SwissCast Shows: Where Swiss Life Meets English Voices

Ever grabbed a kombucha off the shelf thinking you're doing your gut a favor? Yeah… about that. In this episode, we sit down with Gina, founder of the Swiss Kombucha Company, to blow the lid off what's actually in most store-bought kombucha—and spoiler alert, a lot of it isn't even kombucha. Gina takes us behind the scenes of her journey from brewing 200 liters a month in her sticky kitchen to visiting 30+ breweries across North America and Europe (pretending to write a blog that never happened) to launching her own company. What started as a personal quest to manage food allergies turned into a full-blown mission to make the real deal—no concentrates, no pasteurization, no BS.

But this conversation goes way beyond the bottle. We get into the gut-brain connection, why your "healthy" yogurt probably isn't doing what you think it is, and the infuriating reality of being a woman whose doctor Googles your symptoms on Wikipedia and tells you you're too fat to have Celiac disease.

What You'll Learn:

1. What kombucha actually is—and the three ways producers fake it
2. Why shelf-stable kombucha is never real kombucha
3. The cheap tool that reveals how much sugar is really in your bottle vs. what the label claims
4. Green and white tea over black—and why heavy metals matter
5. Food allergies vs. food sensitivities: why doctors miss the slow ones
6. Why kombucha is gut-friendly but NOT a probiotic supplement
7. Danna's PSA: if you have histamine intolerance, fermented foods might be making things worse

Real Talk Moments:

Gina shares the jaw-dropping story of being dismissed by a doctor who pulled up Wikipedia to prove she couldn't have Celiac disease—because she wasn't thin enough. Danna opens up about being told her 25-symptom list was "all in her head" and getting put on antidepressants instead of being properly tested. And the whole crew gets fired up about the quick-fix culture that taught us to reach for a pill instead of questioning what's on our plate—while we spend hours scrolling Facebook saying we "don't have time" to cook.

Gina's Pro Tips for Finding Real Kombucha:

1. If it's not refrigerated, it's not real kombucha
2. Contact the producer—ask if they filter, pasteurize, or use a concentrate (if they don't respond, that's your answer)
3. Check the sugar content yourself with a BRIX meter—if the label is lying about sugar, what else are they lying about?

Connect with Gina & Swiss Kombucha Company: https://swisskombuchacompany.ch/

00:00 - Introduction and Kombucha Basics

02:58 - Personal Experiences and Brewing Kombucha

08:43 - Market Realities and Brewing Tips

21:56 - Exploring Unique Kombucha Flavors

22:37 - Understanding Fermented Foods and Health

26:41 - Personal Health Journeys and Holistic Approaches

Check out the So Frickin' Healthy Website

Leave us a Voicemail

Join the So Frickin' Healthy Community

Watch us on YouTube

Connect with us on Substack

Mentioned in this episode:

Your body's been dropping hints...

Time to listen! Check out the Urban Cleanse and give yourself the refresh you deserve.

Organilicious - Danna, Functional Medicine Health Coach

In this episode, I talk with Ismail Eleburuike about the importance of bringing technology to schools across the African continent to better connect students, teachers and parents using his educational platform, School Try.

He shares the impact that this innovative platform has had, and the vision for the future when we lean into utilising technology to better support those moving through the educational system.

Listen to this episode to find out how Ismail sees the future of education and technology merging together across Africa and beyond.

Ismail shared that he is a big fan of music by Akon  and Asa, and one of his all time favourite books is Rich Dad, Poor Dad by Robert Kiyosaki. He also recommends Millionaire Success Habits by Dean Graziosi and Think and Grow Rich by Napoleon Hill. Some of his favourite people to listen to being interviewed are Steve Jobs, and also Elon Musk, Jeff Bezos.

To connect with Ismail, you can find him on LinkedIn. To find out more about School Try, please check out their website. You can also find them on LinkedIn, Instagram and Facebook.

Be sure to visit our podcast website  for the full episode transcript.

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist.

"Who's your target customer?" I asked.

" Well, anyone." They responded with proud smiles.

"Oh no...here we go." I thought to myself.

When it comes to starting or running a business nearly every program, coach or consultant will ask you who are you targeting. There's a really good reason for that (hint: it's not to annoy you). It's because the answers to most of the questions you have around your business, depend on who you're targeting. 

Most things can be done in a much more targeted and efficient way when you're clear about who your offer (product, service, software or other) best serves. 

Everyone-itis is what I refer to as the disease of creating an offer targeted to towards everyone. Most businesses that suffer from it are at best struggling and sluggish. I've had many guests on the show share how when the made the decision to be more focused it shifted their business in the right direction. 

In this Episode I'll share 3 problems that casting too wide a net for your target customer can cause in your business. Enjoy!

Highlights:

• 0:00 Introduction
• 1:14 Casting a wide net
• 3:12 Aligning your communication
• 5:05 Becoming the generalist
• 6:30 Less than average
• 8:39 Can it be too narrow?
• 10:13 An example
• 13:58 Wrapping it up 

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Join me for the first episode of April and my discussion with Gunjan Aggarwal, co-founder of Learn With Leaders. Learn With Leaders is an educational platform designed to bring quality education to high school students around the world through networking and A La Carte education styles.

Gunjan is an advocate for Artificial Intelligence and the benefits of using AI to improve the quality and diversity of learning. In this episode we talk about how Learn With Leaders is challenging the boundaries of traditional education with the support of a number of prestigious institutions around the world.

Gunjan shared that she is a big fan of Ed Sheeran’s music and also likes to  listen to the song "Something Just Like This" by Chainsmokers on repeat. She also recommended two books by Kai-Fu Lee; AI Superpowers and AI 2041.  As well  as a book by Thich Nhat Hanh on Buddhist teachings.

"A Million Dreams" from The Greatest Showman  is a very special song to her and believes it’s the song that gave her the courage to start Learn With Leaders.

To connect with Gunjan, you can find her on LinkedIn. To find out more about the Learn With Leaders platform, you can connect with them on LinkedIn, Facebook, Instagram and their website . They have also been featured in two Forbes articles, The Learning Leader Entrepreneur You Should Know and A Borderless and Boredom-less Educational P latform Inspires Teens When They Need It The Most.

Be sure to visit our podcast website for the full episode transcript.

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive to - in fact it might be what's keeping people from buying. They just don't believe they'll get the value, because the price is so darn low. That's what my guest learned and shared with us during this episode.

She was advised to raise her prices and when she did her conversion rate shifted. Maybe the price was better aligned with expectations. Maybe it was that she herself believed more in the price she was asking for. Maybe it was both and more. The fact is things changed for her business for the better.

In This Episode:

In this episode, I sit down and talk with Maggie Bergin. Maggie is a brand strategist on a mission to eliminate brand vagueness. She helps businesses build a distinct, compelling brand strategy so they can deeply connect with their ideal clients. She quite candidly shares with us her own Pricing journey. The mistakes she's made and how she's been able to learn from them and continue building her business. It didn't come easy she confesses and she feels her own pricing development will continue to grow. 

All of that and so much more. Enjoy!

Highlights:

• 0:00 Introduction
• 02:10 Getting to know Maggie
• 04:00 The Value clients get from Maggie
• 05:25 How she started
• 07:43 Pricing discussions at the beginning
• 11:18 Pricing mistakes
• 16:32 Are there generalizations in work
• 19:12 Wrap Up Questions

How to Reach Maggie:

Instagram: https://www.instagram.com/beunderstoodbranding/ 

LinkedIn: https://www.linkedin.com/in/berginmaggie/ 

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

In this episode of So Frickin' Healthy , Danna and Megan talk about sleep.

• Effects of drinking on sleep
• Pre-Flight Sleep - or lack thereof
• Stress - mind running a mile a minute?
• Gadgets - measuring sleep
• Hormones
• Big meals 
• Exercise
• Bedtime Routines
• Environmental Factors

https://linktr.ee/sofrickinhealthy

Get notified when we schedule a live show or when we drop a new episode: https://mybestself.ck.page/e814756ca5

Mentioned in this episode:

Check out Organilicious.ch

Hey, lovely listeners. Ever feel like you're stuck on the diet hamster wheel. It's time to hop off and start feeling amazing with a little help from yours truly. I'm Danna your soon to be favorite functional medicine, health coach. And I'm here to help you ditch those diet fads and finally thrive. Whether you're ready to say goodbye to those pesky sugar cravings, get your digestion dancing, or just love your body again. I've got your back. Working with me is like having a health coach who's part guru part bestie and all about keeping it real.

Organilicious - Danna, Functional Medicine Health Coach

Send us a text

There are three types of discounts effective, ineffective and unnecessary. Most small business could benefit from being more careful about the discounts they offer and when. In fact, when it comes to "leaking" profits, poor discounting habits are often the biggest drain on your profits. It makes sense to put more rigor and thought behind what you're doing.

Preparing in advance for what you will do and when, and having a clear internal policy for your team (if you have one) will help you eliminate unnecessary discounting. It can also help you improve the effectiveness of the discounts you do offer. 

In this episode:

We take a look at 6 questions you should be asking yourself before you decide to grant that discount or even before you decide to lower the price. These questions will help you be more clear about why your offering them and help you be more clear about the business purpose behind the decision.

Highlights:

• 0:00 Introduction
• 02:45 Business Purpose of Discount
• 07:02 Impact needed for Success
• 08:01 Impact on Perception
• 09:04 Who am I really targeting
• 10:18 How can I monitor how this is going
• 12:19 Do I still want to offer a discount
• 14:07 Wrap Up

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

In this episode of So Frickin' Healthy , we meet our co-host Megan McCrory. Danna turns the table on Megan this week and dives into her soul to figure out how a Chemical Engineer ends up as a certified health coach. 

https://linktr.ee/sofrickinhealthy

Get notified when we schedule a live show or when we drop a new episode: https://mybestself.ck.page/e814756ca5

Mentioned in this episode:

Check out Organilicious.ch

 Ready to embrace a healthier, happier you say hello to Organilicious. Where our own functional medicine, health coach, Danna, helps women. Like you feel incredible in their own skin. Forget the quick fixes and confusing wellness trends. Danna's approach is all about real sustainable change that fits into your life. Whether you want to supercharge your metabolism, find peace with your plate or just get back to feeling like the rock star you are.

Organilicious - Danna, Functional Medicine Health Coach

In today’s discussion I speak with Mamobo Ogoro, who is a Social psychologist, Social Entrepreneur and Founder & CEO of Gorm Media - an impact focused digital media company based in Ireland.

During the COVID-19 pandemic, Mamobo identified that the subject she heavily researched in her studies was rising to the surface in media on a scale that she had never experienced before. Seeing a clear need for conversations and cultural exchanges around social issues with diverse perspectives, she started on this journey to shine a light on individuals with stories of their experiences to tell. Tune in to hear more about how this has evolved since the very beginning.

Mamobo shared the book that she is currently reading which significantly aligns with the mission of Gorm Media, Beyond Your Bubble by Tania Israel. She also told us that she cannot stop listening to the music from the Disney movie, Encanto as it has many messages that children of migrants are likely to relate to. One of her favourite artists and songs is “I Am Light” by India Arie. An audiobook that she highly recommends is The Righteous Mind by Jonathan Haidt - Why good people are divided by politics and religion.

To find out more about Gorm Media, be sure to check them out on LinkedIn, Facebook, TikTok, Twitter and their website. To connect with Mamobo, you can find her on LinkedIn and Twitter.

Be sure to visit our podcast website for the full episode transcript.

Mentioned in this episode:

This Is Harder Than I Want It to Be - a new podcast from the SwissCast Network

If you're building something that matters, and it's harder than you thought it would be, you're going to want to hear this.

Check out This Is Harder Than I Want It to Be

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Welcome to the So Frickin' Healthy podcast, where we talk about the wild world of health and wellness with a side of sass!

Today, Megan and I, Danna, are kicking things off by getting to know each other like we’re on a first date, but instead of awkward small talk, we’re all about sharing our juicy journeys through health coaching and life in Switzerland. Spoiler alert: I’m basically a hippie who fell in love and ended up in the Alps.

We’ll talk about my rollercoaster ride of health transformations, the hilariously absurd moments of convincing family members about healthy choices, and how I turned my dad’s foot saga into a success story. Trust me, you don’t want to miss the part where I dish out some real talk about food, self-love, and the importance of grace when navigating your health journey. So grab your favorite snack (preferably not gummy bears), and let’s get this party started!

Leave us a voicemail comment or question:

https://www.swisscastnetwork.ch/show/so-frickin-healthy/voicemail/

• 00:00 - Introduction to the Hosts
• 04:21 - A Journey Through Health and Wellness
• 06:42 - A Transformative Journey: My Dad's Health Awakening
• 11:43 - Embracing Self-Love in Nutrition
• 19:16 - The Challenges and Rewards of Parenting
• 23:14 - Exploring Unique Health Perspectives

Founding member of the SwissCast Network

https://www.swisscastnetwork.ch/