anisa_treeoflife/

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

In this episode of the So Frickin' Healthy podcast, Danna and Megan get the skinny on fat. Learn the difference between adipose tissue and lipids, the types of dietary fats, and the types of body fat. Plus, a healthy dose of "everything in moderation" and "good fats can be bad if processed incorrectly." 

Check out Danna's free guide to fats and oils!

Get notified when we schedule a live show or when we drop a new episode: https://mybestself.ck.page/e814756ca5

Links in Bio: https://linktr.ee/sofrickinhealthy

• Dietary fat is not a major determinant of body fat - PubMed
• Types of Body Fat: Benefits, Risks, Diet, Body Fat Percentage & More
• Know Your Fats: The Impact of Dietary Fats on Body Composition - InBody USA

Mentioned in this episode:

Check out Organilicious.ch

Hey, lovely listeners. Ever feel like you're stuck on the diet hamster wheel. It's time to hop off and start feeling amazing with a little help from yours truly. I'm Danna your soon to be favorite functional medicine, health coach. And I'm here to help you ditch those diet fads and finally thrive. Whether you're ready to say goodbye to those pesky sugar cravings, get your digestion dancing, or just love your body again. I've got your back. Working with me is like having a health coach who's part guru part bestie and all about keeping it real.

Organilicious - Danna, Functional Medicine Health Coach