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One of the biggest mistakes small businesses make is not understanding what it is going to take to achieve the profitability they want to make. And yet it is so important to building a successful business. When you don't understand what it will take to achieve your goals (maybe you don't have goals), how could you possibly be doing the right things

...the answer is...

You can't.

That's what my guest on this episode, Maryia Ramanava, shared with us. It was only after having achieved 100 customers that she realized she was not turning a profit. The shock and horror.

In This Episode:

In this episode I sit down with Maryia Ramanava, Founder of No Makeup Marketing. She shares the "dirty laundry" around pricing in the early stages of her business. She's honest about how she was crusing along, totally booked and the moment she realized in spite of all that apparent success she wasn't earning any money. She shares with us what that was like, what she did and how she's used what she learned to shift her business to a more successful track.

You're going to love her story and I'm sure you can learn from her mistakes and successes. Enjoy the episode.

Podcast Highlights:

• 0:00 Intro
• 2:35 Getting to Know Maryia
• 6:42 Pricing at the Beginning
• 10:20 I realized I wasn't Turning a Profit
• 14:53 Wrong Prices can affect your Confidence
• 18:26 What did Maryia do Differently
• 26:05 Pricing will Change over time
• 30:10 Higher Price will never break Anything
• 32:05 Wrapping It Up

How to reach Maryia:

https://www.facebook.com/maryia.ramanava/

https://www.facebook.com/groups/nomakeupmarketing

https://www.instagram.com/maryia.ramanava/

https://www.linkedin.com/in/maryia-ramanava/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Join me today for my conversation with Kashish Aggarwal, who is a Global Shapers Community Curator which is a network of young people driving dialogue, action and change. Kashish developed a passion for helping and educating young people from marginalised backgrounds from a very young age and that passion has developed into her contributing to making a global wave in supporting those who do not have privileged access to education.

Show Notes:

Kashish offered some of her favourite song and book recommendations including "Planting Seeds" by Nimo Patel, "Unstoppable" by Sia, Zero  to One by Blake Masters and Peter Thiel, The Power of Now by Eckhart Tolle and Shoe Dog by Phil Knight. She also shared that she would highly recommend the movie A Beautiful Mind to our Narratives of Purpose listeners.

To connect with Kashish, you can find her on LinkedIn. You can also find out more about the Global Shapers community on their website, LinkedIn, Twitter  and Facebook. Learn more about activities from the Chandigarh Hub as well (community curated by Kashish) on their website.

Be sure to visit our podcast website for the full episode transcript.

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

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In this episode of So Frickin' Healthy , Danna and Megan learn about how wealth is more than just financial security from Shannon Sagawe, The Wealth Alchemist.  

Get notified when we schedule a live show or when we drop a new episode: https://mybestself.ck.page/e814756ca5

https://the-wealth-alchemist.com/

The Wealth Alchemist TikTok

https://linktr.ee/sofrickinhealthy

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Check out Organilicious.ch

 Ready to embrace a healthier, happier you say hello to Organilicious. Where our own functional medicine, health coach, Danna, helps women. Like you feel incredible in their own skin. Forget the quick fixes and confusing wellness trends. Danna's approach is all about real sustainable change that fits into your life. Whether you want to supercharge your metabolism, find peace with your plate or just get back to feeling like the rock star you are.

Organilicious - Danna, Functional Medicine Health Coach

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One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be profitable. To explain to investors, partners, banks and others how effective your business model is. You can't do that without having had a real good look at pricing.

But most, way too many businesses leave it to the last minute and then struggle. That's in some ways what happened with my guest in this episode.

In This Episode:

Pauliina Rasi shares with us her pricing journey as she looks back at where she started with pricing. Why she started there. What it meant for her business and how it felt. As well as how her pricing has evolved, what changes she's made and what it's meant to her and her clients.

She start by sharing that at the beginning pricing wasn't even a thought for her. She was focused on other things. I think you'll find a lot in this episode that resonates with you. Enjoy!

Podcast Highlights:

• 0:00 Intro
• 2:46 Getting to know Pauliina
• 4:12 The Value that Pauliina's Clients Get
• 5:57 Pricing at the Beginning
• 7:49 Time based Pricing
• 9:50 Value for Each Client
• 11:11 Clarity in Strategy
• 12:58 Confidence and Experience Aspect
• 14:38 Pauliina's Framework for Pricing
• 16:18 Setting up your Prices is a Process
• 17:08 When to Invest in Yourself
• 19:02 Wrapping Up

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Ever felt like you're doing all the "right things" but still feel stuck, anxious, or like something's missing? In this powerful conversation, mindset and energy coach Lesley Calvo shares her raw journey from global jewelry business success (think Dior, Cartier, Vivienne Westwood) to lying on her kitchen floor contemplating suicide—and the non-traditional tools that helped her completely transform her life without medication.

What You'll Learn:

1. The mindset shift that changed everything for Lesley (hint: it involves what you're "feeding" yourself)
2. NLP demystified—and why it once got a bad reputation
3. How Dior literally called HER out of the blue (manifestation is wild, y'all)
4. The 3-minute morning habit that makes you 27% more likely to have a sh*tty day
5. A simple parenting phrase that breaks generational trauma cycles

Real Talk Moments: Danna opens up about her terrible experience with a therapist who pushed medication and literally fell asleep during their sessions. Megan raises the important question about mob mentality and how negativity seeps in through social media. And Lesley shares the hilarious generational story about why three generations of women cut the top off their lamb before cooking it.

Lesley's Parting Wisdom: "If you want to save the world, you have to save yourself first."

Connect with Lesley Calvo: https://www.lesleycalvo.com/

Join the So Frickin' Healthy Community Get access to our extended cut episodes and support the show by signing up as a Member of the So Frickin' Healthy Community. You can join as a free or paid Member! We appreciate you listening! Join the So Frickin' Healthy Community

Check Out Organilicious Jump on a free discovery call with Danna, and find out more about the Urban Cleanse program Book Your Free Call

Mentioned in this episode:

Check out Organilicious.ch

Hey, lovely listeners. Ever feel like you're stuck on the diet hamster wheel. It's time to hop off and start feeling amazing with a little help from yours truly. I'm Danna your soon to be favorite functional medicine, health coach. And I'm here to help you ditch those diet fads and finally thrive. Whether you're ready to say goodbye to those pesky sugar cravings, get your digestion dancing, or just love your body again. I've got your back. Working with me is like having a health coach who's part guru part bestie and all about keeping it real.

Organilicious - Danna, Functional Medicine Health Coach

In today’s discussion, we continue the theme of inclusion with our next guest Emmanuelle Werner Gillioz, the founder and director of Yojoa. Yojoa is a nonprofit organisation that empowers young people with a migrant background to become autonomous and productive members of society. The mission is to bridge the gap between organisations and talented young people from diverse backgrounds in order to provide more opportunities and strengthen the company.

Listen to our conversation to hear the benefits of a diverse workforce from both angles.

Show Notes:

Emmanuelle shared that one of her favourite music artists is Stromae. An artist that she always listens to is Ibrahim Maalouf, the trumpet player and her favourite song is True Sorry. She also highly recommends the book, 40 Rules Of Love by Elif Shafak.

To connect with Emmanuelle, you can find her on LinkedIn and you can also find out more about the Yojoa organisation on their website, or follow them on LinkedIn.

Be sure to visit our podcast website for the full episode transcript.

Mentioned in this episode:

Impact Founders Listen Up!

You're building an impact-driven business that matters. But you're drowning in decisions, stuck in the weeds, and thinking: this is harder than it needs to be.

This Is Harder Than I Want It to Be with Linda van Egmond

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

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Many businesses use cost plus pricing to determine their prices but what is the role costs in pricing?

Cost-plus pricing is one of the most widely used methods for setting prices, but it also more often to not leads to over- and underpricing. While understanding costs is important to having a successful Pricing Strategy and understanding your profit story, relying on them too heavily puts your business at risk. It begs the questions what is cost-plus pricing. what are the disadvantages, why do people use it and what should you base your prices on instead.

We look at that and more in this episode.

Podcast Highlights:

• 0:00 Intro
• 03:03 Understand What Cost Based Prices are
• 5:00 Limits Flexibility in Your Business
• 06:35 Competition in the Marketplace
• 08:40 Why do People Use It
• 10:16 Costs shouldn't Determine Your Prices
• 12:03 Understanding the Profit Story
• 13:10 Wrapping it Up

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Join me in today’s conversation with Eleni Janis, she is the managing partner and CIO of Equivico which is a female owned investment firm in New York. In our discussion, Eleni shares her thoughts and experiences around inequality and how the power of our curiosity and questions can make a difference in how systems are implemented over time.

She has a personal passion for big change and believes that the best way to create equality is to increase access to capital, improve education and health care outcomes. Through the mission of Equivico Eleni and the organisation have helped to create a bridge between investors and small businesses who are in need of financial capital without bias.

Eleni shared that one of her favourite books is Sapiens by Yuval Noah Harari and she loves to read poems by Octavio Paz who is a philosopher and poet. One of her favourite poems is Ithaca by Constantine Cavafy as it has helped her to enjoy the journey and not only the destination. One of her favourite songs is Lean On Me by Bill Withers.

To get in touch with Eleni, you can connect with her on LinkedIn and read her article feature on Family Office Insights. You can also find Equivico on LinkedIn  and their website.

Be sure to visit our podcast website  for the full episode transcript.

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

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"For a long time pricing was this great big mysterious thing. I didn't understand where the numbers came from."

If you feel or felt this was then you're not alone. Pricing is rarely taught, in fact most people don't even know there are people out there who are experts. Your job, one of them, as a business owner is to demystify pricing so that it's not so difficult for you to do. Learn what you need to know and figure out how to make it simple for your business.

As I discussed with this episode's guest understanding value is the key to opening up that mysterious little box you call pricing.

In This Episode

I sit down with Geraldine Carter, Owner of She Thinks Big Coaching where she helps CPAs get out of the accounting rut. Her clients routinely double their margins in 6 months or less while working fewer hours. She shares with us her own pricing journey. How she went from just doing what everyone else was doing and feeling like pricing was a great big mystery to realizing it's a powerful toolset for her and her clients to master. We talk about that and so much more. Enjoy the episode.

Podcast Highlights

• 0:00 Introduction
• 02:07 Getting to Know Geraldine
• 06:30 What Value Clients get from Geraldine
• 08:26 Pricing at the Beginning
• 15:49 Most Businesses and Services Lack and Understanding of the Value
• 18:55 Is Pricing more Art than Science
• 24:55 I can't do that in my Industry is not (a fact) it's a Thought
• 26:51 Pricing is Something that I can Learn
• 28:05 Wrap Up Questions

How to Reach Geraldine:

LinkedIn: https://www.linkedin.com/in/geraldine-carter/

Website: https://www.shethinksbigcoaching.com/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Join me for my discussion with Piera Marongiu as we switch gears from education, and shine a light on our new episode theme of inclusion. Piera is the founder of Integrate Include Engage which focuses on supporting organisations to identify where their blind spots are when it comes to inclusivity.

Piera has both a personal and professional understanding of the value and importance of inclusivity, especially in the healthcare industry and is an advocate for change in this area.

Tune into this episode to hear how our biases can actually help us to better understand where change needs to be made.

Piera shared that she cannot stop listening to music by the Italian rock band, Måneskin. She also expresses that the book "The Only Black Person In The Room'' by Nadeesha Uyangoda carries a powerful message and perspective, and is a book that gave her an even deeper understanding of the significance of inclusivity within Italian culture. The film Sliding Doors is one of her recommendations due to the powerful and thought-provoking message. A song that she recommends is a Sardinian song called  "Non Riesco a Riposare" which was based on a poem.

To connect with Piera, you can find her on LinkedIn and find out more about where she lectures at Fachhochschule Nordwestschweiz.

Be sure to visit our podcast website  for the full episode transcript.

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network