SwissCast Shows: Where Swiss Life Meets English Voices

This first episode of the September Inclusion series features Vivian Acquah. She is an inclusive Workplace Wellness Advocate, founder of Viva la Vive and the Amplify DEI Summit, also the host of Let’s Humanize the Workplace podcast. Vivian advises managers on how to keep their team members engaged, energized, and safe in a sustainable manner, by making topics related to workplace wellness & diversity equity and inclusion (DEI) accessible to everyone. In today’s conversation, Vivian shares her mission to provide people with the right tools, at the right time, to embrace inclusive changes; but also to motivate people to think consciously and inspire them to take action. Listen to her story.

Viva la Vive website: https://vivalavive.com/ 

Amplifiy DEI Summit website (September 27-29, 2021): https://lead21.amplifydei.com/  

We have a limited number of free tickets for this virtual event. If you want to attend the summit, send us an email at [email protected] or connect to our social handles and follow our posts throughout September: Instagram Facebook LinkedIn 

Additional links from this episode available on the podcast website: https://narratives-of-purpose.podcastpage.io/episode/on-advocating-for-an-inclusive-workplace-a-conversation-with-vivian-acquah  

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Raise profits (or even maintain)...that's an important part of growing your business. 

To do that you've got to understand the things that influence your profits and know how best to leverage them. Your goal isn't to raise profits just because you can. It's to do so in order to continue to be there for your customers. To build your business, shift and evolve and for some of you it's about leaving behind that your legacy.

  - How many profit levers does a business have?

  - Do you know what they are?

  - Are you fully leveraging them?

Most businesses are not fully leveraging pricing. Most often because they're so focused on the other levers. But here's the kicker, price is the most impactful profit lever. Meaning if you want to raise profits, price is often the MOST EFFECTIVE way to do it. Or in the converse it could be the thing that's draining your profits and sabotaging your efforts in other areas. 

In this episode I share more about the profit levers and take a look at the things that influence profits and how that relates to what your doing with pricing.

Link to McKinsey Study: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-power-of-pricing

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

How does purpose and impact affect pricing?

Traditionally we think of value being derived simply from the functions & features of a product or the outcome of a service. But what customers value often goes way beyond that.

What about the influence of a company's purpose or their impact on the world? How does that affect value perception? And how does that affect what you charge?That's what I spoke about in this episode with expert guest Melissa Buch, on Live with the Pricing Lady.

Melissa is the founder of brandbuch: a multi-disciplinary consultancy helping companies and brands find and enhance their purpose as an engine for growth.  It's a team of independent people around the world coming together to create purpose-centric strategies, experiences and designs.When it comes to purpose and impact Melissa is amazing and I'm thrilled to be having this discussion with her about how that can influence how people perceive the value your business brings and in turn your pricing. You're going to love this interview.

Reach out to Melissa at www.brandbuch.com

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

This final episode of the Tech For Good August series features Anie Akpe, founder of African Women in Technology (AWIT). Her organisation is dedicated to providing opportunities and a safe space for women to grow and lead in the tech space, by hosting events in countries across Africa. In this discussion, Anie talks about the impact of the COVID-19 pandemic on AWIT conference series. She also shares how learning about technology, understanding its efficiency and exchanging experiences drives business success - “technology makes you have to think outside of the box”. Listen to her story.

AWIT website: https://www.africanwomenintech.com/ 

Additional links available on the podcast website: https://narratives-of-purpose.podcastpage.io/episode/on-empowering-women-in-tech-a-conversation-with-anie-akpe  

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

A Pricing Strategy is the first step to setting your prices. More than that it will help you steer your business in the right direction and ensure that your pricing is setup to support your business objectives. Without one it's like playing the children's game pin the tail on the donkey. You're blindfolded, spinning in circles and in all likelihood headed in the wrong direction.

In this episode of Live with the Pricing Lady I'll share with you the top 5 reasons you need a solid Pricing Strategy and how that can help you in your business.

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

The third episode of the Tech for Good August podcast series features Mary Carbajal, CEO and founder of B1OS, a company committed to provide secure and efficient access to health information allowing for real-time sharing of data with anyone, anywhere. Mary talks about leveraging technology to create groundbreaking innovation in healthcare. She also addresses the issue of medical transparency for people to be able to share their individual health information with doctors or even family members. Likewise, Mary shares the importance of taking care of yourself for overall wellbeing, especially through this COVID-19 pandemic. Listen to her story

B1OS website: https://b1os.life/ 

Additional links available on the podcast website: https://narratives-of-purpose.podcastpage.io/episode/on-transforming-healthcare-a-conversation-with-mary-carbajal  

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Pricing your offer is a challenge under "normal" circumstances but what if you offer isn't like the "magic pills" everyone else is offering? It's not that it's not valuable it just doesn't have that "sexiness" that others offer. 

Does that make it harder or easier to price your offer?

How does it (or does it) change what you do?

What does that really even mean?

In this episode...

In this episode with Special Guest Jen McFarland about what she means and how it affects pricing your offer. She founded Women Conquer Business to help entrepreneurs and small businesses slay technology overwhelm, streamline processes, and amplify their impact. Transforming their marketing strategy and operations from a huge headache into a business-building asset.

She shared with us her pricing journey. Jen confesses she was charging way too little and learned the hard way about the pitfalls of charging by the hour. Also the struggles she's had pricing her offer. If you're trading time for money or if what you're selling isn't the coolest thing on the block, then you'll want to hear what Jen has to say.

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

The second episode of the Tech for Good August podcast series features Jade Li, CEO and founder of Katapult, an EdTech startup based in Mauritius which provides Science, Technology, Engineering, Arts and Mathematics (STEAM) holiday camps for children. In today's discussion, Jade shares her passion to create games-based learning experiences, and her vision to empower the next generation of changemakers with relevant skills to challenge the status quo, but also build their creative confidence. Listen to her story.

Katapult website: https://www.katapult.mu  

Additional links available on the podcast website: https://narratives-of-purpose.podcastpage.io/episode/on-game-based-steam-learning-a-conversation-with-jade-li  

Mentioned in this episode:

Narratives of Purpose is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon

Profitability is one of the main goals of your business, but if what you know about pricing is all wrong you will struggle at best. ​

What we learn as consumers is by in large the knowledge that most people posses about pricing. The retail world is different than most businesses. You need to step outside what you see and experience every day and look at whether those are the right strategies and tactics for your business.

In this episode I take a look at 3 reasons why what you know about pricing is all wrong. Then I share with you what you can do to start turning that around.

No matter if you're just starting out, struggling to get ahead or seeking to optimize you want to make sure you know enough to ensure you pricing is helping your business not hurting it.​

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network

Send us a text

Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon

Years ago one of my bosses came to me and said, "Janene, you've got to help me. The management team is having a heated debate about what's more important value pricing or transactional pricing. As I'm not the expert, I need to know what to tell them. So, which is most important?"

I smiled and said "Neither. Both."

Then I went on to explain to him my theory called the Leaky Bucket of Pricing.

In this episode share that theory with you. Plus we'll take a look at what it means you need to be aware of and do.

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

Mentioned in this episode:

The Pricing Lady is a proud member of the SwissCast Network

Discover more great podcasts for English-speaking Switzerland

SwissCast Network