For transcriptions and more detailed shownotes, please go to https://swordschool.com/podcast/sword-business-with-jo-york/ 

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Jo York is a provost of the Hotspur School of Defence, which is based in the north east of England, and an entrepreneur in her work life, as well as an avid listener of this show.

Jo talks about her home town of Knaresborough, with its annual Bed Race. There are pictures here: https://www.bedrace.co.uk/gallery/2022-race

And this is the fabulous Yorkshire-accented raven at Knaresborough castle: https://www.youtube.com/watch?v=kf42vpQMJ9o

Jo works with start-up businesses and has started her own businesses too, so we talk about what makes a good idea for a viable enterprise and how to go about it. The book Guy mentions is Don’t Trust Your Gut, by Seth Stephens-Davidowitz and the book Jo recommends is The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You, by Rob Fitzpatrick.

Check out Jo’s cutting square website at: https://cuttingsquare.com/ This interactive cutting square tells you where to aim your next blow. There is a left-handed and right-handed option, and you can set the tempo.