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It's quite common for people who offer services like coaching or consulting to use hourly based pricing. For most businesses such a pricing model doesn't serve either the client or the business. From the clients they often try to skip important steps that help them achieve their goal. They do so to "save" money but make it hard for to get the results they're seeking. And often you'll find they are less engaged in doing the work. For the business, it means less consistent outcome, more work and when you're more efficient (i.e. add value by bringing customer results in shorter time) you don't get paid for that added value. 

If you're using time-based pricing then you're going to want to listen to this episode and hear about Sandy's journey.

In this episode

I sit down and talk with Sandy Kaufmann, Lovecoach. She helps single women identify what stops them from finding love and transform it. She shares with us what she's learned about pricing along the way. Like many she started out with time-based pricing, it seems safe. We talk about why and how she made that shift from time-based pricing to package pricing and what it did for her business.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

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Have you ever said to yourself "I can't charge that. I feel like an imposter"? Many business owners have felt that way. If you do then you're not alone. It's more common than you think. It's not bad nor are you stuck with that. When it comes to pricing, most people don't understand the economic value of their offer. Nor do they have a clear way to set prices they feel confident about. Without that how could you possibly feel that confidence you seek.

We pile the pressure on ourselves and are sometimes suffocating under the heaps of expectations others toss our way. It's no wonder so many people feel twinges of imposter syndrome. Pricing often brings out a lot of internal conflict around money, success and worthiness. It doesn't do you, your business or customers any good.

We know what it feels like, but the real question everyone is asking is...

"What do I do about it?"

This is why I invited expert guest, Sherine Lovegrove, to join me for an episode. She helps women suffering with Imposter Syndrome (who self-sabotage, procrastinate and sophisticatedly hide) to walk their learn how to walk their path with more confidence, with power and with grace. We had a frank discussion about the relationship between imposter syndrome and pricing. She talks about what it is, how to notice it, and what to do to start shifting.

Reach out to Sherine:

• Website: https://www.sherinelovegrove.com
• Linkedin: https://www.linkedin.com/in/sherinelovegrove/
• Facebook: https://www.facebook.com/sherine.lovegrove

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

Price setting is a thought process not a mathematical calculation.

Often when people ask me how they should know what to charge they expect me to give them a mathematical formula to make the calculation. Determining the right price for your offer is different. It's a thought process where you look at different aspects to determine which prices are best. Businesses that treat pricing as a math problem are missing one of the most important rules of pricing:

Pricing is rooted in a deep understanding of the customer and what they value.

When you understand that you realize that a mathematical equation can’t possibly incorporate the a customers perception of value for example or how they feel about the brand. Or for that matter the competitive environment. Which means in order to set the best prices for your business, it's time to think about pricing in a different way. Start thinking about it as a thought process - one where you incorporate the different aspects that drive your pricing. 

In this episode of Live with the Pricing Lady, I dispel some of the myths around price setting and share with you the formula I use with clients (hint: it’s a thought process people). The great thing about the thought process is it applies to just about any type of business. Meaning it can work for you too.

Podcast Highlights

• 1:25 Introduction
• 2:42 Where to begin
• 4:46 Get clear on your offer
• 6:18 What's the value?
• 8:33 What else is out there?
• 10:48 What will it take to be profitable?

Links:

Grab your copy of the Willingness-to-Pay Survey DIY Guide & Tool.

https://thepricinglady.com/landing-page-willingness-to-pay-tool-and-guide/

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

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It is the Season two finale of our show. This last episode features Geneva-based, comic artist and painter Jean-Philippe (JP) Kalonji. JP is also an editorial illustrator for the Swiss newspaper Le Temps. In this discussion, he shares the role artists and culture play in social change, plus the importance for him to use his twenty years experience to be part of change makers creating social impact. Likewise, JP talks about his role as artistic director with the NGO Civitas Maxima, an organisation that seeks to empower victims of war crimes in their quest for justice, and the way his drawings contribute to people's stories of healing. Listen to his story.

Jean-Philippe’s website: http://www.kalonjiart.com/

Civitas Maxima’s website: https://civitas-maxima.org/

Additional links available on the podcast website: https://narratives-of-purpose.podcastpage.io/episode/on-creating-illustrations-for-social-awareness-a-conversation-with-jean-philippe-kalonji 

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

I can't charge people because this isn't my real job. I can't charge because I'm new. I can't charge because they can't afford it. 

These are just a few of myriad reasons people give for giving things away for free and for setting very low prices. The problem is these excuses are a way to avoid the possibility of someone rejecting your offer. But the questions are, will these excuses get you where you want to be in a reasonable time frame? 

The simple answer is, no.

None of these are the decisions of a savvy business owner. One who's making decisions in order to build a profitable business that will be there for the long term for their clients. It's true that a business without money to reinvest back into the business won't be there for long if at all. 

That's what I speak about with this week's guest in this episode of Live with the Pricing Lady.  She started her business while in a corporate job. And felt very conflicted about charging clients. But even after leaving the corporate world, she still found reasons not to charge. Until one day she saw the light and starting valuing what she did, and charging for it.

Valentina Coco, helps leaders and managers create support systems for people to perform at their best. Helping them to create strong, inclusive teams, that function - driving results and innovation.  Growing up in a small town in Sicily, she dealt with bullies and marginalization as a half-Chinese “goody toe-shoes.” Which is in part why now she's dedicated to  diversity and inclusion in the corporate world.

Episode Highlights:

• 1:52 Introducing Valentina
• 3:08 How she got started
• 8:21 Transitioning from the corporate world
• 10:56 Corporate clients versus individuals
• 14:47 Do you take yourself seriously?
• 18:12 Is it a business or a hobby
• 23:44 Biggest takeaway
• 25:24 The value her clients get from working with her

Connect with Valentina:

• Twitter : https://twitter.com/valejustcoco/
• Inst: https://www.instagram.com/coco_consulting/
• Linkedin: http://linkedin.com/in/cocovalentina
• Facebook: https://www.facebook.com/artofinclusiveleadership/

*****

Reach Out, Connect, or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

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Everybody loves a sale. But that doesn't mean it's right for your business. As we head into the seasons where retailers start dropping prices it's tempting to use similar tactics in your small business

BUT is it the right thing to do for your business?

Great question! 

As my mother used to say, "Just because everyone else does it doesn't mean you have to."

We're exposed to this tactic all the time as consumers but it's a flawed strategy for most small businesses. In fact, most businesses spend more time, energy and creativity trying to lower their prices then they do putting efforts into maintaining or raising prices. Competing on price alone, is very risky especially for small businesses.

In this episode we'll take a look at three reasons why it might not be right for your business.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

This new episode features South Carolina-based, transformation activist Drisana (Dru) McDaniel. Dru is a co-founder of the Transformative Teaching Collective, a worker-owned cooperative which promotes social justice education. She designs and facilitates customized workshops that awaken and enable intergroup dialogue to advance Anti-Racism, Diversity, Equity, and Inclusion. In this conversion, Dru also talks about her approach centred around contemplation and spirituality to facilitate dialogue on social issues, through her consulting practice for Cultural Transformation ‘The Alchemy of Now’. Listen to her story.

Transformative Teaching Collective website: https://www.transformativeteaching.coop

Drisana's expert consulting practice 'The Alchemy of Now' website: https://drisanamcdaniel.com/ 

Additional links available on the podcast website: https://narratives-of-purpose.podcastpage.io/episode/on-transformative-teaching-for-social-change-a-conversation-with-drisana-dru-mcdaniel 

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Dirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount because:

• it was easy,
• you felt ashamed of your prices,
• guilty to charge that much,
• anxious or afraid to ask for it,
• too lazy to stand up for your value,
• to be “fair”, or 
• to prevent objections?

If so, you’re not alone. These nasty discounting habits seem harmless and many people fall victim to them.. But just because others do it, doesn’t mean you should too. If this is what you’ve been doing and you’re not earning enough it’s no wonder. There is a time and place for discounting in some businesses. Once it becomes a habit or something you lean on when you feel uncomfortable then chances are you’re not granting them for a good business reason. Meaning it’s hurting not helping your business.

It’s time to kick the habit and get smart about IF or WHEN you use them. And if you choose to use them to be smart about what types and how you can use them to truly help your business.

In this episode…

In this solo cast episode of Live with the Pricing Lady we first have to take a look at why you’re doing it and how it’s hurting you and your business. Like anything else your intention here is important. If your intention is good but it’s not serving you then something has to change. Then I’ll share with you 5 Tips to avoid the nasty discounting habits that are killing your profits.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

This new episode features Olawale Ajose. He is managing partner at Market Access Africa, a health care consulting firm based in Geneva, Switzerland, focusing on sub-saharan Africa. In this discussion, Wale talks about his journey in Global Health, supporting low and middle income countries. He also shares how his firm helps companies, organizations in the public sector and private sector, as well as his personal view on the future of healthcare on the African continent. Listen to his story.

Market Access Africa website: https://marketaccess.africa/

Additional links available on the podcast website: https://narratives-of-purpose.podcastpage.io/episode/on-building-an-african-market-access-network-a-conversation-with-olawale-ajose  

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Price and brand are intricately connected. Both topics drive perceptions, willingness to pay and customer behavior. As a business owner you need to understand how your brand influences what people do and what they're willing to pay.  As well as how the price impacts your brand. When you under the role they both play and the way in which they influence purchasing behavior you'll better understand your business.

This week on Live with the Pricing Lady I'm talking with special guest, Pete Canalichio from BrandAlive. BrandAlive is on a mission to help brands become more alive in the hearts of those that experience them. They do that by helping companies write a better story through compelling content, inspiring platform talks, in-depth consulting workshops, and practical tools.

Want to reach out to Pete?

www.petecanalichio.com

linkedin.com/in/petecanalichio-brandalive

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network