🎙This episodes guest is Sebastian Schaffer, founder of Dofollow.io, a company helping Business to Business companies build links on the most desired publications in the world. They build links that not everyone can acquire and which pass through an editorial process to help create long-term measurable growth.  With a demonstrated history of working in the marketing and software development industry, Sebastian has developed strong business development professional skills in Link Building, Search Engine Optimization (SEO), Content Marketing, No-Code Tools, Managing Remote Teams and Digital Marketing.
Like Steve, Sebastian has a love for all things Automation and Remote Team Working and this facilitates a lively discussion on the actual fundamental reasons behind Systemization for the business owner and what it offers in terms of leadership, values, freedom, choice, improved mental health and, of course, happiness.   

KEY TAKEAWAYS
💡Through his early experience with startups Sebastian became skilled in systems, structuring and scaling a company which facilitated him becoming an entrepreneur.
💡Systemization allows for ‘optionality’ rather than ‘freedom.’ It allows you to have commitment but be able to change your focus, values and function as they alter naturally through life.
💡The awareness of mental health within your company that comes from self awareness is more accessible if you have time to broaden your interests using Systemization. It allows you to become a better, more supportive, focused leader.
💡It helps to be aware that not everyone appreciates a loose, expansive area of responsibility that can allow changes of interests. Some employees prefer a strict, prescribed structure that provides them with rigid boundaries and clear guidelines to work within. Bear this in mind when hiring people for specific positions.
💡Therapy for Mindset and Systems Coaching is priceless support for running a business. Find your support tool, be it Counselling, Coaching or Literature to help you. Self awareness is key. 
💡 Sometimes you just need somebody who knows about your business but is not invested in it to provide an external opinion on something you need advice over. Having a confidante who is also in business and can empathise with the situation can be incredibly useful and can be a valued alternative to paid for support.

BEST MOMENTS
02:29 - 💬 ‘I had very normal jobs, I grew up in a very normal family. No one was an entrepreneur, I didn’t sell lemonade when I was young. I worked the first 8 to 10 years in startups here in Germany and enjoyed it quite a bit.’ – Sebastian
6:34 - 💬 ‘One of the things I talk about is freeing yourself from the day to day grind and creating time and headspace in your business, and that’s why I’m a massive believer in systems and getting people to help you, and getting people over that mindset shift of ‘I’ve got to do this all myself’ and ‘no one can do this as good as me’.’ - Steve
10:28 - 💬 ‘Ultimately the internal systems will lead to, first of all, a stronger company culture but also just a happier life because you will become more aware of what you actually want to do.’ – Sebastian
19:13 - 💬 ‘The core stuff that goes on in your business day to day, the stuff that keeps it ticking over. It’s great if that gets improved, but actually it’s far worse if that gets broken in the process of trying to improve it. I think you need to systemize to a level that allows your business the freedom to give people freedom, so to speak.’ – Steve
31:01 - 💬 ‘I use the word therapy, first of all I think it’s highly stigmatised still, especially in Germany. The way I see it is just a gym for your mental health and the way you thing about yourself. We totally accept coaches and trainers, why don’t we do that for that most important muscle we use everyday, especially in business, our brain.’ – Sebastian
42:13 - 💬 ‘I met my co-founder through Facebook. He lives in Kansas City, I live in Berlin. We never met. We started the business because, for a year or so, we hung out on Facebook in a marketing group and just geeked out on stuff, and just helped each other with challenges. And that’s how we learnt that we can run a business together.’ -  Sebastian

GUEST RESOURCES
Website :
► https://dofollow.io/
LinkedIn :
► https://www.linkedin.com/in/sebastianschaeffer/
Twitter :
► https://twitter.com/sebschaeffer
VALUABLE RESOURCES
Facebook Group: Facebook.com/SystemsAndOutsourcing/
Website: www.SystemizeYourSuccess.com
LinkedIn: LinkedIn.com/SystemsAndOutsourcing/
YouTube: YouTube.com/DrSteveDay

ABOUT THE HOST
Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.
Most business owners are overwhelmed because they don’t know how to create systems or get the right help.
Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.