Prior to joining The Sydell Group, Roy worked as a consultant for Edition Hotels/Ian Schrager, Thompson Hotels, and the One Group where his focus was on developing nightlife and entertainment concepts and initiatives. Roy’s work focused on the development of hotel positioning strategies to enhance brand equity objectives. Previously, Roy worked for Morgans Hotel Group as the Marketing Manager at the Shore Club Hotel’s SkyBar. At Sydell, Roy’s work is focused on the development of food and beverage concepts, branding and marketing strategies, and strategic partnerships that together create the unique brand culture of Freehand.