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Knowing when and how to raise prices in your business can make a huge difference in your profitability. There are many signs that cue you in it's time and reasons to do so.

Many clients ask me the question "How do I know when to change my prices?" Often they are asking, because they know it's needs to be done but aren't sure why and how. The fear of losing even one customer is so big they can't reconcile it in their minds. 

As a result, many small businesses avoid raising prices until it's become such a huge a problem (i.e. they're losing sales or profits) they only other choice is to shut down. Sustainably profitable businesses are  proactive when it comes to pricing and making changes. As a result they can often ride out tough times better than the rest. 

In this episode of Live with the Pricing Lady look at the 10 signs that tell you it's time to change, or even raise, your prices.

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Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

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This new episode features Ndeye Makalou. She is a drug development, clinical operations, and global supply chain leader in the Biopharma industry. In today’s conversation, Ndeye shares her passion for market access and developing health care systems in emerging markets rooted in her personal journey. She also talks about her endeavour to challenge the status quo, and develop solutions, while working at Roche pharmaceutical company, that enhanced access to medicine for breast cancer patients with impact in Sub-Saharan Africa. Listen to her story.  

If you want to follow Ndeye on social media, you can find her on LinkedIn

Additional links available on the podcast website: https://narratives-of-purpose.podcastpage.io/episode/on-enhancing-access-to-cancer-treatments-a-conversation-with-ndeye-makalou  

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

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The adversity of your thinking is something you will need to overcome at times. When it comes to your business (and pricing and nearly all things in life) you'll be faced with challenges. Some will exist due to your own thinking.

Change your thinking and change the quality of your mind. Often being able to overcome the adversity of your thinking is what allows you to finally move forward when your stuck or find the courage to do what is needed to get where you want to go.

I remember in one of my earlier jobs a boss came in and said "Janene we're taking XYZ part of your job and handing over to this person." My first reaction was fear.  Which was a strange reaction because it was a part of my job I really didn't like. Once I realized that, "click" I felt like the luckiest person in the world. At first I made myself a little crazy. But once my mind shifted so did my attitude.

I walked in and wrapped all the things up related to that so I could hand it over to the new responsible person...then I could focus on what I really enjoyed. I had overcome the adversity of my thinking and that gave me space to focus on the right things.

In this episode...

In this episode of Live with the Pricing Lady, featuring expert guest Kamile Cawley, she shares with us her business and pricing journey. She'll talk about how she's been able to achieve more and how she's been able to overcome adversity of your own thinking.

Kamille is a Network Maven and Connection Strategist helping entrepreneurs elevate their vibe, connect to their message and build a community that allows them to have more momentum and abundance in their life and business. I'm excited to have her on the show and I know you're going to get so much out of this.

Let's take a look at how you can overcome the adversity of your thinking; to go from business failure to success.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Do you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception.

A customer's willingness to pay for something can be fickle. That's one reason why an important part of pricing is to consider the message. The message your prices deliver. What message you deliver with your prices and the message your actions around pricing communicate to your customers. 

You're communicating a lot! Whether you realize it or not, not only what you say but what you do matters in pricing. And the clarity of those messages is critical to your business success. 

In this episode...

That's what we're talking about in this week's episode of Live with the Pricing Lady with my guest expert Kate Gilbert. She helps high-achieving professionals improve their public speaking by finding their authentic voice and building confidence. She's going to be sharing with us her own pricing journey as well as her take on the importance of a clear message.

Let's take at what Kate has to say about how to have a clear message and how it might be impacting what your customers are willing to pay.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

This final episode of the September Inclusion series features Oghenewaire Jennifer Nikoro, a legal practitioner and disability advocate based in Lagos, Nigeria. Jennifer is the founder of Life Beyond Disability Foundation, which advocates for equal rights and social inclusion for persons with disability in Africa. In today’s interview, she shares her journey and her vision of empowering lives beyond disability. Listen to her story.

Life Beyond Disability Foundation website: https://lbdfoundation.org 

Additional links available on the podcast website: https://narratives-of-purpose.podcastpage.io/episode/on-empowering-lives-beyond-disability-a-conversation-with-oghenewaire-jennifer-nikoro  

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

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Entrepreneurs often say, "I'm not ready to talk about pricing yet." I have more to do first. Even though they've been at their business for months even years.

Unfortunately too many businesses leave PRICING to the last minute and then suffer the consequences. Often their profits suffer.

In this episode of Live with the Pricing Lady I share  3 reasons why it helps you to start with pricing early on. When you understand what it helps you to do or avoid then you'll see why it's important to do it earlier rather than later. Helping you to mitigate even avoid some of the downsides of waiting until the last minute.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

This third episode of the September Inclusion series features Thibault Trancart, based in Geneva (Switzerland) and founder of No Blink. With No Blink, Thibault offers services such as conferences and workshops, with the aim to raise awareness plus take off the negative perception of visual impairment, but also inspire people to use their struggles as a force to move forward. In this discussion, he shares his journey of becoming blind as an early teenager, then moving to Canada for his university studies, and later training as a ski athlete to compete in the 2018 winter paralympics. Listen to his story.

Please note that the recording conditions were not optimal. In spite of our best efforts, there is still some residual background noise and we hope this will not affect your listening experience. Thank you for your kind understanding.

No Blink website: https://www.no-blink.com/en/homepage-2/ 

Additional links available on the podcast website: https://narratives-of-purpose.podcastpage.io/episode/on-destigmatising-handicap-and-blindness-a-conversation-with-thibault-trancart 

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

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When you know thy customer it's easier to know that price. The number one mistake businesses make with their pricing is:

…not taking the time to understand the customer.

This usually comes in two forms, they are trying to target "anyone" or they are moving forward with untested assumptions about customers. This makes it very difficult to find prices that fit customers. Beyond pricing is makes developing the right offers, marketing them and selling them a bigger challenge than necessary. Typically companies end up pricing low because they feel insecure. They are new and feel that to entice customers they have to have a low price. 

In this episode...

In this episode solocast episode I will go into more detail on the importance and what it means you need to do. We'll look closer at why businesses do this, what the consequences are when you aren't clear on who you're targeting and the #1 way to avoid making the mistake.

Let's take a closer look at why you need to "know thy customer".

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

The second episode of the September Inclusion series features special needs advocate, writer, and TEDx curator, Eraina Ferguson. She is the founder of My Good Life, an organisation that enables families of children with special needs to live their best life despite their circumstances. Eraina authored a memoir in 2020, likewise titled My Good Life. In this conversation, she shares her journey raising a daughter with special needs but also empowering other parents. Listen to her story.

My Good Life website: https://www.mygoodlifenow.org 

Eraina's TEDx talk "My Good Life": https://www.youtube.com/watch?v=sykW8MM9vtA 

Additional links from this episode available on the podcast website: https://narratives-of-purpose.podcastpage.io/episode/on-supporting-families-of-special-needs-children-a-conversation-with-eraina-ferguson 

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

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Pricing behavior is fascinating and it is influenced by many things – like geography, culture, upbringing, industry etc.

We can learn so much by simply observing the world around us. Many years ago I was in Egypt at one of the markets and there was a stall with at least a dozen signs that read things like “hassle free pricing” and “hassle 10% extra”. It was also in multiple languages. I still have the photo too.

Now if you’ve been to a market in Egypt you know haggling is part of the process… it’s a natural pricing behavior in many parts of the world. This vendor was making a clear statement about his brand and customer experience people could expect. Also his sense of humor. It affected his pricing behavior and that of potential customers as well.

In this episode…

In this episode of Live with the Pricing Lady, I’ve got special guest Sophia Syed. She’s the founder of Also Sophia Ltd. and Boss It Club. Also Sophia focuses on helping break down barriers. They supply ethnic celebration products for minorities within North America and Europe and have been picked up by Walmart. She’s fascinated by how different people, cultures and geographies relate to pricing…even the process that’s involved. She’ll share her own pricing journey. We’ll discuss what she’s observed, and how that’s played in her pricing behavior and what you should consider in your business.

Let’s take a book at how culture, geography and even your upbringing influences you and your customers’ pricing behavior.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network