In this episode of Sydology 101, Sydney sits down with her longtime mentor and the GSD Queen herself, Ashlee Hirschfeld. From her start as Dr. Mark Costes’ personal assistant to becoming COO of Dental Success Network, Ashlee knows firsthand the game-changing power of the right hire.

Together, Sydney and Ashlee dive into:

Part 1 wraps up with an honest conversation about culture fit, intuition, and even the surprising moment when a candidate flat-out refused to talk about their personal life at work — and what that reveals about team dynamics.

👉 Whether you’ve struggled to find the right person or wondered if hiring an assistant is “too much,” this episode will shift your mindset.

From practice culture to personal wellness, Sydney welcomes back repeat guest Dr. Peter Dinh in this thoughtful and energizing conversation. They talk about what it means to lead without being a bosshole, weaving in themes of sleep, team culture, functional medicine, and the power of vulnerability. Sydney brings her signature humor and curiosity to the mic as they explore how true leadership comes from caring for yourself and your team.

Sleep as a Superpower
Why tracking and protecting your rest matters for leaders, teams, and even LeBron James.

Don’t Be a Bosshole
How vulnerability, relatability, and humor humanize leadership.

Culture Beyond the Boss
What happens when team members own their space, bring personality to the office, and feel safe to contribute.

Functional Medicine Meets Dentistry
Dr. Dinh’s perspective on gut health, fasting, and extending vitality—and how it connects back to patient care.

Supporting the Whole Team
Creative ways to encourage wellness in the workplace, from water challenges to bonus systems that fund gym memberships.

The Power of Positivity
Why happiness is an active practice, and how daily rituals (like morning huddles) can grow joy like a muscle.

Family, Fatherhood & the Future
How Dr. Dinh balances dentistry, coaching, AI projects, and functional medicine—all while raising three young kids.

🚀 Peter Dinh’s Practice: atlantadentalteam.com/staff/dr-peter-dinh/
🚀 Clarity Dental Solutions: dentalteamclarity.com

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🎧 Don’t forget to subscribe, share, and leave a review if you loved this episode!

This week on Sydology 101, Sydney, Estie, and Kendall ditch the serious coaching talk and dive headfirst into the hilariously awkward side of dentistry. From patients licking their dentist’s fingers, to unintentional “that’s what she said” moments, to CPR training gone way off the rails, nothing is off-limits in this unfiltered episode.

We swap the most cringe-worthy, laugh-till-you-cry stories from dental offices, front desks, and patient chairs—including our own personal embarrassments. It’s proof that a little humor can go a long way toward building team culture and surviving the chaos of daily practice life.

What You’ll Hear in This Episode:

Save the Date — Case Acceptance Workshop

The 12 Week Office Manager and Team Lead Course is now live! Email us at [email protected] to get your special discount.

Let’s Connect:

Disclaimer: This one’s unhinged, unapologetic, and definitely not safe for work speakers—grab your headphones!

This one’s for the overthinkers, the overachievers, and anyone who’s ever slapped diaper rash cream on their face and called it “skincare.” 

Syd and Estie go totally unscripted and a little unhinged (in the best way) for a conversation that’s as hilarious as it is heartfelt.

From vacation-induced breakthroughs to drowning in calendar invites, this episode dives into the messy reality of leadership, personal growth, and building a team that actually works. They get real about emotional burnout, courage vs. integrity, healthy disagreement, hiring red flags, and how leading with curiosity changes everything.

Bonus: We cover fruit personalities, threatening coworkers with matcha, why Jocko Willink should narrate all our internal monologues, and how to create space where people feel seen, heard, and safe enough to speak up—even when it’s hard.

“You can’t train integrity. You choose it.”

Have a question, topic idea, or just want to tell us what fruit you are? Slide into our inbox or message us in the Clarity and Sydology 101 community spaces. We love hearing from you.

Broadcasting from the Thrive event in Las Vegas, Sydney chats with the incomparable Dr. Mark Costes in an insightful conversation about the evolution of leadership, operations, and coaching in the dental space. Sydney brings her signature humor, authenticity, and expertise to the mic as they reminisce on their history and dive into the impactful work happening at the Dental Success Network, Front Office Academy, and Clarity.

🎧 Don’t forget to subscribe, share, and leave a review if you loved this episode!

Originally presented at the Office Manager Workshop – San Diego, March

In Part 2 of this episode, Sydney dives deeper into Key Performance Indicators and operational metrics, sharing that numbers are not your enemy. She shares practical tools, tracking strategies, and coaching advice to help your team better understand the why behind your numbers, and how to use them to create momentum and accountability in your practice.

If you’re still unsure how to pull these KPIs or want guidance tailored to your practice, don’t hesitate to reach out. Sydney Robinson and Brittany are ready to help you simplify and take ownership of your numbers without the overwhelm.

Contact Sydney at [email protected], and book a one-time call with her here.

Find her on Instagram @brittany.rogars and @skfpracticesolutions.

Ready to join one of our workshops in person?

Spots fill fast – Register today and claim your seat!

Today we’re breaking down KPIs—yes, those intimidating numbers—and showing you how they actually make your life easier. Whether you’re an office manager, treatment coordinator, or dental assistant, understanding KPIs like production, collections, and case acceptance helps your whole team work smarter, not harder.

We’ll talk about how to read the numbers, what they really mean, and how they can tell the true story of your practice. From tracking missed calls to understanding why write-offs hurt collections, this episode is full of real-life examples, practical tips, and a whole lot of “aha” moments.

What KPIs really are (spoiler: just numbers that tell a story)

How to hit your production and collection goals—without burnout

Case acceptance tips (and how to get your doctor on board)

What to say when patients ask for discounts

Scheduling smarter—not harder—with your four-week production plan

Why DAs, admins, and hygienists should all know the daily goal

Collect at least 98% of what you produce

Your case acceptance should be around 75–80%

Hygiene production should make up 25% of your monthly total

Want more “yeses”? Say “payment options,” not “credit applications”

Stop giving away treatment without tracking the cost

Your numbers aren’t here to haunt you—they’re here to help you grow. Let’s use them to get aligned, improve communication, and create a more successful (and less stressed!) dental practice.

In this episode of Sydology 101, Sydney and the Clarity crew—Kendall and Estie—dive into a whirlwind of real-life chaos that starts with a near-scam and spirals into wild workplace stories from the dental world. Buckle up.

Sydney kicks things off by recounting a nerve-racking phone call that had her almost hopping in the car to turn herself in—allegedly wanted by the Feds. But thanks to Estie channeling her inner Nancy Drew, the scammer got exposed before things went too far. It’s a masterclass in keeping your cool (or at least pretending to) when fear kicks in.

From there, the team segues into the wild world of anonymous workplace confessions—specifically the dental field, where apparently, anything can happen. Think secret pregnancies, prison drama, and sudden tragedies… all while trying to run a practice.

This episode balances laugh-out-loud storytelling with the kind of grounded leadership reflections we’ve come to expect from Sydney and her crew. Yes, there’s judgment—but there’s also a ton of empathy. Because as Sydney says, sometimes what looks like chaos on the surface is really a cry for support, mentorship, or just one person believing you can do better.

Whether you’re here for the drama or the leadership gems, this episode delivers both in full force.

What You’ll Hear:

Quotables:

Links & Resources:

💥 Listener Challenge:

In This Episode:

We talk:

✨ Plus: The real secret behind starting a business without compromising your values (and without giving discounts to your doctor’s cousin’s ex-wife).

Listen up if you’re a dental team member, office leader, or just a human trying to figure out how to do great work and not lose yourself in the process.

🔗 Resources + Links Mentioned:

✨ Quote of the Episode:

In this episode of Sydology 101, Sydney and Kendall discuss a topic many leaders talk about — but few actually master: building a real, lasting team culture. They dive into why flashy perks like pizza parties and casual Fridays aren’t enough to create genuine engagement or loyalty among your team.

Instead, they challenge leaders to reflect on whether their actions truly align with the values and vision they promote. From small daily behaviors to larger company initiatives, Sydney and Kendall share real-world examples, honest mistakes, and actionable advice for creating a culture that goes far deeper than surface-level rewards.

Whether you’re leading a team of five or fifty, this episode will have you asking: “Am I practicing what I preach?”

Tune in for: