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 "Should I put my prices on my website?"

Funny as it may sound, this is the second most asked question I get from people. Which is one reason why it's the topic of this episode. I can see how the question plagues people and I don't think it's a topic worth worrying about. What's important is that you understand how to make a strategic decision about what's right for your business.

I recently ran a poll on LinkedIn around this and what happened as a result was fascinating. People we very passionate about their views on the subject - there were 3 "camps". The "yes", the "no" and the "it depends" camp. While there was a clear winner in the poll (see results here) it was interesting that each camp had significant support (i.e. votes). You're responses were very insightful too.

 From the "yes" camp we heard:

"I am in team YES... I always want to know before the discovery call if I can afford..."

"If it's way out of my price range, why waste my time (and the seller's) for a discovery call."

"My prices are on my website for private clients, because I need people to book and pay the service before starting..."

The "no" camp said:

"For me this is a no - most of my services are bespoke, so the pricing varies a lot based on each client's needs."

"Advertising your prices on your website gives information to your competitors about your prices - this can be a disadvantage in some situations."

The "it depends" camp shared:

"... it very much depends on what you are selling. We sell business services and is sometimes hard because the complexity of the business and other variables drive the price..."

"It depends whether people buy online or not."

"...for 1:1 tailored courses I would say probably not, but for group courses which have a set price, then sure."

As you can see there are many opinions which is why you need to look at your business specifically.

In This Episode:

In this episode we take a deeper look at some of the things you can be asking yourself to make a decision about whether or not putting prices on your website makes sense or not. A little critical thinking here can go a long way to make this decision easier for you. 

Podcast Highlights

• 0:00 Intro
• 2:02 The Best Poll Done So Far
• 3:53 Some of the Responses that I Got
• 6:01 Ask Yourselves the Right Questions
• 10:55 A Little Goody
• 11:38 Wrapping It Up

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

In my conversation today, my two guests are Gayatri Muthukrishnan and Sanjana Roa who are co-founders of Miyara, which is a digital community hub that provides support, resources and services for women who are experiencing perimenopausal and menopausal changes and are seeking direction and support with how to adjust and improve their health.

In this episode, Sanjana and Gayatri share their professional and personal experiences with women's health at the midlife stages and their thoughts on how this taboo topic is rarely spoken about - even though it’s a life change that every woman will experience.

Let’s dive into this topic.

Show notes:

Sanjana shared that her favourite book recommendation is Invisible Women by Carolyn Criado-Perez and Gayatri recommended Lean In by Sheryl Sandberg and Dear Female Founder which is edited by Lu Li.

They also shared that they would be interested in hearing from Sonali Quantius and Ira Guha on the Narratives of Purpose Podcast.

To connect with Sanjana and Gayatri you can find them both on LinkedIn.

To find out more about Miyara, you can visit their website, or connect on Facebook, Instagram, LinkedIn and YouTube.

Be sure to visit our podcast website for the full episode transcript.

Mentioned in this episode:

This Is Harder Than I Want It to Be - a new podcast from the SwissCast Network

If you're building something that matters, and it's harder than you thought it would be, you're going to want to hear this.

Check out This Is Harder Than I Want It to Be

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

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Do you know why that's your price? Or why you price is what it is?

Many small businesses have no good reason for why they have the price they have except - that's what other people are charging. In my book that is rarely a reason that will make you feel confident. Nor will it give you the best price you can have.

Knowing why your price is what it is, is what's going to give you the confidence to charge the prices that you need in your business. The best price is one that's both good for the customer and good for you. That represents the value and is suitably profitable for the business. Without those conditions being met, you've got the wrong price.

And that's what this episode's guest is here to share with her.

In This Episode:

In this episode I sit down with Bethany Hawkins, CEO & Founder of Crackers in Soup. One of her biggest learnings was that she didn't account for all the costs in her business when she was setting prices. It resulted in her not have a full view of what the businesses needed in profit and in under pricing. She's going to share that and more as we discuss her pricing journey.

Podcast Highlights

• 0:00 Intro
• 2:13 Getting to Know Bethany
• 4:11 The Value Bethany Brings to Clients
• 6:51 How did Bethany Start Her Business
• 9:08 Pricing at the Beginning
• 10:50 Pricing Journey
• 14:06 Most Difficult Thing in Pricing
• 17:31 Biggest Success in Pricing
• 20:37 Best Business Advice
• 22:26 Reason Behind Crackers in Soup
• 24:28 Wrapping It Up

How to Reach Bethany:

Instagram: https://www.instagram.com/bcrackersinsoup/

LinkedIn: https://www.linkedin.com/in/crackersinsoup/

TikTok: https://www.tiktok.com/@crackers_in_soup

Website: https://www.crackersinsoup.com

Book Recommendation: The Silent Patient by Alex Michaelides

Recommended Tool: Asana

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Join me for today’s conversation where I will be speaking with Bart De Witte, a leading expert in digital transformation for healthcare in Europe and founder and CEO of the Hippo AI Foundation. As our world moves into the digital area, it’s the perfect time for this episode to provide you with insight, understanding and knowledge of how medical artificial intelligence can impact our ever changing world for the better.

At a young age, Bart was inspired and empowered by technology, and at the age of 18 wrote a school paper that predicted the impact of technology on the African continent and beyond. This conversation will give you a powerful insight on how working together and utilising artificial intelligence through open technologies, in the healthcare sector, can shape our world into a more equal place for our future and many generations to come.

Show notes:

Bart shared that some of his favourite books are The Surveillance Capitalism by Shoshana Zubov and The Undoing Project by Daniel Kahneman. And somebody he would love to listen to on this show is Nick Couldry from London School of Economics.

To connect with Bart, you can find him on Twitter and LinkedIn. To find out more about Hippo AI Foundation, you can connect with them on their website, their blog, LinkedIn, Twitter and Instagram.

This year, Hippo AI will be hosting the first open health data and AI summit on 1-2 December. You can register your spot here.

Be sure to visit our podcast website for the full episode transcript.

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

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One thing I've seen an explosion of recently is membership sites and with that comes the question what do I charge my members. It can feel tricky. Often people use membership sites early on as a tool to create a community who's then later a "captive audience" for upselling - you can then sell them higher value offers.

In the end pricing for membership sites will always come down to who am I targeting, what's the value I'm offering and how am I using this offer - like where does it fit in the customer journey.

Sarah Santacroce started her membership site for just that reason: to create community. This sprung from her Hippie background - she just wanted to be there to serve people. She wasn't really thinking about it from the perspective of a business owner. And that's part of what led to her under pricing the offer and consequent burn out.

In This Episode:

I sit down with Sarah to talk about her journey and understand the do's and don'ts from her experience of setting prices for a membership site. After over a decade of running a successful LinkedIn Consulting business, she was inspired to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!

Sarah shares with us her own pricing journey as well as how she approached pricing for her membership site and how it's evolved. If you've thought about having such a site and are curious about one woman's experience, then this episode is definitely for you.

Podcast Highlights

• 0:00 Intro
• 2:03 Getting to Know Sarah
• 6:00 The Value Sarah Brings to Clients
• 7:01 Pricing at the Beginning
• 10:02 Burnout Changed Things
• 13:10 Be there and Discuss
• 19:07 Different Platforms
• 21:01 Takeaway from Discussion
• 23:50 Wrapping It Up

How to Reach Sarah:

Twitter: https://twitter.com/sarahsantacroce

LinkedIn: https://www.linkedin.com/in/sarahsantacroce/

The One Page Marketing Plan: humane.marketing/1page

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

In today’s discussion I speak with Elana Margulies Snyderman, who is co-founder of Phyt Cares, a non profit organisation based in New York City and Puerto Rico that focuses on supporting youth from underserved communities. 

Phyt Cares is designed to help youth with physical fitness and health as well as leadership skills, respect, self respect, and also help them overcome the challenges they face in life as they transition into new chapters.

Show notes:

To connect with Elana, you can find her on LinkedIn and Instagram. If you  would like to contribute towards her Phyt Cares 2022 Fundraiser, you can find out how here. You can also read more about Elena’s mission in her Worth article feature.

Be sure to visit our podcast website for the full episode transcript.

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Recognizing when to make changes in your pricing is an important part of managing prices in any business. I've had many people on the show who shared with us that it took them quite a long time to both realize and then accept that they would need to change prices in their business. You may struggle with that as well. And it often has quite a negative impact on business, especially growing a younger business.

This is why it's so important for you to be able to identify and then monitor the main price drivers that affect what you charge.

If you're periodically checking those things and/or when you're monitoring the ups and downs of those price drivers, you'll be able to not just see the signs that you need to make a change. Often you'll see those signs before they become a real issue. You can get ahead of things - awesome! You'll have more time to mitigate circumstances related to those price drivers (like find a new supplier if the current one's price has become too high). Plus you gift yourself more time to decide what to do with your price and how to implement any changes in the most effective way.

In This Episode:

In this solocast episode I share with you 5 signs that'll help you know when to make those important changes to your pricing. Use what you learn to think reflect on the things that are impacting your prices. Make a plan so you can keep a watchful eye on those drivers and how they change. It'll help you be more prepared and ready for what needs to comes next.

Enjoy the episode and of course if you have questions you can always reach out and ask.

Podcast Highlights

• 0:00 Intro
• 2:11 Why Your Prices are Going to Change
• 4:08 Be Careful in Communicating the Price Change
• 5:45 Some Ways are More Effective than Others
• 7:33 Wrapping It Up

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Welcome to the first episode of Season 4 of Narratives of Purpose. We will be kick-starting this season with my first guest, Emmanuel Trinity Nsaabanye, also known as Trinity Heavenz who is the founder of Era 92 Creative. 

In today’s conversation, we will be discussing how Trinity is on a mission to create 10,000 jobs for young Africans by 2030 and the impact that his passion for upskilling the next generation will have in future. 

From growing up in the slums to being given an opportunity to not only change his life, but to change the lives of many young Africans, Trinity is creating a pathway of opportunity for many generations to come.

Show notes:

To connect with Trinity, you can find him on LinkedIn and Instagram. To find out more about Era 92 Creative and their mission, you can visit their website or find them on YouTube, Instagram, LinkedIn  and Twitter.

Be sure to visit our podcast website for the full episode transcript.

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

It's often the case that when you don't feel confident about what you charge you make judgements or even decisions for your customers. Ones that aren't yours to make. It often shows up in the form of granting unnecessary discounts. For example if you've offered discounts before someone asks for one, before they've objected or before you've understood how they value your offer.

Unnecessary discounting is one way in which businesses sabotage themselves. Don't get me wrong there's a time and place for discounting in some businesses. But more often than not people have offered discounts not because it was a sound business decision. The three main reasons they've done it are fear, it's what they learned from being a consumer or that's what everyone else seems to be doing. None of those are good business reasons. You have to be smarter about your discounting tactics, otherwise it destroys value, it hurts your confidence and it will definitely drain your profits.

In This Episode:

In this episode, I sit down with Rahgna (RJ) Lewis, the CEO of RJ Lewis Digital. Rahgna Lewis is an Army wife and a mother of three. A tinker by nature and a recovering web developer, she created what is now RJ Lewis Digital in 2010 – a boutique agency that specializes in operations strategy and business management. RJ and her team collaborate with small business owners and teams to refine processes, implement procedures, and incorporate the tools they need to get work done — smoothly.

Rahgna shares with us her pricing journey. She reflects on how at the beginning she was offering discounts no one even asked for. What led to her doing that? How did she realize there was an issue? What impact did it have? And how was she able to turn things around? What does she recommend to those of you who find themselves behaving in a similar way? She shares that and so much more.

Enjoy the episode.

Podcast Highlights

• 0:00 Intro
• 2:06 Getting to Know Rahgna
• 3:29 Pricing at the Beginning
• 7:40 Things Rahgna Learned in Pricing
• 9:13 Offering discounts
• 12:06 A journey of Self-Discovery
• 15:00 Wrapping it Up

How to Reach Rahgna:

Twitter: https://twitter.com/rjzbossaf

Instagram: https://www.instagram.com/rjzbossaf/

LinkedIn: https://www.linkedin.com/in/rjzbossaf/

Telegram: https://t.me/theownersperspective

Link to all-in-one audio & video editing tool: https://www.descript.com/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

Let's take a look behind the scenes.

In this special 100th podcast episode I’ve asked colleague and friend Pauliina Rasi to come on the show and interview me. It’s time for me to be the one in the hot seat and to answer your & her questions. It was exciting and a little daunting.

Looking back on my business journey. It’s been just over 5 years since I started the business. At first it had multiple personalities – pricing, communication and mindfulness. Seriously, I tried to do them all. I quickly realized it was confusing for clients and a lot of work for me. Pricing was clearly where I could make the biggest difference, so I rolled it all together. That’s right the mindfulness and communication elements are still there, they are tools that I use to help you improve your business and pricing. While I emphasize the Pricing elements and it’s why most people come to me, they quickly realize I’m helping them with so much more.

Reflecting upon the podcast, I realized I didn’t have a specific goal other than to bring you listeners great content. To help you improve your businesses through a better understanding of Pricing, it’s tactics and strategies and how to use them in your business. It’s been challenging at times for sure, I even thought of stopping once or twice. In the end, I knew it was best to continue. It’s all been part of the journey and it’s led me to where I am today. 100 episodes, 54 guests and thousands of downloads have led me to one conclusion – I’m in for the next 100. Are you?

I’ll continue to strive to bring you the great content you desire and seek. While also bringing in new topics, ideas and guests. I mean it when I say if you have an idea or a suggestion for the show, please share it with me. If there’s someone you’d like to see come on the show – share that too. That’s one way I will continue to build an even better experience for you.

In This Episode:

Pauliina and I discussed my path to becoming The Pricing Lady. I share some of the experiences I’ve had in my business, some things I’ve learned from the show, my favorite episodes (ugh it’s so difficult to choose), as well as some of my ideas for the future.

Thanks for celebrating with me and enjoy the show!

Podcast Highlights

• 0:00 Intro
• 4:57 Getting to Know Janene
• 10:17 Pricing and Engineering
• 11:30 First Steps as an Entrepreneur
• 17:30 Early Lessons Learned the Hard Way
• 20:20 Impact of Geography and Culture on Pricing Strategy
• 22:25 History of TPL The Podcast
• 29:49 Your Mindset is Everything
• 35:33 A Way of Being and Behaving
• 43:26 Janene's Recos
• 45:54 Going Forward
• 48:33 Janene's Dream Guest
• 49:45 Wrapping It Up

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.