On this episode of the Future of Tourism podcast, Dr. Phil Xiang from Virginia Tech explores the evolution of smart tourism. This is the final installment of our Executive Insights Symposium series — catch up on previous episodes here:  

• AI governance for DMOs and their leaders with Janette Roush, senior vice president of innovation and chief AI officer at Brand USA 

• Rethinking DMO leadership in a new era of alignment and purpose with Adam Burke, president and CEO of Los Angeles Tourism 

You can download a report packed with executives’ insights into the transformational forces DMOs face here.